Podcasting as a Business

Jaime’s (ad)Ventures in Podcasting!

A Little Bit About Me...● Podcaster (How many people have heard of podcasting?)● Digital Marketer (Website Design & Development)

A Little Bit About Me...● Comicon lover.

Flint Stone MediaA Podcast & Website Production House

Flint Stone MediaEstablished in 2010 as a general Public Relations firm after randomly finding out I was really good at that sort of thing.

Now three main divisions of my business:

● FSM Web Design & Development● FSM Podcast Production House● Florida Podcast Network

FSM Podcast Production House

Helping Clients Ignite Their Voices

What is a Podcast?● On-demand audio programs● Like old-school radio, but reinvented

Anyone Can Start a Podcast!!If you can imagine it, people are talking about it, including what you WOULD expect...

Inspiration / Motivation BusinessLifestyleEntertainment

Anyone Can Start a Podcast!!...and what you might NOT expect:

Period TalkLive HorseBroadcast

Why Do People Start Podcasts?● The Hobbyist: Get something off of their chest and connect with others● As an extension OF their business

○ Example: Publications wanting to deliver extra content between print editions○ Example: Entrepreneurs wanting to offer exclusive content to their clients

● To attract customers TO their business○ In-person and online networking○ Additional content for their site’s SEO

The Power of Podcasting - By the Numbers● Fastest growing media in the world today

○ People can listen while doing other things○ Video requires their complete attention.

● The 2018 Edison Research Podcast Consumer Study showed that:○ Over 73 million people download podcasts on a regular basis○ HALF of them have an annual household income of at least $75,000

FSM Podcast Production HouseWe help clients create turnkey podcasts, including:

● Consulting on the show concept, tone, format, etc...● Recording sessions● Editing and Production● Publishing and Distribution

FSM Podcast Production HouseMy clients include:

● Inspirational / Motivational● Business● Sports

The Future ofPodcasting

What NOT to Do vs. What TO Do

What NOT to Do● Create anything less than a polished, professional podcast● Skip the editing process● Be unprepared for the commitment

What TO Do● We have entered an era of high-quality podcast production● Release no more than twice a month to start (with few exceptions)● Avoid the “podfade”

What NOT to Do● Have no plan or strategy going into it

What TO Do● Think really intently on a monetization strategy BEFORE you begin● Be willing to make adjustments to y0ur show along the way

What NOT to Do● Isolate yourself

What TO Do● Network and learn from others

○ Attend conferences and local meetups (have sign-up sheet for PBP)○ Join a Facebook group or two○ Listen to either Libsyn’s The Feed or Dave Jackson’s School of Podcasting

What NOT to Do● Another “simple” inspiration / motivation podcast● Another straight “business” podcast

What TO Do● Bring your personality into it. (People come for the content, but stay for

the host.)● Niche your show!!

The Future ofPodcasting

Where My Ni(t)ches At?

Kinds of Niches● Location-based

○ Example: Shrimp Tank (for Client Focused Advisors)● Very specific subject

○ Example: Equine Clicker 101 (for On-Target Training)○ Example: New Customer Machine (for Juicy Results)

● Bold subjects (relative term who’s scale is always evolving)○ Example: Sisters of Flow○ Example: My Dad Wrote a Porno

Why Niches Work● Filling voids being left behind through corporate conglomeration● Creating a stronger, more loyal audience● Greater purchasing power = greater selling power

FloridaPodcast Network

The Voice of Florida! ~ est. 2017

Florida Podcast Network

Our Mission:

Celebrating Florida one local voice at a time!

The Voice of Florida!

FPN in a Nutshell● HISTORY: Founded in 2017;

Glenn “The Geek” Hebert of the Horse Radio Network joined in 2018

● GOAL: Propelling Florida’s prosperity forward through the power of podcasting!

Growth Approach

● Phase 1: Starting with a flagship show to set the tone and establish our credibility within the travel industry

● Phase 2: Establishing partnerships to grow the Network● Phase 3: TOTAL DOMINATION!!!

Networking and attending conferences

Gaining Exposure & Establishing Our Authority

Public speaking

Guesting on other podcasts

Partnership Strategies

Our business model involves working with Florida brands and businesses to build the Network.

Partnership Strategies - How We Grow & Monetize● Affiliates: FL brands wanting to represent the voice of their corner of

Florida● Media Partners: FL brands cross-promoting with a regular segment on

one of our Network’s shows● Advertisers: FL brands our targeted audiences through ads and host-read

commercial spots● Production Partners: Independent FL podcasters joining the Network

Finding FloridaPodcast

Adventures from Country to Coast!

The Role of our Flagship Show, Finding Florida~ The podcast that takes you “from Country to Coast.” ~

City Girl Jaime (“Jemmy”) and Country Boy Glenn explore the amazing sights and sounds of the Sunshine State!

Not Just Fun, but StrategicStats from Finding Florida’s first year:

● Visited 77 stops● Hosted 90+ guests for interviews● Stayed at 16+ hotels● Ate at 60+ restaurants● Highlighted 80+ Florida-based businesses and attractions● Attracted listeners in 41 countries● Over 30,000 downloads (rates approaching the top 20% of all podcasts,

according to Libsyn)

Not Just Fun, but StrategicThe brands we’ve worked with can all potentially flip into Partnerships, with

their own shows, segments, and/or ongoing advertising agreements.These are just a FEW!

ConclusionTo Infinity and Beyond!

2019 is Going to Be HUGE for FPN!!!Our team of podcasting professionals projects the Florida Podcast Network to:

● Grow to 20+ Florida-centric shows with millions of downloads● Feature hosts and guests from various Florida industries--primarily travel

and tourism● Review hundreds of products and services from Floridian brands and

businesses

...And, 2019 can be Huge for You, Too!!!It’s a Good Time to Get into the Space...

● Know your “why”● Preplan your show’s concept● Create a monetization plan● Press record● Create a polished final product● Get both your show and yourself out there!!!

Q & A● Subscribe and Sign Up!● What are YOU going to

podcast about??● AMA time!!

Keep in touch!

Jaime “Jemmy” Legagneur

FlintStoneMedia.com

MediaFlintStone@gmail.com

@FlintStoneMedia

@FLPodcastNet

@FindFLPodcast

Thank You!!