position2 brand monitor tutorial - getting started - adding a search topic

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Post on 07-Jul-2015

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DESCRIPTION

This is a quick tutorial on how to create a search topic in Position2 Brand Monitor, a social media monitoring and engagement platform. Sign up for Position2 Brand Monitor (for free) here: http://brandmonitor.position2.com

TRANSCRIPT

Page 2: Position2 Brand Monitor Tutorial - Getting Started - Adding a Search Topic

What do you

want to

track?

(For example:

Enter your

company/

product name

or a

competitor’s

name here)

Apple, Siri

Page 3: Position2 Brand Monitor Tutorial - Getting Started - Adding a Search Topic

• Please separate each search phrase or keyword with a comma.

• Brand MonitorTM automatically creates a boolean query based on what you enter in the next few steps. There’s no need to enter “AND” “OR” and “NOT” operators.

• Please do not repeat keywords in any of the search boxes.

Page 4: Position2 Brand Monitor Tutorial - Getting Started - Adding a Search Topic

Track at least

one of these

keywords too

(For example:

to get posts

with Apple iPod

OR Apple iPad

OR Apple

iPhone)

Apple, Siri

iPad, iPod, iPhone

Page 5: Position2 Brand Monitor Tutorial - Getting Started - Adding a Search Topic

Keywords

you don’t

want to track

(Keywords that

have no

connection with

what you’re

tracking, but

can show up in

search results)

Apple, Siri

iPad, iPod, iPhone

Fruit

Page 6: Position2 Brand Monitor Tutorial - Getting Started - Adding a Search Topic

Name your

search topic

(Give a name to

your search

topic - this will

be used to

identify the

search topic in

your dashboard)

Apple, Siri

iPad, iPod, iPhone

Fruit

Apple Products

Page 7: Position2 Brand Monitor Tutorial - Getting Started - Adding a Search Topic

Submit your

search topic

(You can edit

the keywords

later you do not

see relevant

search results)

Page 8: Position2 Brand Monitor Tutorial - Getting Started - Adding a Search Topic

Brand

MonitorTM will

take about 3

to 15 minutes

to populate

all the graphs

and charts

for your

search topic

Apple Products

A dataset specific to your

search topic is being built, with relevance

filters, sentiment analysis, demographics

and geographic locations etc. The first time

this happens takes a little time to execute.

Page 9: Position2 Brand Monitor Tutorial - Getting Started - Adding a Search Topic

Community Powered Support:

http://bmsupport.position2.com/brand_monitor

Email: [email protected]

Twitter: http://twitter.com/brandmonitorp2

Phone: 800-725-5507