POST PENGUIN SEO

Quality ,unique authoritative content endorsed with social proof and horde of diverse links….

Prasoon | ISHIR

Don't chase after Google algorithm chase after your best interpretation of what users want because of what users

want, that's what Google chasing after.. Matt cutt

Prasoon | ISHIR

Start from the end , the ultimate goal..

Generate revenue

Goal one | Goal two | Goal three

Traffic{(source1 ,SE),(source 2,Referral) ,(source 3,Display)……}

Every source has a saturation level to extent it can provide the qualified traffic….

“Keep researching for new source of traffic”

“pinterest-becomes-third-most-popular-social-network”

Prasoon | ISHIR

Social signals

Domain authority

Diversity of Linking domains

Anchor text diversity

Junk anchor text

Domain name

On page structure

Topic modeling

User engagement

Link velocity vs site traffic balance

semantic tagging / microformat

Matters the most

Prasoon | ISHIR

Social Signals

• Must• Add Google plus• Twitter tweets (optimized)• Facebook likes/shares• Other social sharing

• Digg • Delicious • Stumbleupon***• New media sharing

• Instagram• Pinterest• Event /announcement• Deal/cupon/review forums

Prasoon | ISHIR

Encourage link baiting• Remarketing ( grapping low-lying fruits.)

• Optimize & include special campaign (cpc/cpm) for “already visited” .

• Social boon• Involve visitors /fan/subscriber / follower/ customer in marketing process .

• Share/like/comment to get additional discount/goodies/prize• The one who talk more about brand is rewarded• Social affiliate marketing

Prasoon | ISHIR

Domain authority

• More natural link profile

• No link wheels / no programmed link building• No to all do follow link profile

• At least 25% should be nofollow• Diverse link building (good+best+neutral)

• Anchor text distribution• Natural / plain url / brand /easy guess tags• Number of referring IP

Prasoon | ISHIR

More links• Can come from

• Answering sites • Reviews /forum• Shopping search engine• RSS feed aggregators /directories• Classifieds• Niche directories /classifieds /yellow pages• Niche blogs / social networks • Local groups / communities • microblogs

Prasoon | ISHIR

Content • In site:

• Simulate Topic modeling• Evergreen writing style • Tag well /rich snippets /Microformat / rdf • Avoid thin pages /section/content get indexed

• Out of Site:• Multi format content distribution (text/PDF/PPT/JPEG/videos)• Tag well • post once share many

Prasoon | ISHIR

Yes we are justifying it…• +button• Content distribution in variety of format

• Text (article/classified/PR/)• PDF (e-book)• Presentation ( slideshare)• Video ( tube+ optimized for mobile*)• Infographics sharing• Pinterest/ Instagram / eventbrite/marketing

• “ask customers to take photos of themselves using the product and then upload the photo to win a prize. Add an element of interaction by encouraging people to vote on their favorite photo.”

• Mobile Marketing• Search• Paid • Display

Prasoon | ISHIR

For the sake of reports• 10 activities/month other than (article submission / social

bookmarking / directory submission)

• 1 intelligent marketing campaign / month through free platforms (slideshare /eventbrite etc “recipe of the month” )

• Reputation building activity , find bad links / review/comments and fix ,one per month.

Prasoon | ISHIR

Thank you

Go slow….next update is near there…