Kevin BrettJ452

May 7, 2013

Public Affairs Public Information Government Affairs Issues Management Lobbying Trade Associations Campaigns

“If you want a friend in Washington, get a dog.” – President Harry S. Truman

“The only thing we have to fear is fear itself”

“Ask not what your country can do for you, ask what you can do for your country”

“Mr. Gorbachev, tear down this wall.”

“I am not a crook”

“I’m in Charge” – Alexander Haig

“Money is the Mother’s Milk of politics” – former CA Speaker Jess “Big Daddy” Unruh

Digital is Eternal…and Potentially Career Limiting

Air War: Political Television Campaign (Paid Media)

Ground War: GOTV or Get Out The Vote Oppo: Research conducted against a rival

candidate Good Dirt: Scandalous information about a

politician or governmental agency Story Has Legs: Multiple Day Negative Story Leak: Deliberate disclosure of sensitive info

Pro-Obama: $275M; 521,675ads; 14% Positive Pro-Romney: $319M; 469,539 ads; 20% Positive

Pro-Obama: $189M; 358,007 ads; 37% Positive Pro-McCain: $127M; 273,596 ads; 24% Positive

Constitutionally Mandated Indirectly Elected Executives Voters Elect Electors 535 Electors: 435 Total House Members; 100 US

Senate Members Two Senators for Each State; # of House

Members Depends on Population (e.g., CA, 55: Alaska, 3)

Two U.S. Senators Five House Members Blue State Not a Swing State

They are In Play (e.g., Ohio, Wisconsin, Iowa, Nevada, Colorado)

Allocation of “Air War”/GOTV Resources Direction of “Earned Media” Effort Candidate Time

Declare Victory!

1. United Way 2. Salvation Army 6. YMCA 9. Red Cross 12. Goodwill Industries 19. Boys and Girls Club 21. Shriners Hospital 22. American Cancer Society 23. Habitat for Humanity 25. Planned Parenthood

1.5 million non-profits in the U.S. $2.6 trillion in total assets 501(c) (3) Tax Exempt American Cancer Society: $1 billion in revenues;

$966 million in expenses Salvation Army: $3.3 billion in revenues; $3 billion

in expenses PBS: $1.8 billion in revenues; $1.5 billion in

expenses

Kaiser (non-profit) vs. CIGNA and Aetna in managed care

Non-Profits Competing Against Each Other for Finite Charitable Funding and Govn. Assistance

“Compassion Fatigue” Not immune from controversy: Susan G. Komen

Foundation and Planned Parenthood PBS and Planned Parenthood Funding

NGOs Most Trusted in Society; 63 percent in 2013.

Credible Third-Party Sources Not Responsible for Producing Profits Trying to Improve Society Humanitarian Orientation Promoting Health Fighting Diseases

Embrace Advocacy: You are not neutral Politics is Not for Everyone Take the Time to Understand Opposition

Messaging You are Serving the Public; Higher

Standard Digital is Eternal “If you can’t take the heat; get out of the

Kitchen” – Harry S. Truman