POLOINDI A

Media Kit & Reader Profile 2010

POLOINDI A

POLO

The word Polo has, since time immemorial been associated with and symbolic of sport, high society, fashion and a glamorous lifestyle. Often referred to as the ‘King of Games’ and the Game of the Kings, this sport has been a passion amongst the Indian royalty and the rich and the famous.

Polo has for decades inspired the fashion & lifestyle industry and has tremendous aspiration values. Still a sport for the elite, there are now a growing number of Polo Clubs and Tournaments in the Indian Subcontinent.

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POLO INDIAThe Magazine

Polo India is the only magazine in the Indian Subcontinent that exclusively features Polo, Lifestyle and Fashion together.

The readership is the crème de la crème and the affluent sections of society who are not only fashion conscious but also are known for their impeccable sartorial sense. It is based on the Polo way of Life, incorporating the opulent flavor of Indian Royalty. It is also a reflection of the editorial style and the contributors of the publication.

Polo India will be supported by an online version and will take its readers through the world of Polo, the sport and the Polo Lifestyle. It will offer its advertisers exposure to one of the most vibrant markets within the luxury segment. Through its subscribers, its online presence and events Polo India is uniquely placed to offer direct communication of your brand or service to a much desired market segment you cannot miss out on!

Our format and avant-garde design make it a coveted collectible and a must-have coffee table centerpiece.

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POLO INDIA

The main focus of the magazine is Polo as a Lifestyle.

Polo India is a benchmark for stylish design and eloquent articles, written by our distinguished experts. It focuses on The Indian Polo Season, Horses, Fashion, Lifestyle and the most luxurious items for the discerning palate. Naturally fine dining, art, culture, interviews and a jet-setting social calendar are all also part of the content.

The emphasis is always on quality – in both the presentation and editorial content of the magazine. In an otherwise heavily saturated industry Polo India fills a prominent position in a market that is as yet undersupplied and whose potential for continued growth is truly impressive.

The magazine’s elegant and sophisticated approach presents breath-taking Photo Features on the Indian Polo Season, Polo Destinations and the most luxurious Polo Clubs.

The editorial reflects the absolute highest levels of privilege, luxury and service.

The Content

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EDITORIAL OVERVIEW

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EDITORIAL OVERVIEW

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THE POLO AUDIENCEThe Indian Polo audience are the super-affluent, high net worth and privileged individuals who are on a continual quest for the best and most exclusive: they define success.

Polo is the passion of the exceptionally discerning and style-conscious. It is followed by global audiences that expect only the highest level of personal commitment from those around them: individually tailored service, unlimited financial power, exclusive travel benefits, and global access.

Polo is a global community of the highest earners and spenders in the market.

A subscriber to the Polo India Magazine, one must be an individual who can afford virtually anything, as Polo itself is one of the world's most exclusive, attended by ‘invitation only’ sport.

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THE POLO INDIA READER Polo India has been created specifically to appeal to India’s social elite, for whom the best that money can buy is sine qua non, rather than mere aspiration. Therefore it is no surprise that most of the readers have high disposable incomes and fall into an age group that stretches from the mid-20’s to the 50’s.

Polo India readers also travel widely and prefer to purchase items that reflect an international focus; top quality and high profile brands are favored with an audience that is mobile, wealthy, buoyant and dynamic.

Polo India readers refuse to compromise: they are highly educated and experienced consumers of luxury, travel and culture - on a continual quest for unique experiences.

Brands seen to advertise in Polo India will be guaranteed a readership with a disposable income unrivalled in India today.

DISTRIBUTIONA publication of this kind is only as good as its distribution, and in this respect the pattern reflects a dual focus. With primary distribution in India supported by focused distribution in those centers that have sizeable communities of affluent Indian expatriates. The latter include London, Dubai, Monaco and Argentina.

Furthermore, distribution is highly focused, concentrating exclusively on luxury hotels, renowned restaurants, golf and country clubs, first class and business lounges at airports, spa resorts, sporting venues such as VIP lounges at prominent stadia, Polo and equestrian hospitality and other appropriate events.

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THE POLO AUDIENCEDEMOGRAPHICS

Age(Average)

31 yrs

Readership

Marital Status(Married or living with partner)

Number of Readers(Average per copy)

M 56% F 44%

87%

3.7

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THE POLO AUDIENCEPROFESSIONAL STATUS

Company Owner 49%

Chairman/President/Non-Executive

Board Member/Managing Director/General Manager

Head of Department/Senior Vice President/Other Senior Management positions

44%

27%

14%

THE POLO AUDIENCEPURCHASING POWER

Average Total Net Worth Rs. 4.9 million

Average Household Income

Average Monthly Disposable Income (for shopping and entertainment)

Average Number of Properties Owned

Rs. 4,342,000

Rs. 6,50,000

4.5

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THE POLO AUDIENCEPURCHASING POWER

Spends an average of Rs. 4,68,000 per person per holiday

Spends an average of Rs. 2,53,000 on shopping per holiday

They are the Ultimate Globetrotters

Average number of leisure trips per year : 6

Average number of business trips per year : 12

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THE POLO AUDIENCESPENDING HABITS

Stay at a Luxury Eco Hotel

Luxury Cruise

Stay at a Boutique/Design Hotel

Stay at a 4 Star Hotel

Stay at a 5 Star Hotel

17%

25%

65%

81%

90%

THE POLO AUDIENCESPENDING HABITS

Private Air Travel

Fly First Class

Fly Business Class

18%

51%

82%

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THE POLO AUDIENCESPENDING HABITS - On The Road

Car

4x4 SUV

Sports Car

Luxury Car

City Car

51%

23%

23%

18%

12%

Supercar 7%

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THE POLO AUDIENCEAVERAGE SPENT IN THE PAST 12MONTHS

Women’s Fashion, Accessories & Shoes

Men’s Fashion, Accessories & Shoes

Watches

Fine & Custom made Jewelry

Skincare, Cosmetics & Fragrances

M 1,092,000 F 897,000

M 806,000 F 624,000

M 1,222,000 F 1,157,000

M 130,000 F 149,500

Beauty/Wellness Treatments & Massages M 240,500 F 286,000

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M 1,521,000 F 1,696,500

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Full Page Color

Double Page Spread

Inside Front Cover

Inside Back Cover

Outside Back Cover

1,01,200 96,140 91,080 86,020

1,99,364

2,53,000

1,26,500

1,51,800

1,89,396

2,40,350

1,20,175

1,44,210

1,79,428

2,27,700

1,13,850

1,36,620

1,69,460

2,15,050

1,07,525

1,29,030

1 Edition 2 Edition 4 Edition 6 Edition

AD RATES

(in INR)

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CONTACT DETAILS

Royal India Polo Ad SalesVikrant Singh Mathurm: +91 99994 00013email: vikrant@royalindiapolo.com Capt. Vikram Singh Rathore (Retd.)m: +91 number missingemail: vikram@royalindiapolo.com