SNIEC, Shanghai, China

Co-located with

WWW.HNCEXPO.COM

Healthplex & Nutraceutical China 2014

26-28 June, 2014

POSTSHOWREPORT

HNC 2014 was attended by 63,331* visitors, 10% more than the previous year. The visitors came from over 100 countries and worked in various industries, including nu-traceuticals, food and pharmaceuticals. The exhibiting area for the entire food shows exceeded 18,833 sqm, and featured 918 exhibitors with 112 international ex-hibitors from USA, UK, the Netherlands, Australia, Japan, Korea, and Brazil, including Rousselot, DuPont, Tongrentang, Sirio, Gelita, Swanson, and Aurinda among others.

HNC is the health food exhibition which has most international exhibitors and visitors in China. According to the post-event survey, 81% of the international visitors thought the show was important to their business; 92% thought the visiting experi-ence was great and 73% were sure of visiting the show again in 2015. 80% of interna-tional exhibitors thought their exhibiting experience was excellent or good, 81% would recommend the show to their colleagues and 57% said the show met their ex-pectations. Over half of the 2014 exhibitors have already rebooked their booths onsite for 2015, with 54% of the remainder likely to rebook.* Total visitor numbers for HNC, Fi Asia-China and CPhI China

ABOUT HNC 2014OverviewVisitor NumbersVisitor GrowthTop 10 International Exhibiting Countries

EXHIBITOR PROFILEEvaluation of VisitorsExhibitors Industry BreakdownTo Build New Business OpportunityDomestic Exhibiting CountriesGlobal Exhibiting CountriesPlan for HNC 2015Exhibitors' Satisfaction

VISITOR PROFILEVisitors' SatisfactionTop 10 International Visiting CountriesVisitors' Business ObjectivesOverall EvaluationDecision Making Power

EXHIBITORS' TESTIMONIALS

ONSITE ACTIVITIESThe 4th China Natural & Nutraceutical Industry ConferenceThe 4th Online Health Food Business SeminarThe 4th China Health Industry Development ConferenceHealth Industry ConferenceThe International Dietary Supplements Development China ConferenceGlobal Health Food Distributor MeetingMatch Makings: Supermarkets Chains & Pharmacy Chains

Overview

MEDIA PARTNER

ONTENTSCABOUT HNC 2014

China s leading health food and nutritionals event, Healthplex & Nutraceutical China (HNC), successfully concluded on 28 June 2014 in Shanghai, China. This is the most important and professional health industry event in China. HNC has been grow-ing rapidly since UBM Sinoexpo began cooperating with China Chamber by com-bining events in 2013. The praises after the show further prove its status in Asian health food industry.

MORE ACTIVITIES OF HNC 2014

2

3-4

5-6

7-9

10-15

16

17

3

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Top 10 international exhibiting countries12.2%

Korea

12.2%

USA

GermanyNorway

4.1%

India

4.1%

Malaysia

2.0%

Argentina

2.0%

Canada

ABOUT HNC 2014

EXHIBITOR PROFILE

Visitor growth

How exhibitors rated the quantity of the visitors

Exhibitors industry breakdown How many new business relationships

HNC is an annual gathering for the professionals in global health industry. The 2014 edition realized the maximization of resource integration and spread across 17 halls of the SNIEC (Shanghai New International Expo Center). It was co-located with Fi Asia-China, Hi & Ni, the most important food ingredients show in China. The Starch Exhibition was newly introduced this year, and it is the only international expo for starch in China. Expo FoodTec showcased food machinery, packaging, and technology innovations in the food and beverage industry. HNC is also held in conjunction with CPhI China, the world's largest ingredient tradeshow for the pharmaceutical industry. Together with the co-located shows, HNC provided par-ticipants not only a global gathering of the health industry, but an industry chain platform from ingredients to finished products. 18% 23%

46%36%

21%

33%

2011 2012 2013 2014

Excellent

Good

12% Poor19% Average

Distributors

Others

Stores

Pharmacy stores

SupermarketsExport/import traders

39%

1-10

10-2020-50

Above 50

10% 18%

29%43%

4%6%

18%

18% 15%

4.1%8.2%

HNC OVERVIEW & EXHIBITOR PROFILE

4 5

4.1%

Italy

2.0%

Brazil

EXHIBITOR PROFILE

VISITOR PROFILE

Visitors' Satisfaction

Learn latest industry information

ExcellentGoodAveragePoor

Find new suppliers

Find new products

International exhibiting countries

Exhibitors' Satisfaction

Domestic exhibiting countries

Plan for HNC 2015

America

12%Europe

33%

Others

4%Africa

9%Middle East

6%Asia

36%

Pearl river delta

ExhibitVisitNot decide yet

22%

8%25%

67%

33% 41% 21%

Yangtze river delta

38%

Beijing-Tianjin-Hebei

21%

Others

3%The northeast and central regions

7%Northwest and southwest 9%

Meet with current suppliers

Find new partners

27% 54% 16%

33% 44% 19%

31% 47% 19%

37%

5%

3%

4%

3%

4% 41% 18%

Generate sales leads

PoorAverageGoodExcellent

Meet with current customers

Find new customers

Maintain company presence

Launch a new product

Recruit new distributors/partners/retailers

Develop new markets/sectors

Maintain new company image

Information search/market overview

45.7%53.5%55.1%59.4%55.6%56.7%48.8%45.8%57.4%

31.8%25.4%27.4%26.2%31.7%27.3%30.5%32.5%24.3%

3.6%4.3%1.6%1.9%5.4%3.5%3.8%4.1%4.2%

EXHIBITOR & VISITOR PROFILE

6 7

18.9%16.8%15.9%12.5%7.3%12.5%16.9%17.6%14.1%

Establish new business opportunities

Recruit new partners

Find new products

Purchasing

Marketoverview

Visitors thought the show were great

Purchasing Manager

Meet with current customers

10%15%

19%

93%

95%32.7%

Marketing Manager12.8% VP/Director11.3% Media3.0%

CEO/COO/President15.2% Others2.0%Sales Manager14.4%

Technologist6.3% Quality Controllor2.3%

Average5%

Poor2%

11%

22%

23%

8%

14%

1,670 international visitors from 66 countries attended HNC 2014, which was 16% of the total visitors. The year-on-year growth of inter-national visitors is one of the advantages of HNC, which distin-guishes HNC from other domestic health expos in China and pro-vides a best international platform for the participants.

Top 10 international visiting countries and regions

Visitors with the power to purchase products were more than

Decision making power

Visitors' business objectives

Overall Evaluation

Taiwan 14%

Japan

Russia 6%

Korea

Singapore 6%

Malaysia 7%

USA 6%Hong Kong 10%

India 12% Thailand 7%

12%

7%

VISITOR PROFILE

8 9

＊The percentage of the total number of overseas audience

The 4th China Natural & Nutraceutical Industry ConferenceChina and Foregine Health Food Seminar & 2014 Nutrition and Healthcare Industry Manufacturer Meeting of Yantze River Delta AreaOrganizer: China Health Care Market Association, Nutrition and Healthcare Industry Alliance of Yantze River Delta Area

Representatives from Chinese leading internet companies, including TMALL, Ten-cent, JD.COM, Baidu, Sina were invited to this seminar, discussing the importance of online marketing of health food and its de-velopment in the future. The seminar pre-sented some typical cases and indicated the development way for those who want to do their business online. Some famous nutraceuticals companies were also invited, including BY-HEALTH, CONBA, Lv Shou, sharing their successful online mar-keting experience.

The 4th Online Health Food Business SeminarOrganizer: Committee of Health Care Consultation

ONSITE ACTIVITIES

ONSITE ACTIVITIES

10 11

The China Natural & Nutraceutical Industry Conference was presented by industry regu-latory authorities, experts and leading enter-prises, including the Ministry of Science and Technology the torch high technology indus-try development center, Chinese Nutrition Society, China Health Care Market Associa-tion, China Consumer s Association and other provincial and municipal health care associations. It provided the platform where visitors could get the updated regulations in the new Chinese health industry, the devel-opment tendency and the market strategies.

In the China and Foregine Health Food Semi-nar, companies shared their experience and learnt the new technology and products of international manufacturers, which was very useful for their development in the future. The seminar was very popular and was occupied with over 180 attendees.

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The party was held in relaxed and pleas-ant environment, with football pitch, wine and music. The participants shared their opinions and experiences about the cur-rent global health industry, while enjoying the beautiful wines and playing football in the music of FIFA World Cup Brazil. The aim for this event was delivering the idea that health industry is an industry with happi-ness and the people who work in this industry should also take more exercise to pursue their own health happily.

Health Industry Conference --- “The Happiness and Sharing of Health Industry” Cocktail PartyOrganizer: Committee of Health Care Consultation

The 4th China Health Industry Development ConferenceOrganizer: Chinese Union of Nutrition

The one-day conference, which attracted over 200 global specialists and nutritionists, focused on the Chinese government s de-velopment strategies, policies, standards and market trends for nutrition and health industry. The attendees also visited the selected companies onsite together with the specialists and discussed the national regulations, marketing promotions and co-operations face to face.

ONSITE ACTIVITIES

12 13

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Match Making: Supermarkets Chains & Pharmacy ChainsThe match makings with supermarkets and pharmacy stores

had been held for several years at HNC and received great

feedbacks from exhibitors. Nine pharmacy stores and five

supermarkets, which are able to represent the industry, were

invited to the show. It was a unique platform for the health

food manufacturers to talk to the decision makers from super-

markets and pharmacy stores and established business coop-

eration with them. This event was only available for the exhibi-

tors of HNC 2014.

The deputy director, Zhang Jin, of China Food & Drug Administration introduced the outline of health food application and its procedures, ap-proval documents and future plans in the confer-ence. The researcher, Ma Guansheng, of Chinese Center for Disease Control and Prevention, intro-duced the current Chinese citizens nutrition status and application of health supplements. Senior manager, Liu Lin, of NSF China introduced the poli-cies and quality control system of American supplements. The attendees also listened to the speeches from local institutions and health food companies about the development and charac-teristics of Chinese special dietary food industry and the regulations of food export.

The International Dietary Supplements Development China Conference - Embrace of the HealthOrganizer: China Chamber of Commerce for Import and Export of Medicines and Health Products (CCCMHPIE)

2014 China Nutrition Healthcare Industry Sales Meeting

Organizer: China Health Care Market Association Nutrition

and Healthcare Industry Alliance of Yantze River Delta Area

China and South Korea Beauty and Health-care SeminarOrganier: Korea Health Industry Development Institute

TRT Health Froum

Organizer: Tongrentang (TRT)

Dendrobium Officinale Traditional Processing Technology PerformanceOrganizer: Zhejiang Health Care Products Association

Singapore Chinese Medicines and Health Products Merchant AssociationJapan Kampo Medicines Manufacturers Association Tong Jum Chew Pte Ltd.Beng Kang Import & ExportWen Ken GroupTai Tong Ah Co Pte Ltd.All Link Medical & Health Products Pte Ltd.Beifang Herbs Pte Ltd.Humao Agencies SDN. BHD.Tasly Vietnam OfficeMALAYSIA-CHINA CHAMBER OF COM-MERCETasly Malaysia OfficeChina Pharmaceutical Culture SocietyHong Kong Chinese Medicine Merchants AssociationShenzhen Tsumura Medicine Co., Ltd.ISKRA INDUSTRY CO., LTD.Manuka Ginseng Co., Ltd.World Federation of Chinese Medicine So-cietiesKorea Agro-Fisheries & Food Trade Corp.Solstice Medicine Company, Korea Gin-seng Corp.Kwang Dong Pharmaceutical Co.,Ltd, Interlims Medicine Co., Ltd.Genic

Global Health Food Distributor MeetingParticipants: 25 international companies

ONSITE ACTIVITIES

14 15

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UBM Sinoexpo is a professional exhibition enterprise in China. As the branch of UBM Asia, it organizes 34 international exhibitions annually with a total ex-hibition area of over 700,000 sqm, which attracts 6,000 exhibitors and 2,500,000 visitors. It also has six B2B portals and two printed magazines.

Founded in May 1989, CCCMHPIE is the leading and most influential na-tional trade association in China, with a mission to promote the interna-t ional trade and cooperation in medicinal and health products. CCCMHPIE，directly under the Ministry of Commerce of China, and has a diverse membership of more than 2,400 companies, including most of the major manufacturers and trading companies of pharmaceutical and health products across China.

ORGANIZER

EXHIBITORS' TESTIMONIALS

HNC is a great display

platform in Chinese health industry. It’s professional and has accurate visitor positioning. Our

company has exhibited for years and receives great feedbacks every time.

Wish HNC will be better and better and attract more attentions from all over

the world!---- Guang Dong Wei Shi Ya

Health Food Co.,Ltd.

Our company has exhibited in HNC for years. This year, we brought health food,

beauty and health-care products. HNC stands out from the competition by

its quality and profession. It provides high-efficiency and high-quality business platform to both exhibitors and visitors. ---- Shanghai Hengshoutang Healthy

Food Co., Ltd.

wish HNC will be

better and better in the future and attract more

nutraceuticals manufacturers to exhibit and more profes-

sional buyers to visit!---- Guangdong Changx-

ing Biotechnology Co.,Ltd.

HNC 2014 was very benefi-

cial to us. The onsite confer-ences were qualified and the staff was very passionate to provide the

services. The venue is large, but every-thing inside is in its order. We were also happy with the environment. It s very

clean. ---- Shandong Shenghai

Health-care Product Co.,Ltd.

We enjoyed the show

very much and received a lot of useful information. Wish

the organizer will provide better services and business platform to

exhibitors.---- Shenyang Yirenbao Bio-

chemical Product Co.,Ltd.

We had a great experience at

HNC 2014. Visitors loved our products and we met many potential

partners from all over the world and some of them had already established the long-term cooperation with us. Appreciate that the organizer gave us such a great, profes-sional and qualified platform to show our products. We ve rebooked the stand in 2015 and we believe that we will enjoy

the show better.---- Tasly Phar.International

Co.,Ltd.

Natural Dynamic Innovative——Sirio's New Products SeminarOrganizer: Sirio Pharma Co., Ltd.

Tips for Liver Protection and Beauty in SummerOrganizer: Nature Health & Beauty (Shanghai) Tradings Co., Ltd. (Aurinda)

The Defense Weapon for Skin and Bones Aging - Collagen PeptideOrganizer: Rousselot Asia-Pacific

Nutrition and Bone Health ForumOrganizer: Rousselot Asia-Pacific

The Health and Technology of Natural BioAstinOrganizer: Qingdao Samuels Industrial & Com-mercial Co.,Ltd

Health benefits and energy increase on mitochondria level provided by cascade

MORE ACTIVITIES OF HNC 2014

It is the best and most profes-

sional exhibition that we ve ever attended. It s very organized.

The onsite match makings were very useful for us, we could talk to the inter-

national visitors face to face, which was good for our development in the global

market. Wish HNC will be better in the furture as well as the Chinese health

industry!---- China Meheco

Co.,Ltd.

16 17

fermented enzymes; intelligent food supple-ment combats diseases of civilizationOrganizer: Eastern Harvester Corp.

U.S. Nutrition Trends and Regulatory GuidanceOrganizer: New Hope Natural Media

The Development of Japanese Food in ChinaOrganizer: Shanghai Fusion Trading Co., Ltd.

① How to bring innovative health solutions to the market using novel collagen protein sci-ence② GELITA® RXL gelatine: A specially designed gelatine to reduce cross-linking and improve the release performance of capsulesOrganizer: GELITA

The Challenge and Opportunity for the Global Development of Traditional Chinese MedicineOrganizer: Davidia Healthtech, LLC

Sincerely ’’

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See YouNext Year

CONTACTSCCCMHPIE Mr. Mark Ma T: +86 10 58036332 E: mayunxuan@cccmhpie.org.cnUBM Sinoexpo Ms. Lydia Ma T: +86 21 33392280 E: lydia.ma@ubmsinoexpo.com

24-26 June, 2015SNIEC, Shanghai, China