Nelson Yan’s Portfolio2013

Nelson Yan’s Portfolio2013

Email Marketing• 3 e-newsletter daily, 3 more weekly basis• EDMs for internal teams and clients, such

as HSBC, HP, Microsoft, etc• Email database > 200,000• Epsilon, Radica system• Online Survey / Album

Banner Administration• Banners admin (Chinabig.com, SonyBM

G, financeasia.com, asianinvestor.net, media.com.hk, mutemedia.com.hk, etc)

• DoubleClick• Direct contact with customers

Portals & CMS• Manage yellowpages directories, corporate port

als & music portals• Content Management / Site census reporting• Editor in Chief

Product review site/Baby engadget

Mobile Apps• Project Management – Iphone/ipad & Andriod a

pps/games (Budgeting, user requirement, cost control & vendor management)

Forum & Social Media Pitching• Forum Pitching• Social Media Pitching (including Faceboo

k, Weibo, Twitter, Linkledin, etc)• Social Media lucky draw / contest

Viral Marketing• Utilize video channel such as Youtube an

d Tudou to boardcast our own video & let’s people forward our messages

• From story board till post production• Clients:      Talkbox     Udomain

TVC Production• Crocodile – broadcast in whole mainland

China via CCTV channels and others

Other Video Production• Music Video• Interviews & Jingles• From initial phase to Post-production

WeiBo film ( 微電影 )

Event Management• The Face Shop – open ceremony in MK & TST• Organize singing contests in several cities in China• Talkbox Exhibition in HK Convention &

Exhibition Centre• Fund-raising program – Bungy Jump 

on MacauTower

Event Management• Big John & Georgia Love & GL Heart fashion show and Weibo

Film/MV press conference• Pre-conference & Post-conference Digital Marketing & Social

Media marketing campaign

Video news clip from on.cc

Publishing• Magazine Production –- Mute – a Music & Life stylemagazine- 科科雜誌 – a Science &SF magazine • Books Publishing – issuemore than 100 books before

Taobao 專業試