portfoliobookmay2

Anna Bazarnaya | Portfolio

PRISM

Copyright ©2011. All rights reserved. No part of this publication may be

reproduced, stored in a retrieval system or transmitted in any form or

by any means without express permission from Anna Bazarnaya.

Anna Bazarnaya

Phone: 415 250 4727

E-mail: [email protected]

Web: anna_bazarnaya.com

Academy of Art University

79 New Montgomery, San Francisco, CA

Executive Director of Graphic Design: Mary Scott

Course: Senior Portfolio

Instructor: Mary Scott

Title of the book: Prism

Typefaces: Din, Adobe Garamond Pro

Software: Adobe Creative Suit CS5

Printer:

Camera: Canon 30D, Nikon

Photography: Anna Bazarnaya, Leon Brauer, Erdman Photography

Cover stock:

Text stock:

Printer:

Bindary:

Table of contents:

01 | Sustainable company promotion










PRISMPRISM Anna Bazarnaya | Portfolio002

A picture is worth a thousand words; a metaphor is worth a thousand pictures. – Alan Key

O B J E C T I V E >

S O L U T I O N >

Choose a paper line and create a booklet advertising the quality and unique

selling points through a visual story using text and graphics.

Create a visual story around Die Naturlichen (The Naturals) paper line by

GMUND. Create a title for a booklet based on the main concept. Graphically

explain the concept: USDA food pyramid and nutrition norms are non-optimal

to which we are best genetically adapted according to the scientific theory

of Paleolithic diet.

The basic premise of Paleolythic diet is that certain foods are optimal for us

to eat and others are non-optimal. The optimal foods are those that we as

homo sapiens have been eating for most of our time on Earth before switch-

ing to agriculture about 10,000 years ago.

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Until we stop harming all other living beings, we are still savages. – Thomas A. Edison

O B J E C T I V E >

S O L U T I O N >






to which we are best genetically adapted according to the scientific theory of

Paleolithic diet.

The basic premise of Paleolythic diet is that certain foods are optimal for us to

eat and others are non-optimal. The optimal foods are those that we as homo

sapiens have been eating for most of our time on Earth before switching to

agriculture about 10,000 years ago.

Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Graphic Design 2

I N S T rU C TO r >

Laura Milton

C O M P O N E N T S >

a) Brochure

b) Poster

c) Postcards

d) Retail labels

P rO J E C T >

Wildlife Works

C AT E G O rY >

Identity & Print

P H OTO G r A P H Y >

Anna Barzarnaya


C O U r S E >

Graphic Design 2

I N S T rU C TO r >

Laura Milton

P rO J E C T >

Wildlife Works

PRISM002

C O U r S E >

Graphic Design 2

I N S T rU C TO r >

Laura Milton

P rO J E C T >

Wildlife Works


C O U r S E >

Graphic Design 2

I N S T rU C TO r >

Laura Milton

P rO J E C T >

Wildlife Works

Anna Bazarnaya | Visual Design PortfolioPRISM001 Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Graphic Design 2

I N S T rU C TO r >

Laura Milton

P rO J E C T >

Wildlife Works

02 | Sustainable company promotion 001

wildlife worksCONSUMER POWERED CONSERVATIONTM

003

Anna Bazarnaya | Visual Design PortfolioPRISM001 Anna Bazarnaya | PortfolioPRISM002

C O U r S E >

Graphic Design 2

I N S T rU C TO r >

Laura Milton

P rO J E C T >

Wildlife Works

02 | Sustainable company promotion 001

wildlife worksCONSUMER POWERED CONSERVATIONTM

003


C O U r S E >

Graphic Design 2

I N S T rU C TO r >

Laura Milton

P rO J E C T >

Wildlife Works

What is food to one, is to others bitter poison. – Lucretius

O B J E C T I V E >

S O L U T I O N >







Paleolithic diet.





C O U r S E >

Typography 3

I N S T rU C TO r >

Ariel Grey


a) Booklet

b) Poster

c) Swatch cards

P rO J E C T >

Die Naturlichën

C AT E G O rY >

Print

I L L U S T r AT I O N S >

Anna Barzarnaya


C O U r S E >

Typography 3

I N S T rU C TO r >

Ariel Grey

P rO J E C T >

Die Naturlichën


A dog is the only thing on earth that loves you more than you love yourself. – Josh Billings

O B J E C T I V E >

S O L U T I O N >







Paleolithic diet.





C O U r S E >

Packaging 3

I N S T rU C TO r >

Tom McNulty


a) Logotype

b) Package design

P rO J E C T >

Pet Meds

C AT E G O rY >

Packaging


Anna Barzarnaya

003

C O U r S E >

Packaging 3

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

Pet Meds


This package solution designed for the cost-effective and convenient disposal

of used insulon syringes which is a bio hazardous waste. The cylinder shaped

box has 12 individual sealed slots with syringes. After the syringe is used it

can be placed back into the slot. When all the syringes were used, the con-

tainer can be closed and securily sealed to be send using Disposal By Mail

System.

C O U r S E >

Packaging 3

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

Pet Meds


C O U r S E >

Packaging 3

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

Pet Meds


The wagon rests in winter, the sleigh in summer, the horse never.

O B J E C T I V E >

S O L U T I O N >







Paleolithic diet.





– Yiddish proverb

C O U r S E >

Graphic Design 3

I N S T rU C TO r >

Laura Milton


a) Booklet

b) Poster

c) DVD

d) Postcards

e) Tickets

P rO J E C T >

The Horse

C AT E G O rY >

Print


Anna Barzarnaya


The wagon rests in winter, the sleigh in summer, the horse never.

O B J E C T I V E >

S O L U T I O N >







Paleolithic diet.





– Yiddish proverb


a) Booklet

b) Poster

c) DVD

d) Postcards

e) Tickets

C AT E G O rY >

Print


Anna Barzarnaya

C O U r S E >

Graphic Design 3

I N S T rU C TO r >

Laura Milton

P rO J E C T >

The Horse


C O U r S E >

Graphic Design 3

I N S T rU C TO r >

Laura Milton

P rO J E C T >

The Horse



a) Logotypes

b) Package

C O U r S E >

Packaging 4

I N S T r U C TO r >

Michael Osborne

P rO J E C T >

Costco

C AT E G O rY >

Packaging

Branding

T E A M M E M B E r S >

Anna Bazarnaya

Woorim Choi

Kris Leigh

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Whoever said money can’t buy happiness simply didn’t know where to go shopping. – Bo Derek

O B J E C T I V E >

S O L U T I O N >







Paleolithic diet.






C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

A line of gourmet

hand crafted coffee.

KEY ADJECTIVE:

Authentic,

Sophisticated,

Classic,

Intellectual

PRODUCT LIST:

Coffee bean bags

Coffee bean jars

Cappuccino Cups

Biscotti

Chocolate covered coffee beans

Milk chocolate mint crisps

A line of quality and hi-end

kitchenware by Guy Savoy.

KEY ADJECTIVE:

Elegant

Quality

Sophisticated

Contemporary

PRODUCT LIST:

Knife set

Set of pots

Coocking utencils

Tea cattle

Salt and pepper mills

Linen napkin

In-store cafe with fresh and

healthy snacks and drinks.

KEY ADJECTIVE:

Fresh

Quirky

Healthy

Affordable

PRODUCT LIST:

Sandwiches

Salads

Panini

Fat-free yogurt

To-go containers

Shopping bag

All-in-one car

service station.

KEY ADJECTIVE:

Full service

Quality

Speed

Performance

PRODUCT LIST:

Motor oil (3 types)

Car wax

Microfiber cloth

Air freshener

Tire shine

Sponge

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FOOD BATHROOM GARDENINGHOME DECOR HOME ESSENTIALS

PRODUCT LIST:

Shampoo

Conditioner

Liquid Hand Soap

Bath Sponge

Bar Soap

Toothpaste

PRODUCT LIST:

Desk lamp

Alarm clock

Pillow

Picture frames

Vase

PRODUCT LIST:

Olive oil

Spices (set of 6)

Flour

Pasta

Milk

Milk crate

PRODUCT LIST:

Laundry detergent

Fabrique softener

Cleaning Spay

Toilet paper

Desinfecting wipes

Odor neutralizer

PRODUCT LIST:

Gardening kit:

Small trowel

Large trowel

Weeder

Garden fork

Seeds

KEY ADJECTIVE: Simple, Transparent, Colorful, Varied, Effective, Clean, Bright,

Friendly, Comfortable, Affortable.

TARGET AUDIENCE: Age 25–50. People looking for quality products within afford-

able price range


C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

O B J E C T I V E >

S O L U T I O N >

Kirkland is Costco’s store brand, otherwise known in the retail industry as

a “house brand” or “private label.” It is found exclusively at Costco’s website

and Costco warehouses and is trademarked by the company. Costco intro-

duced Kirkland in 1995. The idea was to identify categories in which a private

label product could provide brand name quality at discounted prices.

Our design solution was based on the attempt to address and bring younger

target audience to shop at Costco. We also concentrated on environmentally

friendly, reusable and recyclable packaging. In Kirkland Food category we in-

troduced “Reuse or Refill” program. A system of labels allows to easy remove

them and use the container for the home needs. Containers may be refilled or

recycled by Kirkland at any Costco store.


C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco


C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

O B J E C T I V E >

S O L U T I O N >







Paleolithic diet.






C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

003

O B J E C T I V E >

S O L U T I O N >







Paleolithic diet.






C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

C O U r S E >

Identity 2

I N S T rU C TO r >

Tom McNulty


a) Logotype

b) Brand Book

c) Stationery

d) Logo Applications

P rO J E C T >

City Bird Cab

C AT E G O rY >

Print


Anna Bazarnaya


The first thing that strikes a visitor to Paris is a taxi.

O B J E C T I V E >

S O L U T I O N >







Paleolithic diet.





– Fred Allen

C O U r S E >

Identity 2

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

City Bird Cab


C O U r S E >

Identity 2

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

City Bird Cab


x x

x

x

x

C O U r S E >

Identity 2

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

City Bird Cab


C O U r S E >

Identity 2

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

City Bird Cab


0 826 100 100

C O U r S E >

Identity 2

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

City Bird Cab


003

0 82

6 10

0 10

0

vapor distilled water + electrolytes

003

C O U r S E >

Packaging 3


Tom McNulty


a) Lamp

b) Package

P rO J E C T >

Burton Lamp

C AT E G O rY >

Packaging


Charlie Ma

Many people attach snowboards to their feet, but few attach them to their souls. – Dave Barry

O B J E C T I V E >

S O L U T I O N >







Paleolithic diet.





003

C O U r S E >

Packaging 3


Tom McNulty


a) Lamp

b) Package

P rO J E C T >

Burton Lamp

C AT E G O rY >

Packaging


Charlie Ma


O B J E C T I V E >

S O L U T I O N >







Paleolithic diet.





C O U r S E >

Packaging 3

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

Burton Lamp


003

10.6”10.6”

0.25”

80O

3.8”

3.8”

3.8”

4.35”

4.35”

20”20”

3.8”

3.8”

3.8”

2”

light bulb holder light bulb holder

One of four panels (side view) One of four panels (front view)


C O U r S E >

Packaging 3

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

Burton Lamp

C O U r S E >

Identity 1

I N S T rU C TO r >

Allen Gaorian


a) Logotype

b) Brand Book

c) Stationery

d) Logo Applications

e) Website

f) Posters

g) Postcards

P rO J E C T >

Campeche

C AT E G O rY >

Print

P H OTO G r A P H Y >

Anna Bazarnaya


A house may draw visitors, but it is the possessor alone that can detain them.

O B J E C T I V E >

S O L U T I O N >







Paleolithic diet.





– Charles Caleb Colton

C O U r S E >

Identity 1

I N S T rU C TO r >

Allen Gaorian

P rO J E C T >

Campeche


2xx

7x

7x

4x

7x

8x

C O U r S E >

Identity 1

I N S T rU C TO r >

Allen Gaorian

P rO J E C T >

Campeche


C O U r S E >

Identity 1

I N S T rU C TO r >

Allen Gaorian

P rO J E C T >

Campeche


003

THE HEART OF YUCATAN THE HEART OF YUCATAN

C O U r S E >

Identity 1

I N S T rU C TO r >

Allen Gaorian

P rO J E C T >

Campeche


3.50pesosMéxico

3.50pesosMéxico

Fold here

© 2009 MXPSCMYK

3.50pesos México

3.50pesos México

3.50pesos 3.50pesosMéxico México

3.50pesosMéxico 3.50pesos México

003

C O U r S E >

Identity 1

I N S T rU C TO r >

Allen Gaorian

P rO J E C T >

Campeche


003

C O U r S E >

Various


Various


Various

P rO J E C T >

Fun twist

C AT E G O rY >

Packaging

Print


Various

Just play. Have fun. Enjoy the game. – Michael Jordan

O B J E C T I V E >

S O L U T I O N >







Paleolithic diet.





C O U r S E >

Various

I N S T rU C TO r >

Various


Logotypes

P rO J E C T >

Logotypes

C AT E G O rY >

Print


Anna Bazarnaya


God has given you one face and you make yourselves another.

O B J E C T I V E >

S O L U T I O N >







Paleolithic diet.





– William Shakespeare

C O U r S E >

Various

I N S T rU C TO r >

Various

P rO J E C T >

Logotypes


I want to thank my:

003

I N S T rU C TO r S >

FA M Y LY >

Mary Scott, Tom McNulty, Michael Osborne, Laura Milton, Christine George,

Ariel Grey, Renee D’Arcy, Coco Choei, Megumi Keyama, Allen Gaoiran, John

Dobson, Julia Brown,

My loving mom Olga Bazarnaya and step father Rich Piellisch, my boyfriend

Peter Polinsky and my dog Kim.

Dmitriy Salnikov, Lenka Morozova, Pavel Kuryanov, Graf Arakcheev, Dashka

Belyaeva, Olga Loshadkina, Konstantin Abrosimov, Dima Efimov, Lukich (Luka

Stolyarov), Max Pugach, Fedtsov & Sharapova, Misha Dread, Rose & Charlie

Ma, Klara Silva, Konstantine Pagalos, Max Tourin, Leon Brauer.

F r I E N D S >

portfoliobookmay2

Documents

p o n e n t s

u t i o n

edison o b j e c t i

n s t ru c

alan key o b j e c t

r laura miltonc o

optimal foods

anna bazarnayaphone