portafolio san antonio media kit
DESCRIPTION
Media Kit PSA mes de marzo de 2011TRANSCRIPT
Media Kit
Your passportto business.
DEC.2010
Useful
After identifying the primary business and communication
needs between San Antonio and other business capitals
like Monterrey, Mexico, we have designed a magazine full
of high quality content with a modern, attractive look.
With the help of a survey and interviews conducted
among the business leaders of Monterrey, we have
identified the key factors needed to customize a magazine
whith affluent and discriminating business people in mind.
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Tool
It serves as a trusted resource and communication link between business communities.
Portafolio San Antonio contains information and testimonials from business people, originally from Mexico, who have successfully moved to San Antonio. These testimonials convey accounts of individuals who expanded their businesses and in some cases, launched new ventures; made solid investments; and/or secured important jobs. The magazine also offers substantial information and advice from a range of high level business specialists, including attorneys, accountants, financial consultants, etc.
Thisexclusive magazine
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is a tactical tool designed, written and distributed to the most influential business peoplein Monterrey.
• Real Estate
• Hotels
• Malls
• Amusement Parks
• Hospitals
• Schools
• Golf Courses
• Airports
• Specialized Counseling
• Finances and Investments
• Insurance Advisory
• City/Government Services
Inside the magazine,you will find
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relevant information on different subjects to help easedecision making.
while living and doing businessin San Antonio.
Through personal testimonials, we
will show you examples of
Mexicans who have had much
success
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Another focus of the magazine is the
promotion of the City and its institutions in
a unique and effective way. This will
convey the quality of life of the local
community through its sports, arts, fashion,
and culinary sophistication, among others.
Contents
This is a magazine that has different high interest sections such as:
• Entrepreneurs
• Success stories
• Fine examples
of Mexican women
• A typical day in San Antonio
• Social life
• Investment allies
• Campus life
• Real Estate Top 10
• Tourist shopping
• Professional guide
• Excellent, quality education
• Did you know?
• Science and culture
• Yellow pages
• Gourmet specials
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Real EstateOur yellow pages sectionis dedicated to real estate matters such as:
new homes, property, offices,
and investment projects.
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An extensive overview of fashion, attractions and quality.
• A comprehensive guide to San Antonio’s best shopping.
• The top brands and where to find them.
• Authoritative recommendations for choosing the best in San Antonio.
• The top-ranked places in San Antonio to get really good food.
SAN ANTONIO
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65MEN
% %35WOMEN
TARGET: A+, A and B+People from 30 to 60 years old
Reader Profile
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• Focus on financially sound individuals
• Free and selective distribution
• This magazine was created to fulfill today’s
needs in Mexico
• Magazine is high quality
• Collectible item has more impact
• The magazine contains pertinent information
and in-depth content.
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Competitive
This magazine is a bridge that connects San Antonio with thousands of Northern Mexicansof economic means.
Advantages
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We have expert and extensive knowledge of Mexico’s business sector and how to provide the best that San Antonio has to offer to this audience.
Thanks to two decades of providing professional service in communications, marketing, graphic design, and public relations to the state of Nuevo Leon and Mexico, we have established good relations with the Chambers of Commerce, business networking organizations, business enterprises, and have access to all their distribution and communication channels.
We have a very selective distribution to businesses and enterprises that places our magazine in the hands of the ideal reader. This approach optimizes the distribution of Portafolio San Antonio and results in the highest impact.
Our best assetDistribution:
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With a circulation of 15,000 magazines, advertisement impact is high with at least 60,000 qualified and affluent prospects seeing the magazine.
95%sonejecu*vosdealtadirección.
Reader Profile:
• Own or manage enterprises that belong to the Chambers of Commerce, Trade, Food, Textile, Industrial and Manufacturers Associations, such as CANACO, and CAINTRA.
• Provide or request business advice and consulting.• Belong to sports clubs, social and professional societies.• Attend high quality conferences on finance and management at the most prestigious private universities in Monterrey.• Participate in philanthropic activities that are supported by the highest quality brands and top companies.
95%highlevelexecu*ves
100%havedocumenta*ontotraveltoU.S.
100%havehigherleveleduca*on
90%speakEnglishasasecondlanguage
86%aremarriedwithtwoormorechildren
55%arebusinessownersorinvestors
Advertising
Select
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Full page:
$ 3.105 USD
Half page
$ 2,300 USD
1/4 page:
$ 1,725 USD
Double page:
$ 6,325 USD
Second fold:
$ 3,450 USD
Third fold:
$ 3,450 USD
Back fold:
$ 5,750 USD
the most appropriate ad space.
Rates
Ask for ourSpecial Promotions
Design
Design
Sections
Sections
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Your passportto business