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Introduction

Remittance is sum of money sent in payment or as a gift. Commonly used

immigrant who live overseas and send money for the family maintenance.

Some developing countries remittance plays a vital role for their economy.

Due to internet revaluation Social Media is now big part of our everyday life.

For the immigrant who lives in overseas Social media is the most easiest

way to stay connected with their family and friends. Therefore remittance

business customer used social media a lot and they share their views in the

social media about their money transfer experience. Social media com

Social Media (Facebook, Twitter & we chat) is reshaping Global Money

Transfer . and Xopo is the 1st company to do it. Tang S. (2015)

Remittance Industry

Aim & Objective

Aim The Aim of this research is to explore consumer behavioural change due to Social media and economic impact for a remittance company.

Objective To Explore the impact of social media on business. To consider the impact of social media of consumer behavior. To Identify current trend of Social Media in remittance company to use To establish consumer behavioral change to send money online rather than high street due to Social Media To Investigate the challenges for a company to keep up to date with their consumer in social media revolution.

Outline of Literature

Sources of Literature

Reference

Implication

Going Forward

Methodology

Qualitative

Interview to Remittance company

(Marketing manager/CEO/MD)

Interview to Industry Expert

Quantitative

Questioner for

High Street Customer

Questioner

for

Online Customer

Armstrong, A. and Hagel, J. (1996), “The real value of on-line communities”, Harvard Business

Review, Vol. 74 No. 3, pp. 134-141.

Chung, J. and Buhalis, D. (2008), “Information needs in online social networks”, Information

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Sahay, A., Gould, J. and Barwise, P. (1998), “New interactive media: experts’ perceptions of

opportunities and threats for existing businesses”, European Journal of Marketing, Vol. 32 Nos 7/8,

pp. 616-628.

Doolin, B., Burgess,L.and Cooper, J.(2002), “Evaluating the use ofthe web for tourismmarketing: a

case study from New Zealand”, Tourism Management, Vol. 23 No. 5, pp. 557-561

Guarino, J. (2013), “The importance of a website – website vs social media pages”, available at:

www.evolutionaryit.com/social-media-marketing/the-importance-of-a-website-website-vssocial-

media-pages/ (accessed July 2013).

Alex, W. (2010), “http://www.slideshare.net/wah17/beyond-branding-digital-brand-engagement”

Consumers have been using internet technologies in increasing numbers and more intensively, which presents opportunities for businesses to reach and connect with more people using websites and social media sites

Armstrong and Hagel, 1996; Jung et al., 2013). social media sites, are growing in importance and use, internet marketing experts suggest that the website should be the ultimate destination for businesses

Guarino, 2013; Murtagh, 2013. the most important reasons to do so are that the businesses cannot control what content or ads will show when the user visits a social media site, and the businesses can capture richer web analytics about their prospects and existing customers on their own web pages. Doolin, B., Burgess,L.and Cooper, J.(2002),

Top Keyword search

Impact of social media in Business

Impact of social media on Customer Attitude

Impact of social media in remittance business

More than 10 years old journal will not be used

Involvement Interaction Intimacy Influence

Site Visits

Time Spent

Page Views

Search

Keyword

Contribute comments on Blog Quality/Frequancy of written reviews, Blogs comment, Forum Discussions and UGC

Sentiment tracking on third party site (Blog , reviews, Forums etc) Sentiment tracking of internal customer contributions

Net Promoter Score Product/Service Satisfaction rating Brand Affinity Content forwarded to Friends Post on high profile blogs

Impact of Social Media on Consumer Attitudes in Remittance Business

4”I” Model Alex W. (2010)

Prepared By Nazmoul Hasan