port position strategy pieter struijs, senior executive vice president port of rotterdam, malaysia,...
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Port position strategyPieter Struijs, senior executive vice president Port of Rotterdam,Malaysia, 2007
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Objectives Rotterdam Port Authority
To promote economical activities
To arrange for nautical and maritime order, safety and security
The Port Authority aims to carry out its activities to achieve these objectives in a socially responsible way
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Structure of RPA
shareholders
Non-Executive Board
Executive Board
Government 25%
Community of Rotterdam 75%
Five members to be appointed by the shareholders
Chairman with chief commercial officer, chief financial officer and chief
operational officer
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Total throughput 1977 - 2006
0
50
100
150
200
250
300
350
400
77 79 81 83 85 87 89 91 93 95 97 99 1 3 5
2006: +1,7 % ▼Unit:x 1 mln. tons
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Throughput in Rotterdam, 2006
Total throughput: 376,6 million tons
Dry bulk cargo: 87,4 million tons
Liquid bulk cargo: 175,8 million tons
Containers (almost 10 TEU): 94,2 million tons
Other general cargo: 19,2 million tons
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World’s major ports (2005)
050
100150
200250
300350
400450
Shanghai (1)
Singapore (1)
Rotterdam
Ningbo
Guangzhou
Tianjin
Hong Kong (1)
Nagoya (2)
Qingdao
Dalian
Antwerp
Unit: x 1 million tons (m)
(1) Including rivertrade
(2) Freight tons (1 freight ton = 0,92 metric ton)
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Major European ports (2005)
0
50
100
150
200
250
300
350
400 Unit: x 1 million tons (m)
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0
2
4
6
8
10
12
14
16
18
20 Unit: Number x 1 million TEU’s
(Twenty Feet-Equivalent-Units)
Hong Kong and Shanghai including rivertrade
World’s major container ports (2005)
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Globalisation
Global market both production and consumption transport
Global players:
Global Liners
Global Terminal Operators
Global Forwarders
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Consolidation of the Shipping linesGlobal carriers/Alliances
APLCoscoDSREvergreenHanjinHapag-LloydHyundaiK LineMaerskMOLMSCNedlloydNOLNYKOOCLP&OSea-landUASCYang MingZim
APLCoscoEvergreenHanjin/DSRHapag LloydHyundaiMaerskMOLMSCNYKOOCLP&O NedlloydSea-landUASCYang MingZim
Maersk/Sea-landGrand AllianceNew World AllianceUnited AllianceCHKY AllianceEvergreenMSCZim
19931993 19981998 20032003
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Global carriers
Key issues:
carriers entering terminal operations(better control and higher margins)
dedicated terminals
focus on hinterland transport
establishing own forwarding companies for maritime transport
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Global terminal operators
0,0%
5,0%
10,0%
15,0%
20,0%
25,0%
30,0%
35,0%
40,0%
2001 2002 2003 2004
ma
rke
t s
ha
re
HPH PSA APMT P&O Ports
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First conclusions
Rapid changes in port societies
Dedicated terminals and tariffs under pressure
Only with big investments operators could be tighten to a port
Increase of efficiency (and partnership?) to meet with the grow of transport
Ports have to reorganize so that they are able to meet the challenge.
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Changing ports
Facilitator / partner in port industry development (port manager)
Joint Ventures for infrastructure development (Multicore pipeline)
Pro-active account management and acquisition strategy
Wider financial mandate
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Rotterdam port positioning strategy
More space
Hinterland strategy
Port Community system
Reliable port
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More space
More container capacity
Co-siting
Environmental space
Turn-around time
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Facilitate New Terminal Capacity
Investment Programme ECT Delta
Extension APM Terminal Rotterdam
New Euromax Terminal
Maasvlakte 2
Maasvlakte 2
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New Land Reclamation
Port of Rotterdam in need of S P A C E
Construction of Maasvlakte 2
reinforces the Port of Rotterdam’s position and quality
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Co-siting advantages (1)
efficiency increase in use of:
area
feedstock/ base materials
energy and utilities
area facilities and infrastructure
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Co-siting advantages (2)
more synergy between parties
less waste / rest products
contribution to the environment
contribution to the sustainability policy of R3
lower investment costs
lower operating costs
optimalization of employment options
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Environmental SpaceThe port of Rotterdam is unique in the world because it encompasses three residential areas: Heijplaat, Pernis and Rozenburg. That in itself is a sign of good behaviour on the part of the port community. Port of Rotterdam’s aim is to both strengthen the economy and improve the quality of life in the Rijnmond area. That is why the Port of Rotterdam forms part of a partnership of 23 public and private parties, set up to achieve this dual objective.
One of the projects is the creation of 750 hectares of new land for nature and recreational purposes, linked with the construction of new port sites. The locations of the new nature reserves are immediately to the south of Rotterdam and on the northern edge of the city.
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Turn-around time
Improve efficiency of nautical services by
VTS Future
Risk analysis
Admittance policy
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Hinterland strategy
Reachability plan
(from infra thinking to mobility thinking)
Improve infrastructure (road = bottleneck)
Inland hub
Use of modern communication means
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Reachability Plan
From infra thinking to mobility thinking
Integral vision on rechability of port and industrial site
Relationship between all modalities
Most important problems on the road
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Improve infrastructure, road = main bottleneck
More and more congestion problems
Infrastructural bottlenecks need to be solved
Long distance international road transport shifts towards inland barge and rail
However, Road transport will always be needed for short distance and before & aft transport
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Inland hub
Container capacity
Modal shift
Air pollution
Dedicated barge services
Stack of 500.000 TEU
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The Port infolink Community
All Rotterdam port players in the logistics chain involved
OrganizersAgent Forwarder
Facilitators
Customs BankVeterinary Authority
Port Authority
Physical Chain
Shipping Line
Terminal Depot
Barge operator
Rail operator
Road Haulier
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Why do we need a Port Community System?
What customer wants
paperless communication
timely and fast information exchange
simple planning facility
What customer gets
cost reduction
operational efficiency
better use of assets
information management
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Advantages
Time savings
Faster processes due to
- faster, timely and more accurate information exchange (e.g. Customs declaration)
Service level improvement
Faster releases (Customs / commercial)
More, accurate, reliable and real-time status information and planning
Less mistakes
One-stop-shop (no bilateral systems)
Workforce / productivity savings
From ‘problem solving’ to control
Less data retyping
Less telecommunication, paper and courier costs
Efficient communication with public bodies (Customs, Veterinary Authority, RMPM, ...)
Operational costs
Sales / turnover
Service levels
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Reliable port
Safety: accident prevention nautical: vessel traffic management
environmental: loading/unloading, bunkering, repair jobs
Security: crime prevention
theft
smuggling
illegal immigration
terrorism
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Reliable port (2)
Multidisciplinary co-operation
Rotterdam Port Authority
Regional Fire Brigade (& Company Fire Brigades)
Customs
Seaport Police (& Coast Guard, Royal Netherlands Navy)
Deltalinqs (Industrial & Logistic Employers’ Association)
Public Health Service
DCMR (Environmental Protection Agency)
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Port of Rotterdam
Harbour Master’s responsibilities
60 km60 km 40 km40 km
Regulations & Monitoring
Prevention & Incident Control
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Safety
Security Level I
Security Level II
Security Level III
Prevention / Preparation Crisis Management
Harbour Co-ordination Center
Incident Control training Port Security
Rotterdam Port Authority
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Harbour Coordination Center
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Traffic control at Harbour Coordination Centre (HCC)
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Traffic Control (HCC)
Admission policy of seagoing ships
Long term planning of shipping traffic
Implementation of policies, regulations and procedures
Data flow in Data Handling System
Coordination between nautical services, customers, other ports
Emergencies, calamities
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RDF
Schouwen
Maasvlakte
Wassenaar
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Other key users of (part of) the Data Handling System
Public
Seaport Police
Customs / Immigration
State Port Control
other VTS Authorities
Private
Pilots organization
Royal Agency Dirkzwager
Shipping agencies
Tughandling
Linehandling
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Division Harbour Master Rotterdam
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Harbour Master’s mission
Safe, smooth & environmentally responsible shipping
optimize shipping traffic and shipping related activities in a client oriented way within the boundaries of public law
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Operational safety in 3 departments
Traffic ManagementTraffic Control (HCC)VTS (Traffic Centres)
Noxious and Dangerous Goods(Dangerous Goods Control Center and motorised inspection teams)
Port Operations Control(a.o. patrol vessels, bridges, locks)
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VTS - Traffic Centres
Hoek van Holland Botlek City
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Vessel Traffic Service (VTS)IMO compliant
Monitor traffic and environment
Supply traffic information
Regulate traffic
Enforce traffic and environment rules
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Noxious and Dangerous Goods Dept.
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Noxious and Dangerous Goods Dept.
Dangerous Goods Control Center (HCC)
Monitor dangerous goods handling
Monitor waste handling
Mobile inspection teams
Enforce Port Bye-laws
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Port Operations ControlPatrol vessels
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Port Operations ControlPatrol vessels
Escort shipping traffic
Inspect nautical infrastructure
Enforce Port Bye-laws
Incident response
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Disaster / Crisis Management
Units on location
Mayor
Municipal Crisis Staff
strategic
Commanderdisaster management
organisation
Operational Team
tactical
Commander incidentLocation
Incident Location Team
operational
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Contingency plan: Key services
Fire brigade Police
Health service
Rotterdam Port Authority
DCMR (enviromental protection agency), Hazmat / chemical, advisor
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What to protect
Port area: 10.500 ha = 26.000 acres
Quay length: 80 km = 50 miles
Seagoing ships / yr: 30.000
Inland barges / yr: 130.000
City of Rotterdam
NL and EU economy
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Port of Rotterdam
Area managed by PoR, responsible for safety and security
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Port Security in three phases
Schepen en terminals
Havenbrede beveiliging
Ketenbeveiliging
Ships and terminals
(ISPS)
Port area (EU
Directive)
Supply chain (CSI, C-TPAT,
EU)
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Phase 1: ISPS
terminal operators & shipping lines(from July 1st 2004)
n = 1
n = 142
Port Security Plan
Port Facility Security Plan
Port Facility Security Plan
Port Facility Security Plan
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Port Facility Security Toolkit
Web-application providing on-line assistance for terminals in completing both risk analysis and PFSP
The toolkit ensures
Full compliance
Uniformity
Efficiency
Confidentiality
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All elements of ISPS are addressed in the Toolkit
Access to the Port Facility
No Access or Restricted Areas
Monitoring the Port Facility
Cargo Handling
Ships’ Stores
Unaccompanied Luggage
Measures and procedures determined by risk assessment
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Phase 2: Port Area Security (EU directive)
authorities + all port companies
n = 1
n = 142
Port Security Plan
Port Facility Security Plan
Port Facility Security Plan
Port Facility Security Plan
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Phase 2: Port Area Security
EU Directive in preparation
Complete coverage of designated ‘Port Area’
Key infrastructure (road, rail, power grid, etc)
Chemical industry, distri-areas, pipelines
Same methodology as ISPS
Risk Analysis
Port Security Plan
3 Security Levels
Early implementation in Rotterdam (in 2006)
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Overarching Port Security Plan
Scenario development
Connection with crisis response organisation
Objects analysis & measures
Rapid Response Teams
Port Key
Integration with VTM
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Rapid Response Teams Sea Port Police and Port Authority
Shared water-borne surveillance
Information exchange
Special Security Inspections by Sea Port Police upon request PSO
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Port Key
Introduction of universal identification card for efficient terminal access (control)
Biometric capabilities (or electronic / visual )
For frequent visitors
Service providers (Pilots / Suppliers / …)
Inspectors (RPA, Customs, …)
PFSO remains responsible
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Phase 3: supply chain security authorities (worldwide) + companies
EU initiatives
EU Consultation paper
Plans for Directive on Freight Transport Security
Research programs
Shipper Port A Port B Buyer TransportTransport Transport
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Phase 3: supply chain security authorities (worldwide) + companies
In Rotterdam
C-TPAT: many shipping lines participate
CSI: US Customs officials stationed in Rotterdam
24 hour Manifest rule
Customs X-ray scanners
Radiation detection gates
Shipper Port A Port B Buyer TransportTransport Transport
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Policy of the Port of Rotterdam
Phase 3 consistent with phases 1 and 2(no overlap)
Development of secure AND efficient lanes
Information management and technology
Important role for Customs
Secure actors
On voluntary basis (incentives)
Regulations only when necessary (high threat cargo)
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