LUCASSOCIAL MEDIA STRATEGISTROJAS

LUCASBorn in Buenos Aires argentina on 1987. Left the warmth of my home in persuit of a career as a digital / social media strategist in the major leagues.I see life as a oportunity to experience, the more we do, the best it is.

ROJAS

EXPERIENCECOMMUNITY MANAGER

LA NIÑA AGENCY [jun. 2012 - dec. 2013]

COMMUNITY MANAGERALMA MAGAZINE U.S. (FREELANCE)

[sep. 2011 - aug.2013]

ADVERTISING MANAGERLACTEOS ARTESANALES S.A.

[feb. 2011 - may. 2012]

MARKETING ASSISTANT ZAFIRA DESIGN S.A.

[mar. 2009 - dec. 2010]

CO-FOUNDER / CEO / SOCIAL MEDIA STRATEGIST N.D.E.

[feb. 2011 - abr. 2013]

SK

ILL

SEDUCATIONPOSTGRADUATE DEGREE:SOCIAL MEDIA AND CONSUMER ENGAGEMENTMIAMI AD SCHOOL [2014]

GRADUATE DEGREE:BACHELOR IN BUSINESS ADMINISTRATION UNIVERSIDAD CATÓLICA ARGENTINA [2008 - 2013]

COURSE:ART DIRECTION MIAMI AD SCHOOL BS.AS. [2013]

COURSE:INDUSTRIAL DESIGN UNIVERSIDAD DE PALERMO [2007]

HIGHSCHOOL:INTERNATIONAL BACCALAUREATEST. GEORGE’S COLLEGE NORTH [2002 - 2004]

rojaslucas7@gmail.com

(786) 493-7714

http://lnkd.in/kDF5dA

CONTACT

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Paid MediaAnalytics

Strategic vision

Spanish

LeadershipTechnology

Portuguese

Art direction

English

TARGET:General public, skewing on wealthy fathers.

CHALLENGE:Get general public to take notice of this halo car (RS7), and use this car to trickle throughout the rest of Audi’s lineup.

INSIGHT:Men grow old fantasizing about the super-car they will buy as soon as they have the money. The truth is that when they have the money their life has changed, and they need a bigger different kind of car.

STRATEGY:Convey to our audience that the RS7 is in fact the car they need, and the sports-car they always wanted.

IDEA:You can be the Agent RS7

Objective:Create an awareness campaign around the launch of the Audi 2014 RS7 model, generating buzz for the newest halo car

EXECUTIONTACTICS

METRICS:ImpressionsEngagement

Test-drive requests

OBJECTIVE:Develop a brand awareness campaign for converse that leverages social principles yet does not utilize modern technology to be effective.

TARGET:Young carefully careless music fanatics, who go to rock concerts

CHALLENGE: Make Converse own the rockstar experience

SINGING BOOTH

EXECUTION TACTICS

OVERSIZED SNEAKERS BRANDED STAGE

INDUSTRY INSIGHT:Shoes are the most important part of an outfit, they define how you see yourself.

TARGET INSIGHT:They dream about experiencing how it feels to be a rockstar.

IDEA:Converse makes you the Rockstar

METRICS:# of people participating in the contest# live impressions during concert# user generated content# new followers in social media

SOCIAL INSIGHT:Concert-goers love to take footage of their favorite musicians playing live, and then upload that footage in social networks.

STRATEGY:Converse will put a fan onstage during a live concert, allowing them to have the rockstar experience in front of thousands of fans

OBJECTIVE:Create brand awareness through digital and social media

TARGET:Young successful over achievers, that pride themselves of always being ahead of trends. Obsessed with self-image, seek constant self indulgence in quality materials and experiences.

CHALLENGE:Reach consumers generating awareness without using any kind of paid media.

INDUSTRY INSIGHT:Consumers looking to acquire luxury products demand VIP treatment and expect to be catered to in an extremely personal way.

TARGET INSIGHTThey are the CEO’s of their company, and they want to be in charge and ensure that their products are tailored by to them and for them only.

STRATEGY:Translate their excellence of craftsmanship, timeless exclusivity, and brand identity to their digital DNA.

IDEA:Align the uniqueness of the buying experience with the uniqueness of the product.

METRICS:# of website visits

# e-commerce sales# of impressions

# of updates shared