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The Intelligent OrganizationIn every organization processes can be identified that do

not function optimal in the normal, so called bureaucratic or

formal structure.

Finding people orexpertise,sharing and leveraging implicit

knowledge, exploiting the wisdom of the crowd, using the

special talents of people, drivingsustainable innovation .

Many processes run more efficient and are more effective

using the social networks of the organization. Many tasks

can be accomplished better by organizing people in

communities in stead of teams. An organization that knows

how to use communities, social networks, crowd-sourcing,

broadcast communication, self-organization and other 2.0

concepts has an advantage over competitors and offers anappealing working environment.

The Intelligent Organization knows, build it with Teampark

Functional is like a mechanism Social is like an organism

Concepts 2.0 Communication and collaboration concepts

Social networkHomepage

Broadcast

Communication

CommunitiesStigmergic

Collaboration

Marketplaces

MediastoreUnified

Communications

Collaborative

Filtering

Social

bookmarking

Technology 2.0 Enabling technology

Functional Social

v Bureaucracy

v Governance

v Standardized

v Reductionistic

v Controlling

v Central

v Topdown

v Synchronous

v Direct

communication

v Holocracy

v Moderation

v Ad-hoc / informal

v Holistic

v Facilitating

v Decentral

v Bottom-up

v Asynchronous

v Broadcast communication

A new paradigm

Wim Hofland

Sogeti Nederland BVDSE / Innovation & InspirationHoofdweg 204

3067 GJ RotterdamNederland

wim.hofland@sogeti.nl(+31)652327348

More information

Socialplatform

Enterprise service busPortal

WidgetsDashboard

Mashups

UCC Smart Mobile

Convergence

UsabilityMobility

XFN

openAPIs

IM

Greentech

Cradle-2-cradle

Perpetual beta

Podcasting Technology2.0

Six Degrees

OpenSocial

SOAP

REST

Syndication Service orientedarchitecture

FOAF

RSS

Augmented reality

Video-conferencing

WIFI

WirelessInternet

S.O.C.I.A.L. What makes an environment social and intelligent?

S ocialness

O rganicness

C ollaborative

A dapted

L inkedness

I ntelligent

The right mix of interaction stimuli, a socialpersonality that fits your companies requirements.

The ability to allow self-organization. No fixed-structures, free grouping, social tagging etc.

Peer-to-peer, asynchronous and stigmergiccollaboration and communication tools.

Smart aggregation mechanisms and collaborativefilters to use the wisdom of the crowd.

Adapted to the crowd (your employees and / orcustomers)and to the processes it needs to leverage.

Integrated with outside social platforms and othercorporate systems. No social platform is an island.

Activity

Presence

Identity

Relations

GroupsReputation

Sharing

Conversation

Challenges

Sogeti Innovatie & Inspiratie, TeamPark is a registered trademark

The Mintzberg-heterarchy made explicit with TeamPark

Functional / bureaucracy Social / holocracy

Swarming andbrute force tactics

Open innovation

Collaborativeintelligence

CrowdsBroadcast

communication

Charting new social mechanisms

Functional Social

Group

Office-software

ERP

Teams

Synchronous collaboration

Point-to-pointcommunication

Socialnetworks

Find people and

expertise faster

Discovering implicitflows and structures

Communities

Stigmergic collaboration

Flexible operation

Aggregration

mechanisms

Predictableoperation

Organic structures

Individual

Method Four steps to the Intelligent Organization

1. Awareness 2. Strategy 3. Implementation 4. Alive

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Food for Thought