post election report scullin 2013 · 2018. 3. 28. · post election report scullin 2013. general...

POST ELECTION REPORT SCULLIN

2013

General outline. The original Scullin post election report was drafted in October 2013. The final report was not completed until late November 2013 due to reasons beyond the control of the author. Suffice to say the report covers the basic campaign structure of a Labor held electorate. It must be noted that the resources put into the Scullin electorate using in-kind and monetary support forced Labor to reconsider its strategy by reinforcing the polling booths on polling day. The end result was a success for the Liberal party and that of the candidate Jag Chugha and his team; achieving a 6.1.9 % swing towards Liberals. (Apologies to the purists for grammar)

Background

Heights by great men reached and kept were not obtained by sudden flight but, while their companions slept, they were toiling upward in the night. Henry Wadsworth Longfellow

History. The Seat of Scullin was first proclaimed in 1955. It was named after James Henry Scullin who was born in 1876 and passed away in 1953. The previous members to have won the seat of Scullin were Edward Peters from 1955 to 1969; followed by Henry Jenkins from 1969 to 1986, the seat was then won by his son Harry Jenkins who has held until his retirement. SEC and Branches. There are currently four Liberal party SECs’ in the area, Mill Park, Thomaston, Yan Yean and Bundoora. Bundoora and Yan Yean SECs' are split between Jaga Jaga, McEwen and Scullin. The Scullin community is made up of various cultures and ethnic groups, mainly Italian, Greek, Macedonian, Hellenic and Slavic), British, Indian, African and Asian. Despite the numerous campaigns in the area, Scullin remains steadfastly a Labor stronghold Objectives

The campaign team had but one primary objective: Reduce the political spectrum in Scullin by 5%. This objective was increased to a 6.1.9 % margin. A job well done by Jag Chugha the Liberal Scullin candidate and his campaign team. Secondary objectives were reached and overcome by prior preparation and planning. Details as shown below.

Stake holders

The Liberal candidate, Jag Chugha was instrumental in taking up the challenge on behalf of Scullin residents. Many thanks to Frank Greenstein for identifying and approaching Jag Chugha to stand as the Liberal candidate. Damien Mantach and his staff for their support throughout the campaign. However one must admit that the communication and coordination relationship between the Secretariat and that of the Campaign team was somewhat confusing in the initial stages, this improved as the campaign developed. See below for additional information.

Resources

Much use of in kind support was called upon to fill in the gaps of any budget expenses. Local resources were used to cut costs and create an environment that was conducive to good working relationships by all members contributing to the campaign. Special thanks to the Women section for their support, Johal Mandeep, Stockdale and Leggo for printing, Liberal Party Headquarters, Senator Scott Ryan, Sandra Mercer Moore, Vasan Srinivasan, Matthew Guy, Michael Gidley, Peter Chugha, Craig Ondarchie, Abalinx and their associated networks and a myriad of other supporters far too numerous to mention by name. All resources were contained and distributed within the confines of the Scullin Campaign office located in the leafy suburbs of Watsonia.

Administration

Administration was conducted by the campaign staff at the Scullin campaign office. The executive was responsible for all administrative aspects and for advising and keeping the candidate Jag Chugha up to date with local and external developments. Jas Mann was responsible as secretary for all correspondence and taking of minutes accordingly. All records were maintained and kept at the Scullin campaign office. The administrative relationship between the candidate and the campaign team was excellent and morale was high at all times.

Occupational Health and Safety. Geza Benke (Treasurer) was also instrumental in providing advice to the campaign team on Occupational Health and Safety systems measures to ensure that all members involved were supported throughout the campaign. Much emphasis was placed on supporting the numerous volunteers that flocked to man the Polling booths on the day of the election.

Campaign Strategy and Diary

A Detailed Campaign Diary is attached as Annex A. campaign strategies are contained within the diary. A comprehensive Political and strategic plan can be provided upon request from the author.

Separate strategies were planned and implemented for different phases of the campaign. Each strategy was complimented by support resources and risk management back up action systems and plans in the event of worse case scenarios. It will be of interest to note that the risk management back up action plans were successfully put into action during a minor crisis on polling day.

Polling Day

Support to Liberal Task Force. The campaign team had advised David Mantach, Liberal Party Director for Victoria that the Scullin Campaign team would take full responsibility for the conduct of the campaign without resorting to the use of Task for additional resources and manpower support. This was instrumental in releasing Liberal Taskforce to provide manpower support to other electorates. It is believed that this release of manpower enabled Jaga Jaga and the McEwen electorate campaigns.

Acton plans and risk management scenarios were practices and carried out prior to the election day. These were successfully implemented on polling day.

Polling booth training and scrutineering was conducted by experienced and well established staff members with the support of Administrative committee members. Sandra Mercer Moore and Samli Ozturk in particular.

OHS factors were also implemented by ensuring that Booth captains and Flying Squad members were adequately supplied with instructions, medical kits and water bottles. Food and refreshments were also provided with volunteers being rested accordingly.

Reserve polling booth members were kept in reserve and were used to fill in the gaps throughout polling day.

Centralised command and control. Communication and polling day management was coordinated by the Scullin Campaign Director Peter Adamis from the campaign office. Methods of communication was via mobile telephones, text messages, emails, reserve volunteers, Booth captains and Flying Squad members.

Polling Day responsibilities. Booth Captains and Flying Squad members were assigned specific roles and responsibilities with the additional role of making decisions on the ground and referring matters back to the command centre. The concept of releasing the Booth Captains and Flying Squad members to use their initiative paid dividends and released the pressure on the command centre.

Finance

A detailed budget was planned and implemented using local in kind support, fund raising and funds from the Scullin Federal electorate Committee. It is worthy to note that when funds raised by the campaign team were exhausted, that approaches were made to the Scullin FEC to release pre-approved funds. (Despite initial objections and approval being withheld, the matter was directed to the Admin Committee and relevant members at Liberal part headquarters to be finally resolved and funds released.) Although this put a damper on the campaign for a short period it was pleasing to observe that morale remained high.

A major fundraiser was conducted in conjunction with the campaign launch attracting in excess of 200 members all of who contributed lavishly towards campaign expenses. Expenses were all recorded and funds distributed in accordance with the receipts provided. The Scullin campaign Treasure has retained a detailed record of all expenses throughout the campaign. A detailed Campaign Budget is attached as Annex B.

Media

Advertising. Advertising on the last week of the campaign was undertaken with the Whittlesea Leader, Diamond Valley Leader, Ill Globo, Macedonian Weekly, Neos Kosmos, Indian media and Ta Nea. Funds were allocated for this purpose in accordance with the campaign strategy. This was made possible through the coordinating efforts on the part of the staff at Liberal party Headquarters.

Online Presence. Two web sites, a Face book page and email Bulletins were created for use throughout the campaign.

Web sites. Use was made of an existing Scullin website created 12 months prior to the election. this foundation was used to build upon and expanded to include an additional website that provide service to the Scullin electorate. The websites were hosted by Abalinx a Not for Profit organisation run by Peter Adamis. This was implemented as a "in kind support".

The websites attracted 15,000 hits within three weeks of its inception causing the sever to shut down on two occasions. It is of interest to note that the website was also hacked via denial of service attack (DOSA). Images and slogans were the main thrust of the messages all of the slogans were taken from Liberal party secure site and online website.

Face book. To compensate for any website shortfalls and despite initial scepticism a Face Book page was created for the Scullin Campaign director. (This face book page on line presence is continuing to this day).

Images were used extensively to sell the liberal party image into Scullin and the wider community This was an extremely successful useful tool enabling messages to be broadcast out to a wider audience. Unfortunately it was not possible to obtain the amount of visitors to the face book page. Soon it was not long to find that other campaign teams followed suit. this Face book page continues to this day.

Email Bulletins. Email bulletins and Newsletters were distributed to 5000 individuals based on the website subscribers and known political resources. This format kept interested individuals up to date with the election campaign. Admittedly the drawback was that the subscribers were overwhelmed by the daily deluge of emails and exposure to the election. this matter was addressed by reducing the amount of information being sent out online.

Flyers. Campaign Flyers came in two formats. One designed by Liberal party Headquarters and the second designed by the campaign team. Initially the template provided by Liberal Party Headquarters contained textual errors which unfortunately was unwarranted embarrassment. In any event flyers were approved by Liberal party headquarters prior to their distribution. The whole area of the Scullin Electorate was covered on two occasions. Enormous support was provided by Liberal Party Headquarters, Senator Scott Ryan and his staff, Matthew Guy and his staff Goldy Brar and Susan Turner, Craig Ondarchie and office staff (Jacky Douglass, Angela and Christine Stowe) and Johal Mandeep (and Manny) through his business contacts at Stockdale & Leggo in Thomastown.

Corflutes. Corflutes were installed three weeks into the election campaign to ensure that they were not tampered with. Each Corflutes was installed in a strategic location that the passing motorist or passerby was able to see them. Funds were allocated to obtain an additional 200 Corflutes for use on polling day. These were used extensively throughout polling day and meet the candidate on his visits throughout the Scullin electorate. It was of interest to note that only four Labor Corflutes were identified throughout the whole campaign.

Campaign Image Gallery. A Campaign Image Gallery was created to record for subsequent elections on the State and Federal level. A Campaign Image Gallery is attached as Annex C.

Booth Captains and Flying Squad Volunteers

Command and Control

Executive Team. The Scullin candidate Jag Chugha was supported by a small group of dedicated individuals intent on making a real change in Scullin. The campaign team comprised of a small team of individuals under the direction of the Scullin Campaign Director Peter Adamis. The Campaign Director supported by his executive team consisting of Geza Benke, Johal Mandeep, Goldy Brar and Jas Mann with the occasional support from "Manny".

Scullin Campaign Team and Scullin FEC Relationship. The success of the campaign team was the quality and size of the team. Other than in the initial forming stages, there were few interactions with the FEC committee. This was unfortunate as additional resources would have enhanced the campaign capabilities. The planning and subsequent execution of strategies were conducted in the leafy suburbs of Watsonia, a northern suburb of Melbourne. This was also the location of the Scullin Campaign Office.

Scullin Campaign Team and Secretariat relationship. As indicated above, there were initial communication and coordination issues that required to be resolved between the Scullin Campaign team and that of the Liberal Party Headquarters staff member allocated to provide assistance to Scullin.

In fact the comment was made directly to the candidate that "they (Liberal staff member) worked directly to him and not with the Campaign team". These comments did not sit well with the Scullin campaign team and was not conducive to a good working partnership. Suffice to say these issues were resolved and command and control of the Scullin campaign reverted to the campaign team.

Scullin Campaign Team adjoining electorates. The relationship between Calwell, Batman, Jaga Jaga McEwen and Scullin were excellent. Each was mutual supportive of the other and where possible attended functions and thus created an awareness of each other's attributes and methods of operation. However additional interaction is required to resolve minor overlapping of polling booths responsibilities.

Observations

New members and communities. New members or communities that have no knowledge or experience of matters of a political nature need to be nurtured, developed and exposed accordingly to their capabilities, needs and wants. Without this nurturing it will not be possible to attract new and retain members. As with all successful election campaigns, membership increased post election period.

Pre-Polling Centres. An unusual high concentration of voters thronged to the pre-polling booths necessitating additional resources to be thrown in to cover the shortfalls. Despite good planning, their value was underestimated and should be addressed for future elections. Suffice to say volunteers to many them will always be a contentious matter.

Training. Training formed an essential part of the Scullin campaign program and was used expensively using local and external resources. Mock-ups, face to face discussions, videos, debates, workshops, scrutineering, visits to polling booths and polling booth live scenarios were conducted. Special thanks to Samli Ozturk, Sandra Mercer Moore, Geza Benke.

Online Presence. An excellent response despite some conservative scepticism and arm chair critics.

During the Election. The candidate Jag Chugha and his campaign team had worked late into the nights, headed by the Campaign Director Peter Adamis and Campaign Treasurer, Geza Benke. The atmosphere was extremely positive, morale high and the enthusiasm demonstrated by the Liberal candidate Jag Chugha was translated into votes towards the Liberal Party. The campaign Team envisaged and planned for a 5% swing considering anything above that as a bonus for the Liberal Party. Suffice to say the Scullin Liberal campaign achieved better than the national average to reach a massive 6.1.9 % in favour of the Liberals.

Governing body and delegation of responsibilities. It is the view of the author, that there is only one governing body and that is the Administrative Committee of the Liberal party (Victorian Division), headed by the President Tony Snell. From that committee responsibilities are delegated to individuals responsible for their assigned roles. Therefore it is up to the Administrative Committee to regain control of the Liberal Party and its administrative mechanisms. This caused some minor angst at times throughout the campaign.

The role of Electorates versus the Liberal Party Headquarters staff. This is not a criticism but rather a fact of life and the authors observation. One must keep in mind at all times that there is a difference between the two. (Paid and unpaid employment.) Those at Liberal party headquarters from the role of the Director to that of the receptionist are all paid employers of the Liberal Party. They do not dictate but rather they should be consulting with members of the relevant electorate campaign teams. This matter needs to be addressed.

Letter Drops. Letters and flyers. These were distributed using local and hired staff to cover the electorate on two occasions. This was also an efficient and successful method of obtaining information pertinent to the electorate. This information was submitted to Liberal Party Headquarters and to the candidate accordingly.

Future Election Campaigns & Secretariat responsibilities In the event the Liberal Party headquarters wishes to centralise command and control without consulting the relevant campaign team. They should be made responsible for the raising of funds, maintenance, training, administration, meetings, meet the needs of members who all volunteers, insurance, man the polling booths and conduct training as required. This is a matter was not confined to Scullin electorate and needs to be addressed.

New Party members and communities. Without appearing racist, it is believed that it is Liberal Party political philosophy and administrative structure needs to be reviewed to attract new members and communities other than the Anglo/Saxon communities towards a Liberal party philosophy. Tis can only be achieved by education, training and all barriers to political structures removed. Responsibilities and political structures made available to all members no matter their origins. Realistic and programmes attractive to new member appear to be lacking.

Recommendations

The following recommendations are based on observations and real time incidents throughout the campaign. They are not criticisms but merely recommendations that need to be addressed at the administrative Committee level.

a. Command and Control issues be addressed to ensure that campaign team retain control of their campaign in consultation with the allocated Liberal party member for the electorate.

b. Media advertising should be checked to ensure that all material of a text or visual based format are correct and meet the needs of the electorate. That all material for public consumption should be in consultation with the relevant campaign team.

c. Training should involve workshops, videos, debates, face to face discussions, lectures, real life scenarios, visits to real life locations and visits from Liberal Party Headquarters or members of the Administrative committee.

Extensive use should be made of local resources and individuals who have past and accumulated campaign election experience.

d. Programs and strategies need to be created and implemented to identify, attract nurture and retain new members and communities within each relevant electorate. not all electorates are the same and if the integration of new communities are not exposed to the Australian political scene, it may be difficult to attract new members. Electorate need to identify suitable representatives to fill the void.

e. Pre-Polling Centres. Strategic campaign planning should be taken into account to ensure adequate support and reserve volunteers are available in the event of a rush at pre-polling booths.

f. Use of online media presence be enhanced prior to an election being called. this enables the candidate to be recognised prior to any election and raises their profile within an electorate.

Conclusion

The Liberal Scullin Campaign exceeded all expectations. It overcame the armchair critics, sceptics and those who did not believe it was possible using a new community with little exposure to Australian politics. The foundations have now been laid for new members and new ideas to filter through the grass roots and make their presence felt.

A well coordinated and strategically planned campaign ensured that all stakeholders were involved in accordance with their assigned responsibilities and roles. In light of the 6.1.9% swing, the electorate now has the potential to move forward with optimism and confidence that they had contributed to a Liberal party victory. Follow up action on the part of the Scullin FEC is required to retain the interest of all new members and welcome new communities within the Liberal Party umbrella.

Special mention. The author wishes to thank Damien Mantach and his staff for their patience and understanding during what was a difficult but rewarding campaign. In addition, thanks to Scott Ryan, Michael Kroger, Matthew Guy, Sandra Mercer Moore, Samli Ozturk, Helen Kroger, Vasan Srinivasan, Peter Chugha, Johal Mandeep, Indian community and Indian media, Wayne Phillips, Michael Gidley, Russell Hannan, Mile Kotoski, Jas Mann, Peter McWilliam, Andrew Cove, Rachael Parry, Secretariat staff, Indian Media, Florence O'Shea, Vi and Kevin Hurley, Geza Benke and all the wonderful volunteers who supported the campaign. A very special thanks to Jag Chugha who made it all possible by representing the Liberal party in Scullin. (A profile of Jag Chugha is attached as Annex E).

PETER ADAMIS SCULLIN CAMPAIGN DIRECTOR Vigilance and Team work

Copyright Abalinx & Associates December 2013

Annexes:

A. Campaign Diary B. Finance - Campaign Budget C. Campaign Image Gallery D. Campaign results E. Candidates Profile

ANNEX A. CAMPAIGN DIARY

SCULLIN LIBERAL CAMPAIGN DIARY NOT TO BE PROVIDED TO ANY THIRD PARTIES

WITHOUT AUTHORISATION FROM SCULLIN CAMPAIGN DIRECTOR

SCULLIN CAMPAIGN DIARY DISCLAIMER: Please note that this campaign Diary is a living document. Therefore it will not be unusual for changes with little notice being provided to stake holders. Changes will also occur as a result will according to the political situation at the time. A good example is the recent change in Labor leadership and shopping centre visits..

DATE EVENT Sunday, 16 June 2013

Meeting at Campaign Office - Assistant Campaign Manager briefed on Campaign Strategy, Schedule of Events, Meetings, Public appearances, Coordination, Correspondence, Campaign Team, Booths and Volunteers, Websites, Face Book, Candidate advises unable to attend meeting, Candidate advises expenses incurred Scullin Chairman briefed, Treasure selected. Brochure support by 104, Candidate Interview submission Candidate Biography details submitted to 104 News Bulletin submitted online Scullin website reviewed

Monday, 17 June 2013

Campaign Strategy map installed at Campaign Office News Bulletin submitted online

Tuesday, 18 June 2013

Abalinx Consultants provides $25000.00 in kind support towards the Scullin Campaign. Scullin Bank Balance. $4000.00 - Campaign Director provided a Scullin brief that funds previously incurred will not be paid as they were not authorised by the Campaign Director. Web site updated - Request for support from 104 HQ Staff submitted Ivanhoe SEC - Stephen Mulder Dinner

Wednesday, 19 June 2013

Meeting at Campaign Office - Allocation of Volunteers Schedule of events, Funds control, Website, Face Book - Budget reconciliation, Campaign Launch discussion, Public Statements with Journalists (Leader Newspapers), Election Booth Drive through familiarisation discussion, Public appearances discussion. Discussions with Frank Greenstein. Senator Kroger locked in

Thursday, 20 June 2013

News Bulletin submitted online

Friday, 21 June 2013


Saturday, 22 June 2013

MILL PARK Stables - Meet the locals - article and photos submitted on line BBQ - AT MANDEEP JOELS HOME - CANDIDATE ATTENDED

Sunday, 23 June 2013


Monday, 24 June 2013

Candidate visits Sports Club for BBQ - 100 members present

Tuesday, 25 June 2013


Wednesday, 26 June 2013

Meeting at Campaign Office - Booth Volunteers Checked, Scullin Flying squad identified, Candidate update, Budget reconciliation Diary updated and rescheduled Labor Leadership challenge - Kevin Rudd defeats Julia Gillard 57 to 45. Kevin Rudd new Prime Minister News Bulletin submitted online

Thursday, 27 June 2013


Friday, 28 June 2013


Saturday, 29 June 2013

Liberal Party Rally at Melbourne Showgrounds Expo Hall, Building 3 Melbourne Showgrounds Langs Road News Bulletin submitted online Dr Ali Khan Dinner - campaign team attended function - Photos obtained

Sunday, 30 June 2013

News Bulletins submitted Face book Scullin Liberals account created

Monday, 1 July 2013

News Bulletins to be submitted via Email, Website and Face book Communications Technicians review website for security protocols Campaign Diary completed and forwarded to State Director Campaign Budget completed and forwarded to State Director Campaign Polling Booths completed and forwarded to State Director

Tuesday, 2 July 2013

Scullin Budget Meeting 12.00 am JAG CHUGHA - PETER ADAMIS - DIRECTOR 9.00 AM News Bulletins to be submitted via Email, Website and Face book Communications Technicians review website for security protocols

Wednesday, 3 July 2013

Meeting at Campaign Office - Candidate update, Budget reconciliation BOOTH CAPTAIN IDENTIFICATION Monthly Candidate Meeting at Secretariat 9.30 AM Location of Corflutes identified - names and addresses required Funds provided for additional Corflutes to be finalised 90 Corflutes to be set aside for Polling day Booths - remainder to be located throughout Electorate News Bulletins to be submitted via Email, Website and Face book Communications Technicians review website for security protocols

Thursday, 4 July 2013

News Bulletins to be submitted via Email, Website and Face book Communications Technicians review website for security protocols

Friday, 5 July 2013 News Bulletins to be submitted via Email, Website and Face book Communications Technicians review website for security protocols

Saturday, 6 July 2013

GREENSBOROUGH Shopping Complex 25 Main Street Greensborough - Meet the locals News Bulletins to be submitted via Email, Website and Face book

Sunday, 7 July 2013 News Bulletins to be submitted via Email, Website and Face book JAGA JAGA SEC DINNER (NICK MCGOWAN) WINTER SOLSTICE - RSVP 3 JULY 20013 COST $60.00 JAG CHUGHA ATTENDED Familiarisation of electorate - Eastern portion JAG CHUGHA AND JAS MANN

Monday, 8 July 2013

DRINKS WITH SENATOR RYAN - JAG CHUGHA - PETER ADAMIS - VINCENT RIZZA - 6- 8 PM 12 Pascoe Vale Road (PO Box 556) MOONEE PONDS VIC 3039 TELEPHONE. 03 9326 1088 News Bulletins to be submitted via Email, Website and Face book


News Bulletins to be submitted via Email, Website and Face book Meeting at Campaign Office- MICHAEL KROGER DINNER DISCUSSION


Meeting at Campaign Office- Candidate update, Budget reconciliation - CANCELLED DUE TO FUNCTIONS TWO A-FRAMES PREPARED FOR CANDIDATE AT SHOPPING CENTRES - BY JAS MANN Candidate flyers to be printed by Joel for distribution at Shopping centres News Bulletins to be submitted via Email, Website and Face book TONY ABBOTT FUNCTION AT CATHIES LANE WANTIRNA - JAG CHUGHA TO ATTEND


News Bulletins to be submitted via Email, Website and Face book

Friday, 12 July 2013 News Bulletins to be submitted via Email, Website and Face book Saturday, 13 July 2013

BUNDOORA Shopping Centre - Plenty and Settlement Roads Bundoora - Meet the locals- Photographs required EPPING Shopping Centre - Plenty and Settlement Roads Bundoora - Meet the locals- Photographs required 7 Volunteers required - Jas Man to organise News Bulletins to be submitted via Email, Website and Face book MACEDONIAN SKOPSKI BALL JAG AND PETER CHUGHA ATTENDED Letter drops by Campaign Team - Test case

Sunday, 14 July 2013

Candidate Election Booth Drive through familiarisation Discussion - Jag, jas and Campaign Director Visit Cafe saffron - 1.00 pm meet with owner Vijay Negi Corflutes to be installed at prearranged locations. - Campaign Director to be advised when completed News Bulletins to be submitted via Email, Website and Face book Letter drops by Campaign Team - Test case

Monday, 15 July 2013



Senator Scott Ryan Guest Speaker - Selected Guests CONFIRMED AT WATSONIA REGIONAL LIBRARY News Bulletins to be submitted via Email, Website and Face book


Meeting at Campaign Office - Candidate update, Budget reconciliation Admin Committee invitation - Roles and Responsibilities President Australian Indian Federation invitation Candidate flyers to be printed by Joel for distribution at Shopping centres Confirmation of additional 200 Corflutes to be finalised. - funds to be in Scullin account News Bulletins to be submitted via Email, Website and Face book




Westfield Shopping Centre Greet the locals - Photographs required 7 Volunteers required - Jas Man to organise Booth Captains Training - Training at Campaign Office News Bulletins to be submitted via Email, Website and Face book


PIPEWORKS Fun Market 400 Mahoney's Rd, Campbellfield, VIC, 3061 - TAKE PHOTO SHOOT ONLY FOR ARTICLE Booth Captains Training - Training at Campaign Office Visit to the Craigieburn Sikh Temple - Religious rather than political - Photos taken News Bulletins to be submitted via Email, Website and Face book Additional Corflutes to be located as required throughout Scullin electorate - funds to be in Scullin account






Meeting at Campaign Office- Candidate update, Budget reconciliation News Bulletins to be submitted via Email, Website and Face book Candidate flyers to be printed by Joel for distribution at Shopping centres Pre Polling Booth Volunteers to be identified


News Bulletins to be submitted via Email, Website and Face book NORTHERN METRO AGM


SCULLIN CAMPAIGN LAUNCH FUND RAISER - SAFFRON RESTARAUNT - GOLDY BRAR TO ORGANISE MICHAEL KROGER CONFIRMED EPPING PLAZA Shopping Centre Corner High & Cooper St, Epping, VIC, 3076 - Meet the locals - Photographs required 7 Volunteers required - Jas Man to organise News Bulletins to be submitted via Email, Website and Face book


Candidate Election Booth Drive through familiarisation by Candidate News Bulletins to be submitted via Email, Website and Face book






Meeting at Campaign Office - Candidate update, Budget reconciliation News Bulletins to be submitted via Email, Website and Face book Pre Polling Booth Volunteers to be identified

Thursday, 1 August 2013

AEC Candidate registration and allocation of How to vote Card at Greensborough AEC News Bulletins to be submitted via Email, Website and Face book Fund Raiser at the Crown Casino - Candidate attends function with wife. - Very successful

Friday, 2 August 2013

Candidate conducts Train stations visits with volunteer - Hurstbridge Line Photographs required News Bulletins to be submitted via Email, Website and Face book

Saturday, 3 August 2013

Dash Home Shopping Service 21 Hanrahan St, Thomastown, VIC, 3074 - Meet the locals Photographs required 7 Volunteers required - Jas Man to organise News Bulletins to be submitted via Email, Website and Face book SOUTH MORANG - BUSINESS MEET AND GREET AM, MKA SPORTS CLUB BBQ PM DOOR KNOCKING IN THOMASTOWN

Sunday, 4 August 2013


Monday, 5 August 2013

Candidate conducts Train stations visits with Dean Lawrence - Epping Line Line Photographs required News Bulletins to be submitted via Email, Website and Face book Campaign Team Booth familiarisation - Campaign Director and Campaign Treasurer THOMASTOWN STATION PM

Tuesday, 6 August 2013

News Bulletins to be submitted via Email, Website and Face book SBS RADIO INTERVIEW AND LETTER DROP IN THOMASTOWN PM

Wednesday, 7 August 2013

Meeting at Campaign Office - Candidate update, Budget reconciliation Monthly Candidate Meeting at Secretariat 9.30 AM News Bulletins to be submitted via Email, Website and Face book Corflutes approved Administrative costs approved Candidate Profile approved to be sent to secretariat Booth Captain training approved Candidate brief on activities


News Bulletins to be submitted via Email, Website and Face book Contacted Amps Signage and safety for Corflutes and delivery. Payments transferred via online transaction Revived request for volunteer support regarding campaign material for Secretariat Received request for campaign photos of candidate from Scott Ryan Requested Jag Chugha provide photos to Scott Ryan's office EPPING STATION PM


News Bulletins to be submitted via Email, Website and Face book Campaign photos sent to Senator Scott Ryan's Office Confirmed Corflutes being delivered next week Monday or Tuesday Request for approval of advertising campaign Material from secretariat Campaign Material Electorate member supporters for Secretariat identified Discussion with Rachael Parry regarding Campaign activities LALOR LETTER DROPS


Letter Drops News Bulletins to be submitted via Email, Website and Face book LALOR SHOPS, WESTFIELD SOUTH MORANG, EPPING PLAZA, PUTTING UP CORFLUTES


THOMASTOWN MARKET AM BOOTH CAPTAINS TRAINING - Training at Campaign Office and Booth Drive through familiarisation News Bulletins to be submitted via Email, Website and Face book


Potential Letter Drops and Flyers News Bulletins to be submitted via Email, Website and Face book DIAMOND CREEK - BUSINESS MEET AND GREET WITH PREMIER OF VICTORIA ADDITIONAL 200 CORFLUTES ARRIVE FROM NSW


News Bulletins to be submitted via Email, Website and Face book $1600 DEPOSIED FROM CAMAPAIGN LAUNCH EXPENSES ADAMIS PAID $1500


Meeting at Campaign Office - Flying Squad members briefed, Candidate update, Budget reconciliation News Bulletins to be submitted via Email, Website and Face book


PROPOSED FUNCTION Guest Speaker - TO BE ADVISED - WATSONIA RSL - CANCELLED DUE TO ELECTION ANNOUNCMENT News Bulletins to be submitted via Email, Website and Face book Candidate Door knocking in Lalor


Positions on the ballot paper: Draw 12 noon at the Scullin Divisional office, Suite 1, 2 Enterprise Dr Bundoora. GOLDY BRAR TO ATTEND AS SCULLIN REPRESENTATIVE Candidate visits Greensborough RSL News Bulletins to be submitted via Email, Website and Face book INDIAN FUNCTION 25 ANNIVERSERY INDIAN FEDERATION WITH VASAN Flyers pickup at Scott Ryan's office


BUNNINGS Store11 Dalton Road, Thomastown 3074 - Meet the locals - Photographs required 7 Volunteers required - Jas Man to organise Letter Drops Flying Squad Training at Campaign Office and Booth Drive through familiarisation News Bulletins to be submitted via Email, Website and Face book 60 Corflutes, mainly on western side of Scullin


Flying Squad Training at Campaign Office and Booth Drive through familiarisation Thomastown market - meet and greet Mill Park Library - Brahma Kumari function - over 100 people attended 60 Corflutes, mainly on western side of Scullin


Candidate visits Watsonia RSL News Bulletins to be submitted via Email, Website and Face book



Meeting at Campaign Office - Candidate update, Budget reconciliation Polling Booth volunteer checks News Bulletins to be submitted via Email, Website and Face book 10,000 Bio letters being distributed this week via Suraj International (in kind support)


Greensborough Centre Link Office - Meet the locals - Photographs required 7 Volunteers required - Jas Man to organise News Bulletins to be submitted via Email, Website and Face book 10,000 Bio letters being distributed this week via Suraj International (in kind support)


News Bulletins to be submitted via Email, Website and Face book 10,000 Bio letters being distributed this week via Suraj International (in kind support)


News Bulletins to be submitted via Email, Website and Face book MICHAEL SUCHER DINNER - HELEN KROGER GUEST SPEAKER INDIAN COMMUNITY DINNER SCOTT GUEST SPEAKER 10,000 Bio letters being distributed this week via Suraj International (in kind support)








Meeting at Campaign Office, Candidate update, Budget reconciliation News Bulletins to be submitted via Email, Website and Face book 10,000 Bio letters being distributed this week via Suraj International (in kind support)


Potential Letter Drops and Flyers News Bulletins to be submitted via Email, Website and Face book 10,000 Bio letters being distributed this week via Suraj International (in kind support)


Public Statements with Journalists (Leader Newspapers) Candidate visits Epping RSL News Bulletins to be submitted via Email, Website and Face book Polling Booth volunteer checks 10,000 Bio letters being distributed this week via Suraj International (in kind support) Campaign Team Booth familiarisation - Campaign Director and Campaign Treasurer


Letter Drops News Bulletins to be submitted via Email, Website and Face book Bundoora Sunday Market - Meet the locals - Photographs required

Sunday, 1 September 2013


Monday, 2 September 2013

Pre Polling Booth Volunteers at Greensborough AEC News Bulletins to be submitted via Email, Website and Face book

Tuesday, 3 September 2013

ELECTION MATERIAL RECEIVED - PROPOSED DATE Pre Polling Booth Volunteers at Greensborough AEC News Bulletins to be submitted via Email, Website and Face book Candidate and campaign Directors Telephone On line hook up and brief recorded

Wednesday, 4 September 2013

Meeting at Campaign Office, Candidate and campaign Directors Telephone On line hook up and brief recording Candidate update, Budget reconciliation News Bulletins to be submitted via Email, Website and Face book Monthly Candidate Meeting at Secretariat 9.30 AM Pre Polling Booth Volunteers at Greensborough AEC Budget reconciliation, Polling Booth volunteer checks

Thursday, 5 September 2013

POLLING BOOTH FINE TUNING Pre Polling Booth Volunteers at Greensborough AEC Helen Kroger Guest Speaker - Select Group CONFIRMED AT WATSONIA RSL - CANCELLED RSL now booked for member for final polling day brief News Bulletins to be submitted via Email, Website and Face book

Friday, 6 September 2013

Final Meeting at Campaign Office Booth captains collect Election Material, Refreshments prepared News Bulletins to be submitted via Email, Website and Face book

Saturday, 7 September 2013

Letter Drops ELECTION 2013

Sunday, 8 September 2013 REST - COLLECTION OF POLLING M<ATERIAL - CAMPAIGN TEAM Monday, 9 September 2013

POST CAMPAIGN REPORT POSTED TO STATE DIRECTOR

ANNEX B. FINANCE - CAMPAIGN BUDGET

SCULLIN LIBERAL CAMPAIGN BUDGET 2013

ITEM QUANTITY COST AUTHORISED APPROVED

SCULLIN BANK BALANCE WEF 1 JULY 2013

SCULLIN BANK BALANCE 1 $4,000.00 ADAMIS FEC

ELECTION & POLLING BOOTH MATERIAL

ELECTION MATERIAL PAID FOR STOCKDALE AND LEGGO THOMASTOWN

CANDIDATE CORFLUTES 200 $1,500.00 CAMPAIGN COMMITTEE ADAMIS SCULLIN CANDIDATE T SHIRTS 40 $800.00 CAMPAIGN COMMITTEE ADAMIS AIR FRAMES - CORFLUTES 6 $900.00 CAMPAIGN COMMITTEE ADAMIS CORFLUTE DISPLAYS 50 $3,000.00 CAMPAIGN COMMITTEE ADAMIS SIGNAGE DISPLAYS 10 $2,500.00 CAMPAIGN COMMITTEE ADAMIS LETTER DROP FLYER DISTRIBUTION & PRINTING 84000 $15,700.00 CAMPAIGN COMMITTEE ADAMIS VOLUNTEER SUPPORT 210 $12,800.00 CAMPAIGN COMMITTEE ADAMIS

$37,200.00

POLLING BOOTH MATERIAL PAID FOR BY SCULLIN FEC

FLASKS 10 $120.00 CAMPAIGN COMMITTEE ADAMIS BOOTH CAPTAIN MEDICAL KITS 30 $330.00 CAMPAIGN COMMITTEE ADAMIS FLYING SQUAD MEDICAL KITS 6 $60.00 CAMPAIGN COMMITTEE ADAMIS CUPS 100 $100.00 CAMPAIGN COMMITTEE ADAMIS SANDWICHES 400 $0.00 CAMPAIGN COMMITTEE ADAMIS BOOTH MAPS 10 $0.00 CAMPAIGN COMMITTEE ADAMIS RUBBISH BAGS 40 $200.00 CAMPAIGN COMMITTEE ADAMIS CONDIMENTS 40 $400.00 CAMPAIGN COMMITTEE ADAMIS SANDWICHES 400 $400.00 CAMPAIGN COMMITTEE ADAMIS

PETROL VOUCHERS 20 $2,000.00 CAMPAIGN COMMITTEE ADAMIS TAXI VOUCHERS

$200.00

$3,810.00

TOTAL ELECTION & POLLING BOOTH MATERIAL

$41,010.00

FUNCTIONS AND FUND RAISING

FUNCTIONS

WATSONIA RSL FUNCTION HALL 1 $100.00 CAMPAIGN COMMITTEE ADAMIS WATSONIA RSL FUNCTION HALL 1 $100.00 CAMPAIGN COMMITTEE ADAMIS RESTAURANT CAFE SAFRON 1 $0.00 CAMPAIGN COMMITTEE ADAMIS WATSONIA LIBRARY 1 $55.00 CAMPAIGN COMMITTEE ADAMIS MEALS - RESTAURANT 400 $12,000.00 CAMPAIGN COMMITTEE ADAMIS AUCTIONS AND RAFFLES 20 $1,500.00

$13,755.00

TOTAL FUNCTIONS AND FUND RAISING

$13,755.00

ADMINISTRATIVE AND LOGISTIC SUPPORT

CAMPAIGN AND COMMUNICATIONS CENTRES PROVIDED BY THE ADAMIS FAMILY AT NO COST

COMPUTERS 6 $2,400.00 ADAMIS ADAMIS CAMPAIGN OFFICE 6 $6,400.00 ADAMIS ADAMIS MOBILE 1 $700.00 ADAMIS ADAMIS WEBSITES 4 $400.00 ADAMIS ADAMIS SERVERS 3 $200.00 ADAMIS ADAMIS PRINTERS 2 $100.00 ADAMIS ADAMIS A4 PAPER 10000 $100.00 ADAMIS ADAMIS POSTERS 6 $300.00 ADAMIS ADAMIS SCANNER 1 $700.00 ADAMIS ADAMIS FRAMES 10 $60.00 ADAMIS ADAMIS INK CARTRIDGES 30 $900.00 ADAMIS ADAMIS CABLES ELECTRICAL 5 $200.00 ADAMIS ADAMIS ELECTRICITY 1 $900.00 ADAMIS ADAMIS GAS 1 $250.00 ADAMIS ADAMIS WATER 1 $200.00 ADAMIS ADAMIS TELEPHONE 2 $500.00 ADAMIS ADAMIS HIGH LIGHTERS 20 $40.00 ADAMIS ADAMIS MEETING ROOM 2 $1,600.00 ADAMIS ADAMIS PENS 50 $90.00 ADAMIS ADAMIS SOFTWARE 50 $6,000.00 ADAMIS ADAMIS REFRESHEMENTS 50 $400.00 ADAMIS ADAMIS INTERNET 4 $600.00 ADAMIS ADAMIS FURNITURE 30 $600.00 ADAMIS ADAMIS

CONDIMENTS 50 $300.00 ADAMIS ADAMIS TOILET PAPER 30 $90.00 ADAMIS ADAMIS CLEANING PRODUCTS 20 $300.00 ADAMIS ADAMIS IT MAINTENANCE SUPPORT AND HARDWARE 6 $1,050.00

$25,380.00

TOTAL ADMINISTRATIVE AND LOGISTIC SUPPORT $25,380.00

EXTERNAL SUPPORT

SECRETARIATE - SUPPORT

HOW TO VOTE CARDS 0 $0.00 MANTACH MANTACH CANDIDATE CORFLUTES 50 $0.00 MANTACH MANTACH FLYERS - PAHPLETS 50000 $0.00 MANTACH MANTACH WRAPPING 35 $0.00 MANTACH MANTACH ELECTION MATERIAL 35 $0.00 MANTACH MANTACH

$0.00

POLITICAL DONATIONS

AUSTRALIAN FLAG 1 $0.00 ADAMIS ADAMIS AUSTRALIAN FLAG 1 $0.00 ADAMIS ADAMIS AUSTRALIAN FLAG 1 $0.00 ADAMIS ADAMIS

$0.00

CANDIDATE

CANDIDATE FEE 1 0 DOMAIN NAME 1 $0.00 MANTACH MANTACH

BUSINESS CARDS 1000 $0.00 MANTACH MANTACH CANDIDATE EMAIL 0 $0.00 MANTACH MANTACH

$0.00

TOTAL EXTERNAL SUPPORT

$0.00

TOTAL PROPOSED CAMPAIGN COSTS

$84,145.00

ANNEX C. CAMPAIGN IMAGE GALLERY

Jag in the midst of finalizing polling booth manpower support with the Campaign Treasurer Geza Benke. Jag has drawn upon his vast resources of community support to ensure that all booths are manned on polling day. Seen here at the Campaign meeting room of the Scullin Campaign Office

Local Scullin residents met Jag Chugha, Liberal candidate for Scullin

Senator Helen Kroger boosting morale and wishing the Scullin members the best for Polling Day.

Jag Chugha demonstrating that empty shopping trolleys under a continuing Labor government is not the best method of governing a country with vast resources. He believes that empty trolleys

means less food on the table for struggling families.

Goldy Brar and Geza Benke discussing last minute polling strategies. Both members are designated Scullin Flying Squad members.

Campaign Director at a final briefing of Booth captains. Campaign Team members demonstrating Real Change wrapping and how to present it at the booths

Jag Chugha distributing How to vote cards

Voters waiting in line to cast their vote. Jag Chugha and volunteers amongst the voters

Craig Ondarchie Support to Scullin Liberal candidate Jag Chugha

Goldy Brar at Scullin Campaign Office assisting Campaign Director with Poll Booth Manpower and Flying Squad responsibilities

Senator Helen Kroger at Scullin Final briefing of Booth Captains and Flying Squad members. Senator Helen Kroger attended the meeting in support of the Liberal Candidate Jag Chugha and to provide additional tips on Polling Day. Her support was very well received and her mere presence alone boosted Scullin members morale that they were not alone.

Jag Chugha meeting the people of Scullin

Campaign Director Peter Adamis explaining to Booth captains the importance of their roles and the positive impact they will have on Election day

Jag Chugha meets with the elderly of Scullin

Seen above at the Scullin Campaign Office is Campaign Director Peter Adamis and campaign Treasurer Geza Benke. Geza is demonstrating the quick response actions and procedures that are

in place to meet with polling booth matters that may arise on Polling day.

Seen here is Geza Benke, the Campaign Treasurer providing a brief on the various regional profiles and their political strategic value.

Jag Chugha, Michael Kroger, Peter Chugha Goldy Brar, Vasan Srinivasan, Businessmen, India Media & Frank Greenstein

Special Guests

Scullin map

ANNEX D - CAMPAIGN RESULTS

The following campaign results are according to AEC data dated 4 October 2013

TWO CANDIDATE PREFERRED Candidate Party Votes Margin This Election (%) Last Election (%) Swing (%) GILES, Andrew Australian Labor Party 58,232 25,968 64.35 70.53 -6.18 CHUGHA, Jag Liberal 32,264 -25,968 35.65 29.47 +6.18

FIRST PREFERENCES Enrolment: 103,695 Turnout: 93.26% Candidate Party Votes % Swing (%) COOPER, Peter Rex Palmer United Party 5,991 6.62 +6.62 GILES, Andrew Australian Labor Party 45,484 50.26 -9.55 CONLON, Katie Family First Party 2,394 2.65 -2.43 ROLPH, Nathan Sex Party 2,453 2.71 +2.71 CHUGHA, Jag Liberal 26,369 29.14 +3.47 GRECO, Domenic Katter's Australian Party 1,025 1.13 +1.13 LJUBICIC, Rose The Greens 6,780 7.49 -1.70 ...... Liberal Democratic Party 0 0.00 -0.19 ...... Secular Party of Australia 0 0.00 -0.06 FORMAL 90,496 93.57 -0.71 INFORMAL 6,214 6.43 +0.71 TOTAL 96,710 93.26 -0.92

ANNEX E - JAG CHUGHA - SCULLIN LIBERAL CANDIDATE.

Jag Chugha has lived in Scullin for over 30 years. He has studied at Thomastown Meadows Primary School and Merrilands Secondary College, and is now happily married with two children. Jag appreciates the needs of a young family, knowing at first-hand the everyday cost of living expenses. Jag has a Bachelor of Laws and Bachelor of Commerce and Masters of Laws. Jag has practiced law for over 15 years and is currently Senior Counsel at a top 100 ASX listed company, Federation Centres. In addition to practicing law, he is also a business owner and has a clear understanding of the challenges and demands facing small businesses. Playing football and soccer as a youngster, Jag knows well the positive aspects of sport and its emphasis on fitness and community spirit. As a committee member Jag has continued his passion for sport and has, for ten years, been a committee member of various sporting clubs and organisations. In doing so he has also been instrumental in participating, organising and volunteering in community and sporting events. Jag is determined to reduce the cost of living for local families, help local small businesses by reducing red and green tape and investing in critical infrastructure such as schools and hospitals. As part of Tony Abbott’s united team, Jag will deliver hope, reward and opportunity for Scullin locals.

post election report scullin 2013 · 2018. 3. 28. · post election report scullin 2013. general...

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