SDL Proprietary and Confidential

Global Brands Choose SDL to Power Their Web Experience

2

SDL Helps the World’s Best Brands Deliver

Exceptional Customer Experiences

3

To remain competitive, today’s

businesses must meet consumer demand

for personalization and relevance during

all brand touch points.

“[With SDL] …companies

predict what their customers

want and effectively engage

them across multiple languages,

cultures, channels and devices.”

Christine Crandell, Forbes.com

A global customer experience requires an

integrated approach to brand management,

multi-channel engagement, web content

management and audience targeting.

Finance Leaders Choose SDL to Power their Web Experiences

5

BBVA uses SDL technology to create

customer value and help them place the

customer at the center of their business.

With SDL Web, they give 7 million customers

across more than 30 countries control over

their online experience, an effort that

receives positive feedback from customers.

Our main objective is to provide a

great customer experience, and the

easiest possible path to the

information they are looking for and

to the tasks they want to perform.

Today, we speak our customers’

language. We recognize that the

world is changing and that the

banking industry needs to change

with it.

Ignacio Ortega

Director, Internet & Mobile Channels

BBVA

6

With SDL, Allianz Global Assistance is able

to provide content in 58 language to 33

operational divisions across 34 countries,

who can then adapt it for their operations and

events, while maintaining a unified message

across the group..

…[SDL] allowed us to centralize the

distribution of content to our websites

while at the same time helping teams

in each subsidiary improve the

material published.

André Lavaix,

Corporate Internet & Intranet IT Manager

Allianz Global Assistance

7

Now that business users are

empowered to make changes on the

website, our resources are utilized

much more efficiently. …we have

improved our speed to market and

our operational processes have

become streamlined.

Ravi Nair

Head- Alternate Channels

Abu Dhabi Commercial Bank

With SDL, Abu Dhabi Commercial Bank has

a scalable, user-friendly web content

management solution to support its

diversified banking services. The SDL Web

solution for ADCB was implemented in 21

days.

8

It’s this flexibility that we have with

our SDL Tridion platform which

allows us to offer our customers the

information and products they want,

in the style that works for them.

Jeremy Walters

Head of Systems Development

Virgin Money

Virgin Money chose SDL Web to support its

strategic push to move its customer base

onto its website, where it is able to

communicate its product range and brand

more effectively.

Today, the company can efficiently launch

sites and web pages, and deliver

personalized content to its customers.

Public Sector Organizations Choose SDL to Power their Web Experiences

10

Business users, who are not at all

technical, now contribute directly to

the website, which is a huge benefit.

This allows us in the IT department

to get involved in more complex

tasks.

Raj Pareek

Manager of eGovernment Services

City of Boston

With responsibility to communicate accurate,

consistent and timely information to more

than half a million residents, the City of

Boston chose SDL Web so it could empower

each department to update and add pages

on their own.

11

Using SDL has revolutionized our

working practices. What we do now

is easier and faster and what we

publish is of a consistently high

standard. We have better control

over the website, so we can focus on

the areas that are of greatest interest

to our users.

Cliff Beale

Web & Information Services Manager

RSPB

As the largest conservation organization in

Europe, Royal Society for the Protection of

Birds (RSPB) chose SDL to ensure

consistent content and message

management, governance and keep up with

technological improvements.

12

The new site provides a much clearer

information pathway for prospective

students. Moving forward we will

continue to improve the website to

ensure that their online experience of

Middlesex is both informative and

intuitive. We can now more clearly

identify where visitors respond to calls

to action and we feel that it is easier for

visitors to navigate through, and

respond to, our online content.

Richard Garratt

Corporate Marketing Manager

Middlesex University

Middlesex University leverages SDL Web to

provide a stable platform for its website and

an intuitive, informative online experience for

students its 34,000 students globally.

13

Instead of people reading about a

debate or a change in this or that

law, they have a direct link to what is

happening in Parliament.

Willem-Jan Gevers

Senior Adviser on Online Media

Ministry of Justice

The Dutch Ministry of Justice is the largest

government department in the Netherlands

and controls 100 websites. The department

chose SDL Web to effectively centralize and

streamline its web content.

Manufacturing & Consumer Packaged Goods Leaders Choose SDL to Power their Web Experiences

15

Before the integration was done, it

used to take three weeks for

approved content to become

accessible on the portal. Now users

bypass the IT department, adding

content as and when they want.

Nicolas Costes

eBusiness Director, EMEA

Goodyear Dunlop Europe

Goodyear leverages SDL web to centralize

content creation for its 120 websites across

30 languages.

16

Localization is key in global

marketing. Marketing in the US is

completely different than marketing

in Europe or Asia. You need to tell

your story and present your products

differently in these markets.

Falko Lameter

CIO

Kaeser Kompressoren

Kaeser Kompressoren, a leading global

supplier of compressed air technology, chose

SDL Web to support customers in more than

100 countries.

17

Before we worked with SDL, content

maintenance and brand control was

close to impossible. BluePrinting was

our biggest and most important

strategic decision. I believe we are

now only confined by our own

imagination of what we can do

online.

Dellwyn Oseana, Project Coordinator,

Internet Development Group

Ricoh Europe

The European Ricoh Group markets its

products under a number of different brands.

With SDL, Ricoh is able to communicate with

the different brands, localize regional

content, maintain brand consistency and

provide content in many different languages.

18

We realized we could improve our

reach if our websites were in local

languages, so we decided to

implement a global web content

management solution.

Olivia Gambin

Web Communications Manager

Atlas Copco

Atlas Copco, a world-leading provider of

industrial productivity solutions, selected SDL

Web to manage multiple languages for

communications with its global audiences via

the web. Today it saves approximately 40

hours per page in publishing time.

19

The SDL Tridion system is flexible

enough to meet our local business

objectives since distributors can work

on their own websites with their local

content. The platform offers

globalization capabilities in

combination with localization

opportunities.

Erica Zandelin

Manager of Internet Communications

Scania CV AB

Scania operates in over 100 countries and

wanted an online solution that offered cost

effective communication to build its global

presence, while allowing a locally tailored

approach and market share expansion.

Scania chose SDL Web because of its global

content management capabilities.

20

Local web managers can translate

and localize the content but we have

kept the overall design and assets

for both the website and newsletters

at the European level to ensure

brand consistency. …. we reached

the sales and reservation targets

within a short time frame, which

indicates to us that it’s a successful

site.

Stefan Versluis

Content Manager

Yamaha Communications Division

Yamaha Motor Europe chose SDL Web to

improve the usability and online experience

for its 44 websites across Europe. Today, the

company delivers an engaging customer-

centric site that engages users through the

point of sale.

21

Our customers have now their

needed information available in their

local language, fast on every device

that they are using.

Kari Leppänen

Owner, Online Marketing &

Communication Solutions

KONE

KONE, one of the world’s largest producers

of ‘people-moving’ equipment, chose SDL

Web to provide better interactive experiences

and engagement across its corporate site,

and over 50 regional websites across 30

languages. To date, the company has

achieved a 20% lift in conversion rates.

22

At Repsol, we benefit from a tool that

allows editors to create, maintain and

publish content in a fast and efficient

way. The SDL technology helps us to

achieve that in a cost-effective way

and keep our costs in check.

Pilar Marqués

Vice-Director Online Communication

Repsol

Repsol, a large international oil and gas

company, selected SDL Web to ensure its

websites reflected the company’s

international status across many languages,

while maintaining brand consistency across

30 countries.

23

SDL’s web content management

solution enables us to serve

visitors according their individual

needs.

Michaël Vandenbergen

Corporate Communication Manager

Tessenderlo Group

The Tessenderlo Group, an international

chemicals company with more than 100

branches in 20 countries chose SDL Web to

easily reuse content across websites and

because of its powerful multilingual support.

24

The Unilever brand is vital to the

organization. The timescale for our

project was extremely tight and

there’s no way that this could have

been achieved without the SDL

team.

Katherine Attoe

IT Manager

Unilever

The Unilever portfolio includes 400 brands

focused on health and wellbeing. The

company chose SDL Web to support its roll

out of new branding to its 240,000

employees in 150 countries and 3rd party

agencies.

Service

Service Leaders Choose SDL to Power their Web Experiences

26

The success of transforming our

sites is now very obvious. In fact, we

view SDL not only as a content

management solution but as a brand

consistency control system too.

Tim Mott

North America eBusiness Solutions Director

Sodexo

Sodexo, the leading global provider of food

and facilities management services, covers

80 countries and has hundreds of public

facing websites. It chose SDL Web to

manage its corporate website and ensure

brand consistency, while providing content to

support local languages and markets.

Travel and Hospitality Leaders Choose SDL to Power their Web Experiences

28

Now we roll-out marketing

campaigns and sales promotions to

more than 60 countries – in the local

language – in just a few days. We

only need to develop our campaigns

and promotions once, which is a

huge benefit as it saves us time and

money.

Alexander Mul

eMarketing Director

KLM

KLM chose SDL Web to enable consistent

branding across a complex network of

websites that also address local customer

needs.

KLM also uses SDL for all its online

interactive marketing campaigns, as well as

for sales promotions.

29

We use SDL Tridion to engage

with our customers through

multiple channels, including web,

mobile, SMS, e-mail and digital

kiosks. ...Since we implemented SDL

Tridion, we enjoyed more than a

40% increase on our online traffic

across multiple channels. We’ve also

enjoyed an easier and faster content

management process within the

organization.

Abu Dhabi Airports Company

Abu Dhabi Airports Company chose SDL

Web to protect its online brand and create

brand consistency across multiple channels.

ADAC websites have increased traffic by

40% and gained international recognition and

a broad range of awards for the way in which

it successfully addresses the customer

journey.

30

Our new mobile website has proven

successful on several levels. We’ve

extended our reach and offered our

guests yet another convenient, easy-to-

use method to interact with us. Secondly,

we have already received compliments

from our guests about how smoothly the

mobile site works and how quickly it

performs. Thirdly, the number of bookings

we received through the mobile site

surpassed our expectations. The

investment we made was returned within

two months.

Christoph Oberli

VP eCommerce & Interactive

Mandarin Oriental Hotel Group

Mandarin Oriental centrally manages

websites for each of its 26 hotels in English

and six additional languages – Japanese,

Simplified Chinese, Traditional Chinese,

French, Spanish and German using SDL

Web.

31

[SDL] efficiently structures

enterprise-wide processes for the

creation, management, distribution

and delivery of business critical

content across multiple websites,

portals, e-applications and paper-

based publications.

Mike Simon

Senior VP of Corporate Communications

Emirates Group

Dubai-based Emirates, one of the fastest

growing airlines in the world, uses SDL Web

to enable the airline to reach a wider

audience, and replicate common information

across all its domains.

32

We looked at a number of content

management systems. We felt that

SDL provided the solid platform,

sound security model, architecture

and hosting capabilities we needed

for the IONOS solution. In addition,

its multi-language and multi-site

management capabilities meet the

real needs of both travelers and

airports.

Ryan Scott

Director

SapientNitro

Denver International Airport (DIA) is

consistently recognized as a leader

internationally when it comes to world class

customer service. SDL worked with partner

SapientNitro, to update DIA’s existing

website and develop a mobile application to

enhance DIA’s customer service offerings.

33

We recognize that today’s traveler

uses external review sites and other

sources for information when they

research and plan their trips. So

we’ve included links on our main site

that lead website visitors to both

social media and external review

sites. Rather than creating this

functionality on our own site, we

decided to use the sites that people

already go to.

Tomas Vanderplaetse

Online Marketing Manager, Tourism

Flanders

Tourism Flanders promotes Flanders

internationally as a tourism destination to

increase the number of overnight stays in

Flanders. It chose SDL Web to provide a

consistent identity and online experience for

their regional markets.

Community Organizations Choose SDL to Power their Web Experiences

35

Any time our organization is

mentioned in the press or media, or

a topic related to child poverty

becomes prominent, our website can

be inundated with visits. We need to

make sure that we can respond as

quickly as possible, so that we can

channel resources to the right area

and provide the information visitors

are looking for.

Taylor Holmes

Senior Web Product Manager

Compassion International

Compassion provides child development aid

to more than one million children in 26

countries. Since implementing SDL Web, it

has seen a 350% increase in traffic, along

with increased conversions.

36

We have been able to develop a site

which tailors its style for different

devices. This gives us the ability to

present information, features and

functionality in different ways to

different audiences based on what

we know about their devices,

features and functional capabilities,

and enables the delivery of a much

more personalized experience.

Andy Nash

Digital Project Manager

Macmillan

Macmillan Cancer Support is dedicated to

helping with all the things that people

affected by cancer want and need. It chose

SDL Web to address the growing demand to

deliver its content via mobile.

37

Success businesses across the globe are using SDL to deliver relevant, integrated customer experiences across channels.

For more information, visit www.sdl.com/cxweb

Copyright © 2008-2015 SDL plc. All rights reserved. All company names, brand names, trademarks,

service marks, images and logos are the property of their respective owners.

This presentation and its content are SDL confidential unless otherwise specified, and may not be

copied, used or distributed except as authorised by SDL.

Global Customer Experience Management