1. 1. CROSS INFLUENCE: SHOPPEN MET EEN STREEPJE CULTUUR EN TOERISME New Trends in the Horeca Sector Michael Wieler
2. 2. HO/RE/CA A powerful tool that defines any public space
3. 3. THE CANARY A reflection of the society it serves
4. 4. SOCIETAL INFLUENCE Global = Mega trends National / local = Micro trends Individual = Nano trends Trends serve society or die quickly
5. 5. MEGA TRENDS = GLOBAL DEMOGRAPHICS POLITICS SCIENCE & TECH ECONOMICS SOCIAL & CULTURAL ENVIRONMENTAL Reactions to global events
6. 6. SOMEBODY CALL 9-1-1 Society was
7. 7. 2008 RECESSION Society was
8. 8. MICRO TRENDS - NATIONAL DEMOGRAPHICS POLITICS SCIENCE & TECH ECONOMICS SOCIAL & CULTURAL ENVIRONMENTAL
9. 9. SMOKING BAN
10. 10. INNER CITY ACCESS
11. 11. NANO TRENDS - INDIVIDUAL
12. 12. INDUSTRY BUZZ WORDS
13. 13. NEW VOCABULARY
14. 14. THE SHARING ECONOMY Society takes power through
15. 15. DIGITAL GENERATION COMMUNITIES WEARABLES HOME INTEGRATION ENHANCEMENT
16. 16. APPLIED TECHNOLOGY
17. 17. KNOWLEDGEABLE CONSUMER CURIOUS INFORMED CONSIOUS SERIOUS
18. 18. NEW VALUES TRADITIONAL RENEWABLE QUALITY RESPECTFUL SEASONAL REGIONAL HEALTHY
19. 19. FUNCTIONALITY
20. 20. MINIMALISM
21. 21. SMALL FOOTPRINTS
22. 22. EXPERIENCE ECONOMY REJECT MATERIAL QUALITY OVER QUANTITY LESS IS MORE
23. 23. POP UP HORECA
24. 24. NEW COMMUNITIES LIKE MINDED INTERNATIONAL CONNECTED OPEN GROW TOGETHER
25. 25. MONO PRODUCT CRAFT BEER CIDER BITTERS TEA CHOCOLATE
26. 26. VOORUIT NAAR VROEGER NOSTALGIA TRADITIONAL CLASSIC SEASONAL REGIONAL
27. 27. TRANSPLANTED SOUL
28. 28. NEW RETRO?
29. 29. NEW COMBINATIONS COOK WITH GIN COOK WITH IBM SMOKING EEL ROBATA BOUTIQUE BUTCHERS TRAVELING CHEFS
30. 30. DARING MIXES
31. 31. THE NEW HORECA
32. 32. THANK YOU MICHAEL WIELER HORECA DEVELOPMENT