positionering - platform 31 · 2015-10-21 · street scott street hunter street map version. laing...
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POSITIONERING
expertmeeting - platform 31
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We love different points of view
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conceptontwikkeling vanuit
de rollen ……
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wat is de meerwaarde van een heldere
positionering?
de match maken tussen je product en je klant /doelgroep
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maak gebruik van je eigen kracht!
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1. ’vertel je eigen unieke verhaal’ : UNIQUE
2. ’wie beinvloed de klant’ : ZMOT
3. ’zoek en creëer local heroes’ : LOCAL
4. ’verandering als status quo’: ADAPTABLE
5. ’wie is je doelgroep’ : MATCHMAKING
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voorbeeld 1: WERF 07
‘gebruik en vertel je eigen unieke verhaal’
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SFEER
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LEEFSTIJLEN
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voorbeeld 2: zero moment of truth
‘wie beinvloed de klant’
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voorbeeld 3: Woonboulevard, Beverwijk
‘zoek en creëer local heroes'
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BEVERWIJK, WOONBOULEVARD
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voorbeeld 4: IDB Rijswijk
‘omgaan met continue veranderingen’ ‘adaptable to change’ —> moet in je DNA komen te zitten
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in de bogaard koopzondag 6 april
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voorbeeld 5: BSR-model
‘hoe je inzicht krijgt in je doelgroep
en is er een match?
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Merkpositionering aansprekende merken per wereld
extravert
introvert
eg
o g
eo
rië
nte
erd
g
roe
p g
eo
riën
tee
rd
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maar bovenal…
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HARD WERKEN - VALLEN - OPSTAAN