pop-up actor exploration of is for controling sale of beer and alcopops
DESCRIPTION
Pop-up actor Exploration of IS for controling sale of beer and alcopops. Egil Øvrelid. Background. From 1 january 2004 all kinds of drinks containing alcohol below 4, 76% were available in grocery stores. Lead to increasing responsibility for grocery stores - PowerPoint PPT PresentationTRANSCRIPT
Background
• From 1 january 2004 all kinds of drinks containing alcohol below 4, 76% were available in grocery stores.
• Lead to increasing responsibility for grocery stores
• From January to October this year, fifteen stores have lost their license from selling alcohol to people under age
Actors and inscriptions
Retire the concession to sell alchol from shops that are
selling to minors
We agree. But this is not soft drinks but
preparated drinks
It is depressing that so many minors get to buy alcohol in the
shop saysThomas Angell i Handels- og
Servicenæringens Hovedorganisasjon (HSH).
JUVENTE
Minors bought beer in every
second grocery store
Increasing number
of controls
Ingjerd Schou
Translate inscriptionsIntroduction of a new training program where clerks are given questions, short
movies with scenarios are presentedGOAL : reveal methods used by young
people
Create local training programs of each clerk,
where “Schous” threat is translated into each of the
new employees
at Grunerløkka
• The interviews were conducted at the grocery store 2 November, and we interviewed one employee and the owner. The owner works as a clerk when necessary.
Findings• IS a helpful tool
– Helping new employees to lift there heades– Emphasize the training they have received by reminding the
clerk
• Training most important– Training programs locally to each new employee as a
supplement to training programs from HSH and Rema centrally– By translating the threat (inscription) ”we can loose our grant to
sell bears” into each employee, the responsibility is spread• Ask everyone that you think is under 23, to legitimate
themselves :– ”I’m not afraid to ask the customers to legitimate themselves
because i risk losing my job otherwise” (Telephone interview ICA)– “Yesterday I asked a 30 year old if he was over 18”
– Acting as detectives to reveal breaking of rules
Reflections on methods
• Observation– Didn’t get access, but performed ”curious
observation” for some time– In this occasion adequate to have an
understanding related to the domain
Reflections on methods
• Interviews– Two ”subjects” : shop owner,
employee– One ”phone interview” (ICA)– 3 ”sections” :
• IS helpful? Training and attitudes
– 13 questions – By the questions we revealed that
how they look, how they talk, and how they dresses, are more important factors than the IS
– But helpful for new employees
Thoughts and questions generated for research design
• Made med able to create a research strategy for my master thesis – How to organize the methods (design)– What are my possibilties in bag of tools
(video, audio, scenarios)– How i should formulate the questions– In what order i should use the technics