Poster Hand drawn drafts

Candidate name: Adam Fox Candidate number:2052

Center name: St Andrews catholic schoolCenter number: 64135

A2 Media Studies

Draft 1: Parody The title of the soap opera is made up of the soaps’ logo. This will secure the brand identity of the soap. The font is bold and three dimensional, this connotes that the program Is bold new idea. The title also has a gradient on it. This connotes that the tone of the narrative promises to change as the story develops . This is key as many soaps are always changing to fit the audiences needs depending on the time.

The tagline ‘a cake-astrophe’ is a light hearted pun, merging the theme of bakery in the trailer and the verbal code ‘catastrophe’ which connotes a terrible event unfolding. This tagline is effective as it fits the parody nature of the poster and yet keeps the sinister themes that are in the narrative of the series.

The synergy with social media is an important part of the presentation of the program as it engages with the audiences need for a ‘personal relationship’ (Katz) with the produces of the program. This allows them to express their opinions on the issues or points made in the narrative.

The point of call information is positioned on the cake, this make it more interesting as it integrates with the images on the poster. This also makes the whole poster more subtle without being so subtle that no one notices the important information.

Draft 2: SinisterThe logo is used to assert the familiar brand identity that is seen in the trailer. This is also utilized through the use of the ‘Walton Hill’ cake.

The Tagline is in the centre of the logo. This connotes that it is a central issue to the story. The verbal code “Seeing is deceiving.” connotes that not all that is seen in the trailer is as it seems. This creates an air of mystery and goes far to create the sinister atmosphere.

The Images are of the main characters that are seen in the trailer. They will be facing each other with suspicious looks. This also creates suspicion as the audience try to figure out why and who the characters are suspicious of. Their positions on the edge on the cake and overlapping the text signifies (De Saussure)

The point of call information is positioned on the cake. This makes it more interesting more likely to noticed which is critical as the audience will not know when to watch it without this information