6 – 16 october 2011 johannesburg south africa · africa (naamsa) and the event is staged as an...
TRANSCRIPT
Endorsed by: Accredited by:
6 – 16 October 2011 Johannesburg South Africa
SOUTH AFRICAN SHOW SERVICES
Contact: Pula Dippenaar / Philip OttoBella Geldenhuis / Graison Burke
e-mail: [email protected]: +27 11 431 1472Facsimile: +27 11 476 4559
www.jhbmotorshow.co.za
NAAMSA OFFICES
Contact: Nico Vermeulene-mail: [email protected]: +27 12 323 2980
NAAMSA SHOW REPRESENTATIVEContact: Francois Loubser
e-mail: [email protected]: +27 82 551 9844
www.naamsa.co.za
JOHANNESBURG EXPO CENTRE
Contact: Craig Newmane-mail: [email protected]
Telephone: +27 11 494 1920
www.expocentre.co.za
Organised By
Endorsed by: Accredited by:
EVENT HIGHLIGHTS
Business to Business Media and Press Preview Top Quality Supporting Programme Automotive Outlook Conference Green Carpet Event Specialist Events
PROGRAMME OF EVENTS
Show Dates 6 - 16 OctoberBuild Up 1 - 5 OctoberDismantling 17 - 19 OctoberMedia Days 6 - 7 OctoberVIP Preview Days 8 - 16 OctoberPublic Days 8 - 16 OctoberBusiness Days 10 - 14 October
MAIN REASONS FOR EXHIBITING
Brand Positioning Generate Sales Gateway to Sub Sahara African Markets Launch New Product, Vehicles, Equipment, Services Market Study Recruit Agents / Distributors Demonstrate New Technology
VISITOR PROFILE
Business Visitor Pro le, B2B International Specialists Media Economists Financial Analysts Researchers, Pro lers and Reporters Purchasing & Sourcing Managers Importers, Distributors, Exporters & Traders Owners and Managers of Dealerships & Workshops Accredited In uencers of the Buying Decision Fleet Owners: Cars, Trucks and Buses and Light Delivery
Vehicles Exhibitor Clients Government & Parastatals Stakeholders Accredited Association Members Heavy Transport Managers / Buyers
Public Visitor Pro le Luxury Car Owners Family Vehicle Owners Outdoor & Lifestyle Enthusiasts Aspirational Buyers Eco Aware Citizens Women in Cars Sports Car Enthusiasts Public visitor targeting in Line With Product on Display Petrol heads & Enthusiasts Collectors, Clubs, Historians
Group 1 Passenger Vehicles Group 2 Commercial Vehicles, Trucks and Trailers, Buses, Forklifts
Group 3 Motorcycles Group 4 Automotive Lifestyle Group 5 Special Motor Vehicles Group 6 Performance Vehicles
Group 7 Auto Shop / Allied Industries Group 8 Specialist Services to the all-encompassing Automotive and Transport Industry
Group 9 Automotive and related Media Group 10 Automotive Arts & Memorabilia Group 11 Service & Repair Group 12 Automotive Organisations and Associations
EXHIBITION CATEGORIES:
EVENT / PROGRAMME / EXHIBITION JOHANNESBURG MOTOR SHOW AT A GLANCE
The Johannesburg International Motor Show (also popularly known as the Joburg Motor Show) is the single largest international automotive event in Southern Africa. The
exhibition (held once every two years) runs in conjunction with two additional shows ‘Auto Shop’ and the ‘Johannesburg Truck & Bus Show’ which collectively offer a complete representation of the motor industry, serving Sub Saharan Africa and South Africa as host country.
This event takes place at the MTN Johannesburg Expo Centre, Nasrec, Johannesburg, and is a comprehensive automotive lifestyle show case.
SUPPORTING ORGANISATIONS
The Johannesburg Motor Show is distinguished by its OICA certi cation and International World Calendar entry as a true automotive industry owned and supported automotive showcase for Sub-Sahara Africa.
The event is endorsed by NAAMSA, NAACAM and the Automotive Industry Export Council.
The National Government of South Africa through its Department of Trade and Industry supports the event and TISA is a sponsor of Approved inbound trade delegations to the region.
OWNERSHIP
The Johannesburg International Motor Show brand is owned by the National Association of Automobile Manufacturers of South Africa (NAAMSA) and the Event is staged as an equal joint venture partnership between the Johannesburg Expo Centre and NAAMSA.
ABOUT THE BRAND
The Industry places great importance on strengthening the brand in world markets. Industry also considers it vitally important to strengthen its emotional bond with consumers in order to create an excellent brand image in the interest of its clients and exhibitors.
The Johannesburg International Motor Show provides its exhibitor client base with the best opportunity to activate and communicate their individual brand positioning statements within the automotive industry. The Johannesburg Motor Show is a unique market place of innovations where both specialists and enthusiasts can revel in hands-on experiences.
Objectives include enhancing South Africa as an international automotive business and trade platform and key outcomes from staging this event are:
Attracting and stimulating buyers to the event An extension of product display through media publicity post
the event A showcase of new and future automotive technology Creating a South African motor industry showcase and also the
premier motor industry showcase on the African continent Building the international pro le of the South African motor
industry through international attendees and exposure with a view to stimulating exports and technological advances.
Putting the motor industry under the spotlight and stimulating and activating potential buyer involvement and generating renewed buyer interest
6 – 16 October 2011
www.johannesburgmotorshow.co.za
Johannesburg South Africa
6 – 16 October 2011 Johannesburg South Africa
SOUTH AFRICAN SHOW SERVICES
Contact: Pula Dippenaar / Philip OttoBella Geldenhuis / Graison Burke
e-mail: [email protected]: +27 11 431 1472Facsimile: +27 11 476 4559
www.jhbmotorshow.co.za
NAAMSA OFFICES
Contact: Nico Vermeulene-mail: [email protected]: +27 12 323 2980
NAAMSA SHOW REPRESENTATIVEContact: Francois Loubser
e-mail: [email protected]: +27 82 551 9844
www.naamsa.co.za
JOHANNESBURG EXPO CENTRE
Contact: Craig Newmane-mail: [email protected]
Telephone: +27 11 494 1920
www.expocentre.co.za
Organised By
Endorsed by: Accredited by:
EVENT HIGHLIGHTS
Business to Business Media and Press Preview Top Quality Supporting Programme Automotive Outlook Conference Green Carpet Event Specialist Events
PROGRAMME OF EVENTS
Show Dates 6 - 16 OctoberBuild Up 1 - 5 OctoberDismantling 17 - 19 OctoberMedia Days 6 - 7 OctoberVIP Preview Days 8 - 16 OctoberPublic Days 8 - 16 OctoberBusiness Days 10 - 14 October
MAIN REASONS FOR EXHIBITING
Brand Positioning Generate Sales Gateway to Sub Sahara African Markets Launch New Product, Vehicles, Equipment, Services Market Study Recruit Agents / Distributors Demonstrate New Technology
VISITOR PROFILE
Business Visitor Pro le, B2B International Specialists Media Economists Financial Analysts Researchers, Pro lers and Reporters Purchasing & Sourcing Managers Importers, Distributors, Exporters & Traders Owners and Managers of Dealerships & Workshops Accredited In uencers of the Buying Decision Fleet Owners: Cars, Trucks and Buses and Light Delivery
Vehicles Exhibitor Clients Government & Parastatals Stakeholders Accredited Association Members Heavy Transport Managers / Buyers
Public Visitor Pro le Luxury Car Owners Family Vehicle Owners Outdoor & Lifestyle Enthusiasts Aspirational Buyers Eco Aware Citizens Women in Cars Sports Car Enthusiasts Public visitor targeting in Line With Product on Display Petrol heads & Enthusiasts Collectors, Clubs, Historians
Group 1 Passenger Vehicles Group 2 Commercial Vehicles, Trucks and Trailers, Buses, Forklifts
Group 3 Motorcycles Group 4 Automotive Lifestyle Group 5 Special Motor Vehicles Group 6 Performance Vehicles
Group 7 Auto Shop / Allied Industries Group 8 Specialist Services to the all-encompassing Automotive and Transport Industry
Group 9 Automotive and related Media Group 10 Automotive Arts & Memorabilia Group 11 Service & Repair Group 12 Automotive Organisations and Associations
EXHIBITION CATEGORIES:
EVENT / PROGRAMME / EXHIBITION JOHANNESBURG MOTOR SHOW AT A GLANCE
The Johannesburg International Motor Show (also popularly known as the Joburg Motor Show) is the single largest international automotive event in Southern Africa. The
exhibition (held once every two years) runs in conjunction with two additional shows ‘Auto Shop’ and the ‘Johannesburg Truck & Bus Show’ which collectively offer a complete representation of the motor industry, serving Sub Saharan Africa and South Africa as host country.
This event takes place at the MTN Johannesburg Expo Centre, Nasrec, Johannesburg, and is a comprehensive automotive lifestyle show case.
SUPPORTING ORGANISATIONS
The Johannesburg Motor Show is distinguished by its OICA certi cation and International World Calendar entry as a true automotive industry owned and supported automotive showcase for Sub-Sahara Africa.
The event is endorsed by NAAMSA, NAACAM and the Automotive Industry Export Council.
The National Government of South Africa through its Department of Trade and Industry supports the event and TISA is a sponsor of Approved inbound trade delegations to the region.
OWNERSHIP
The Johannesburg International Motor Show brand is owned by the National Association of Automobile Manufacturers of South Africa (NAAMSA) and the Event is staged as an equal joint venture partnership between the Johannesburg Expo Centre and NAAMSA.
ABOUT THE BRAND
The Industry places great importance on strengthening the brand in world markets. Industry also considers it vitally important to strengthen its emotional bond with consumers in order to create an excellent brand image in the interest of its clients and exhibitors.
The Johannesburg International Motor Show provides its exhibitor client base with the best opportunity to activate and communicate their individual brand positioning statements within the automotive industry. The Johannesburg Motor Show is a unique market place of innovations where both specialists and enthusiasts can revel in hands-on experiences.
Objectives include enhancing South Africa as an international automotive business and trade platform and key outcomes from staging this event are:
Attracting and stimulating buyers to the event An extension of product display through media publicity post
the event A showcase of new and future automotive technology Creating a South African motor industry showcase and also the
premier motor industry showcase on the African continent Building the international pro le of the South African motor
industry through international attendees and exposure with a view to stimulating exports and technological advances.
Putting the motor industry under the spotlight and stimulating and activating potential buyer involvement and generating renewed buyer interest
6 – 16 October 2011
www.johannesburgmotorshow.co.za
Johannesburg South Africa
6 – 16 October 2011 Johannesburg South Africa
MESSAGE FROM THE PRESIDENT OF NAAMSA
AFRICA’S PREMIER AUTOMOTIVE LIFESTYLE EVENT – THE JOHANNESBURG INTERNATIONAL MOTOR SHOW - PREPARES FOR 2011
On behalf of NAAMSA and the Johannesburg Expo Centre, our joint venture partners for the next three Johannesburg International Motor Shows, it gives me great pleasure to introduce the 2011 Johannesburg International Motor Show.
This will be the second such event held under this banner. The rst Johannesburg International Motor Show, staged in 2008, superseded the Auto Africa Motor Show events rst held in 1996. Johannesburg International Motor Show 2011 will again take place under the accreditation of the International Organisation of Vehicle Manufacturers and is only one of four motor show events in the Southern hemisphere to enjoy this world class accreditation status. Importantly, it is one of only two such events on the African continent.
The Johannesburg International Motor Show 2011 will take place over the period 6th to 16th October. The timing is ideal for the South African motor industry to illustrate to the world the way in which it has restructured and realigned itself to the same challenges facing the global motor industry. The South African motor industry is no different to the industry around the world. It is emerging out of an extremely tough business environment in which it has been forced to re-examine the business model to ensure global competitiveness in the years ahead. Together with our partners in the supply component industry, major focus has been placed upon localisation of component manufacture. Signi cant investment on the part of the supplier industry has resulted in a much leaner, technologically capable and skilled component industry enabling OEMs to target key strategic global markets.
We are working closely with Government to ensure the new Automotive Production
Development Program takes the industry to new levels in the years ahead.
The outlook for the South African domestic vehicle market in 2010 is encouraging. We forecast growth of around 8% year on year. Importantly, we anticipate slow, but steady growth in the medium term.
The South African Motor Industry remains one of the most competitive in the world. With 1,198 models and 60 marques competing for what is, in global terms, a relatively small market. It is intensely competitive and demanding. The South African customer justi ably demands an outstanding product and equally, the highest levels of after sales service.
Despite the severe recession we have been through, the South African manufacturing industry has invested approximately R9 billion over the past three years and an anticipated further R4,6 billion in 2010.
The Johannesburg International Motor Show 2011 is an all inclusive event accommodating two additional expos, being the “Johannesburg Truck & Bus Show” and the Automotive Allied Industries “Autoshop”.
The broad based objectives for the 2011 event are: To showcase the South African Motor
Industry and to project it’s global competitiveness
To stimulate business and investment opportunities
To showcase new products, technologies and services
To provide world class marketing and engagement opportunities in a unique lifestyle environment.
To re-enforce the bond of the motor industry with the South African consumer
To leverage new business and trade opportunities while stimulating enterprise development
The event enjoys the endorsement and support of various major industry bodies, including NAACAM and RMI.
I wish all concerned in the planning and preparation phase of JIMS 2011 much success.
Best wishesDavid PowelsPresident
NAAMSA
MESSAGE FROM THE DIRECTOR OF NAACAM
NAACAM, the national association representing the automotive component manufacturing sector in South Africa, has agreed with the organisers of the Johannesburg International Motor Show that components and replacement parts will be a focus activity at the Show in 2011.
NAACAM will use the attractions of the Johannesburg International Motor Show 2011 to promote the capabilities of the sector to the trade visitors from many countries. In particular, we want to invite buyers from throughout Africa to see the merits of obtaining their spare parts here in Africa instead of through the long pipelines from other continents, and to this end we are working with the organisers to establish a database of African automotive buyers.
In addition to this, however, the Johannesburg International Motor Show 2011 promises to bring together representatives of vehicle manufacturers and their suppliers to network with the many South African manufacturers who want to demonstrate their ability to grow the local content of vehicles here, as well as increase the exports of components which has the potential to exceed the $6 billion achieved in the past.
NAACAM encourages all involved in the automotive sector to support this international event and invites foreign companies to visit Johannesburg International Motor Show 2011 and nd out what the South African automotive component producers can do.
Roger PitotExecutive DirectorNational Association of Automotive Component and Allied Manufacturers(NAACAM)
MESSAGE FROM THE CEO OF RMI
RMI endorses Johannesburg International Motor Show 2011
South Africa’s Retail Motor Industry organisation (RMI) has endorsed the Johannesburg International Motor Show which is scheduled to take place at the city’s National Exhibition Centre in October next year.
Jeff Osborne, CEO of the RMI, says the organisation’s main themes will be aimed at attracting career seekers into the automotive sector, highlighting the importance of skills development within the service arena and providing industry relevant information regarding the aspects of the Consumer Protection Act (CPA), which will be implemented during the rst half of 2011.
“The proactive stance taken by the RMI with regard to implementation of the CPA has given the organisation signi cant insight into how the Act will operate. We believe that members of the trade, as well as consumers, will bene t from our expertise,” he says.
Osborne adds that the organisation will seek to highlight the vital role the motor industry plays in South Africa’s economy, with a view to attracting high calibre job seekers to the sector.
“The industry constantly needs bright young people, particularly, to look to establish careers within the industry. Our aim will be to overcome a general perception that working in the automotive sector is dull and unexciting. On the contrary, there are many rewards to be had from a career in the industry.
“With the assistance of our members we will aim to unlock that potential, showcasing the array of technical training opportunities that exist across a wide range of automotive applications. We will also look to highlight the advantages of skills upgrading and further education within the sector,” he says.
Jeff Osborne - CEORetail Motor Industry Organisation
The automotive sector, regarded as the leading manufacturing sector and contributing, in total, 5,9% to the
country’s GDP (Gross Domestic Product) in 2009, has been identi ed in government’s 2007 and 2010 revised National Industrial Policy Framework and Industrial Policy Action Plan as one of the priority sectors to fast-track growth and development. The positive developments and achievements in the South African automotive industry, since 1995, have been driven by a supportive automotive policy regime. The 2020 vision under the new Automotive Production Development Programme (APDP), shared by government and industry, is to double vehicle production from the 2006 levels of about 600 000 units to 1,2 million units by 2020, with a much stronger development of the automotive component sector.
The South African government’s target of a 6% economic growth rate, increased foreign direct investment, skills development and an increase in downstream bene ciated exports will largely depend on future successful performance in priority sectors such as the automotive industry
Aggregate employment in the automobile manufacturing industry in 2009 amounted to about 30 100 persons whilst employment in the component manufacturing industry was of the order of 61 000 employees. Total employment in the trade area, namely in the vehicle sales
and vehicle maintenance and servicing eld, currently amounts to about 203 000 persons. Employment in the tyre manufacturing industry is of the order of 5 700 persons. The automotive industry exhibits a high multiplier effect due to the creation of opportunities in automotive and related areas and maintains direct linkages with a large number of support services and businesses. Employment ratios vary from country to country, but generally for every worker in the manufacture of a motor vehicle there are at least two or more employed in the component manufacturing industry.
Main automotive trading partners
South Africa’s main automotive trading partners (exports plus imports) for 2009 re ected the country’s global linkages with the OEM parent companies in Germany, the USA and Japan. Germany comprised R39,98 billion or 28,4% of South Africa’s total automotive trade in 2009, followed by the USA with R19,08 billion or 13,5% and Japan with R17,40 billion or 12,3% of total automotive trade.
Automotive clusters
In respect of the automotive component manufacturers, the exporting link for the majority of these companies is the South African
The Johannesburg Truck and Bus Expo is an integral part of the Johannesburg International Motor Show, and showcases specialist Medium, Heavy
and Extra-heavy trucks used by the freight transportation industry as well as all types of buses for commuter transportation and tourism sectors.
The event will take place at the Johannesburg Expo Centre, NASREC from 6-16 October 2011 and will be supported by transportation focussed organizations, including:
Road Freight Association Federation of East and Southern African Road
Transport Associations Institute of Road Transport Engineers Professional Movers Association South African Express Parcel Service Chartered Institute of Logistics and Transport of
South Africa Truck Rental Association South African Vehicle and Body Builders’
Association Southern African Bus Operators Association South African International Movers’ Association
JOHANNESBURG INTERNATIONAL MOTOR SHOW THE SA AUTO INDUSTRY IN BRIEF
SA TRUCK AND BUS
based OEMs and parent companies in relation with rst tier multina¬tional suppliers. Consequently, component manufacturers using South Africa’s competitive advantages seek contact with outside partners for market access, technology, process know-how, production rationalization and other joint venture bene ts.
South Africa’s vehicle assembly industry is concentrated in three of the country’s nine provinces, namely Gauteng, the Eastern Cape and KwaZulu-Natal, and in close proximity to its suppliers. However, increasingly some automotive development is also taking place in the Western Cape.
Made in South Africa
The essence of South Africa’s Automotive Policy is to encourage vehicle manufacturing in South Africa to specialize in one or two high volume models, generate economies of scale bene ts via exports and import low volume models not manufactured in the country to complement their domestic model mix. This approach also assists component suppliers through higher volumes and reduced complexity.
For more information visit:www.aiec.co.za and www.naamsa.co.za
NORTHERN CAPE
LIMPOPO
KWAZULUNATAL
WESTERN CAPE
NORTH WEST
FREE STATE
GAUTENG
EASTERN CAPE
MPUMALANGA
NORTHERN CAPE
LIMPOPO
KWAZULUNATAL
WESTERN CAPE
NORTH WEST
FREE STATE
GAUTENG
EASTERN CAPE
MPUMALANGA
Daf TrucksFoton TrucksIveco TrucksIsuzu TrucksMAN Truck & BusMarcopoloNavistar International TrucksNissanPeugeot CitroënPowerstarRenault TrucksScaniaTata TrucksUD TrucksVDL Bus & CoachVolvo Trucks
Mercedes-BenzVolkswagen
De Haan’s Bodyworks
Bell Equipment CoMAN Truck & BusToyotaHino
2. UK – R 2 231,5 million
3. Spain – R 1 965,1 million
4. France – R 1 770,9 million
6. Poland – R 1 427,7 million
7. Netherlands – R 610,5 million
8. Czech Rep. – R 417,0 million
9. Sweden – R 352,4 million
1. Germany – R 13 444,8 million
10. Italy – R 331,7 million
5. Belgium – R 1 454,4 million
CAR AND LIGHT COMMERCIAL VEHICLE PRODUCERS
SOUTH AFRICA’S AUTOMOTIVE EXPORTS TO MAJOR EUROPEANMARKETS 2009
MESSAGE FROM THE PRESIDENT OF NAAMSA
AFRICA’S PREMIER AUTOMOTIVE LIFESTYLE EVENT – THE JOHANNESBURG INTERNATIONAL MOTOR SHOW - PREPARES FOR 2011
On behalf of NAAMSA and the Johannesburg Expo Centre, our joint venture partners for the next three Johannesburg International Motor Shows, it gives me great pleasure to introduce the 2011 Johannesburg International Motor Show.
This will be the second such event held under this banner. The rst Johannesburg International Motor Show, staged in 2008, superseded the Auto Africa Motor Show events rst held in 1996. Johannesburg International Motor Show 2011 will again take place under the accreditation of the International Organisation of Vehicle Manufacturers and is only one of four motor show events in the Southern hemisphere to enjoy this world class accreditation status. Importantly, it is one of only two such events on the African continent.
The Johannesburg International Motor Show 2011 will take place over the period 6th to 16th October. The timing is ideal for the South African motor industry to illustrate to the world the way in which it has restructured and realigned itself to the same challenges facing the global motor industry. The South African motor industry is no different to the industry around the world. It is emerging out of an extremely tough business environment in which it has been forced to re-examine the business model to ensure global competitiveness in the years ahead. Together with our partners in the supply component industry, major focus has been placed upon localisation of component manufacture. Signi cant investment on the part of the supplier industry has resulted in a much leaner, technologically capable and skilled component industry enabling OEMs to target key strategic global markets.
We are working closely with Government to ensure the new Automotive Production
Development Program takes the industry to new levels in the years ahead.
The outlook for the South African domestic vehicle market in 2010 is encouraging. We forecast growth of around 8% year on year. Importantly, we anticipate slow, but steady growth in the medium term.
The South African Motor Industry remains one of the most competitive in the world. With 1,198 models and 60 marques competing for what is, in global terms, a relatively small market. It is intensely competitive and demanding. The South African customer justi ably demands an outstanding product and equally, the highest levels of after sales service.
Despite the severe recession we have been through, the South African manufacturing industry has invested approximately R9 billion over the past three years and an anticipated further R4,6 billion in 2010.
The Johannesburg International Motor Show 2011 is an all inclusive event accommodating two additional expos, being the “Johannesburg Truck & Bus Show” and the Automotive Allied Industries “Autoshop”.
The broad based objectives for the 2011 event are: To showcase the South African Motor
Industry and to project it’s global competitiveness
To stimulate business and investment opportunities
To showcase new products, technologies and services
To provide world class marketing and engagement opportunities in a unique lifestyle environment.
To re-enforce the bond of the motor industry with the South African consumer
To leverage new business and trade opportunities while stimulating enterprise development
The event enjoys the endorsement and support of various major industry bodies, including NAACAM and RMI.
I wish all concerned in the planning and preparation phase of JIMS 2011 much success.
Best wishesDavid PowelsPresident
NAAMSA
MESSAGE FROM THE DIRECTOR OF NAACAM
NAACAM, the national association representing the automotive component manufacturing sector in South Africa, has agreed with the organisers of the Johannesburg International Motor Show that components and replacement parts will be a focus activity at the Show in 2011.
NAACAM will use the attractions of the Johannesburg International Motor Show 2011 to promote the capabilities of the sector to the trade visitors from many countries. In particular, we want to invite buyers from throughout Africa to see the merits of obtaining their spare parts here in Africa instead of through the long pipelines from other continents, and to this end we are working with the organisers to establish a database of African automotive buyers.
In addition to this, however, the Johannesburg International Motor Show 2011 promises to bring together representatives of vehicle manufacturers and their suppliers to network with the many South African manufacturers who want to demonstrate their ability to grow the local content of vehicles here, as well as increase the exports of components which has the potential to exceed the $6 billion achieved in the past.
NAACAM encourages all involved in the automotive sector to support this international event and invites foreign companies to visit Johannesburg International Motor Show 2011 and nd out what the South African automotive component producers can do.
Roger PitotExecutive DirectorNational Association of Automotive Component and Allied Manufacturers(NAACAM)
MESSAGE FROM THE CEO OF RMI
RMI endorses Johannesburg International Motor Show 2011
South Africa’s Retail Motor Industry organisation (RMI) has endorsed the Johannesburg International Motor Show which is scheduled to take place at the city’s National Exhibition Centre in October next year.
Jeff Osborne, CEO of the RMI, says the organisation’s main themes will be aimed at attracting career seekers into the automotive sector, highlighting the importance of skills development within the service arena and providing industry relevant information regarding the aspects of the Consumer Protection Act (CPA), which will be implemented during the rst half of 2011.
“The proactive stance taken by the RMI with regard to implementation of the CPA has given the organisation signi cant insight into how the Act will operate. We believe that members of the trade, as well as consumers, will bene t from our expertise,” he says.
Osborne adds that the organisation will seek to highlight the vital role the motor industry plays in South Africa’s economy, with a view to attracting high calibre job seekers to the sector.
“The industry constantly needs bright young people, particularly, to look to establish careers within the industry. Our aim will be to overcome a general perception that working in the automotive sector is dull and unexciting. On the contrary, there are many rewards to be had from a career in the industry.
“With the assistance of our members we will aim to unlock that potential, showcasing the array of technical training opportunities that exist across a wide range of automotive applications. We will also look to highlight the advantages of skills upgrading and further education within the sector,” he says.
Jeff Osborne - CEORetail Motor Industry Organisation
The automotive sector, regarded as the leading manufacturing sector and contributing, in total, 5,9% to the
country’s GDP (Gross Domestic Product) in 2009, has been identi ed in government’s 2007 and 2010 revised National Industrial Policy Framework and Industrial Policy Action Plan as one of the priority sectors to fast-track growth and development. The positive developments and achievements in the South African automotive industry, since 1995, have been driven by a supportive automotive policy regime. The 2020 vision under the new Automotive Production Development Programme (APDP), shared by government and industry, is to double vehicle production from the 2006 levels of about 600 000 units to 1,2 million units by 2020, with a much stronger development of the automotive component sector.
The South African government’s target of a 6% economic growth rate, increased foreign direct investment, skills development and an increase in downstream bene ciated exports will largely depend on future successful performance in priority sectors such as the automotive industry
Aggregate employment in the automobile manufacturing industry in 2009 amounted to about 30 100 persons whilst employment in the component manufacturing industry was of the order of 61 000 employees. Total employment in the trade area, namely in the vehicle sales
and vehicle maintenance and servicing eld, currently amounts to about 203 000 persons. Employment in the tyre manufacturing industry is of the order of 5 700 persons. The automotive industry exhibits a high multiplier effect due to the creation of opportunities in automotive and related areas and maintains direct linkages with a large number of support services and businesses. Employment ratios vary from country to country, but generally for every worker in the manufacture of a motor vehicle there are at least two or more employed in the component manufacturing industry.
Main automotive trading partners
South Africa’s main automotive trading partners (exports plus imports) for 2009 re ected the country’s global linkages with the OEM parent companies in Germany, the USA and Japan. Germany comprised R39,98 billion or 28,4% of South Africa’s total automotive trade in 2009, followed by the USA with R19,08 billion or 13,5% and Japan with R17,40 billion or 12,3% of total automotive trade.
Automotive clusters
In respect of the automotive component manufacturers, the exporting link for the majority of these companies is the South African
The Johannesburg Truck and Bus Expo is an integral part of the Johannesburg International Motor Show, and showcases specialist Medium, Heavy
and Extra-heavy trucks used by the freight transportation industry as well as all types of buses for commuter transportation and tourism sectors.
The event will take place at the Johannesburg Expo Centre, NASREC from 6-16 October 2011 and will be supported by transportation focussed organizations, including:
Road Freight Association Federation of East and Southern African Road
Transport Associations Institute of Road Transport Engineers Professional Movers Association South African Express Parcel Service Chartered Institute of Logistics and Transport of
South Africa Truck Rental Association South African Vehicle and Body Builders’
Association Southern African Bus Operators Association South African International Movers’ Association
JOHANNESBURG INTERNATIONAL MOTOR SHOW THE SA AUTO INDUSTRY IN BRIEF
SA TRUCK AND BUS
based OEMs and parent companies in relation with rst tier multina¬tional suppliers. Consequently, component manufacturers using South Africa’s competitive advantages seek contact with outside partners for market access, technology, process know-how, production rationalization and other joint venture bene ts.
South Africa’s vehicle assembly industry is concentrated in three of the country’s nine provinces, namely Gauteng, the Eastern Cape and KwaZulu-Natal, and in close proximity to its suppliers. However, increasingly some automotive development is also taking place in the Western Cape.
Made in South Africa
The essence of South Africa’s Automotive Policy is to encourage vehicle manufacturing in South Africa to specialize in one or two high volume models, generate economies of scale bene ts via exports and import low volume models not manufactured in the country to complement their domestic model mix. This approach also assists component suppliers through higher volumes and reduced complexity.
For more information visit:www.aiec.co.za and www.naamsa.co.za
NORTHERN CAPE
LIMPOPO
KWAZULUNATAL
WESTERN CAPE
NORTH WEST
FREE STATE
GAUTENG
EASTERN CAPE
MPUMALANGA
NORTHERN CAPE
LIMPOPO
KWAZULUNATAL
WESTERN CAPE
NORTH WEST
FREE STATE
GAUTENG
EASTERN CAPE
MPUMALANGA
Daf TrucksFoton TrucksIveco TrucksIsuzu TrucksMAN Truck & BusMarcopoloNavistar International TrucksNissanPeugeot CitroënPowerstarRenault TrucksScaniaTata TrucksUD TrucksVDL Bus & CoachVolvo Trucks
Mercedes-BenzVolkswagen
De Haan’s Bodyworks
Bell Equipment CoMAN Truck & BusToyotaHino
2. UK – R 2 231,5 million
3. Spain – R 1 965,1 million
4. France – R 1 770,9 million
6. Poland – R 1 427,7 million
7. Netherlands – R 610,5 million
8. Czech Rep. – R 417,0 million
9. Sweden – R 352,4 million
1. Germany – R 13 444,8 million
10. Italy – R 331,7 million
5. Belgium – R 1 454,4 million
CAR AND LIGHT COMMERCIAL VEHICLE PRODUCERS
SOUTH AFRICA’S AUTOMOTIVE EXPORTS TO MAJOR EUROPEANMARKETS 2009
MESSAGE FROM THE PRESIDENT OF NAAMSA
AFRICA’S PREMIER AUTOMOTIVE LIFESTYLE EVENT – THE JOHANNESBURG INTERNATIONAL MOTOR SHOW - PREPARES FOR 2011
On behalf of NAAMSA and the Johannesburg Expo Centre, our joint venture partners for the next three Johannesburg International Motor Shows, it gives me great pleasure to introduce the 2011 Johannesburg International Motor Show.
This will be the second such event held under this banner. The rst Johannesburg International Motor Show, staged in 2008, superseded the Auto Africa Motor Show events rst held in 1996. Johannesburg International Motor Show 2011 will again take place under the accreditation of the International Organisation of Vehicle Manufacturers and is only one of four motor show events in the Southern hemisphere to enjoy this world class accreditation status. Importantly, it is one of only two such events on the African continent.
The Johannesburg International Motor Show 2011 will take place over the period 6th to 16th October. The timing is ideal for the South African motor industry to illustrate to the world the way in which it has restructured and realigned itself to the same challenges facing the global motor industry. The South African motor industry is no different to the industry around the world. It is emerging out of an extremely tough business environment in which it has been forced to re-examine the business model to ensure global competitiveness in the years ahead. Together with our partners in the supply component industry, major focus has been placed upon localisation of component manufacture. Signi cant investment on the part of the supplier industry has resulted in a much leaner, technologically capable and skilled component industry enabling OEMs to target key strategic global markets.
We are working closely with Government to ensure the new Automotive Production
Development Program takes the industry to new levels in the years ahead.
The outlook for the South African domestic vehicle market in 2010 is encouraging. We forecast growth of around 8% year on year. Importantly, we anticipate slow, but steady growth in the medium term.
The South African Motor Industry remains one of the most competitive in the world. With 1,198 models and 60 marques competing for what is, in global terms, a relatively small market. It is intensely competitive and demanding. The South African customer justi ably demands an outstanding product and equally, the highest levels of after sales service.
Despite the severe recession we have been through, the South African manufacturing industry has invested approximately R9 billion over the past three years and an anticipated further R4,6 billion in 2010.
The Johannesburg International Motor Show 2011 is an all inclusive event accommodating two additional expos, being the “Johannesburg Truck & Bus Show” and the Automotive Allied Industries “Autoshop”.
The broad based objectives for the 2011 event are: To showcase the South African Motor
Industry and to project it’s global competitiveness
To stimulate business and investment opportunities
To showcase new products, technologies and services
To provide world class marketing and engagement opportunities in a unique lifestyle environment.
To re-enforce the bond of the motor industry with the South African consumer
To leverage new business and trade opportunities while stimulating enterprise development
The event enjoys the endorsement and support of various major industry bodies, including NAACAM and RMI.
I wish all concerned in the planning and preparation phase of JIMS 2011 much success.
Best wishesDavid PowelsPresident
NAAMSA
MESSAGE FROM THE DIRECTOR OF NAACAM
NAACAM, the national association representing the automotive component manufacturing sector in South Africa, has agreed with the organisers of the Johannesburg International Motor Show that components and replacement parts will be a focus activity at the Show in 2011.
NAACAM will use the attractions of the Johannesburg International Motor Show 2011 to promote the capabilities of the sector to the trade visitors from many countries. In particular, we want to invite buyers from throughout Africa to see the merits of obtaining their spare parts here in Africa instead of through the long pipelines from other continents, and to this end we are working with the organisers to establish a database of African automotive buyers.
In addition to this, however, the Johannesburg International Motor Show 2011 promises to bring together representatives of vehicle manufacturers and their suppliers to network with the many South African manufacturers who want to demonstrate their ability to grow the local content of vehicles here, as well as increase the exports of components which has the potential to exceed the $6 billion achieved in the past.
NAACAM encourages all involved in the automotive sector to support this international event and invites foreign companies to visit Johannesburg International Motor Show 2011 and nd out what the South African automotive component producers can do.
Roger PitotExecutive DirectorNational Association of Automotive Component and Allied Manufacturers(NAACAM)
MESSAGE FROM THE CEO OF RMI
RMI endorses Johannesburg International Motor Show 2011
South Africa’s Retail Motor Industry organisation (RMI) has endorsed the Johannesburg International Motor Show which is scheduled to take place at the city’s National Exhibition Centre in October next year.
Jeff Osborne, CEO of the RMI, says the organisation’s main themes will be aimed at attracting career seekers into the automotive sector, highlighting the importance of skills development within the service arena and providing industry relevant information regarding the aspects of the Consumer Protection Act (CPA), which will be implemented during the rst half of 2011.
“The proactive stance taken by the RMI with regard to implementation of the CPA has given the organisation signi cant insight into how the Act will operate. We believe that members of the trade, as well as consumers, will bene t from our expertise,” he says.
Osborne adds that the organisation will seek to highlight the vital role the motor industry plays in South Africa’s economy, with a view to attracting high calibre job seekers to the sector.
“The industry constantly needs bright young people, particularly, to look to establish careers within the industry. Our aim will be to overcome a general perception that working in the automotive sector is dull and unexciting. On the contrary, there are many rewards to be had from a career in the industry.
“With the assistance of our members we will aim to unlock that potential, showcasing the array of technical training opportunities that exist across a wide range of automotive applications. We will also look to highlight the advantages of skills upgrading and further education within the sector,” he says.
Jeff Osborne - CEORetail Motor Industry Organisation
The automotive sector, regarded as the leading manufacturing sector and contributing, in total, 5,9% to the
country’s GDP (Gross Domestic Product) in 2009, has been identi ed in government’s 2007 and 2010 revised National Industrial Policy Framework and Industrial Policy Action Plan as one of the priority sectors to fast-track growth and development. The positive developments and achievements in the South African automotive industry, since 1995, have been driven by a supportive automotive policy regime. The 2020 vision under the new Automotive Production Development Programme (APDP), shared by government and industry, is to double vehicle production from the 2006 levels of about 600 000 units to 1,2 million units by 2020, with a much stronger development of the automotive component sector.
The South African government’s target of a 6% economic growth rate, increased foreign direct investment, skills development and an increase in downstream bene ciated exports will largely depend on future successful performance in priority sectors such as the automotive industry
Aggregate employment in the automobile manufacturing industry in 2009 amounted to about 30 100 persons whilst employment in the component manufacturing industry was of the order of 61 000 employees. Total employment in the trade area, namely in the vehicle sales
and vehicle maintenance and servicing eld, currently amounts to about 203 000 persons. Employment in the tyre manufacturing industry is of the order of 5 700 persons. The automotive industry exhibits a high multiplier effect due to the creation of opportunities in automotive and related areas and maintains direct linkages with a large number of support services and businesses. Employment ratios vary from country to country, but generally for every worker in the manufacture of a motor vehicle there are at least two or more employed in the component manufacturing industry.
Main automotive trading partners
South Africa’s main automotive trading partners (exports plus imports) for 2009 re ected the country’s global linkages with the OEM parent companies in Germany, the USA and Japan. Germany comprised R39,98 billion or 28,4% of South Africa’s total automotive trade in 2009, followed by the USA with R19,08 billion or 13,5% and Japan with R17,40 billion or 12,3% of total automotive trade.
Automotive clusters
In respect of the automotive component manufacturers, the exporting link for the majority of these companies is the South African
The Johannesburg Truck and Bus Expo is an integral part of the Johannesburg International Motor Show, and showcases specialist Medium, Heavy
and Extra-heavy trucks used by the freight transportation industry as well as all types of buses for commuter transportation and tourism sectors.
The event will take place at the Johannesburg Expo Centre, NASREC from 6-16 October 2011 and will be supported by transportation focussed organizations, including:
Road Freight Association Federation of East and Southern African Road
Transport Associations Institute of Road Transport Engineers Professional Movers Association South African Express Parcel Service Chartered Institute of Logistics and Transport of
South Africa Truck Rental Association South African Vehicle and Body Builders’
Association Southern African Bus Operators Association South African International Movers’ Association
JOHANNESBURG INTERNATIONAL MOTOR SHOW THE SA AUTO INDUSTRY IN BRIEF
SA TRUCK AND BUS
based OEMs and parent companies in relation with rst tier multina¬tional suppliers. Consequently, component manufacturers using South Africa’s competitive advantages seek contact with outside partners for market access, technology, process know-how, production rationalization and other joint venture bene ts.
South Africa’s vehicle assembly industry is concentrated in three of the country’s nine provinces, namely Gauteng, the Eastern Cape and KwaZulu-Natal, and in close proximity to its suppliers. However, increasingly some automotive development is also taking place in the Western Cape.
Made in South Africa
The essence of South Africa’s Automotive Policy is to encourage vehicle manufacturing in South Africa to specialize in one or two high volume models, generate economies of scale bene ts via exports and import low volume models not manufactured in the country to complement their domestic model mix. This approach also assists component suppliers through higher volumes and reduced complexity.
For more information visit:www.aiec.co.za and www.naamsa.co.za
NORTHERN CAPE
LIMPOPO
KWAZULUNATAL
WESTERN CAPE
NORTH WEST
FREE STATE
GAUTENG
EASTERN CAPE
MPUMALANGA
NORTHERN CAPE
LIMPOPO
KWAZULUNATAL
WESTERN CAPE
NORTH WEST
FREE STATE
GAUTENG
EASTERN CAPE
MPUMALANGA
Daf TrucksFoton TrucksIveco TrucksIsuzu TrucksMAN Truck & BusMarcopoloNavistar International TrucksNissanPeugeot CitroënPowerstarRenault TrucksScaniaTata TrucksUD TrucksVDL Bus & CoachVolvo Trucks
Mercedes-BenzVolkswagen
De Haan’s Bodyworks
Bell Equipment CoMAN Truck & BusToyotaHino
2. UK – R 2 231,5 million
3. Spain – R 1 965,1 million
4. France – R 1 770,9 million
6. Poland – R 1 427,7 million
7. Netherlands – R 610,5 million
8. Czech Rep. – R 417,0 million
9. Sweden – R 352,4 million
1. Germany – R 13 444,8 million
10. Italy – R 331,7 million
5. Belgium – R 1 454,4 million
CAR AND LIGHT COMMERCIAL VEHICLE PRODUCERS
SOUTH AFRICA’S AUTOMOTIVE EXPORTS TO MAJOR EUROPEANMARKETS 2009