sushi consumer: "attitude towards behaviour
DESCRIPTION
Here I attached the main output of my dissertation about sushi consumption in Bari, the second biggest city in the south of Italy. The main purpose of the research was to understand how and why Bari's inhabitants have the willingness to buy sushi.TRANSCRIPT
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UNIVERSITÀ DEGLI STUDI DI BARI “ALDO MORO” Facoltà di “Economia”
Corso di laurea Magistrale in “Marketing”
TESI DI LAUREA IN ANALISI STATISTICA DEL COMPORTAMENTO DEL
CONSUMATORE
SUSHI CONSUMER:ATTITUDE TOWARDS BEHAVIOUR
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SUSHI, WHAT ?!
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ANALISI EMPIRICA
VARIABILI CULTURALI
GLOBALIZZAZIONE
GRUPPO DI AMICI
MODA
DRIVER PRIMA PROVA/ACQUISTO SUSHI
DURANTE UN VIAGGIO
UNA CENA FUORI CASA
PER CURIOSITÀ
EVENTO MONDANO
OBIETTIVI D’INDAGINE:
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VARIABILI CULTURALI
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DRIVER PRIMO PROVA/ACQUISTO SUSHI
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ACP
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ATTENTI VS DISATTENTI
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FEEDBACK POST-ACQUISTO
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C.S. VS
FEEDBACK
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SEX BATTLE