post trade show report by: chinmay chhatiawala & emeka louis ichoku
TRANSCRIPT
Post Trade Show Report
By:Chinmay
Chhatiawala & Emeka Louis Ichoku
Who we are:
O Sony Corporation O Headquartered at 1-7-1 Konan, Minato-ku,
Tokyo , JapanO Senior Manager, Sony, Camera Division:
Chinulouis SasanabeO Major products: Audio, Video, Televisions,
Information and communications, Semiconductors, Electronic components
digital camera product
line:
SonyCybersh
ot
General Trade Show Information:
Heart of the digital world 2012
An acronym for "Center for Office Automation, Information Technology and Telecommunication"The world's largest trade fair showcasing digital IT and telecommunications solutions for home and work environments with an estimate of 512 Exhibitors and 334, 000 business visitors, more than 4,200 companies from over 70 countries
Venue: 30521 Hannover, Germany
Date: September 4 to 7, 2012
Organizer: the Deutsche Messe AG
Reasons For Attending Trade Show:
1. Gain customer feedback
2. Evaluate the competition
3. Generate leads
4. Increase industry knowledge
5. Make connection for joint venture and licencing agreement
6. Introduce our product to new market
7. Improve our distribution chain
8. Open doors for future sales call
9. Build up professional network
10. Develop new marketing techniques
Reasons For Layout Choice:
O To clearly and impressively communicate our company’s identity and the benefit we deliver
O To effectively meet our target customers’ needs
O To attract the attention of prospects during the show
Trade Show Activities
I. Senior Manager, Sony, Camera Division: Chinulouis Sasanabe
O • Ensure the management team are aligned with and support the vision, etc.
O • Provide oversight, support and act as role model
O • Identify any changes that are necessary
O • Overall – lead by example
II. Project Manager: Noam Tanaka
O • Managing co-ordination of the partners and working groups engaged in project work.
O • Managing project deliverables in line with the project plan.
O • Monitoring project progress and performance.
III. Sales Head: Tom Satou
O • Manage the right things - Time and
People
O • Sales ethics
O • Motivating sales people
O • Team building
IV. Technical Head: Tsun-Yan Suzuki
O • Work with set designer on technical
construction and implementation aspects of scenery.
O • Develops lighting design based on booth design.
O • Coordinate deployment and use of
company owned and/or rented sound reinforcement equipment.
V. Sales Manager: Bruce Nakamura
O • Manage the right things - Time and People
O • Apply basics of sales approaches
O • Sales ethics
VI. Customer Relations Manager: Kenichiro Yamamoto
O • ListeningO • Conflict ResolutionO • Positive ImageO • Follow-through
Achievement:O Leads (28)O 1 licensing prospectO 5 distributors (deal with 2 already
sealed)