Power Brands is the world’s most prolific beverage incubator.

We focus exclusively on the beverage industry.

Power Brands helps to identify unique and viable opportunities within the beverage industry.

We then help our clients develop brands to exploit these opportunities.

Our projects begin with a Creative Brief meeting with each owner and Power Brands executive team and staff. Beverage formulation and development projects typically require 60 – 120 days from concept to final approved formulation and packaging design.

Beverage Development Cycle

Creative Brief

Formulation

Container Selection

Label Design

Owner Review

Design and Formula Revisions

Identify Suppliers

Prototypes/Production

Creative Brief•Every development project begins with a Creative Brief meeting, which includes the Owner and a cross-functional Power Brands team representing the lab, graphic design, and the executive team.

•The Creative Brief will cover:• Ingredients• Flavors• Packaging• Graphic design• Cost and retail price estimates/targets• Timelines and deliverables

•The Power Brands team will complete an A1 form summarizing the project and email to the Owner for signature within 24 hours.

Beverage Formulation•Power Brands beverage laboratory is in-house. Owners are always welcome to visit in-person to expedite their project.

•Beverage R&D: Power Brands employs highly experienced beverage scientists dedicated to beverage development.

•Power Brands enjoys relationships with best-in-class flavor houses, chemical suppliers, and raw materials suppliers across the industry.

•Power Brands brings expertise across all beverage segments, some examples include:

Soft Drinks Tea

Enhanced Water Coffee

Energy Drinks Juices

Organic Beverages Sports Drinks

Container Selection Our development team provides beverage packaging

expertise for any type of beverage application.

P.E.T.: Hot Fill or Cold Fill Glass

Aluminum: Cans or Bottles Tetra Pak

Flexible Packaging Custom Applications

• With extensive knowledge of beverage processing options and packaging resources, Power Brands expertly matches packaging to product.

• Once packaging is determined, Power Brands will forward vendor information to the Owner. It is the Owner’s responsibility to establish a relationship with the vendor, secure pricing, availability, MOQ and timing.

Label Design

•The Power Brands creative design team includes a team of full time in-house graphic designers who specialize in beverage label and packaging design.

•Our design team brings expertise in each label substrate, including can design, shrink band labels, paper wraps, and pressure sensitive labels.

Owner Review and ApprovalFORMULATION: The Owner will receive first round samples for sensory evaluation typically within 10 business days of submitting the signed A1 form. Once feedback is provided, second round samples are typically provided within 5 business days. The Owner receives 3 rounds of samples in a typical product development agreement.

ARTWORK: Similar to formulation samples, the Owner will receive first round creative concepts within 10 business days of submitting the signed A1 form. The Owner receives on average 3 rounds of concept artwork. Once approved, the Owner then receives 2 rounds of layflat artwork to complete the project.

Identify SuppliersPower Brands identifies and matches the right vendors based on location, capabilities and cost efficiencies. We supply each Owner with vendor contact information and it is the Owner’s responsibility:

•Establish relationships with vendors

•Determine pricing

•Determine minimum order quantity (MOQ)

•Establish timelines

Prototypes• Prior to going into full scale production, Power Brands will always

recommend Owners explore prototype development. Prototypes and a solid business plan or presentation will help the Owner:

Secure interest from investors

Secure purchase orders from retailers or distributors

Perform focus group testing

Sell product in independent grocers

Production• If the Owner is fully funded and is determined to go into manufacturing,

Power Brands will always recommend the Client manufacture the minimum amount of product possible.

• Power Brands will identify appropriate contract manufacturers based on capability, geography, and cost efficiencies. Power Brands will provide the Owner with all relevant contact information, it is the Owners responsibility to establish relationships, negotiate pricing, and determine timelines.

• Power Brands enjoys contract manufacturing relationships across the U.S. and also abroad, with key contacts in:

Asia Europe Africa Caribbean North America: USA, Mexico, Canada

Product ManagementFor select Owners, Power Brands will manage a full scale market rollout. This service includes:

• Managing production process: securing vendors, ordering and overseeing contract manufacturing

• Creating and implementing sales strategy

Hiring, training sales staff

Developing sales tools (sell sheets, POS, pricing sheets, etc.)

Defining territories and target distributors/retailers

Creating pricing architecture based on brand P&L

Creating & Implementing Brand Marketing Strategy Hiring, training key marketing personnel

Managing all in-market activity, i.e. guerrilla sampling, in-store events, sponsorship opportunities, promotional events

Assisting in web and on-line marketing, including basic SEO, social media

• Metrics and Reporting

Together with Owner, Power Brands will define key metrics and setup weekly reporting

All brand personnel will be clear on accountability and measurability

Project Samples