PORTABLE HOUSES IN INDIASubmitted by Bhanu tejja.k Chandan mishra Kapil kumar

OBJECTIVESPIRMARY To provide a hassle-free, flexible and time saving method of constructing buildings. To provide a solution for low cost housing. To find a method by which the building is made relocatable. SECONDARY To reduce the wastage of materials while constructing structures. To provide a solution for usage of environment friendly materials for construction.

PRODUCT IDENTIFICATIONThe concept of modular construction of buildings is used in almost every sector as follows: Administrative Office Construction Educational Institutions Medical facilities Assisted living Industrial uses Residential buildings Branch financial offices Government buildings General commercial offices & the list goes on so.

FACTORS ENCOURAGING India stands out to be second fastest growing economy of the world and India s services sector growth standing out to be second highest globally [1]. India has its population with median age of 24.6 years [2]. Increasing competitiveness and confidence in unfolding business opportunities in India. In terms of purchasing parity, India is the 4th largest economy [3]. Consumer market in middle-class is of whopping 350 million [4]. Physical and social infrastructure development supported by incentives from both Central government and States as well.

Conti Availability of diversified infrastructure facilities. Sound banking system with the entry of international players encouraging various financial options. Ease in access to South Asian markets through large coastline. R&D, infrastructure, technical and marketing services rapidly developing. Government s disinvestment from its ownership business

TRADITIONAL AND MODULAR

AWARENESS AMONG PEOPLE ABOUT THE PRODUCT

3%

36%

High 61% Medium Low

SECTOR SUITABLE FOR PORTABLE BUILDINGS

11%

12%

24% 25% Government Industrial Commercial Residential Educational

28%

FACTOR THAT WOULD INFLUENCE PEOPLE IN CONSTRUCTING A BUILDING

19%

37% Time of construction Cost of Construction Flexibility

44%

USAGE OF PORTABLE BUILDINGS IN SEISMIC ZONES

8%

21%

30%

STRONGLY AGREE AGREE DISAGREE STRONGLY DISAGREE

41%

FOR RURAL AREA DEVELOPMENT

0% 7% 10%

YES PREFERABLY 22% 61% MAY BE CAN'T SAY NO

SEGMENT OF PEOPLE WHO WOULD PREFER PORTABLE BUILDINGS

5% 24% 27%

High Class (HC) Upper Middle Class (UMC) Middle Class (MC) Lower Middle Class (LMC) 12% Lower Class (LC)

32%

DO GOVERNMENT REGULATIONS PERMIT THESE BUILDINGS80 75

70

60

50

40

30

25

20

10

0 YES NO

SAFETY OF PORTABLE BUILDINGS OVER BRICK BUILT STRUCTURES

17%

35% VERY HIGH HIGH 35% SAME LOW VERY LOW 11% 2%

MARKETING MIX PLACE CHANNEL PROMOTION PRINT MEDIA VISUAL MEDIA ELECTRONIC MEDIA

REFERENCES 13th Asia Construct, Indian Construction Industry (2006-2007), Construction Industry Development Council, India. - http://www.wisegeek.com/what-are-modularbuildings.htm - http://www.modtech.com - http://www.modularcenter.com/why_buy.php

THANK YOU