portfolio of 9 abridged decks basic

THE MOST

TRENDS FACING SMALL BUSINESSES IN 2011

A comprehensive research study by acid test marketing

#1 Danger: The CLUTTER Factor

Average consumer faced with

The consumer is hit with an average of

commercial messages per day!

commercial messages per day!

60,000,000 people are on the “Do Not Call”

Registry!

56% resist buying from companies that advertise “too much!”

0%

20%

40%

60%

80%

Ad-Blockers Resenters Resisters

Unreachable Consumers

OK, here’s the secret . . .

Select a narrow, specific

“ideal” target market and

communicate continually.

#2 Danger: Perceived Indifference!

Death

Move

Buy From Friend

Sold ByCompetitor

Price Too High

Perceived

Some disturbing facts . . .

Major corporations lose, and therefore must

replace, a good of their customers

every 5 years!

A typical company’s customers

leave at a rate of per year,

a figure that is increasing annually!

The good news is . . .

An average of of customers who

complain about an incident will do business

with you again you resolve their problem.

#3 Danger: Lagging Behind Web 2.0!

Now more than ever, it’s vital for companies to embrace not only the latest technologies, but crucial social networks, as well!

#4 Danger: Increasing Marketing Costs Decreasing Effectiveness

Cost

Effect

The law of Diminishing Returns!

In 2011 it costs more than as much as it did

in 1992 to reach prospective Customers.

In 2011 it takes to reach your buyer

where it only took 4 in 1992.

Therefore , in 2011 it costs

achieved in 1992.

#5 Danger: Increasing Competition Increasing Failures!

Over new businesses start every year!

More than within the first 2 years!

Lack of sufficient capital

Poor management skills

Lack of sales

Avoid Frustration!

3%

BUYING

Now

7% OPEN To It

30% NOT Thinking About It

30% Don’t THINK They’re Interested

30% KNOW they’re Not Interested

To Increase Your Odds of Success . . .

Don’t waste another dollar guessing at what works best.

Call today for a Business Assessment to identify your key leverage areas.

The Team of experts at will determine your Lowest Cost/Highest Returns

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New Deck:

Allen’s Male Allen’s Female

Allen’s Male

Anna’s Male Anna’s Female

Anna’s Female

Nesting Anna’s

Allen’s Female

New Deck:

CLICK TO EDIT MASTER TEXT STYLES

© 2012 Crowdsourcing, LLC | [email protected] M.9.2.001 PAGE 2

INSIGHTS. RESEARCH. ADVISORY.

ABOUT THIS RESEARCH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . 3

SUMMARY OF KEY MESSAGES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

1. INTRODUCTION AND METHODOLOGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

2. MARKET GROWTH AND MATURITY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

3. WORKER TRENDS AND COMPOSITION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

4. CLIENT TRENDS AND DEMAND PROFILE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

5. PROVIDER STRATEGIES AND CAPABILITIES OVERVIEW . . . . . . . . . . . .. . . . .. . . . . . . . . . . . . . . . . . . . 33

APPENDIX. PROFILES OF PARTICIPATING CSP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . 50

TABLE OF CONTENTS

TABLE OF CONTENTS




1. INTRODUCTION AND

METHODOLOGY

2. MARKET GROWTH AND

MATURITY

3. WORKER TRENDS AND

COMPOSITION

4. CLIENT TRENDS AND

DEMAND PROFILE

5. PROVIDER STRATEGIES

AND CAPABILITIES

OVERVIEW

SECTION 1. INTRODUCTION AND METHODOLOGY

INTRODUCTION AND METHODOLOGY

This research provides data-driven insights on the CS market trends. Our analyses are based on the data collected through online survey of 32 crowdsourcing service providers, who answered more than 100 detailed questions. The survey was conducted under strict non-disclosure rules, hence all the data in in this survey is aggregated or averaged.

The participating providers represent a significant portion of the crowdsourcing market, collectively accounting for over 200 million tasks and more than 375 million dollars in revenues.

The sample of participating providers is very diverse. It includes representatives of all 5 categories of Enterprise crowdsourcing market (as defined by Crowdsourcing.org). These categories are: Expertise-based tasks Ideation tasks Micro-tasks Freelance services Software services

The participants also deploy different models of crowdsourcing service delivery, such as: Provider of crowdsourced workforce Facilitator of crowdsourced workforce Crowdsourcing platform vendor

To provide deeper market insights, where possible, we conduced our analyses separately for these crowdsourcing categories and models of crowdsourcing delivery.




37%

15% 16%

16%

16%

WE HAVE COLLECTED DATA FROM A DIVERSE SET OF 32

CROWDSOURCING SERVICE PROVIDERS

INTRODUCTION AND METHODOLOGY

Composition of respondents by CS

category Thanks to participation of 32 CSP we managed to assemble a sample of data that represents a significant part of the crowdsourcing market and allows us to draw data driven conclusions that reliably illustrate crowdsourcing market trends.

Our respondents represent all the key categories of the crowdsourcing marketplace, including: Expertise-based tasks Ideation tasks Micro-tasks Freelance platforms Software services

The conclusions in the report are based on the data representing over 200 million tasks, managed by the participating CSP. Majority of tasks were conducted on the micro-task focused platforms.

Source: Crowdsourcing.org, 2011

SOFTWARE SERVICES

EXPERTISE-BASED

FREELANCE

MICROTASKS IDEATION




CROWDSOURCING.ORG DEFINES FOUR CATEGORIES OF CROWD-

SOURCING USE CASES IN THE ENTERPRISE MARKET SEGMENT

SUMMARY OF KEY MESSAGES

Ideation-based tasks are completed by online workers engaged in the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be visual, concrete, or abstract. Ideation is all stages of a thought cycle, from innovation, to development, to actualization.

Expertise-based tasks are completed by online workers that are widely recognized as a reliable source of technique or skill, or accorded authority and status by their peers, or who possess knowledge based on a familiarity with someone or something that can include philosophy, facts, descriptions, information, and/or skills acquired through experience or education. It can refer to both the theoretical or practical understanding of a subject.

Micro-Tasks are short duration tasks completed by online workers. Micro-tasks require no specialized knowledge or expertise other than a basic level of comprehension and cognitive judgment

Software services include design, development, testing and user feedback gathering for programming code, software products and online applications. These services can be conducted by experts who possess specific skills or certifications; or users with no specialized knowledge or expertise.

Freelance services are performed by workers who are not committed to any particular employer long term and serve as independent contractors. Freelanced services usually have more flexible scope and are charged by the day, hour, a piece rate, or per-project basis.




140.80

214.90

375.70

2009 2010 2011

Enterprise crowdsourcing continues to demonstrate aggressive and accelerating growth. In our sample of the providers, revenues grew approximately 53% from 2009 to 2010 and then accelerated to approximately 75% from 2010 to 2011.

ENTERPRISE CROWDSOURCING CONTINUED ACCELERATING IN 2011

REACHING ~75% GROWTH, LARGELY DRIVEN BY INTERNET SERVICES

INDUSTRY

MARKET GROWTH AND MATURITY

Note: This growth analysis is conducted on the GROSS revenues of the CS providers, i.e., total monetary receipts from the CS clients. An alternative approach to measuring revenues would be through the NET revenues, i.e., total fees collected by the providers on all their transactions. We did not perform this analysis due to inconsistencies in the responses.

Crowdsourcing market revenue

growth 2009-2011

52.5%

74.7%





Note: for the purposes of this analysis we defined client segments as follows: Start-up companies and small businesses - companies with less that $10M in revenues Small Enterprise - companies with $10-100 M in revenues Medium Enterprise - companies with $100M - 1B in revenues Large Enterprise - companies with revenues in excess of $1B

Detailed analysis of the revenue by crowdsourcing category also reveals that the adoption pattern varies by category. Freelance companies are most dependent on start-ups as clients, followed by Software Services category. Ideation is focused primarily on Large and Medium enterprise segments. Expertise-based crowdsourcing is the most diversified in terms of target client segments, it exhibits almost equal share of every segment.

CROWDSOURCING MARKET REVENUE IS DRIVEN PRIMARILY BY SMALL

ENTERPRISES AND START-UPS, LARGE ENTERPRISES ARE ACTIVE IN

IDEATION

MARKET GROWTH AND MATURITY


24% 20%

81%

53% 31%

25%

30%

15%

13%

21%

35%

40%

3%

5%

23% 40% 10% 2%

30%

Large Enterprise (>$1B in Revenues)

Medium Enterprise ($100M - $1B in Revenues)

Small Enterprise ($10M - $100M in Revenues)

Start Ups & Small Businesses(<$10M in Revenues)

EXPERTISE-BASED

SOFTWARE SERVICES

IDEATION MICRO- TASKS

FREELANCE

0%




36.9

50.0

55.0

43.6

30.3

63.1

50.0 45.0

56.4

69.8 Average of Female Average of Male

59% MALE

41%

Gender composition of the workforce points out slight preference to male population (59% male vs. 41% female). This breakdown varies by CS category with most male workers preference observed in software services (reflecting the overall profile of the software industry) and more female workers in Micro-task category. Interestingly the Ideation category shows almost perfect 50/50 breakdown.

MOST CROWDSOURCING WORKERS ARE BETWEEN AGES 18

AND 40 WITH ~60% MALES

WORKER TRENDS AND COMPOSITION


FEMALE

EXPERTISE-BASED

SOFTWARE SERVICES

IDEATION MICRO-TASKS FREELANCE




Every company offers more than one quality control methodology. Worker assessment is the most prevalent one offered by more than 92% of the providers. Peer and expert review are also common at more that 80% of the providers. Multiplicity and injected testing are the lest preferable approaches to quality control, although they are still offered by more than half of the providers.

CSP OFFER WIDE RANGE OF QUALITY CONTROL METHODOLOGIES,

WORKER ASSESSMENT IS THE MOST COMMON

PROVIDER STRATEGIES AND CAPABILITIES OVERVIEW


92.3%

80.8%

80.8%

76.9%

57.7%

53.8%

% Of Quality Control Methodology

INJECTED TESTING (i.e., GOLD STANDARD)

MULTIPLICITY

WORKER PRE-QUALIFICATION

EXPERT REVIEW

PEER REVIEW

ONGOING WORKER ASSESSMENT/RANKING




•10 EQS

•Blur Group

•Capseo

•CloudFactory

•CrowdControl Software

•CrowdEngineering

•CrowdFlower

•CrowdSource

•CrowdTogether

•DesignRider

•Elance

•Freelancer

•ImageBrief

•LINGOTEK

•Lionbridge Technologies

•MediaPiston

•MobileWorks

•Mypitch

•New Dialogues

•oDesk

•PricingProphets.com

•Projektwerk

•Samasource

•ScriptLance

•Thinkspeed

•Trada

•Topcoder

•Twago AG

•Utest

•Userfeedback GmbH

•Voice123

APPENDIX. PROFILES OF PARTICIPATING CSP

APPENDIX. PROVIDER PROFILES



INSIGHTS. RESEARCH. ADVISORY. PROVIDER PROFILE

Founded in 2009, USA

Sugath Warnakulasuriya, CEO [email protected] www.10eqs.com

10EQS provides high-quality, high-speed solutions to critical business issues via a consulting approach that taps into the collective expertise of the world.

BUSINESS HISTORY

10EQS was founded by McKinsey & Co alumni who seek combine traditional management consulting and problem solving methodologies with the reach of the internet to tap into deep expertise on-demand. 10EQS has built a Web 3.0 platform which supports online collaboration, problem structuring, crowd–solving, and end-to-end acquisition-to-fulfillment support for clients and experts. 10EQS now serves a wide range of industries across all regions, and has global sales and delivery presence including in North America, Europe, Asia and Latin America.

SUCCESS TO DATE

In the last 2 years, 10EQS has served 60+ top global companies in industries ranging from Financial Services, Industrials, Energy, Utilities, High-Tech, Telecomm and Media, in markets including US, Europe, Asia, Latin America, and Middle East/Africa. 10EQS has already become a critical business utility for some of the largest and most prominent companies in the world.

VALUE PROPOSITION

Market intelligence and insight

Competitive assessment Best practices Benchmarking Engage top experts

throughout the world and facilitate their collaboration to develop and deliver targeted, high-quality solutions across a wide range of industries and business functions, quickly and cost-efficiently.




ABOUT MASSOLUTION

Crowdsourcing.org is an initiative by massolution. This research has been produced by massolution, a unique research, advisory, and implementation firm that specializes in crowdsourcing solutions for private, public, and social enterprises.

We work with leading organizations to deliver crowdsourcing business models that access an on-demand, scalable workforce to deliver improved business performance and to drive product and service innovation and enhanced levels of customer engagement. Our team has experience working in large enterprise environments designing, implementing, and managing crowdsourcing initiatives.

CROWDSOURCING, LLC

Email: [email protected] www.massolution.com

Twitter: @Crowdsourcing_ www.crowdsourcing.org

New Deck:

Agriculture and State Development in the “Land Between the Rivers”

The Wealth of the Land

₪ Natural resources Tigris and Euphrates Rivers Fertile soil and abundant sunshine Wide variety of native plant and animal species Nearby mountains rich in metals, timber, and

semi-precious stones

Click for Map

Obsidian Carnelian Lapis Lazuli

Semi-Precious Stones Like . . .

Click for Map

Eridu … 1,700 Years of Temple Building

Diagram of Eridu with Temple

Complex

Abzu Temple of Enki, god of water and wisdom

Evidence of fish offerings

Click for Map

Early-Dynastic Period

₪ City-states worship 1 deity plus a common pantheon Pantheon headed by Enlil, king of the gods

₪ Burial Practices differ Commoners buried under floor in homes

Few grave goods Elites buried in cemeteries

Lavish grave goods

Click for Map

Gold Helmet

c. 2,400 BC

Silver Lyre

c. 2,500 BC

Gold and Carnelian

Necklace c. 2,400

“Scarlet Ware” Jar

c. 2,900 BC

Gold and Lapis

Dagger

c. 2,400 BC

Shell “Goat” Plaque

c. 2,400 BC

Excavation Site Royal Cemetery of Ur

Click for Map

Gudea of Lagash

Statuary displays an unprecedented realism

Hands

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in

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Palace of Zimri-Lim

₪ Multi-storied mud-brick and timber edifice ₪ Inner courtyards enclosed by multiple rooms ₪ Drainage systems ₪ Elaborate frescoes and tapestries ₪ Fortified throne room ₪ Multiplicity of administrative, religious,

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Click for Map

Palace of Zimri-Lim Excavation Site Click for Map

Remains of Palace Courtyard Click for Map

Halaf

Ubay

Nippur

Mari

Susa

Larsa

Isin

Karum Kanesh

Hattusa

Ugarit

Hover Mouse Over Button To Return

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Open W I D E ! !

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When a tooth hurts, the dentist can make it all

better. Ow!! My tooth really hurts!

Don’t worry,

Johnny, I can help!

Who has happy teeth?

I do!!

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© 2010 Purple Penguin Presentations

New Deck:

www.PrecisePortions.com

Ann-Marie Stephens

Ed Stephens

Portion Control Weight Loss

Dinnerware System

for

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Precise Portions © 2011

So What Is It?

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3

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4

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Health Care Costs

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5

0%

10%

20%

30%

40%

50%

60%

70%

20072020

Obesity RateAmong Adults

Health Care Costsfor Obesity RelatedConditions

CONGRESSIONAL BUDGET OFFICE: “How Does Obesity in Adults Affect Spending on Health Care? Economic and Budget Issue Brief” September 8, 2010

Why Does This Matter?

Lost Worker Productivity

6

0

2

4

6

HighProductivity Medium

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LOST DAYS PER EMPLOYEE IN 2009 (Unplanned Absences)

Watson Wyatt Worldwide – The Health and Productivity Advantage – Staying @ Work Study.pdf

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Precise Portions © 2011

New Deck:

Stages of Development

Badarian Culture

•Ca. 5,500 – 3,800 BC

Naqada I

• (Amratian)

•3,800 – 3,500 BC

Naqada II

• (Gerzean)

•3,500 – 3,200 BC

Naqada III

• (Proto-Dynastic)

•3,200 – 2,950 BC

Early Dynastic

•2,950 – 2,575 BC

Old Kingdom

•2,575 – 2,150 BC

Click For Map

Naqada I (Amratian Culture)

Red pottery with shiny black

tops or geometric designs

Burials for commoners

much the same as Badarian

era – grave goods include

Pottery, jewelry, slate

palettes (for preparing eye

makeup) food, weapons

Female fertility figurines

and bearded male figures

Click For Map

Naqada III (Proto Dynastic) King Narmer (Menes)

Dynasty 1

Ca. 3,100 BC

Sometimes referred to

as King Catfish

Credited with unifying

Upper & Lower Egypt

But Egypt was

unified slowly over

generations of

kings … he just put

the last piece in

place Narmer Palette

Click For Map

Early Dynastic Khasekhemwy

2nd Dynasty

Ca. 2,686 BC

Last Pharaoh buried in Abydos

Huge tomb

Largest mud-brick structure in

the world (230’ long X 56’ wide)

Divided into 58 rooms + Temple

Intentional mummification

Click For Map

Old Kingdom The Pharaoh

Personification of Horus, son of Osiris

Also identified with Osiris, god of the dead

Duties include: Mediating between gods & people

Guaranteeing change of seasons

Guaranteeing annual floods

Guaranteeing safety from natural disasters and enemies

Joins the gods after death

Click For Map

Mythology of Isis Sister/wife of Osiris; Mother of

Horus

Greatest goddess of Egypt

throughout its long history

Osiris Myth:

Osiris murdered by brother Set who

tore the body into

14 pieces and scattered the parts

Isis searched for and found the

pieces; through magic she

reanimated Osiris in order to

conceive Horus

Click For Map

Giza

Memphis

Saqqara

Dahshur

Amarna

Meidum

Naqada

Hierakonpolis

Abydos

Thebes

Jebel Tjauti

© 2010 Purple Penguin Presentations Click To Return

New Deck:

Who Is Deaf?

Deaf individuals are in every country, every race, every profession. We are as unique, talented, educated, dedicated, and driven as the hearing community.

Given the opportunity, we work together as equals.

2

3

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4

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6

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Thank You!

New Deck:

Interior and Exterior Design

Kitchen and Bath Updates

Environmental Efficiency

Heating and Air Conditioning Systems

Solar Panel Installations

Replacement Windows and Doors

Interior: Painting, Flooring, Room Resizing

Exterior: Siding, Roofs, Driveways, Patios, Decks

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windows and

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convenience is your guide,

we have a solution for

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The plush warmth of carpeting The glorious gleam of hardwood The dazzling glint of tile

Patios

portfolio of 9 abridged decks basic

Business

increasing marketing

cs market trends

marketing strategies

new businesses

increasing competition

new deck

average ofcommercial

market growth andthe