portfolio committee on trade & industry dc powels naamsa president 7 november 2012

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Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012 1 IPAP 2012/1

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IPAP 2012/19. Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012. IPAP 2012/19. Overview. The Global Environment SA Auto Industry in the Global Context Key trends of the SA Auto Industry Challenges facing the Auto Industry - PowerPoint PPT Presentation

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Page 1: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

Portfolio Committee on Trade & Industry

DC PowelsNAAMSA President7 November 2012

1

IPAP 2012/19

Page 2: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

2

1. The Global Environment

2. SA Auto Industry in the Global Context

3. Key trends of the SA Auto Industry

4. Challenges facing the Auto Industry

5. Automotive Production Development Program (APDP)

6. Roadmap to 2020

7. Conclusion

Overview

IPAP 2012/19

Page 3: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

3

1. The Global Environment

2. SA Auto Industry in the Global Context

3. Key trends of the SA Auto Industry

4. Challenges facing the Auto Industry

5. Automotive Production Development Program (APDP)

6. Roadmap to 2020

7. Conclusion

Overview

IPAP 2012/19

Page 4: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

4

North America Central and Eastern Europe

Rest of the World

Asia Pacific

Western Europe

South America

9,4%

7,8%

-7,6%

13,6%4,8%

World Passenger Market Growth/Decline - YTD Sep 2012 vs 2011

WORLD: Market: +7,9%

13,5%

IPAP 2012/19

4

Page 5: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

5

A strong growing trendAuto production - 1945 to 2011 (Million units)

The Global Environment

IPAP 2012/19

5

Page 6: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

6

Structure in %

Rest of World

Japan

WesternEurope

NorthAmerica

million

vehicles29.539 39.145 48.468 57.814 77.612 80.274

Structure of Car / CV Production by Region1970 - 2011

Source: VDA, IHS Global Insight, own calculations

The Global Environment

IPAP 2012/19

Page 7: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

7

million units

Rank2011(2010)

CVCars

Anmerkung: teilweise geschätzt

1. (1.)

2. (3.)

3. (2.)

4. (4.)

5. (5.)

6. (6.)

7. (7.)

8. (9.)

9. (8.)

10. (10.)

11. (11.)

12. (13.)

13. (14.)

14. (12.)

15. (16.)

16. (15.)

17. (20.)

18. (19.)

0.8%11.7%

-12.8%6.9%9.0%

10.7%0.7%

14.4%-1.4%2.9%3.2%

41.5%5.3%

-11.4%11.5%

8.6%19.3%15.7%

Ranking of Most Important Production Countries January - December 2011

Source: VDA, Polk Germany, press information

Change vs. previous year

The Global Environment

IPAP 2012/19

Page 8: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

8

1. The Global Environment

2. SA Auto Industry in the Global Context

3. Key trends of the SA Auto Industry

4. Challenges facing the Auto Industry

5. Automotive Production Development Program (APDP)

6. Roadmap to 2020

7. Conclusion

Overview

IPAP 2012/19

Page 9: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

9

Year 2008 2009 2010

Global vehicle Production

70.52 Mio 61.7 Mio 77.9 Mio

SA vehicle Production

0.563 Mio 0.374 Mio 0.472 Mio

SA share of Global

Production0.8% 0.61% 0.61%

SA Auto Production vs Global Production

2011

80.1 Mio

0.533 Mio

0.66%

SA Auto Industry in the Global Context

IPAP 2012/19

Page 10: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

10

Auto exports as % of total exports

YearYear 19951995 20072007 20082008 20092009 20102010

Total SA ExportsTotal SA Exports(R Billion)(R Billion) 102.1102.1 494.4494.4 656.0656.0 515.4515.4 584584

Total Automotive Total Automotive ExportsExports(R Billion)(R Billion)

4.24.2 67.667.6 94.294.2 61.061.0 69.569.5

Automotive exports Automotive exports as a % of total SA as a % of total SA exportsexports

4.1%4.1% 13.7%13.7% 14.4%14.4% 11.8%11.8% 11.9%11.9%

20112011

694.2694.2

82.282.2

11.8%11.8%

SA Auto Industry in the Global Context

IPAP 2012/19

Page 11: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

11

1. The Global Environment

2. SA Auto Industry in the Global Context

3. Key trends of the SA Auto Industry

4. Challenges facing the Auto Industry

5. Automotive Production Development Program (APDP)

6. Roadmap to 2020

7. Conclusion

Overview

IPAP 2012/19

Page 12: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

12

15 764

68 031

284 211

174 947

239 465

272 457 281 000

361 300

1995 2000 2008 2009 2010 2011 2012 FC 2013 FC

-38% 14%37% 3%

Un

its

29%

Start of MIDP

SA Automotive IndustryDevelopment of FBU export volume - units

IPAP 2012/19

Page 13: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

13

3.3

12.6

44.1

27.930.8

38.8 40.0

45.0

1995 2000 2008 2009 2010 2011 2012 FC 2013 FC

R B

io

-37% 3%10% 26% 13%

Start of MIDP

SA Automotive IndustryDevelopment of Component Exports - R Bio

IPAP 2012/19

Page 14: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

14

0

5

10

15

20

1995-1999

2000-2004

2005-2009

2010-2011

2012 FC 2013 FC

Support Infrastructure (I.T,R&D, Technical, etc.)

Land and Buildings

Product / Local Content / ExportInvestment / ProductionFacilities

R B

io

Total (1995 – 2013 FC) = R52.2 Bio

R4.5 Bio

R10.7 Bio

R18.7 Bio

R7.9 Bio

R5.0 Bio R5.4 Bio

SA Automakers (7 Car and 2 Truck Producers)New Investments

R5.0 Bio R5.4 Bio

Start of MIDP

IPAP 2012/19

Page 15: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

0

100 000

200 000

300 000

400 000

500 000

600 000

700 000

800 000

1995 2006 2007 2008 2009 2010 2011 2012 FC 2013 FC

LCV Passenger

8%- 45% 61%76%

Un

its

Development of SA Pass. & LCV Market 1995 - 2013 FC

15

IPAP 2012/19

Page 16: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

16

8% 16% 11% 10%

Un

its

Passenger Car Market Development - 2012 vs. 2011

IPAP 2012/19

Page 17: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

17

Passenger Car Growth by Channel YTD Oct – 2012 vs. 2011

15% 6%-4%-1%

Uni

tsIPAP 2012/19

Page 18: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

180

100 000

200 000

300 000

400 000

500 000

600 000

700 000

1995 2008 2009 2010 2011 2012 FC 2013 FCLCV Passenger

40% - 33% 48% 18%

Un

its

Development of Auto Production in SA - 1995 to 2012

IPAP 2012/19

18

Page 19: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

19

Year Global Production (Mio units)

SA Production (Mio units)

SA Exports (Mio units)

SA Component Exports (R Bio)

2000 57.8 0.357 0.068 12.6

2011 80.1 0.533 0.273 38.8

% Growth2011 vs 2000

39 49 302 208

2012 FC 83 0.555 0.281 40

% Growth2012 FC vs 2011

4 4 3 3

Growth in Auto Industry - SA vs Global

IPAP 2012/19

Page 20: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

20

1. The Global Environment

2. SA Auto Industry in the Global Context

3. Key trends of the SA Auto Industry

4. Challenges facing the Auto Industry

5. Automotive Production Development Program (APDP)

6. Roadmap to 2020

7. Conclusion

Overview

IPAP 2012/19

Page 21: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

21

Supplier Cost Competitiveness

Brazil104

W. Europe100

Mexico89

Russia107

Malaysia94

E. Europe93

Cz. Rep95

India85

China91

Thailand92

RSA>110

EUR 1 : ZAR 10.50

South Korea88

IPAP 2012/19

Page 22: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

22

Is this a real threat? – Hyundai/Kia as an example

5.0%

10.4%

17.0%

2003 2008 YTD Oct 2012

Hyundai/Kia produce in South Korea (cost index 88) and India (cost index 85), ship cars to SA, pay 25% import duty and are still highly competitive in SA

Pas

seng

er M

arke

t S

hare

IPAP 2012/19

Page 23: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

23

Cum Inflation cost increases: Auto Wages – 1993 to 2012

[%]

1992 – Index 100

IPAP 2012/19

Page 24: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

24

Exchange rate effect on Revenue

2010 2011 2012 FC

2008 20090

100 97

80 8389

9.71 9.99 10.712.07 11.69

Exchange Rate ZAR/ Euro

[%]Project approval in 2008 – Index 100

-11%

IPAP 2012/19

Page 25: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

25

Estimated avg Auto sector costs Inflation impacts (2008 – 2012)

Material

Other Overheads

Indirect LabourDirect Labour

Electricity

2010 2011 20122008 20090

[%]2008 – Index 100

218

140130123

93

IPAP 2012/19

Page 26: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

26

Combined effect of Exchange Rate + Cost Inflation

+

Dramatic deterioration of export competitiveness! =

Est. avg. Auto sector costs Inflation impacts

[%]Project approval in 2008 – Index 100

Exchange rate effect on Revenue

[%]Project approval in 2008 – Index 100

IPAP 2012/19

Page 27: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

27

Exporting to Sub-Saharan Africa

IPAP 2012/19

Page 28: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

28

1. The Global Environment

2. SA Auto Industry in the Global Context

3. Key trends of the SA Auto Industry

4. Challenges facing the Auto Industry

5. Automotive Production Development Program (APDP)

6. Roadmap to 2020

7. Conclusion

Overview

IPAP 2012/19

Page 29: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

29

IPAP 2012/19

Page 30: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

30

IPAP 2012/19

Page 31: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

31

Production:Local Market

Production:Local MarketExport Market

APDPMIDP

Production:Local Market

Production:Local MarketExport Market

Production Incentive (PI)

APDP

Standard materials 25% deemed value added on local materialsPGM’sLeatherAluminiumSteelStainless SteelBrassRaw automotive glass

Vulnerable products40% deemed value added on standard materials (reducing to 25% by 2017)Alloy wheelsAluminium productsCast iron components Catalytic convertersFlexible couplingsLeather interiorsMachined brass comp. Steel jacks

IPAP 2012/19

Page 32: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

32

APDP

MIDP

APDP

Standard materials 25% deemed value added on local materialsPGM’sLeatherAluminiumSteelStainless SteelBrassRaw automotive glass

Production:Local Market

Duty Free Allowance (DFA)Vehicle Assembly Allowance (VAA)

Production:Local MarketExport Market

Vulnerable products40% deemed value added on standard materials (reducing to 25% by 2017)Alloy wheelsAluminium productsCast iron components Catalytic convertersFlexible couplingsLeather interiorsMachined brass comp. Steel jacks

Production Incentive (PI)

IPAP 2012/19

Page 33: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

APDP - Automotive Production Development ProgrammeDuty Rebate Mechanism Cash Grant

Import Duty Vehicle Assembly Allowance (VAA)

Production Incentive (PI)

Automotive Incentive Scheme (AIS)

Effective July 2009

Taxable cash grant of up to 30% on Qualifying Investment

OEM must achieve 50.000 units/ p. a. (within 3 years)

Payable over 3 years

Light motor vehicle manufacturers- Investment: > 30 Mio. ZAR

Component manufacturers- Investment: > 1 Mio. ZAR

Stable import tariffs from 2012

Preferential duty rate on FBU imports from EU

If Production > 50.000 units/ p. a.

20% Allowance based on net turnover value

Reduces to 18% over 3 years

Duty credit based on production value added (Sales minus Imported components/materials minus non qualifying local raw materials)

Additional benefit available for the export of vulnerable components

PI factor will be 80% for 2013/2014 reducing by 5% pa to 50% by 2020

1995 - 2012 MIDP 2013 - 2020 APDPExport orientated program Production orientated program

APDPMIDP APDPMIDP APDP

Standard materials 25% deemed value added on local materialsPGM’sLeatherAluminiumSteelStainless SteelBrassRaw automotive glass

Production:Local Market

FBUFBU (EU pref. Rate)

CKD

Duty Free Allowance (DFA)Vehicle Assembly Allowance (VAA)

Production:Local MarketExport Market

Vulnerable products40% deemed value added on standard materials (reducing to 25% by 2017)Alloy wheelsAluminium productsCast iron components Catalytic convertersFlexible couplingsLeather interiorsMachined brass comp. Steel jacks

Production Incentive (PI)

33

IPAP 2012/19

Page 34: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

34

1. The Global Environment

2. SA Auto Industry in the Global Context

3. Key trends of the SA Auto Industry

4. Challenges facing the Auto Industry

5. Automotive Production Development Program (APDP)

6. Roadmap to 2020

7. Conclusion

Overview

IPAP 2012/19

Page 35: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

35

Legend:

Domestic Market only

2005 2013 2020 And Beyond

350,000

600,000

1,200,000

Loca

l pro

ducti

on v

olum

e pe

r ann

um

Domestic supply with some global and regional exports

Enhanced International Competitiveness

MIDP

Tooling Initiative

Beneficiation Strategy

Local market growth

Local Content /Global Suppliers

Vulnerable Sectors

Light Vehicles MCV / HCV

Investment Support

IDC

AIS

Local contentDevelopment

Existing tradeAgreements AGOA SADCEU

InfrastructureDevelopment

Ports and Rail

Electricity

Tariffs

New tradeagreements

Mercusor

Africa(SSA)

BRIC

OtherIPAP 2

Fuel quality

APDP

PreferentialProcurement

Labour

Industrial stability

Skills / training

Productivity

APDP

Wage Inflation Electric vehicles

1995

Roadmap towards 1.2 mil units/annum and achieving international competitivenessStatus - as shown 12 months ago

IPAP 2012/19

Page 36: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

36

Legend:

Domestic Market only

2005 2013 2020 And Beyond

350,000

600,000

1,200,000

Loca

l pro

ducti

on v

olum

e pe

r ann

um

Domestic supply with some global and regional exports

Enhanced International Competitiveness

MIDP

Tooling Initiative

Beneficiation Strategy

Local market growth

Local Content /Global Suppiers

Vulnerable Sectors

Light Vehicles MCV / HCV

Investment Support

IDC

AIS

Local contentDevelopment

Existing tradeAgreements AGOA SADCEU

InfrastructureDevelopment

Ports and Rail

Electricity

Tariffs

New tradeagreements

MercusorAfrica(SSA)

BRIC

Reasonableprogress

Substantialprogress

Fuel qualityAPDP

PreferentialProcurement

Labour

Industrialstability

Skills / training

Productivity

APDP

Wage Inflation Electric vehicles

1995

Limitedprogress

Progress during past 12 months

IPAP 2012/19

Page 37: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

37

1. The Global Environment

2. SA Auto Industry in the Global Context

3. Key trends of the SA Auto Industry

4. Challenges facing the Auto Industry

5. Automotive Production Development Program (APDP)

6. Roadmap to 2020

7. Conclusion

Overview

IPAP 2012/19

Page 38: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

38

Conclusion

South African Vehicle Assemblers and Automotive Component Suppliers are committed to the long term sustainability of the Automotive industry and look forward to partnering with key Stakeholders to grow the industry and create jobs whilst achieving international competiveness

The ability to realise the 2020 vision and production target is dependant on active engagement between the following 6 key stakeholders

• NAAMSA• NAACAM• Government (Central and Provincial)• Labour / NUMSA• Transnet• IDC

IPAP 2012/19

Page 39: Portfolio Committee on Trade & Industry DC Powels NAAMSA President 7 November 2012

Thank You

39

IPAP 2012/19