tyler rink - portfolio [abridged]

TYLER R INK

PARIS CASINO OPEN 2017 (EXP.) DIRECTOR: MICHAEL CURTIS, JGA CLIENT: SANDS CORPORATION

LOCATION: MACAU, CHINA

OBJECTIVE: Turn 300,000+ sq. ft. of retail level public space of a Paris themed casino/resort into the streets of Paris.

CONSTRAINTS:Creating proper flow on two levels of the podium of a mega casino while maintaining an open air actuality balanced with the intimacy of narrow European streets. Design language must compliment the look and feel of the gaming floor below and hotel tower above, while remaining unique enough to engage the shoppers.

APPROACH: Use of turn-of-the-century arcade architecture allows for an exterior feel despite the lack of direct connection to the environment beyond. Varied boule-vards and passages become devices used to aid wayfinding while creating appropriate backgrounds within which groups of similar tenants cohabitate.

CONCEPT: Different Parisian atmospheres include art nouveau interiors, Haussmann style streets, and Marais-esque alleys. A large ‘wow” space becomes the gath-ering area for dining, performances, and photo opportunities while a real skylight in the central passage provides a spectacular view of the half scale Eiffel Tower. Vertical circulation points become Metro stations. Directories and signage are transformed into authentic elements found in early 1900’s Paris.

INITIAL CONCEPT VIEWS (RENDERINGS BY KEVIN WOEST)

PARIS CASINO OPEN 2017 (EXP.) DIRECTOR: MICHAEL CURTIS, JGA

INITIAL CONCEPT “WOW” SPACE VIEW


NORTH ARCADE ELEVATION 1NORTH ARCADE RENDERED ELEVATION 1



NORTH ARCADE ELEVATION 2NORTH ARCADE ELEVATIONS 3-6




LUMINANCE OPEN JULY 2013 DIRECTOR: MICHAEL CURTIS, JGA

CLIENT: NDALO MEDIA

LOCATION: JOHANNESBURG, SA

OBJECTIVE: Develop a boutique, multi-brand, department store within a luxury mall to showcase the Luminance brand of the same name. Luminance is a line of women’s apparel, accessories, and home goods designed and curated by Ndalo’s founding managing director, Khanyi Dhlomo.

CONSTRAINTS:Approaching outside brands to participate in the store is a challenge given that many have not offered licensed product in Africa previously. Capturing a clientele that is accustomed to international travel to acquire such goods while gathering new customers in a growing Johannesburg economy who may be interested in luxury products for the first time will help give Luminance a presence in South Africa.

APPROACH: Flexibility in display and signage plays a key role in the store’s mission to align this fledgling premier African luxury label with more established European and American brands. The store must accomodate styles ranging from haute couture to pret-a-porter to casual separates and sportswear, and a varied merchandise collection ranging from clothing and jewelry to art and books while maintaining an overall lifestyle message that represents Luminance.

CONCEPT: The store takes advantage of a rich history of colonial architecture that is unique to South Africa, with accents throughout that speak to the African con-tinent as a whole to ground the experience in a sense of place and familiarity to. The customer will feel like they have walked into a grand maison or a high rise penthouse due to the “concealed” nature of service areas and transaction spaces. Certain brands will have “homes” in shop-in-shops branded with proprietary colors and logos, while smaller brands will have the ability to take over one or multiple display bays with interchangeable signage that can rotate seasonally.

RENDERED INTERIOR VIEWS


STOREFRONT AND INTERIOR VIEWS


JOCKEY BRA OPEN JUNE 2013 DIRECTOR: MIHO KOSHIDO, JGA

CLIENT: JOCKEY INTERNATIONAL INC

LOCATION: CHICAGO, IL AND VARIOUS

OBJECTIVE: Design a new Chicago based flagship store for a recently released revolutionary bra and fitting system by Jockey, and shop-in-shop installations for exist-ing retail outlets across the United States.

CONSTRAINTS:Blend a new female-centric brand with the parent company’s heritage and history - the creators of the men’s original y-front briefs - in order to arrive at a shopping experience that is both new and comfortable at the same time. Attention is paid to making a store feel “full” with only 5 main products with 3 colors on display.

APPROACH: Visibility, comfort, and trust are the most important aspects to the shopping experience. Technology (both information based and interactive) is integrated seemlessly into a calm, inviting environment.

CONCEPT: Elegant, neutral materials and natural surfaces soften modern design elements. The brand color is used in various shades and tones in order to act as a reminder of the Jockey brand without being overpowering and obvious. Learning and self-exploration areas allow for various amounts of shopper com-mitment. Fitting rooms are large and welcoming, and messaging throughout the shop inspires confidence.

RECOGNITION:First Place, Chain Store Age 2014 Retail Store of the Year (single unit up to 5000 sq ft).

WOODFORD CONCEPT RENDERINGS


WOODFIELD STOREFRONT VIEW AND STYLE STORY BOARD MERCHANDISING ELEMENTS


VIEW AT ENTRY INTERACTIVE FIT GUIDE AND CASH/WRAPFIT STORY BOARD FITTING ROOM AND EXPOSED STOCK


RIPLEY’S AQUARIUM OPEN SEPTEMBER 2013 DIRECTOR: MICHAEL CURTIS, JGA

CLIENT: RIPLEY ENTERTAINMENT INC

LOCATION: TORONTO, ON

OBJECTIVE: Transform Ripley’s Aquarium’s “Cargo Hold” gift shop experience from traditional to modern, sensational, and exciting for a brand new, state-of-the-art attraction in the heart of Toronto’s downtown district.

CONSTRAINTS:Appeal to the metropolitan sensibilities of the locale and avoid contrast with the modern architecture of the the building exterior without alienating a cus-tomer demographic of travelers that is accustomed to a youthful, casual environment.

APPROACH: Use of lighting and unique materials upon simple and elegant forms and fixtures mixed with creative merchandising approach elevates the product in in interesting and fascinating ways.

CONCEPT: A 50+ foot wide LED screen at the entry of the store not only draws costumer attention, but can be used for promotions and events. The use of light and color continue into the the lower front portion of the store with the use of back-lit, color changing merchandise columns. Fixture clusters offer op-portunities for diffferent stories to be told with merchandise. Similarly, sections of the walls are given special treatment according to their purpose. The rear of the store’s ceiling opens up into a 40 foot tall void with underwater themeing and lighing above, leaving a lasting impression as guests exit towards the lobby vestibule.


INTERIOR RENDERING


ENTRY VIEW


INTERIOR VIEWS

RIPLEY’S AQUARIUM OPEN SEPTEMBER 2013 DIRECTOR: MICHAEL CURTIS, JGA RIPLEY’S AQUARIUM OPEN SEPTEMBER 2013 DIRECTOR: MICHAEL CURTIS, JGA

J. BALDWIN’S OPEN JANUARY 2014 CO-DESIGNER: CHERYL BEHNKE, JGA

CLIENT: JEFF AND ROSEMARIE BALDWIN

LOCATION: CLINTON TWP, MI

OBJECTIVE: Create a new interior design and marketing/brand direction for J. Baldwin’s restaurant and bar.

CONSTRAINTS:Consideration to a strictly limited budget due to was a priotiry for the client after a fire destroyed the original J. Baldwin’s restaurant.

APPROACH: Provide a modern and premium feeling dining experience while maintaining the family run business’ image as a local, casual destination for special events, important celebrations, or just a gathering with friends after work.

CONCEPT: The bar and lounge area became a focal point of the new design. A mix of cool LED and warm edison bulb lighting provides a unique atmosphere that is intimate and comfortable, but contemprary and exciting at the same time. Different seating styles throughout offer unique levels of privacy to cater to each customer’s event.


INTERIOR VIEW


INTERIOR VIEWS


J. BALDWIN’S OPEN JANUARY 2014 CO-DESIGNER: CHERYL BEHNKE, JGA J. BALDWIN’S OPEN JANUARY 2014 CO-DESIGNER: CHERYL BEHNKE, JGA

INTERIOR VIEWS

WILLYS DETROIT OPEN JUNE, 2014 FREELANCE CLIENT: SHINOLA

LOCATION: DETROIT, MI

OBJECTIVE: Develop a unique, multi-brand retail concept as a sister store to Shinola, with space for rotating seasonal brands as well as permanent “flagship” brands including Filson and Steven Alan; as well as a counter for Drought, a local raw juice maker.

CONSTRAINTS:Highly flexible space must work with a wide variety of merchandising vehicles, as well as historical site restirictions and a limited start-up budget.

APPROACH: Create a simple module that can be easily engineered and flexibly arranged to change with the highly transient nature of the merchandise. Use of simple, industrial materials in a limited palette

CONCEPT: A customizable grid system that is used to divide and create space, as well as function in certain areas as merchandise displays that complement floor fix-tures. The grid is mostly independent of the surrounding architecture (enhancing the original building without hiding it) and integrates merchandise lighting. Opportunities exist to have both small, intimate spaces as well as grand open areas depending on the size and desired function for the adjacent brands.

INTERIOR VIEWS

WILLYS DETROIT OPEN JUNE, 2014 FREELANCE

INTERIOR VIEW


INTERIOR VIEWS


WILLYS DETROIT OPEN JUNE, 2014 FREELANCE WILLYS DETROIT OPEN JUNE, 2014 FREELANCE

CONCEPT RENDERING

THANK YOUTYLER RINK1215 W FARNUM AVE #202ROYAL OAK, MI 48067

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tyler rink - portfolio [abridged]

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