point magazine 01 02 2016

Corporate Trade Magazine January - February 2016

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Winter solstice, is a time of renewal, reconnection with the Earth

1

Aileen Si Chen Editor Stella Wang Deputy Editor [email protected]

that “Winter Solstice is as formal as the Spring Festival,” showing the great importance attached to this day.

In some parts of Northern Chi-na, people eat dumpling soup on this day; while residents of some other places eat dumplings, saying

doing so will keep them from frost in the upcoming winter. But in parts of South China, the whole family will get together to have a meal made of red-bean and glutinous rice to drive away ghosts and other evil things. In other places, people also eat tangyuan, a kind of stuffed small dumpling ball made of glutinous rice flour. The Winter Solstice rice dumplings could be used as sacrifices to ancestors, or gifts for friends and relatives. The Taiwan people even keep the custom of offering nine-layer cakes to their ancestors. They make cakes in the shape of chicken, duck, tortoise, pig, cow or sheep with glutinous rice flour and steam them on different layers of a pot. These animals all signify auspi-ciousness in Chinese tradition. People of the same surname or family clan gather at their ancestral temples to worship their ancestors in age order. After the sacrificial ceremony, there is always a grand banquet.

As early as 2,500 years ago, about the Spring and Au-tumn Period (770-476 BC), China had determined the

point of Winter Solstice by obser-ving movements of the sun with a sundial. It is the earliest of the 24 seasonal division points. The time will be each December 21 or 22 ac-cording to the Gregorian calendar.

The Northern hemis-phere on this day ex-periences the shortest daytime and longest

nighttime. After the Winter Solstice, days will become longer and longer. As ancient Chinese thought, the yang, or muscular, positive things will become stronger and stronger after this day, so it should be cele-brated.

The Winter Solstice became a festival during the Han Dynasty (206 BC-220 AD) and thrived in the Tang and

Song dynasties (618-1279). The Han people regarded Winter Solsti-ce as a “Winter Festival”, so officials would organize celebrating activi-ties. On this day, both officials and common people would have a rest. The army was stationed in, frontier fortresses closed and business and traveling stopped. Relatives and friends presented to each other de-licious food. In the Tang and Song dynasties, the Winter Solstice was a day to offer scarifies to Heaven and ancestors. Emperors would go to suburbs to worship the Heaven; while common people offered sa-crifices to their deceased parents or other relatives. The Qing Dynas-ty (1644-1911) even had the record

EDITOR’S LETTER

Yours Christian Sekula

Point Group - E-Point Electronics GmbHUnter den Linden 21, 10117 BerlinGermany +493020924123 www.pointonly.cn - www.pointonly.de

Wir machen Druck

Christian Sekula EditorLars Kellner Deputy Editor [email protected]

Distributed by

Print&Production

Editorial Team Asia

MAGAZINE

Editorial Team Europe

V.i.S.d.P.

Editorial Staff:

Christian Sekula (responsible)

Editor:

E-Point Electronics GmbH

18 36

Contents

Riviera - Holzhacker. Leading Phar-maceutical and Cosmetical Prod-ucts Made in Austria since 1923

China News

Antica Latteria Milk

China to cut 2016 import tariffs

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12

20

22

28

04 14

24

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The EU - Korea Free Trade Agreement

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27, 38 Trade News

30 Dental Kosmetik - over 100 Years and Service for Dental Care

China Fair’s 2016

Helmstetter Franconia Vines

Our New MED Collection24

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Princely Handbags for All32

de Crignis Cosmetics from Bavaria34

01 - 2016

3

From the first idea to the end product

In a little toy adventure land in North Germany very clo-se to Hamburg, experienced toy designers invent new toys and games for children every day, which develop their creativity, imagination, motor skills and sensibility.

For children, who want to experience a big, new adventu-re every day.

For them the excitement consists of seeing an idea develop into a first drawing, thinking up structures and devising colourful illustrations.

Imaginative and, as it were, unconventional

“All employees know that everybody has to work imaginatively and a little unconventionally in or-der to make customers’ wishes come true” says Goll-nest, who, like Kiesel, comes from a retailing family.

“Particularly in economically difficult times, the cus-tomer must be able to rely on good product qua-lity, economic profitability of the goods bought, and on the cooperative behaviour of the supplier.”

A mature experienced quality management is present throughout all these stages. This ensures that the toys are really safe and that children cannot be endangered.

If you want to know more, please sent us your inquiry to [email protected] or [email protected]

goki is toys for children up until the age of eight. There is a lot to discover and find out. Playing will

never be boring.

Five brand philosophies under one roof

Whoever produces toys should carry a special responsibility for children’s development.

Five toy brands under one roof each brand stands for a particular responsibility of the Manufacturer.

The HOLZTIGER figures are traditionally made individually by hand. Children love the feel of the high

quality maple-wood for role play games, for example when the zoo visit is reenacted back at home.

With ‘cause they have fulfilled a dream. With this brand for high quali-

ty classical toys they associate our social involvement against child labour.

HEIMESS helps the very youngest children to discover the world through sim-

ple shapes and colours and to apply their newly acquired skills. HEIMESS toys

are made completely in Germany out of the finest beech- and maple-wood.

ANKER-Stone building sets have been produced in Rudolstadt in Thüringen for over 130 years. They

are the oldest system toy in the world and they have continued to fascinate both children and adults

until the present day.


For children one of the best

things in the world is making their

own music! Drum with natural

skin

There is not just one wooden

train from goki. There are 19!

Because children are as diffe-

rent as the toys they play with.

Good wooden toys are essential

for the development and retention

of motor, sensory and tactile skills.On the farm there is a lot to

discover. My puzzle from goki

helps me to match the shapes

and to understand the concepts

The Holztiger figures are large and good to grip for

children’s hands. They are individually handcrafted

out of solid maple wood, softly rounded and painted

by hand using watercolours. They are about 2.5 cm

thick and pleasant to the touch. They are distinguis-

hed by their high play value and are frequently collec-

ted for years until they form a complete play world.The king of the animals! He paces

proudly through the savanna

The HOLZTIGER figures are

produced one by one by hand

out of solid maple wood

Oink! Squeak, grunt! Together

with his friends the rooster,

donkey and cow, the boar is part

of the Holztiger farming world

Expertise with tradition

HEIMESS wooden toys for babies and young children have

been “Made in Germany” for over 50 years. .

The branded products are manufactured at our own plant in

Vaihingen near Stuttgart. The GS mark on most of the toys

indicates the recognition of independent testing institutes

for “Tested Safety”.

HEIMESS Mini-Trapeze: High

quality beech and maple wood

from local cultivation

Toys for for the hands, minds and souls

’cause is much more than just a brand for high-quality

toys.’cause supports children’s imagination and creativity

and gives them toys for their hands, minds and souls. ’cause is

the idea of combining the happiness of two children from two

completely different worlds. ’cause frees children in the Third

World from forced child labour and builds schools for them.

The humming top is

a nostalgic tin toy. It

still remains appealing

and fascinating to all

children

For 130 years, Anker stones have been made by hand in Rudolstadt

/ Thuringia according to a traditional recipe. They are the oldest

system toys in the world.

100 percent natural materials fulfil the strictest ecological criteria.

The stones consist of chalk, quartz sand, colour pigments and linseed

oil. ANKER STONES are unique because they are made exclusively

from natural materials, because they smell mysteriously of linseed

oil and because they hold together without studs and glue.

A tractor, a bridge and many

other structures, vehicles

or animals can be built with

these stones.

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Founded as early as 1925 in Leipzig for premium cosmet-ics and wellness products.

The brands are what the success is based on. The various brands provide an excellent set-up for meeting the consumers’ differing requrirements.

Find out all about the brands.

We offer finished product lines which are already attractively pack-aged. The only detail that is still missing is your individual label and the products are ready for sale!

Close the bathroom door and experience the benefits of re-laxation. Enjoy products inspi-red by the richness of the earth.

Our products contain proven care substances from all over the world. Some of these ingredients go back centuries, having al-ready been tested and refined by generation after generation. Na-ture Factory products are made by hand and of the best quality.

Escoderma’s laboratories have been constantly working on new technological innovations since the firm was established in 1934. Its high-tech care products for the most demanding requirements are based on the very latest manufacturing processes and innovative active substances.


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A healthy boost

Natural Crunchy Snacks are

made with all natural ingre-

dients and no artificial fla-

vourings. Natural and crun-

chy – that’s the taste we want.

Tradition & Innovation

We have over 25 years’

experience in produ-

cing snacks and nibbles

and are constantly inno-

vating with new ideas.

Passion

All products and snack ideas are created with passion – a passion you can taste. All-natural.


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•Established in 1978 in Hamburg

•located in close to Hamburg citycenter

•100% privately owned company

•Focussed on specialities

•Range of sweet and salty snacks, sweets & confectionery

•International salesofbrands, private labels and seasonal products

•Experts in air-tight packaging of metal tins

•Co-operating with international suppliers

•Stable relations with all German key account groups

•12 agencies with 25 commercial agents servicing clients all over Germany

•Offering services like labelling, stickering, re-packing and more

11

China to cut 2016 import tariffs on 800 products

China will cut import tariffs on nearly 800 items from

January 1 next year, the Ministry of Finance said in a state-ment yesterday.

The range of goods for which tariffs will be cut include fresh food, nuts, industrial materials, equipment, and con-sumer goods such as suitcases, clothing, scarves, blankets, and sunglasses, according to the statement.

Import tariffs for skin care products will be cut from 6.5 percent to 2 percent, plastic and fabric suitcases from 20 to 10 percent, leather coat from 23 to 10 percent, air purifier from 15 percent to 5 percent, and sun glasses from 20 to 6 percent, the statement said.

Tariffs on industrial items will be cut to support econom-ic upgrading by encouraging the imports of advanced tech-nology and products, while preferential tariffs on consumer goods will be extended, the ministry said.

The Ministry of Finance already inb May 2015 stated that it will cut duties by half, on average, on imports including suits, fur garments and shoes beginning June 1. A tariff on cosmetics will fall to 2% from 5%, while a duty on diapers will decline to 2% from 7.5%, according to the ministry.

The tax cuts come as China’s government looks for ways to boost spending within its borders. The country’s retail-sales growth has been sliding and its economy grew 7% year-over-year in the first quarter, its worst performance in six years.

The slowdown has swayed policy makers who had once worried that a duty reduction might hurt tax revenue, ana-lysts say. The goal of the duty cuts is to encourage consum-ers to spend more domestically. Chinese tourists traveling abroad often buy goods as diverse as diapers and handbags to avoid import and consumer taxes back home. Chinese du-ties can make some luxury goods about 20% more expen-sive than they are overseas, consultants say.

The yuan, which has strengthened against the euro and many other currencies, has made shopping abroad even more appealing.

Because of both rising tourism and increased shopping, China’s tourists spent about $165 billion overseas in 2014, up 28% from 2013, according to the State Administration of Foreign Exchange.

Some industry watchers said the cuts are a win for global companies.

“This would be good news for international players in China, as the lower tariff would entitle the imported prod-ucts to apply relatively more competitive prices in China than before,” said Linda Li, a senior research analyst at mar-ket-research firm Mintel Group Ltd.

Mintel said 90% of Chinese consumers who went abroad in 2014 bought personal-care products and cosmetics, 85% bought clothes and footwear and 64% bought baby food or baby-care products.

French cosmetics major L’Oréal SA and apparel com-panies Gap Inc. and Hennes & Mauritz AB said they were evaluating the changes. Sportswear company Nike Inc., luxury brand Gucci, cosmetics maker Procter & Gamble Co. and travel retailer World Duty Free SpA didn’t respond to requests for comment.

The new policies should boost Chinese stores that have lost customers to French and South Korean cosmetics coun-ters, Erwan Rambourg, head of consumer and retail research at HSBC, said in a report on China’s tax overhaul.

Apparel company Hennes & Mauritz says it is evaluating the changes.

Photo: Brent Lewin/Bloomberg News

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Fair Location ScheduleHong Kong Toys & Games Fair Hong Kong 11. - 14. January 2016

ispo Sports and Lifestyle Beijing 24. - 27. February 2016

AAC China Guanghzhou 25. - 27. February 2016

PCHI Personal Care & Home Ingredients Guanghzhou 01. - 03. March 2016

CIAE China Guangzhou Game Fair Guanghzhou 09. - 11. March 2016

Vegetarian Food Asia/LOHAS Expo Hong Kong 10. - 12. March 2016

electronica China Shanghai 15. - 17. March 2016

Finefood Shanghai 29. March - 01. April 2016

toy & hobby Guanghzhou 08. - 10. April 2016

CIHIE - China Nutrition & Health Expo Beijing 14. - 16. April 2016

Gifts & Home Shenzhen 25. - 28. April 2016

Wood Guanghzhou 13. - 15. May 2016

Kitchen & Bath China Shanghai 01. - 04. June 2016

Shanghai Food & Beverage Exhibition Shanghai 14. - 16. June 2016

IWE International Wine and Spirits Guanghzhou 29. June - 01. July 2016

Coffeexpo Guanghzhou 29. June - 01. July 2016

IOE IFE China Guanghzhou 29. June - 01. July 2016

Food Expo Hong Kong 11. - 15. August 2016

Asia Fruit Logistica Hong Kong 7. - 9. September 2016

China Brew & Beverage Shanghai 11. - 14. October 2016

Please check for latest updates on www.messeninfo.de

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Hand-made Natural Oils from purest Ingrediens.Natural Oil, Unfiltered and free of any Additives.

100% Hand-Made100% Made in Germany

The Oil Mill Werder has set itself the task to provide fresh natural vegetable oils that find their use in both the health-conscious cuisine, as well as the sophisticated skin care.

Located in the beautiful city of Werder upon Havel, fa-mous for is fruit gardens and tree blossom festival, they manufacture hand-made oils in highest quality.

From Werder, at the gate to Berlin, the Ölmühle delivers its fine oil to customers all over the world.

The Philosophy

We only use selected seeds of the best quality, most-ly organic. Our oils are cold pressed in a gentle pro-cess. An innovative method using water cooling al-lows us to produce oils in raw food quality. Our oils are left natural, they are unfiltered and free of any chemical or other additives. To ensure the freshness of our oils we press in small quantities , made to order.

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Apricot Seed Oil Bio Natural

Apricots are originally from Asia, where they were cultivated in ancient China al-ready 5000 years ago. They reached Europe around the year 100 BC. by the Ro-mans. Apricot seed oil having a similar composition as almond oil. Apricot seed oil is composed of about 65% monounsaturated fatty acids. Because of its high content of essential fatty acids, it is considered to be extremely high quality.In the kitchen it is often used as an accompaniment to desserts and baked goods because of its almond marzipan flavor. 100% Oil extract-ed, cold pressed, natural, unfiltered from pure pumpkin seed from Germany.

Argan Seed Oil Bio Natural

The endangered argan tree, is a 25 million year old tree. It once covered large areas of north-ern Africa and southern Europe. Today, only 20 million trees exist in southwestern Morocco.The oil from the argan tree is considered one of the most pre-cious foods in the world and is comparable only with truffle in its rarity.Mix the argan oil with cold-pressed black cumin oil and honey in a ratio 1:1:1. Enjoy it in a shot glass or egg cup and drink it in the morning for a great start into to the day. 100% Oil extracted, cold pressed, natural, unfiltered from roasted argan almonds from Marocco.

Cannabis Seed Oil Bio NaturalCannabis seeds are doubtlessly among the most nutritionally quality oil fruits. For thousands of years hemp seeds and hemp oil can be used for human consumption. Cannabis oil, together with their ingredients are a particularly high-quality food. 15 to 20 grams of Cannabis oil can completely cover the daily needs of a human for most important essential fatty acids. Cannabis oil is particularly rich in polyunsaturated fatty acids (about 90%), that are vital for the human body. Especially emphasized are essential fatty acids li-noleic acid (50-70%) and alpha-linolenic acid (15-25%); just the omega-3 fatty acid alpha-linolenic acid comes in very few edible oils present in such proportions. Cannabis oil is through its wholly balanced fatty acid composition of one of the most valuable edible oils.

Hazelnut Oil Bio Natural

Our cold-pressed hazelnut oil and natural state tastes very nice to selected desserts, fruit salads and fine pastries. 100% Oil extracted, cold pressed, natural, unfiltered from pure hazelnuts from Turkey.

Almond Oil RoastedThe almond is known to us for thousands of years as a food, and there-fore has a long history in the West and in China. Since it is the first tree that blooms even before the end of winter, the almond is a symbol of haste and hurry. Like all other oils from our company the almond oil is gently and cold pressed and then (filtration, etc.) undiluted bottled without further treatment in dark bottles by hand. Pure cold pressed almond oil has hardly fragrances or flavors, It is used as a mild oil in the kitchen for refining of foods whose flavors you want to keep a priority. Almond oil is used also by massage therapists because it has skin-ca-reing properties and its mild fragrance unfolds no dominant odors.

Nigella Satvia Oil Bio Natural

For about 3000 years, Black Seed Oil is particularly tried and tested in the Ori-ent. You have never heard of black seed oil? Then you should Remember this name now, because there are unsuspected possibilities inherent in the black seed oil ...


15

The EU-South Korea Free Trade Agreement


The EU-South Korea Free Trade Agreement (FTA) entered into force in December 2015. It is the first of a new generation of FTAs. It goes further than any previous agree-ments in lifting trade barriers and it is also the EU’s first trade deal with an Asian country.

The agreement eliminates duties for industrial and agricultural goods in a progressive, step-by-step approach. On July 1st 2016, import duties will be eliminated on all products except for a limited number of agricultural products.

In addition to eliminating duties on nearly all trade in goods, the FTA addresses non-tariff barri-ers to trade with specific focus on the automotive, pharmaceuticals, medical devices and elec-tronics sectors. The agreement also creates new opportunities for market access in servic-es and investments, and includes provisions in areas such as competition policy, government procurement, intellectual property rights, transparency in regulation and sustainable development.

The agreement was amended in 2014 to also allow Croatia to benefit from the same preferenc-es as the other 27 EU Member States since its date of accession to the EU on 1 July 2013. This amend-ment was needed because Croatia was not member of the EU when the agreement was signed in 2010.

Trade picture• The EU and South Korea are important trading partners. South Korea is the EU’s eighth largest export

destination, whereas the EU is South Korea’s fourth export destination (after China, US and Japan).

• In 2014, EU exports of goods to South Korea amounted to 43.2 billion EUR, whereas imports from South Ko-rea totaled 38.8 billion EUR. In terms of EU exports, the most important categories of products are machin-ery and appliances, transport equipment and chemical products. As far as EU imports from South Korea are concerned, the main product categories are machinery and appliances, transport equipment and plastics.

• The EU records a significant surplus in trade in services with South Korea. In 2013 EU exports of services to South Korea amounted to 10.6 billion EUR, compared to imports of 5.6 billon EUR.

• South Korean investments in the EU have increased substantially from 13.1 billion EUR in 2010 to 18.9 billion EUR in 2013, representing 0.5% of the total inward foreign direct in-vestment (FDI) in the EU. Over the same period, EU investments in South Korea decreased slightly from 37.5 to 32.6 billion EUR, representing 23.8% of the total FDI in South Korea.

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The EU-South Korea Free Trade Agreement

Impact of the Free Trade Agreement

1 July 2015 marked the 4th anniversary of the EU-South Korea FTA. Comparing figures between the fourth year of the FTA being implemented

with the year before the entry into force of it, we see that:

• EU exports to South Korea of goods increased by 55% from 30.6 billion EUR to 47.3 billion EUR. EU exports of fully liberalised goods

increased by 57%.

• EU imports from South Korea EU imports from South Korea totalled 39.9 billion EUR, a slight increase since the reference period. The main

reason for the weaker performance of the imports from South Korea has been the decreased demand in the EU due to the economic down-

turn. However, in the third and fourth year of FTA implementation imports from South Korea increased annually by 5-6%.

• Imports of fully liberalised goods from South Korea increased by 35%. This gives a clear indication that the FTA has worked well also for

South Korea.

• As a result, the EU’s trade deficit with South Korea has turned into a trade surplus of 7.4 billion EUR.

ec.europa.eu

17

Vini Donini winery

The vines of the upper Tiber valley

Producing wine since 1921

Upper Tiber Valley represents a small Umbrian oenological production. This place has a proper climate; infact

it is influenced by the Appenini mountains and the Tevere river. This sourrounding influences the characte-

ristics of Donini wines: they have a good acid consistancy. Wines are always fresh, young, fragrant but full

and with a good alcoholic content. We suggest to taste the wines with the typical spicy and perfumed dishes.

The company Vini Donini started producing and selling wines in 1921 when Donini Domenico, born

in 1899 and his brother Donini Ruggero, born in 1895 returned from the first world war and decided to

open a shop to sell their home-made wine. They choose Verna, a village close to Umbertide. With the help

of their sons, Dino and Mario, the wine production was enlarged and oriented toward the local market.

In the early 1980s, in the attempt to spread the flavor of the Upper Tiber Valley, they began to produ-

ce wine with selected local grapes and grapes cultivated from the neighboring region of Valtiberino.

Vini Donini – finest wines from Umbria


Spina di rosaGrapes Sangiovese

North West part of the Upper Tiber Valley, Umbria, Italy

Sangiovese divided from the skins after 12 hours steeping. Fermentation at 18°

temperature. Alcohol: 13.5% Vol.

Pleasant and fragrant Taste.Red fruits aroma.

Spina di rosa90% Sangiovese

10% Cabernet Sauvignon


Maceration for 20 days at 28-30°C temper-ature. Aging process: one year on its lees in the steel tanks, two years in Slavonian

oak and one year in bottle.

Full-bodied and soft Taste, with elegant cocoa and spicy aromas and red jam.

VerninoGrapes Trebbiano 50%, Malvasia 20% and

White Pinot 30%


Fermentation in steel tanks at 16° C. Rip-ening on its lees for 3 months, bottling in

spring. Alcohol: 12,5% Vol.

Fresh and delicate Taste. Apple and white flowers notes and citrus-scented.

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The first step into creating an excellent coffee blend is

to carefully select the right kind of coffee bean from

areas in the world known for their excellence for co-

ffee beans. With 30 years of experience, Caffee Tre

Ceri takes particular care in buying the best green co-

ffee beans available. We are careful in selecting our

beans in order to achieve an accurate blend that will

make your daily coffee break a unique experience.

Roasting is a very important process in treating the

coffee beans. It is a kind of art, more than just an abi-

lity. Torrefazione Tre Ceri lies in a strong experience

that passes from generation to generation, and has

it’s strength in the absolute care they put in every

step of such an important process. This slow hand-

made process is the only way to obtain a refined,

rich and superior quality coffee like caffé Tre Ceri.

For this reason , Torrefazione Tre Ceri uses only the

best „Arabica“ coffee, arriving from Costa Rica, Brazil,

El Salvador, Columbia, Guatemala, Mexico, Jamaica and

only the most exellent selections of „Robusta“coffee,

arriving from India, Congo, Kenya and Cameroon.

Torrefazione Tre Ceri offers it’s coffee in many va-

rieties: from premium bar blends to ground coffee

for home use. The exquisite coffee pod produced by

Caffé Tre Ceri is one of the most sought after pro-

ducts we carry. The pod is one of the best ways

to enjoy a superb espresso anywhere , either at

your workplace or wherever you require an espres-

so prepared quickly, cleanly and in a narrow space.

If you want to know more, please sent us your inquiry to [email protected] or [email protected] 19

Long-Life Milk from Austria

Manufactured by

AT 40138 EG


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Antica Latteria di Montagna manufactured by Gmundner Molkerie

100% Made in Austria

The Gmundner Molkerei is one of the largest milk producers in Aus-

tria, providing its precious products all over Europe and worldwide.

Facts:

- Processed Milk per year: 331 Mio. kg/year

- Daily received raw milk: ca. 910.000 liters

- Fresh Milk: 30 Mio. units per year

- Long Life Milk: 200 Mio. unity per year

21

WRITTEN BY Zheng Xin (China Daily)

ports dropped by 14.4 percent year-on-year to 9.37 trillion yuan, with the trade surplus widen-ing by 63 percent to 3.3 trillion yuan, said the ad-ministration.

Experts said the de-cline in foreign trade is due to continue for the remainder of this year, while 2016 is also going to be tough for China’s imports and exports, as activity is weighed down by weak demand at home and abroad, fac-tory overcapacity and

cooling investment.

The outlook for for-eign trade in 2015 was not rosy, thanks to weak global economic recov-ery, poor demand at home and abroad and the poor implementa-tion of trade facilitation measures, said Zhang Jianping, director of the International Economic Cooperation Institute at the National Develop-ment and Reform Com-mission.

Zhang predicted next

year faces challenges in exports and imports just as severe and stern, and called for more effec-tive measures to boost China’s domestic market and further streamline related regulations.

“While China’s for-eign trade has a lot to do with the international economic situation and external demand recov-ery, accelerating foreign trade zones and promot-ing trade and investment facilitation will also help China’s foreign trade re-

cover,” he said.

Bai Ming, deputy di-rector of the market re-search department at the Chinese Academy of International Trade and Economic Cooperation, share the same view.

China’s traditional competitive advantag-es in foreign trade are weakening along with economic restructuring and industrial upgrading, which is partly to blame for the poor performance of exports, Bai said.

A downturn in ex-ports during the first 11 months illustrates the unprecedented chal-lenges facing China’s for-eign trade, with enduring severe export pressure predicted throughout this year and due to last until next year.

China’s exports in November fell 3.7 per-cent year-on-year in yu-an-denominated terms, which is worse than the

2.9 percent that experts predicted, according to figures released on Tues-day by the General Ad-ministration of Customs.

Against the backdrop of a weak global eco-nomic recovery and poor domestic and overseas demand, total exports from January to Novem-ber fell by 2.2 percent year-on-year to more than 12.7 trillion yuan ($1.97 trillion), while im-

A stevedore works at Qingdao port in Shandong province, July

1, 2015. [Photo/IC]

Testing period ahead for China as trade prospects sour

22

However, China’s free trade agreements with South Korea and Australia, together with the demand for indus-trial upgrading, are likely to prompt an in-crease in foreign trade in the long run, espe-cially imports, he said.

According to the General Administration of Customs, China’s to-tal foreign trade－im-ports and exports－fell by 7.8 percent year-on-year to 22.08 tril-lion yuan in the first 11 months.

In November alone, total foreign trade fell by 4.5 percent to 2.16 trillion yuan, with ex-ports dropping by 3.7 percent year-on-year to 1.25 trillion yuan and imports dropping by 5.6 percent to 910 billion yuan and trade surplus expanding by 2 percent to 343.1 bil-lion yuan.

In our March/April Issue we will focus on Free

Trade Business

23

You can download ou NEW MED Catalogue at

pointonly.cn or pointonly.de


24

“Empowering healthy living through innovation in nutritional healthcare.”

Vitabiotics has manufactured innovative health care products for over 40 years; a British company committed to human health and research.

Based in London, Vitabiotics has created a unique portfolio of products at the fore-front of scientific developments in key sectors, including nutrition and women’s health.

Designed to provide maximum efficacy by supporting the human body in its own natural processes, each product is developed using the latest re-search available, and produced to the highest pharmaceutical standards.

25

Pinot Noir Spätburgunder

Traditionally, powerfull and equally pro-found. The peak from Helmstetters red wines.

Vineyard CentgrafenbergA noble , slightly reservered and traditional Piont Noir.

Vineyard HundsrückThis one amazes with its rich variety of ripy cherry and berries. A whole world of secondary flavors, simply thrilling.


Fine Wines From A World-Class Region

Great red & white wines from

Franconia Vineyard Helmstetter

The region of Franconia is a special wine growing

region located in a beautiful and pure landscape created by the central German mountain ranges of Spessart and

the river Main. Red wines are grown in this region for over 500 years.

In the vineyards in Centgrafenberg and Hundsrück, Helmstetter grows the wonderful Spätburgunder grapes.

Besides the traditional wines of the region, such as Pinot Noir, the Silvaner, Riesling and Müller-Thurgau,

the range of wines from Helmstetter also includes modern and trendy drops for every taste. Among the-

se you can find specialties like gray Burgundy and the Sauvingnon blanc. For red wines, especially the Frühbur-

gunder should be emphasized, an old variety with typical Burgundian scent and wild berry flavors. Sin-

ce 1986 Helmstetter creates a Brut-Blanc from selected Pinot Noir grapes, a bright sparkling wine. The

Pinot Noir Brut-Blanc is traditionally processed in the bottle and matures for 18 months. A top product of a spe-

cial kind. The red wines mature in the newly built winery in the barrique cellar in domestic Spessart oak ba-

rrels giving them a distinctive expressive strong and striking Franconian note. Finest grapes – Highly refined

Pinot MadeleineFrühburgunder

Elegant, playful, spicy, profound.The good old revived Pinot Made-leine is still a special wine that opens ist secrets only to the true insider.

A rare type of grape only cultivated by very ambitious growers. Still this precious wine can compete with the top red wines.

Domina

The Domina grape is famous for its deep red color and the rich full taste.

Their fragrance and flavor reminds of fresh blackberries or subtly sour cherries.

Matured in oak barrique bar-rels in the Helmstetter cellar.

26

Yuan to be a freely traded, convertible currency by 2020The yuan will be a convertible and freely tra-

ded currency by the end of 2020, accor-

ding to the head of China’s central bank.

Within the same timeframe, more than a third of

China’s total payments will be settled in yuan, Zhou

Xiaochuan, governor of the People’s Bank of Chi-

na, was quoted as saying in an article in yesterday’s

People’s Daily outlining the nation’s financial re-

form targets for the next five-year plan period.

“We will drive the yuan to be a convertible and

freely usable currency ... and facilitate its use

within neighboring countries and emerging mar-

kets, before extending to international finan-

cial centers and developed countries,” he said.

Zhou’s comments were made as the yuan is set to be

included among the International Monetary Fund’s

basket of currencies, which is a key step in its move

to be accepted as a global reserve currency along-

side the US dollar, yen, British pound and euro.

To help achieve its goals, China will drive its Belt

and Road initiative, which aims to boost China’s

trade and investment links with countries across

Asia, Europe and Africa, while also relaxing cross-

border foreign exchange regulations, Zhou said.

Meanwhile, he stressed the importance of buil-

ding an effective financial security system, des-

cribing it as “essential to national security.”

The currency reforms are among 17 ma-

jor targets set by the central bank.

Others include boosting the role of bonds and equity

markets in corporate fundraising, developing a “green”

bond market for funding environment-friendly pro-

jects, creating data platforms to support Internet finan-

cing, and allowing the opening of more private banks.

shftz.gov.cn

27

DAKOTA


Riviera has been a family business since 1923, and

has quickly developed from a one-man fi rm to a lea-

ding production company in the pharmaceutical and

cosmetic sector. For three generations the traditional

brand names of Riviera have stood for highest quality.

The new company premises were established in

Tulln on the Danube in 2007. A modern plant

enables the research development and produc-

tion of the latest standard of technology and science.

Holzhacker Natural Products have enjoyed a repu-

tation of highest quality and reliability for genera-

tions. Riviera is well known all over Europe for the ma-

nufacturing of phytocosmetics, ointments, creams and

oils, as well as for the production of the brand names

Original Sweden Bitters and Holzhacker Brandy. In Tu-

lln the company concentrates on the research and

development of the extraction of herbs and medi-

cinal drugs and their processing to liquid medici-

nes and medicinal pastes. Riviera offers innovative

enterprises products, that demand the highest qua-

lity in partnership for development and production.

Production, bottling, raw material storage and wash-rooms are

tailored to integrate needs in a clean room functionality and

offer good hygiene requirements according to the Good Manu-

facturing Practice (GMP). The latest processing and bottling

plant with automatic process-controlled production programs

signify highest quality demands. The microbiological quality

controls take place in house-own GMP-conform laboritories.

Founder Robert Schrenk und Josef Wächter

28

Mad

e in

AUST

RIA

Significant characteristics of the equipment are:

• Clean room class D (production, bottling, raw material, storage, labora-

tory-MIBI)

• Bottling with laminar air flow

• Clean room – walls, ceilings and floors

• Autonomous ventilation system (own emergency power unit)

• Environmental monitoring systems

• Hygiene monitoring for entire system by an accredited microbiology

• laboratory provider

• Reversalosmosis plant (aqua purifi cata for processing and cleaning)

• Process controlled CIP-Plant (cleaning in place)

29

Founded in 1907

THE PROBLEM:

Children who have started school should use a toothpaste which contains the right

amount of fluoride for their age for optimal caries prophylaxis. Toothpaste should tas-

te good and make teeth cleaning fun – therefore a special toothpaste is required for kids

– for the age appropriate transition from the children’s toothpas-

te they have used up until then, to the adult’s toothpaste they will use later.

THE CAUSE:

After their second, permanent set of teeth have come through, the development sta-

ge of the dental enamel begins. In order to keep the permanent teeth healthy

for as long as possible, the use of a so-called adult’s toothpaste is recommen-

ded from this time on. Most kids, however, find this unpleasant, hard and boring.

THE SOLUTION:

At this age, it is not just the correct fluoride content (1450 ppm) that is important for dental and

oral hygiene (recommendations of the DGZMK (Deutsche Gesellschaft für Zahn-, Mund- und Kie-

ferheilkunde e.V. – registered German Association for Dental, Oral and Jaw Medicine), the DGK

(Deutsche Gesellschaft für Kinderheilkunde und Jugend- medizin – German Association of Paedia-

trics and Youth Medicine) and the DGE (Deutsche Gesellschaft für Ernährung – German Nutrition

Society)), but also a great taste and an appealing look that helps to motivate regular teeth cleaning.

el-ce med COOL FRESH for cool kids:

• with optimal, age appropriate fluoride content

• with extra calcium for strong teeth

• cool gel toothpaste with glitter effect

• with extra cool BUBBLEGUM flavour

Making teeth cleaning – which is crucial for healthy teeth

and gums – routinely fun!

el-ce med COOL FRESH for cool kids.

INGREDIENTS:

Sorbitol, Aqua, Hydrated Silica,

Propylene Glycol, Cellulose

Gum, Sodium C14-16 Olefin

Sulfonate, Aroma, Tetrapotas-

sium Pyrophos- phate, Sodium

Fluoride, Sodium Saccharin,

Calcium Glycerophos- pha-

te, Sodium Methylparaben,

Mica, Limonene, CI 74160

el- ce med COOL FRESH

30


THE PROBLEM:

Cavities, tartar and gum disease are among the most com-

mon lifestyle diseases, and they can significantly impact your well-being.

THE CAUSE:

The move away from food that requires more chewing toward fast food and ready-made meals

that are high in sugar causes plaque to collect on and between the teeth. Bacteria feed on these

food scraps and produce tooth- damaging acids that can attack the teeth and irritate the gums.

THE SOLUTION:

When used regularly, Perlodont blue mint toothpaste provides comprehen- sive protec-

tion and long-term care for your teeth and gums. An optimal dose of sodium fluoride

(1450 ppm of fluoride) guarantees especially effective cavity protection, while the an-

tibacterial ingredient zinc chloride provides reliable protection against plaque and tartar.

Its long-lasting mint flavor provides a pleasantly fresh, clean feeling for your mouth.

PERLODONT blue mint

INGREDIENTS:

Aqua, Sorbitol, Hydrated Silica,

Propylene Glycol, Sodium

C14-16 Olefin Sulfonate, Aro-

ma, Tetra- potassium Pyro-

phosphate, Cellulose Gum,

Sodium Fluoride, Alumina, Zinc

Chloride, Sodium Saccharin,

Mentha Arvensis Leaf Oil,

CI 74160, CI 77891Contains

sodium fluoride (1450 ppm F)

Founded in 1907

31

The Story

Striving to add simplicity into our customers’ lives we

create not only stylish but also affordable handbags.

The MISSION: HANDBAGS FOR ALL

Princely is the first handbag company to bring you phenomenal qua-

lity, and amazing designer experience - for way under 100 Euro.

We all stand on the same ground in one way or another. We belie-

ve that everyone has an equal right to have access to amazing han-

dbags that will last a lifetime, and not have to pay a fortune for them.

In sense of every girl, it’s better to have two handbags than only one.

THE COLLECTION

We worked and educated ourselves for the last years to develop our co-

llection. We were inspired by the most iconic handbag designs from

the last decades. We took these designs and combined them with our

own to create our first collection, with the finest attention to detail.

Our handbags are timeless and classic, withstanding seasons and trends,

never going out of style.

Princely handbags redefine the age old boring black or

brown handbags - by adding a modern twist, lifestyle and

a splash of color. We make stylish bags for stylish women.

The brand embodies the freedom of choice and expression to every

woman. We want you to express yourself the way you want. Prin-

cely handbags will always be about color, classiness and you. We

set out to make handbags for the classy, trendy and cool kids - han-

dbags that are good looking, premium quality and affordable!

The designs are timeless and elegant and have a

modern twist with a splash of color.

Logo and Name: The Princely Logo symbolizes the trendi-

ness of London and the British classiness of royal heritage. Our

brand name stands for what we are doing. We enable everyo-

ne to wear something trendy and classy to make her feel “Princely”.

Color: We wanted to stray far away from boring black handbags

- so we made ours with bold & tasteful colors. We designed han-

dbags for the entire spectrum - subtle pops of color to bright and

vibrant handbags that really do give life to any outfit you wear!

33


PROFESSIONAL SKIN CARE AND PERFUMES

As a modern cosmetics company, De Crignis offer you a continuously growing range of high-quality care products

whose effectiveness has been dermatologically tested. All the care product ranges and perfumes are their own crea-

tions. Individual in nature and suitable for every skin type, they complement the special preparations contained in

their skin treatment range perfectly. De Crignis does not manufacture any mass-produced articles, but instead produ-

ces natural cosmetics using select ingredients from nature, and has been doing so for more than 30 years. Today it is

particularly important to have products on the market that stand out from the rest, and in order to achieve this, it is

extremely important that the presentation method chosen be individual and tailored to both the product and cus-

tomers. De Crignis manufactured products are strictly controlled to ensure that they might the high quality-standards.

These standards are based not only on the high statutory requirements but also on our even higher product require-

ments with respect to richness and effectiveness. De Crignis a company set their own quality-standards, and strict ad-

herence to them, together with the continuous improvement of our products, are both for the benefit of our customers.

Your customers FEEL IT – OTHERS SEE IT.

In their laboratories new and innovative products are continuously being developed and an existing range too is being per-

fected using the latest ingredients and research discoveries. As a result, all products are state-of-the-art cosmetic products.

In order to meet the high reliability and quality requirements, it goes without saying that all the areas of their company are

equipped with modern technical equipment. With their customers they aim to establish long-term, trusting relationship

and professional partnerships. You too can benefit from the wealth of ideas, know-how and experience. All around the

talk is customer service there is made up of of experience, know-how, creativity, and commitment. All partners have a per-

manent contact within the company – something we consider essential for long-term, successful customer co-operation.

35


Thick air in China

particulate air pollution (Source US Embassy Beijing)

High Danger Danger Unhealthy Not Healthy Not Healthy for

sensitive people Good

The greenhouse gas CO2 is odorless and invisible - of which also came from coal power plants, auto-mobiles and industrial smokestacks fine does not. Just in time for the start of the UN Climate Change Conference in Paris went in recent days shocking images from China's capital around the world. It ac-tually looks almost nothing, because Beijing will disappear almost in dense smog.

The reason for the new smog-highs, the authorities claimed the seasonal emissions by Kohleheizöfen. But not only the view of suffering, the extremely high concentration of particulate matter with a diame-ter less than 2.5 microns is hazardous to health.

Considering the daily maximum of the last 6.5 years zoom, a particulate air pollution was measured almost every other day, which is at least classified as unhealthy.

Currently strong winds have caused a return to acceptable levels in the short term. But alone, the num-ber of 155 coal power plants which have already been re-approved by the Chinese government this year, suggests: After Smog in Beijing before the smog.

www.spiegel.deGetty Images

36

Our SolutionThe right climate improves the quality of life

Clean and fresh air lets you sleep well in the night. During the day,

a comfortable room temperature supports your concentration and

efficiency. Mobile air conditioners are the simplest solution for a

pleasant room climate. Whenever a permanent climate controle ins-

tallation is not possible or desired, the mobile air conditioning units

from AxAir are the ideal solution. All models are very quiet in opera-

tion, easy to maintain, have a remote control and are characterized

by an attractive design and high quality materials. Plug & Play With

the plug & play air conditioning units you can set the room tempera-

ture individually and flexible Especially if only one single room has

to be air conditioned, these units show their full strenght and power.

Easy to Use The flexible AxAir climate controle units can be insta-

lled easily in almost any place, without the installation of additio-

nal cooling pipes. Regulate the Humidity Next to the classic cooling

function our devices also regulate the air humidity at the same time

to a pleasant level. The filter of the devices hold back most of the

house dust, pollen and unpleasant odors, producing only clean air.

H i g h l i g h t s

• High quality material

• Easy installation

• Flexible applicati

• Plug & Play

• Silent operation

• Attractive Design

Winix U300/450 PlasmaWave Stylus Aquarius

Uwe Praneviscius

Head Swegon Climate Europe

Our expercienced, advanced and

mature systems will help you to

protect the health of your family

37

The Chinese families are changing, they are more health conscious and the priority is not the price but safety of the products. The biggest problems for mothers is to trust the product they are using for their children. But the main idea is that the market has still more room to grow as the popula-tion starts to gather pace and there are many mothers who are still yet to be served.

This article was interesting as it gives businesses the oppor-tunity to expand it’s operations. The objective of the mar-keting department is to reach out to this target market and maximize on its sales revenue.

The Wall Street JournalPublished : Nov. 15, 2015 8:00 p.m. ET

Just moments after the announcement from Beijing

regarding their plans to remove its one-child policy it

changed everything for the mother-and-child market.

The policy change led to instant advertisements on tel-

evision and social media attempting to connect preg-

nant females with doctors.

China is attempting to improve its birthrate through this

policy and as a result would give rise to the sector ca-

tering to the healthcare of pregnant and new mothers. A

welcome indicator was last week on Singles Day, which

is China’s equivalent of the Black Friday and cyber Mon-

day, the baby-goods category outperformed.

Venture Capitalists who invest in high risk startup busi-

nesses believe that there is a higher chance for this

industry to boom than the technology industry and

would be more likely back the baby products after this

policy shift in China. Parents want to spend on getting

healthier and safer products for their children and are

also considering ordering from abroad through E-com-

merce giants Alibaba Group. They have been offering

baby supplies through the internet as China had a baby-

formula scandal which rocked China in 2008.

Chinese Baby-Goods Market Grows Up Fast

Parenting during a Beijing supermarket this month; investigate orga-

nisation Analysys forecasts China’s marketplace for businesses tar-

geting mothers and babies will grow 15% this year, to $244 billion.

Photo: Fred Dufour/Agence France-Presse/Getty Images

38

While China is better known for fiery, 100-proof baijiu than prized vintages, its fast-growing middle class is increasingly demanding Western delights. And that includes fine wine.

Chinese drinkers quaffed more than 1.5 billion bottles of red wine in 2014, double the level of 2008, according to IWSR, a research firm based in London. Over all, China ranks fourth in red wine consumption, behind France, the United States and Italy. Wine production in the country has surged to meet that demand. From virtually nothing in the early 1980s, it is now the world’s seventh-largest winemaker.

Aided by the same long-range planning and government support that have brought success in everything from tex-tiles to high-end electronics, China made 120 million cases of wine in 2014. That’s a bit less than a third of what is pro-duced in the United States, and just behind the export pow-erhouses Australia and Argentina.

But Chinese wine is made almost exclusively for the domes-tic market, says Ma Huiqin, a professor at China Agricultural University in Beijing who works closely with Ningxia’s wine industry. And until recently, most of it was barely drinkable by Western standards, produced by giant industrial win-emakers.

Now a new generation of Chinese winemakers is trying to upgrade quality in an effort to win over local wine drink-ers as their tastes become more discerning, as well as cap-ture the aficionados who drink mostly imports from France, America and elsewhere. And eventually, as with many other Chinese industries, the most successful will look to sell their wines overseas.

“They’ve got all the money in the world, they’ve got all the ambition in the world, and they’ve hired all the top consult-ants,” says Steven Spurrier, the British wine merchant who organized the “Judgment of Paris,” the 1976 blind tasting that stunned the wine world when California wines beat the French. “It’s inevitable the Chinese are going to make better and better wines.”

By JANE SASSEEN

YINCHUAN, China — On a fall evening in a fluorescent-lit classroom at Tsinghua University in Beijing, a dozen students listened intently. The speaker, Emma Gao, held a glass to the light and asked them to study the swirling liquid inside. Tsinghua is known as the “M.I.T. of China,” but this was no freshman seminar in fluid mechanics. It was a gathering of the student wine club.

Ms. Gao, a diminutive woman with a quick smile, was conducting a tasting of recent vintages from her family-run winery in Ningxia, a remote Chinese region on the edge of the Gobi Desert. Behind desktops lined with glasses, the students sniffed and sipped, comparing a fruity red with a richer, oakier French-style wine.

Since her winery has begun to win international ac-claim, Ms. Gao, who is 38, has emerged as the unlikely new star of an even more unlikely new Chinese industry. The winery, Silver Heights, has been a pioneer in China, bringing sophisticated Western winemaking techniques to what had been an industry focused on bulk produc-tion.

Taking a cue from that boutique-winery model, Ningxia has ambitions to become the Napa Valley of China. Lo-cal winemakers have won prestigious awards, and plans are underway to double the region’s vineyards and create a wine tourism hub. Foreign investors have also taken notice. The French Champagne maker Möet & Chandon makes sparkling wines there, while the spirits giant Pernod Ricard is spending heavily to modernize its local winery.

“People know Napa makes the best wines in America and Bordeaux makes the best wines in France,” says Hao Linhai, a top regional official who oversees the

China’s Winemakers Seek Their Own Napa Valley

39

The next Issue get released in the End of February 2016

point magazine 01 02 2016

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