pokemon go marketing 101: a step-by-step guide for beginners
TRANSCRIPT
A STEP-BY-STEP GUIDE FOR BEGINNERS
Pokemon Go™
Marketing 101
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Introduction 1 Pokemon Go, the gaming app, was released on July 6, 2016, and within only a couple of short weeks was able to surpass the most popular online game in the world
It has also surpassed Twitter in number of users
So what is Pokemon Go all about?
And even more importantly, how can smart business owners and new entrepreneurs cash in on this amazing new opportunity?
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Introduction 2Introducing: Pokemon Go Marketing 101In the coursebook, you will learn:1: The History of Pokemon Go-How We Got Here2: Pokémon Go-the Basics3: Profitable Local Business Ideas With Pokémon Go4: How to Attract Massive Traffic From the Pokémon Go Craze5: 12 Ways to Cash In Big With Pokémon Go6: A Pokemon Go Marketing Case Study7: Becoming a Pokemon Go Marketing Professional
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Introduction 3In this course, you will also get several bonus items, including 4 Quick References Guides:
1. 21 PokeStop Marketing Tricks2. 50 Ways To Cash in on the Pokecraze3. Cash Out Big from a Pokestop4. Pokemon Go Terminology GuidePlus a cheatsheet, checklists, organizational lists and more.
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1: The History of Pokemon Go-How We Got HerePokemon has been around for more than 20 years It is a well-supported game that Nintendo and The Pokemon Company have grown strategically over the yearsTheir plans for the new app are no different-it will soon be rolling out in different countries and in different versionsThey’ve already made interesting changes to it since its release a few short weeks ago
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2: Pokémon Go-the BasicsPokemon are little pocket creaturesThink of them as dinosaursThey have to be found, incubated and hatched outThey also have to be trainedPlayers are known as trainers. Trainers hunt to try to get as may Pokemon as possible in order to build up a strong teamLevel 5 and Level 20 trainers get more rewards than those at the lower levels
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3: Profitable Local Business Ideas With Pokémon GoPokemon Go is an augmented reality game. This means it is played both online and in the real world.The real world locations for hunting Pokemon are known as PokeStopsThe places where they battle are PokeGymsIf your business is a PokeStop or PokeGym, you could potentially get more customers than ever before IF you market to them correctly
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4: Attract Massive Traffic From the Pokémon Go CrazeYou can get huge traffic offline and online with a few simple strategies that make your local business and your online website and social media accounts Pokemon-friendlyIf you are an aspiring entrepreneur, you can start a business from scratch based on what the Pokemon trainers really need and want as they are playing the game.Cater to trainers and fans and you can cash in on this craze quickly, before your competitors even have a clue as to what’s going on
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5: 12 Ways to Cash In Big With Pokémon GoThere are many more than 12 different ways to cash in on the craze, but these are low-hanging fruit to get you started.All of them can be done without a great deal of skill and in many cases, by making the most of what you already haveIf you are going to buy anything to set up a new Pokemon Go-based enterprise, it will be easy to get a quick return on investment (ROI) from these ideas
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6: A Pokemon Go Marketing Case StudyOne of the best ways to become a good marketer is to learn from best practices and real-life case studiesIt’s early days yet, but our colleagues and clients are already killing it with various business and marketing initiatives.Copy the ideas, and/or put a whole new spin on them in relation to your existing business, or your new enterprise
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7: Becoming a Pokemon Go Marketing ProfessionalA lot of the money-making ideas you will learn about may appeal to you, but if you want to earn steady income in larger increments, use everything you learn from the course to set yourself up as a Pokemon Go:Marketing professional CoachConsultantThen you can earn the big bucks, and hire people to help you and your clients.
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Bonus Items ListThere are several bonus items to go with the Pokemon Go Marketing 101 course. They include:
1. 21 PokeStop Marketing Tricks2. 50 Ways To Cash in on the Pokecraze3. Cash Out Big from a Pokestop4. Pokemon Go Terminology Guide5. A course checklist and cheat sheet6. A free newsletter
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Bonus 1: 21 PokeStop Marketing TricksMaster the art of making money at PokeStops.You will discover 21 ideas for making the most of this opportunity for your local businessMaster these ideas for all new streams of income from Pokemon Go trainersYou will also learn what NOT to do if you want to make more money
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Bonus 2: 50 Ways To Cash in on the PokecrazeIf your business isn’t a PokeStop or PokeGym, or you have no bricks and mortar business, not to worryYou can still cash in on the Pokemon Go crazeDiscover 50 ways to sell things that trainers will need, want and loveYou will also learn how to combine these and integrate your marketing, for even more profits
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Bonus 3: Cash Out Big from a PokestopIn this quick reference guide, discover how you can set up one or more of 6 different kinds of businesses at public PokeStops.Local cafes, bars and restaurants are not the only PokeStops and PokeGyms in townCash in with mobile services and concierge services Pokemon Go trainers will be desperate for in their eagerness to play the game, level up, and find and hatch more critters!
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Bonus 4: Pokemon Go Terminology GuidePokemon Go has a language all of its ownLearn the key terms so you can understand what trainers really need and wantYou can also teach clients what they need to know.If you are playing the game yourself, it can serve as a quick-start guide
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Bonus 5: A course checklist and cheat sheetGet all of the most important things you’ve learned from the course on one page.Use 3 of the business models provided as a road map to success. Use the Stage II suggestions to keep your new business and marketing initiatives going week after week
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Bonus 6-A free newsletterWhen you purchase the course, you will provide your email address in order to access your course and get put you on a customer list to serve you betterThe newsletter will provide interesting articles and news in relation to this course so you can get even more out of itThe course is meant to be used, not just flicked through, so the emails are intended to be positive reinforcement for you to keep studying and learning in relation to this awesome opportunity
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ConclusionPokemon Go offers unprecedented opportunities for:Local bricks and mortar businessesOnline marketersNew entrepreneurs starting businesses based around the app/gameLive event marketersAND for coaches and consultants who have mastered Pokemon Go marketing skills. Use all you learn in this course to make your dreams a reality.
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For more informationTo learn more, please visit:http://eternalspiralbooks.com/pgm1/index.html
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A Multimedia course for Intermediates is also available
Want more information about how to market like a pro in relation to Pokemon Go? Check out the multimedia course we’ve created, Pokemon Go Marketing Secrets:http://eternalspiralbooks.com/pgms/index.htmThese 10 video modules and a range of worksheets will help you go even deeper into the world of Pokemon Go Marketing