podcast #1: put your business on autopilot

8/13/2019 Podcast #1: Put your business on Autopilot

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Andrew McCauley: Heather Porter, welcome to Autopilot Your Business .

Heather Porter: Andrew McCauley, welcome to Autopilot Your Business .

Andrew McCauley: This is going to be a bit of fun I think.

Heather Porter: I think so too. I mean, you and I have been doing this now for awhile and there is so much to learn and so much to share with lots of uickest ways toget this out there, all of our knowledge collectively, to everybody very uickly andvery easily and it can be a !odcast.

Andrew McCauley: "eah, I guess, let the listeners know that we have been, as yousaid, working together for a while and I think a cou!le of weeks ago we were sittingaround and talking about what sort of things that we know as far as a!!lications andtools in the internet marketing industry and I guess between us we have covered a lotof information.

Heather Porter: It#s actually insane how much knowledge that we have, $usteverybody. %e were talking the other day on the !hone and we thought betweenmembershi! sites and e&mail !rograms and different marketing tools, what we haveactually the two of us individually done to work with our clients is cra'y. I mean, it#s alist of !robably a hundred different tools. (o, we want to share them with you andhow they can work in your business and auto!ilot your business so you can actuallystart doing more of what you like to do and scale your business and grow it intosomething ama'ing.

Andrew McCauley: "eah. I guess, a lot of our clients say to us, they gives us sortof indication of what they want and we go ahead and learn what these !rograms andthese !latforms are and one of the common things that comes u! for a lot of theclients is that all the tools that we use, they don#t necessarily want to know how to useit, they are not interested in using it but they know that they need these tools for theirbusiness. (o, I guess that#s where we come into is that we can a!!ly these tools to allthese businesses and make it work for them so that they don#t have to go and be atech head and stick their head in geek books like we like doing sometimes.

Heather Porter: And the other thing too is like we have found a lot of !eo!le havebeen really taking advantage of by su!!liers and they are being charged ridiculousamounts for very basic websites that they don#t even have access to, they don#t evenhave the login details to. (o, I think now is the time for !eo!le to know truly howeasy, how accessible these tools are to them and if you have the right ones workingfor you, you can create something ama'ing using the internet.

www. autopilotyourbusiness .com


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Andrew McCauley: "eah. I guess, a lot of the tools we are going to be talkingabout are generally free tools although nothing is ever free in life, really, and one ofthe tra!s that !eo!le think about these free tools ) *acebook is a free tool and Twitteris a free tool and that sort of stuff ) but the tra! about these things is that it may befree as far as money goes but it#s uite costly in terms of time and learning how to useit and how to use it effectively. (o, I think !eo!le get caught u! in the fact thatbecause it#s free, they shouldn#t be having to !ay for any services involved with it andone of the things we like to tell !eo!le from the beginning is $ust be careful aboutwhat#s free and how you determine what free really is.

Heather Porter: "eah and remember between Andrew and I, we have collectivelysomething like + years of knowledge in this area ) + years, that#s a long time and alot of hours to study, to know what to use and how to use it ) and actually with thatsaid, Andrew, let#s $ust tell everybody who we are and where we came from and howdo we know what we know.

(o, Andrew, Andrew McCauley, who are you-

Andrew McCauley: I guess it#s !robably a good thing to introduce ourselves. Mybackground initially was in hotels, running !ubs, running !ubs and clubs aroundMelbourne in ictoria. I did that for /&0 years and I learnt a lot about dealing with!eo!le, building relationshi!s with !eo!le and running businesses and businesses thatreally1 sometimes we are on a bit of a shoestring too. (o, I learned effectively howto use my dollar wisely in terms of marketing and getting !eo!le to come inside my

business because like any business, if I didn#t have foot traffic coming in the door, Iwouldn#t have a business at all. (o, I s!end a lot of time doing that and at around+ 2, I got out of the industry finally and I started my business consulting com!anyand at around that time, one of my early clients said to me, 3Hey, what#s this stuffthat !eo!le are doing on *acebook- How can I use that for business-4 and I am like

3%ell, I don#t know what *acebook is.4 (o, I went and investigated and I found a fewcase studies of how !eo!le were using *acebook for business and I fell in love with it.I $ust thought that it was such a game changer in terms of communication and how!eo!le are doing business and also the fact that how many !eo!le can be reached viathe internet for some businesses that were $ust locali'ed businesses. (o, I gotinvolved with *acebook early + 2 and Twitter soon followed, 5inkedIn, and now it#s

an absolute !assion of mine dealing with all these social media and internet marketingstuff and one of the things I really love is !utting strategies in !lace and I think one ofthe things that most businesses miss is that you can go and get a high school kid toset you u! a *acebook !age or a Twitter account but at the end of the day if you arenot having successful strategies, then you are not going to be successful at usingthese tools at all.



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Heather Porter: ery good !oint and that#s how you come to be known as the 6socialmedia bloke# because you know social media from a !ers!ective of getting traffic inthe door to your business using it in a very strategic way that doesn#t take a lot oftime because you are really not fast, like you want to get in, get out, get it working as

uickly as !ossible.

Andrew McCauley: "eah, e7actly, e7actly. (o, that#s been my life for the last fiveyears. I now live in the 8(, funny enough, but the advantage of living in the 8( isthat the technology over here is a little of the curve in Australia although a lot of myclients are in Australia which is great because I can bring this new technology toAustralia and these clients are at the forefront of anything that#s coming out because Iam able to learn it over here before it even hits anyone else in Australia. (o, now, Ilive in the 8( with my wife and my son, travel a lot, I go to a lot of events, I s!eak ata lot of events but it#s a !assion of mine and I don#t find it as a hard work because it#sfun and it#s engaging and that#s it. I am traveling the world, loving what I am doingand now I am talking to you in a !odcast which is awesome.

Heather Porter: *antastic. I love it. And I am in Australia, funny enough, and I amin (ydney and I am sitting here staring out of my home office at this beautiful oceanin the northern (ydney as we are doing this as we s!eak. And my little $ourney ofgetting to Australia, I started back in events as well. I have always worked, runningevents, !roducing, managing on site, offsite, all sorts of different events and way backin around 9::0, I had a small business where I !roduced art, fashion and music showsin southern California and being that bootstra!!ing sort of girl I am, I figured out how

to teach myself web design way back then and how to actually embed videos when"ouTube wasn#t really even in e7istence. (o, self taught with the internet over 9years ago.

Andrew McCauley: ;efore you go on, self taught versus being educated !ro!erly,what#s your thoughts on that-

Heather Porter: (elf taught, you tend to s!end a lot more time doing selftaught and the reason why is because you are constantly running around trying to findcredible resources to teach you and you $ust don#t know, it#s com!letely trial and errorand like $ust for me to get a home!age u! on a website, like a basic home!age whereyou go .com and you hit a !age, it took me !robably a week $ust to learn somethingas basic as that way back then. (o, yeah, time consuming and make a lot of mistakesbut because of those mistakes, understand what mistakes not to make and what toolsare out there because I tried everything ) ?reamweaver, HTM5 code, you name it.%e will go into that later. That#s kind of techie.



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Andrew McCauley: It is !retty techie.

Heather Porter: (o, from there, basically, really dived into events and running reallymassive seminars all over the world with the whole gamut of s!eakers and authorsand e7!erts and something about the internet ke!t calling me back. (o, I started!ursuing that again about four years ago and self taught once again, self taughtmyself on membershi! site. %hat is a membershi! site- It#s basically a !lace where awhole bunch of members can go, hang out, have a chat, get familiar with your brandand access great content. (o, I had to figure out what is this out there in the internetand s!ace to create something like that and I tried so many different tools, I enlistedin so many different courses and mentors and I really got to learn the environment ofthe internet, how uickly it#s moving, how many great free resources there are andmost im!ortantly what you can do to link them all together. (o, I guess I have reallybecome known as a systems e7!ert, like you are in social media and I am more

3what#s your business doing right now- %hat#s not working for you- How can wemake it really easy-4 and link systems u! together to give you an automated businessusing the internet and by automated I mean something that ticks over when you areslee!ing, generating sales and generating new clients for you.

Andrew McCauley: "eah, e7actly. It#s great. That#s what I guess these !odcastsare all about is to hel! business owners1 %ho is this !odcast really aimed at- I guessit is business owners and !eo!le that need to work out what is it in their business thatthey need from the internet to make their business grow. %ould that be right-

Heather Porter: "eah, e7actly, yeah. (o, anybody listening to us, we are here tohel! demystify the scary world of the internet, the tools that e7ist and social mediaand e7!lain to you how really im!ortant it is for you to be using it. @ million !eo!leuse *acebook, is that right-

Andrew McCauley: "eah, 2 now.

Heather Porter: "eah, it#s cra'y.

Andrew McCauley: "eah, 2 million !lus.

Heather Porter: It#s like the world#s second largest country in the world and if youare not hanging out in that country, having a chat with !eo!le and the citi'ens of thatcountry, your business does not e7ist there.



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Andrew McCauley: "eah, yeah, it#s !retty insane numbers. All these social medianumbers that you are s!itting out right now1 they say there are + billion videoswatched everyday on "ouTube, there are + million !eo!le on Twitter and 9@ millionon 5inkedIn or something and as you $ust said, if you are not s!eaking of these largesites and these large !latforms, then you are not doing business with any of these!eo!le. That#s $ust social media stuff and then you start talking about the websitesand traffic and that sort of stuff which we will get into a little bit later. It becomes a!henomenal !lace not to be involved with if you are not on those !latforms.

Heather Porter: "eah, yeah. And we are here to make it easy for you guys. (o,how about we dive into some of the things we are going to be talking about in theu!coming shows- %hat do you think-

Andrew McCauley: (ure. This sounds good, this sounds good and we will havelots of uestions and lots of re uests as well as we go along but I guess we have got arough outline of some of the general uestions that !eo!le have been asking us intheir day&to&day businesses anyway and we thought that we are getting a number atthe end as we are !itching. (o, we thought, well, let#s cover those in a !odcastbecause if those cou!le of !eo!le are asking those uestions, then there is a fairchance that other !eo!le are trying to think of the answers for those uestions aswell.

Heather Porter: B7actly, yeah.

Andrew McCauley: (o, I guess, one of the things we are going to try and cover ismembershi! sites. ?o you want to give us an overview of what a membershi! site is-

Heather Porter: "eah. *unny that that#s one of my self&taught areas and right nowI am actually working on three membershi! sites for three different clients on usingthree different ty!es of software of !latforms to make these sites. (o, membershi!site is basically a really cool tool that you can use on the internet. It#s a !lace to sendyour clients where they can access ongoing discounts, videos, e&books which aredigital books, articles, comments, things that you want to give to them on an ongoingbasis to have brand loyalty to you and ho!efully continue to buy additional things andwhat#s really e7citing about a membershi! site is you can actually charge for access tothese sites. (o, it#s called a continuity !rogram and what that means is that on an

ongoing basis, $ust by creating new content and sticking it into site and at a!!ro!riatetime, you have !eo!le !aying you every single month to access this content andimagine how scalable is that ) you can create one video and suddenly you have 9!eo!le !aying you a monthly fee for that. It#s a brilliant tool.



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Andrew McCauley: That was alright if I was a business but what I was $ust a soloentre!reneur and what if I was1 let#s say I was a business inaudibleDD or I was achiro!ractor or something, how can I even make a membershi! site if I was $ust doingthat by myself-

Heather Porter: That#s a really great uestion actually because in solo!reneurs,those are as we know to be e7!erts. (o, you are an e7!ert in your industry or yourarea and that#s really an easy way to actually design a membershi! site becausesolo!reneurs generally sell their time for money, so you can#t really scale. "ou areseeing a client one by one and you have all this knowledge in your head and you canonly be !aid by the hour. (o, membershi! sites are great way to $ust literally e7tractthat knowledge in videos and different ty!es of articles and things like that, audio likewhat we are doing and !utting it somewhere on the internet and suddenly you have aglobal market!lace coming to you to access your knowledge that !reviously only yourindividual clients could have.

Andrew McCauley: Cool, okay. %ell, I look forward to talking about that in futuree!isode coming u!.

%e hear a lot about digital !roducts. %hat are digital !roducts and how could they begood for our business-

Heather Porter: "eah, great uestion and digital !roducts, some !eo!le call theminfo !roducts, information !roducts. It#s a big !icture descri!tion of numerous ty!e ofdifferent !roducts which include e&books which are electronic books, which include!odcasts, which include videos, which include different little audio cli!s, you havearticles, s!ecial re!orts, anything that is digitally delivered on the internet, that#s adigital !roduct and something that you sell basically. And really uickly on this !oint,something that#s really e7citing has $ust ha!!ened, in A!ril of this year, + 99, e&bookshave sur!assed the sales of hard co!y books on Ama'on.

Andrew McCauley: Eeally- I didn#t know that.

Heather Porter: "es, as in A!ril of this year, $ust very recently. (o, this is a hugeo!!ortunity to !ackage your knowledge in information !roducts using the internet tosell them.

Andrew McCauley: %ow> That#s ama'ing. It#s !retty ama'ing. I guess that#s gotto do with all the Findles and those e&book readers that are in the market right now.

Heather Porter: And iPads and all1 "eah, I mean, how many business !eo!le doyou see now sitting on the bus or train or $ust out and about reading books or



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news!a!ers on their iPads. There is a lot of that going on. Have a look around andyou will see what we mean.

Andrew McCauley: I went to a hairdresser the other day and instead of maga'inesto read while you are waiting for your hair cut, they issued iPads.

Heather Porter: That#s fantastic.

Andrew McCauley: Isn#t it also1 This is !retty uncommon back here $ust to read oniPad. I came and got my haircut yesterday, I am coming to do it again today.

Heather Porter: 5ike, seriously, out of all the solo!reneurs and small businessowners, mid&si'ed business owners that e7ist all over the world, everyone has a storyto tell, everyone has area of e7!ertise and there is a s!ecific way that you can!ackage this e7!ertise and create these ty!es of digital !roducts and it#s not hard, you

$ust need to know how to do it.

Andrew McCauley: "eah, right.


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(o, video marketing is e7tremely !owerful. It#s got some really good !ulling !ower ifyou like when !eo!le do searches on =oogle. I am not going into that too much rightnow but1

Heather Porter: "ou know one uestion that we always get in 3I don#t like myself infront of the camera. Is there any way using video without me actually s!eaking infront of the camera-4

Andrew McCauley: "eah, absolutely. I think there is a ton of videos out there thatdon#t have anyone in front of the camera. It can be !eo!le talking, it can be slideshows, it can be !hotos. "ou can make !hotos1 I did some work for a client recentlywhere they took some !hotos, they send them to me, turned that into a &minutevideo and they loved it and they got a great feedback about it. (o, you don#t have to

be in front of the camera. If you head for radio, as they say, then you don#tnecessarily have to be in front of camera if you don#t want to be.

Heather Porter: And another really cool thing about videos I thought I would bringu! is that it takes longer to build a website, make it be found in =oogle or somebody,say somebody ty!es in 3hairdresser in ?allas, Te7as4, it will take a little bit more timefor that to be found in the rankings in =oogle or search engines but for video, oftentimes, you can get a video, if it has the right words, descri!tions, and title on it, itcould be found within +G hours sometimes.

Andrew McCauley: %ell, I have had it in 9 minutes once.

Heather Porter: 9 minutes>

Andrew McCauley: It came u! within 9 minutes and so I was very ha!!y aboutthat, I got to tell you.

Heather Porter: "eah. (o, video is king. It is something like digital !roducts. It#s $ust a mandatory thing now to actually have this as a !art of the business.

Andrew McCauley: Absolutely and we will dig into video marketing and ti!s andtricks on video marketing, I guess, in one of our future !odcasts.

Heather Porter: "eah.

Andrew McCauley: Cool. %hat else- I guess we can talk about1 if we are talkingabout "ouTube, we are going to be talking about Twitter and *acebook too. I guess,what can we say about Twitter and *acebook in minutes1



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Heather Porter: I will start briefly about Twitter. It seems to be somehow a toolthat so many !eo!le are turned off by. They $ust think it#s ) and I have heard thismany times before ) 3a waste of my time4. (o, why is it not a waste of somebody#stime, Andrew-

Andrew McCauley: %ell, here is a thing with Twitter. Twitter has got one of thebest instantaneous search tools on it. ow, I am going to give you an e7am!le. If Iwas to ty!e into =oogle 3Manchester 8nited *ootball Club4 and 3Manchester 8nited*ootball Club4 would give me a whole bunch of results, many of which would be web!ages and websites ) web !ages, websites from last week, the month before, that sortof thing. ow, I were to ty!e in 3Manchester 8nited4 on Twitter, it would give me themost recent information that somebody talked about 3Manchester 8nited4 in theirtweets. (o, let#s say they were !laying a game that they wanted to find out the score,when you ty!e in their name and instantly you would come back with !eo!le tweetingabout 3Manchester 8nited4 within the !revious few minutes basically, sometimes it#smilliseconds, de!ends on how big the to!ic is but you can easily find out instantlywhat#s going on in the world by looking through Twitter. ow, this is !retty coolbecause you can start narrowing down searches into to!ics, into keywords, intoindustries as much as you like and the fact is that you can do some research, very!owerful research on a cou!le of key areas ) one is who is talking about you, who istalking to your com!etitors, what your com!etitors are saying to their customers, andwho is integrating with anybody else and you care to look at ) and this is all stuff thatyou can find instantaneously without having to go and do too much work at all.

Heather Porter: And another thing too ) you mentioned the search functionality ofTwitter. Market research is often times something that#s uite scary for businessowners and they don#t really know how to easily go about it, getting data on their!otential clients, and Twitter is brilliant for this and really what#s so great about it isthat you can tweet two little u!dates time to time with links in them, sending !eo!leoff to different websites and web !ages, often times web !ages that you create onyour website and you can actually track to see how many !eo!le have clicked on thoselinks and where they come from in the world and a little bit about their demogra!hic.(o, what that allows you to do is find out what !eo!le want so you can go out and getmore and give it to them, like you $ust find out which !ages are they going to themost, which to!ics are they most interested in. (o, some great inaudibleDD

research tools as well.

Andrew McCauley: "eah, I love it for that reason and I guess many !eo!le, as Isaid, don#t get it and that#s great if I get it because this module is to teach them howto get it1



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Heather Porter: "eah, it#s also great for you guys who are listening because all yourcom!etitors know all but a large !ercentage of them have no idea how to use thisama'ing tool as you can. ow, you can use it when we get to that !odcast at least.

Andrew McCauley: (o, we are talking about Twitter. %e are going to be talkingabout *acebook too, I am assuming, somewhere along the line.

(o, *acebook, you talk to us about *acebook. %hat would you like to cover in*acebook section-

Heather Porter: (o, the most im!ortant thing about *acebook is that you canactually collect somebody#s email address directly from our *acebook !age and a lot of!eo!le don#t know this and they are not using this tool and the reason why that#s

im!ortant is because it#s great to have your *acebook community and it#s veryim!ortant that you have that but it#s also im!ortant that you are !ulling the user#sdetails that come to your *acebook !age and kee!ing them se!arate in your owndatabase or your own list of e&mails and it#s $ust a safety mechanismJ I mean, $ust acou!le of things ) what ha!!ens if *acebook goes down. I mean, chances are it!robably won#t but what ha!!ens if it does- (uddenly you lose all your fans andsecondly you can continue to e&mail these fans of yours se!arately from *acebook andit#s $ust another great way of communicating with them.

(o, *acebook, one im!ortant thing ) how do you use it to collect e&mails-

Andrew McCauley: "eah, tell how to !ut the strategies together to make it work for

you.

Heather Porter: And we are $ust doing some really cool things for some localbusinesses in Australia actually and whatever we are doing using *acebook for them.

Andrew McCauley: %ell, we are collecting the names and addresses and integratingsome brand new stuff which may talk about a little bit later but some of the newtechnologies coming out of the 8( is $ust !henomenal and using that to integrate withthe *acebook had gained some !henomenal results actually.

Heather Porter: ;asically, we are allowing our clients to give s!eciali'ed discountsand cou!ons to !eo!le that come to their *acebook !age that they can only get ontheir *acebook !age and there is some really cool little tools to do that.

Andrew McCauley: "eah and I was going to show an e7am!le. "ou said earlier thatif your *acebook account ever got shut down1 my account got shut down a cou!le ofweeks ago, my account got shut down and *acebook inaudibleDD didn#t know whatha!!ened. It turned out that it had nothing to do with me at the end of the day but it



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really didn#t matter. My *acebook was shut down and my life as I knew it was on holdfor a short !eriod of time but I wasn#t too worried about it because of all the thingsthat we do, we !ractice and I knew that I had all my database backed u! off *acebookby using some strategies that I im!lemented with my clients and my biggest concernwas that what time of the day would I have to $ust log on and u!load all this stuffagain. It would have taken me maybe a cou!le of days to get back to where I was butI really wasn#t worried. =etting your stuff off *acebook, it#s not giving you informationsuch as your followers, you likes and all that sort of stuff and you do get closed downbecause it has ha!!ened through s!amming and that sort of stuff. If you get closeddown, you are back to ground 'ero and all the hard work you !ut into ac uiring those!eo!le can be lost in an instant. %e will talk about how to do that in a future !odcast.

Heather Porter:


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on one day, that would be fine. If you went back to the website a week later and theinformation was still the same, would you go back again on the third week- ) "ou!robably wouldn#t but if you knew that the information changed every week on aregular basis, then there is more chance of you going back and visiting or morechance of your customers going back and visiting your website.

ow, why would you want to go back and visit on a regular basis- ) %ell, you mayhave different office, different things to sell via a website and if you change thatregularly but you didn#t have anyone going back regularly, then it would be waste ofyour time.

Heather Porter: And that#s a great e7am!le, actually e7actly it hel!s the searchengines work ) same e7act !oint. They have what#s called robots and these little

robots go out on the internet and they look for websites that are constantly beingu!dated and have valuable information. (o, think of the robot as client as well. Ifyou are not giving this robot e7citing u!dated information all the time, it#s $ust goingto not go anymore and that means your website is $ust going to dro! off the search,!eo!le would $ust not find you using your search words.

Andrew McCauley: %e s!oke about search engine o!timi'ation. ?o you want togive us a run&down on what that would be- %ould that be too technical because Idon#t want to fry !eo!le#s brains $ust yet-

Heather Porter: %e will kee! it really easy and more of a se7y version of (B


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a whole bunch of !eo!le and websites talking about it4 and that#s basically searchengine o!timi'ation.

Andrew McCauley:


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Andrew McCauley: ?o you always have to give away something that costs1 like, ifit was my website, do I have to give away something that#s going to cost me money-

Heather Porter: o, no, not at all, not necessarily. (ome great e7am!les of what!eo!le are using are they currently have a newsletter and they !ut really greatdiscounts in their newsletter and they $ust basically !ut a form u! and say 3(ign u! forour newsletter and every single month you could save 9@ on our circuses4 or!robably all of us out there have something that we have written or an article orwhatever, you can easily !ackage that into a free thing to give away, whether it#s asan article or e&book ) most !eo!le call those 6*ree Ee!orts#, by the way ) or you can

$ust literally sit there and film yourself reading off what you have written in the !astand make a video out of it and give that away as a free thing.

Andrew McCauley: (o, are we going to talk about some of the develo!ment of thatfor !eo!le, some of our listeners-

Heather Porter: "eah, how to use what you already have, so it#s not going to costyou a lot of money.

Andrew McCauley: Cool, cool. %hat else- I think we will be doing this for a yearwith all that information.

Heather Porter: The most im!ortant thing with all this ) we will have other to!ics tocome ) to not overwhelm you. There is a way to use these !latforms and kind of setthem u! in !hases as to not overwhelm you. There is a very sim!le way of $ust

setting one thing u! after another and then hooking them all together so there is alittle system that#s working for you and again, as we said before, don#t e7!ect to learnthis by yourself because then you are going to be stuck in a way from what you aregood at and that#s where a lot of small business owners fail is that they are trying tobe everything to everyone and they can never really truly e7cel at anything. (o, foryou to be the business owner, to grow your business, to get more clients, stick withwhat you are good at and then come listen to us.

Andrew McCauley: "eah, good. I think that#s what really $uices me is the strategiesand the systems that !ut this stuff together so that you are not s!ending hours u!onhours u!on hours either trying to learn it or do it because you are not doing it the

right way. It#s so much hel!ful when you have got someone who can direct you onhow to do things the right way the first time rather than, as I said, s!end years andyears and years ) we have both s!ent years and years and years doing it ourselvesand it#s time to $ust dum! our brains out if you like...



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Heather Porter: Think of us like your !ersonal trainer, like if you are going to gointo the gym and do some e7ercises, if you are $ust slightly misaligned or + $ust notmoving in the correct way, you may not get the effect that you could or build themuscle that you couldJ a !ersonal trainer could $ust literally move your body, slightlittle tweak and suddenly within two weeks you notice a massive difference. (o, weare trainers. %e are here to hel! navigate you through this messy, cra'y online worldand hel! you know what to use so you get the most muscle in your business.

Andrew McCauley: "es. %ell, I am looking forward to it. It#s going to be fun.%here can !eo!le get some more information- I guess we are going to have someresources as well available for !eo!le to download or look at.

Heather Porter: "eah because a lot of times guys will actually tell you where to go

on the internet to get free things, to get the stuff we talk about and we will !ut theselinks on the !age.

(o, Autopilot Your Business is our business and we are here to auto!ilot your businessand you could find us in two !laces. "ou can go to *acebook and you can in 3auto!ilotyour business4 and we are there and we often give u!dates about our !odcast therebut you can also go to www.Auto!ilot"our;usiness.comN!odcast .

Andrew McCauley: Podcast, easy.

Heather Porter: "aay.

Andrew McCauley: Basy. There will be big buttons on there to find. If you can#tremember the word 6!odcast# at the end of it, $ust rememberwww.Auto!ilot"our;usiness.com and you will find us there but that#s where we aregoing to be directing you to get some great information, some great resources, kee!u! to date with what#s going on. If you want to share some information, you want toshare some uestion, you want to ask some uestions, we will be ha!!y to answerthose on the future !odcasts.

Heather Porter: "es.

Andrew McCauley: (o, I guess, that#s about it from this side of the world.

Heather Porter: "eah and from this side of the world as well.

Andrew McCauley: Alright then, it#s been great chatting and the ne7t !odcast isgoing to be on1

Heather Porter: I think we should start with how to clean u! your website if youhave one so it#s actually doing the $ob for you instead of $ust sitting there and looking

http://www.autopilotyourbusiness.com/podcasthttp://www.autopilotyourbusiness.com/http://www.autopilotyourbusiness.com/http://www.autopilotyourbusiness.com/podcast


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!retty or not so !retty in so many !eo!le#s cases. *irst, yeah, we want to talk abouthow to get your website working for you.

Andrew McCauley: I think that#s a great idea because many of my clients that Ihave come through are like 3

**End of Audio**

http://www.autopilotyourbusiness.com/http://www.autopilotyourbusiness.com/

podcast #1: put your business on autopilot

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