positioning workshop
DESCRIPTION
POSITIONING WORKSHOP. Presented by Chris Wright 26 April 2012. What is positioning?. “the process by which you try to create an image or identity in the minds of your target market”. Why does it matter?. Real value. ELEVATOR PITCH. Why does it matter?. Why does it matter?. - PowerPoint PPT PresentationTRANSCRIPT
POSITIONING WORKSHOPPresented by Chris Wright
26 April 2012
What is positioning?
“the process by which you try to create an image or identity in the minds of your
target market”
Why does it matter?
differen tiation ELEVATOR
PITCH
Real value
differen tiation
Why does it matter?
differen tiation
Why does it matter?
differen tiation
Why does it matter?
Why does it matter?
ELEVATORPITCH
Why does it matter?Real value
Why does it matter?Real value
Workshop
Is / Isn’t Competitive Variance
Emotional Rewards Personality Friends /
BizarroPositioning Summary
IS / ISN’TPlatforms
Business modelGenre
MechanicInput methodMeta gameAge rating
Development processArt style
Narrative style Style of play experience
etc. etc. etc.
Competitive Variance
MORE
LESS NEW
DIFFERENT
EMOTIONAL REPONSEMasteryAdrenalineSorrowJoyEmpathyProtectivenessFearEmpowermentAchievementCreationEscapeEnlightenmentReleaseAmusementConnectionCompetitionBelongingExclusionFrustrationAccomplishment
FRIENDS / BIZARROCarVehicleDrinkFoodLollyActorMovieTV showCharacterSuper HeroMusical styleBand / SingerClothingAnimalColour
Summary
Is / Isn’t Competitive Variance
Emotional Rewards Personality Friends /
BizarroPositioning Summary
THANK YOU