portfolio elisa carpenè 2015
DESCRIPTION
Graphic design selected works.TRANSCRIPT
ELISA
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Art dIrEctor
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+39 3404181057
@gmAIL.com
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Elisa Carpenèportfolio
GRAPHIC DESIGN - ART DIRECTIONSelected Works - 2015
behance.net/elisacarpene
elisacarpene.tumblr.com
lnkd.in/davDMYP
Elisa CarpenèVia Garibaldi 3310122 Turin IT
+39 340 41 81 [email protected]
CO
NTA
CTS
vItA
AWArdS And EXpoSItIonS
SkILLS
Ab
ou
t
WEB ART DIRECTORArc Wordwide / Leo Burnett (Turin, IT)
DIGITAL DESIGNER Pomellato SpA (Milan, IT)
fREELANCE GRAPHIC DESIGNER CNA Serivizi Srl Tubino Nero Blog Closure Band
GRAPHIC AND DIGITAL DESIGNBachelor DegreePolitecnico di Torino (Turin, IT)
WEB DESIGNProfessional CourseManager Srl(Turin, IT)
GRAPHIC DESIGANErasmus Scolarship ProgrammeITU-Istanbul Teknik Universitesi(Istanbul, TR)
2014
20 13
2012
2011
mALAGATELIER Photography Exposition (Milan, IT)
vOGuE & kERING EmPOWER TALENTInternational Contest, Winner (Milan, IT)
NOTABENE LIBRARy RE-COvER CONTESTContest, selected.
BERLIN TASTE fESTIvAL ExPOBachelor DegreeDirektorenhaus (Berlin, DE)
SALONE DEL GuSTOLingotto, Turin (Turin, IT)
June 2014
March 2014
2013
2013
2010
LEANGuAGES•Italian Mothertongue•English Advanced Level IELTS Academic Certificate-6.5 score
COmPuTERAdobe IllustratorAdobe PhotoshopAdobe InDesignAdobe DreamweaverAdobe MuseFinal CutHTML & CSS
DESIGN•Grid and Layout•Good sensibility for color and typography•Social media
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Taking advantance from the new web design trends, the website communicates the incredible power and the high precision technology of KawaskI’s products through a totally new approach.The homepage highlights the social feed, while the vertical design of the product page is used for make storytelling.The full-width images help to make the page more emotional.
2014KAWASAKIwebsite design
perfect technology, extreme power and all the kawaski’s heritage told with a totally new approach.
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HELVETICA NEUE LT STD 77 BOLD COND
Aa Bb Cc Dd Ee Ff Gg Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Ww Xx Yy Zz1234567890 !?@%&/*.,;
HELVETICA NEUE LT STD 55 ROMAN
Aa Bb Cc Dd Ee Ff Gg Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Ww Xx Yy Zz1234567890 !?@%&/*.,;
HELVETICA NEUE LT STD 75 BOLD
Aa Bb Cc Dd Ee Ff Gg Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Ww Xx Yy Zz1234567890 !?@%&/*.,;
SECONDARY COLORS
Ivory#dbdbdb
Grey#5b6c71
Dark Grey#12a2224
Cold Grey#374245
PRIMARY COLORS
White#ffffff
Black#000000
Green#69be28
PortfolioElisa Carpenè
hom
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homepage
Kawasaki
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Kawasaki
prod
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product page
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Kawasaki
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info
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scrollinginfographic
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All the elements of the coordinate image are designed for tell to the people the beautiful story of the product they are buying and of the brand who’s selling it to them.A story about Italy, about stunning elegance, and the value of craftmanship. And the best thing is that the story is true.The pastel colors and the handscript font used in the copy-head, gives to the brand image a very fashion and hype look.
2014PHIVE Logo and Coordinate Image
Made in italy, Heritage and Handcrafting.those are the key concept of the, florida based, leather shoppHiVE.
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BRANDING
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Phive sells Italian fashion products.The logo had to express the “Made in Italy” concept and visualize the name of the shop. The result is a very elegant logo.
PHIVE
moc
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logo design
PortfolioElisa Carpenèm
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tails HELVETICA NEUE LT STD 75 BOLD
Aa Bb Cc Dd Ee Ff Gg Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Ww Xx Yy Zz1234567890 !?@%&/*.,;
Colors
White#ffffff
White#ffffff
Black#000000
Green#69be28
PHIVE
branding
stat
ione
rybu
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ardBUSINESS CARD
Putting the storical family photos on the front of the business card we are presenting not just the brand’s story but also the owner’s story. So what better way to present himself than show his own heritage?
STATIONERY ELEMENTS• Business card• Letters• Pin badges• Seal stamp• Rubber stamp
PortfolioElisa Carpenèle
tter
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Even if the letters are not anymore a very common way of comunication, it is nice to have the possibilities to have a customized ones. A perfect way for make an impressive invitation or a very nice letter of comunication.
PHIVE
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rs
Flyer, poster and advertising products presents some creative variations: more colors and a greater number of photos, always related to the Italian Lifestye, fashion and handcrafting.
PortfolioElisa Carpenèno
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PHIVE
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MENUThe homepage’s menu is simple and overlapped on a big images gallery.
HIGHLIGHTSThe three boxes under the gallery contain the content highlights. The topics that you need to push in a certain period of the year.
FOOTER /• SITEMAP• CONTACT&ABOUT Contact and About doesn’t need a dedicate page but follows in every page the user.• SOCIAL FEED Using the social medias you can directly updates the website.
PHIVE
hom
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website
PortfolioElisa Carpenèga
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GALLERYThe gallery contains 3 or more sliding images and it is essential for showing the atmospheres and the soul of the brand.
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HANDBAGSThe Handbags page is the core of the website: all the bags are divided in collections and communicate themself through a very emotional page.
PHIVE
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COLLECTIONWithout change page, but just clicking the “view more” button you will see all the models.
PRODUCTThe product page shows all the product’s photos,
with price and information on the side. On the bottom
you can find other products from the same collection.
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MONOGRAPHIC
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pWith the monographic campaign on the newspaper “La Stampa”, Jeep tell us the 6 rules of its favourite sport: winter.The digital advertorial uses parallax scrolling for reveal the images.
2014JEEP Digital Advertorial
“Winter is our favourite sport.”
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lADVERTORIAL
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A2014-2O15GIOVANNI RANASocial Networks Images
selection of posts made for Giovanni rana facebook page.
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BRANDING
This picture is designed to match the fashion blog ‘Little Black Dress’
From the theme ‘Little Black Dress’ as a basic clothing, it was realized a collection of coloured wear items in several shapes. The logo for calling cards, headed paper and web site was originated from the superimposition of the coloured dresses.
“I choice the ‘Little Black Dress’ regardless any shape or colour”
2013TUBINO NEROCoordinate image
Branding and coordinate images for the blog alessiatrombetta.com
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logo
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logo and visual
patt
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TUBINO NERO
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branding
TUBINO NERO
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bVideo titles drawing for the Susa Valley project to highlight local crafts. The titles are made of distinct logos, each of them recalls his own video. The appearance given at the logos, by a thorough use of fonts and icons, means to call up old local shop signs and to pass the idea of craft and handiwork.
2014CNA S.r.l Logo and Title Design
Video and titles design for empower the visibility of the local handicraft activities, a CNA project “laboratorio Valsusa“.
La
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logo
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Portfolio Elisa Carpenè
VALSUSALAB
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logo design
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SocIAL
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Selection of works of mine realized on the internship at Pomellato spa companyThey consist in pictures especially designed for web and mobile applications and aimed at several worldwide countries.
Covers for social networks, newsletters and digital invitations and advertorials for magazines. The first one was published on the Elle Germany issue of May 2014 and the other one on the InStyle Mexico issue of June 2014.
2014POMELLATOPrint and Digital Comunication
selection of works of mine realized on the internship at pomellato spa company
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POMELLATO/DODO
digi
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Elle
Ger
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styl
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exic
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dver
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This project was realized for the Regione Piemonte’s contest on Open Government Data Publishing. The project shows, by an interactive map, the touristic activity on Piedmont’s Alps mountains, the visitors’ identities and their requests.
The web map, illustrated by Tamara Garcevic, is made in HTML5 with Parallax design and it aims at getting the web page visit more dynamic.
2014PIEMONTE VISUAL CONTEST Website design, parallax, infographics, Adobe Muse.
A web interactive map, animated trough parallax scrolling, telling the story of the tourism on piedmont’s Alps.
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pArALLAX
info
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Portfolio Elisa Carpenè
interactive web map
TAP
para
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scro
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The project is made of two items. The first one is a book of researches with several infographics on the ‘Urban Sustainability’ subject about the Aurora Turin’s district. The other part is an animated video designed to pass information about the Aurora Turin’s district next changes.The animation is realized through the stop motion technique and by the mainly use of paper and wool.
2013POLITECNICO DI TORINO, CIRCOSCRIzIONE 7. art direction, editorial design,fotografia, animation
“in Aurora” explains, through a stop motion video and book of researches, what ‘Urban sustainability’ means.
In A
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Link video
Browse the publication
AnImAtIon
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book of researches
IN AURORA
book
of r
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book
of r
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stor
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IN AURORA
book
of r
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pollu
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video
IN AURORA
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thank you
