how to put you facebook marketing strategy on autopilot

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1 Social Media Just got easier August 2012 Trevor Durrbaum Trevor Durrbaum Media 2.0

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Page 1: How to put you Facebook Marketing Strategy on Autopilot

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Social Media Just got easierAugust 2012Trevor Durrbaum

Trevor Durrbaum Media 2.0

Page 2: How to put you Facebook Marketing Strategy on Autopilot

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We've all heard the lines:

You need social media to make money over and over again

Social media is huge, that's where people spend time and the stats prove it.

All you need to do is set-up a Fan Page, create great content, run a contest or two and before you know it you rolling in cash!

Social Media Just got easier

Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order

Page 3: How to put you Facebook Marketing Strategy on Autopilot

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However – Before you realise it you have spenta pile of cash and you have nothing to showfor it.

ROI is down the toilet

Social Media Just got easier

Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order

Page 4: How to put you Facebook Marketing Strategy on Autopilot

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You know that your business needs to leverageFacebook

But how do you get an ROI on the time andmoney spent managing it?

Social Media Just got easier

Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order

Page 5: How to put you Facebook Marketing Strategy on Autopilot

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You can tap into a nearly endless sourceof automatically converting leads

Not to good to be true

Not a loophole or gimmick

No need to learn more strategies

Social Media Just got easier

Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order

Page 6: How to put you Facebook Marketing Strategy on Autopilot

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What would it mean to your business togenerate an extra 50% - 70% revenuenext month?

How about doubling what you bring in now?

This can be done and has been done over and over again – there is proof!

Social Media Just got easier

Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order

Page 7: How to put you Facebook Marketing Strategy on Autopilot

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You've been told that Facebook is overflowingwith opportunity

Spend you time getting likes

Create a ton of content as part of your social media strategy.

Stay the course, keep on top of it and eventuallyyou will see result and get customers

Social Media Just got easier

Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order

Page 8: How to put you Facebook Marketing Strategy on Autopilot

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What you actually want is something simple

Something that will take what you already dobest and automatically generate great content

Something that will then spread the word togenerate revenue for you.

You want something reliable and that works,so you can see ROI on time you put into socialmedia.

Social Media Just got easier

Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order

Page 9: How to put you Facebook Marketing Strategy on Autopilot

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Here's Amazon's story:

Amazon's “secret weapon” was.... Reviews

Amazon encouraged all workers to writeat least 10 reviews per week.

Now, Amazon has outsourced the writing of reviews to millions of unpaid citizens!

Social Media Just got easier

Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order

Page 10: How to put you Facebook Marketing Strategy on Autopilot

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So why do people want to write reviews?

Self expression

Enjoyment

Wanting to share what they've liked withothers!

Social Media Just got easier

Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order

Page 11: How to put you Facebook Marketing Strategy on Autopilot

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No other form of advertising is more powerfuland effective that what is generated by reviews!

Otherwise known as “Earned Media”

Definition of Earned Media:

Viral publicity that creates a buzz around a product, service or brand

Social Media Just got easier

Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order

Page 12: How to put you Facebook Marketing Strategy on Autopilot

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Because of the internet and social media youcan tap into this gold mine of advertising withoutlifting a finger!

Best of all it's completely free......

Social Media Just got easier

Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order

Page 13: How to put you Facebook Marketing Strategy on Autopilot

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Nielsen's internet survey of over 28 000respondents shows:

92% of respondents trust earned media suchas reviews and recommendations from friendsand family.

Less than 33% trust paid advertising

9 out of 10 consumers trust reviews to makepurchasing decisions, which compares to 3 out of10 who trust paid advertising such as TV, radio and banner ads

Social Media Just got easier

Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order

Page 14: How to put you Facebook Marketing Strategy on Autopilot

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I will show you:

How everything you have been taught aboutsocial media is completely wrong

A concept that costs less in terms of time, complication and money than what you doingnow

Social Media Just got easier

Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order

Page 15: How to put you Facebook Marketing Strategy on Autopilot

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You have been told that money on Facebookgets made by generating time consumingcontent and spending energy and focus engagingyour audience.

I'm saying real money is tapping into earnedmedia like referrals and reviews.

Earned media is the new SEO!

Social Media Just got easier

Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order

Page 16: How to put you Facebook Marketing Strategy on Autopilot

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If you do not leverage earned media you will simply not be seen!

Earned media is free and the fastest path to:

Credibility Brand loyalty Bottom line sales.

Social Media Just got easier

Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order

Page 17: How to put you Facebook Marketing Strategy on Autopilot

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I will show you how to tap into a system thatwould automatically get you real positive reviewsabout your products and services.

PLUS

Automatically generate the best kind of contentfor your business

Social Media Just got easier

Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order

Page 18: How to put you Facebook Marketing Strategy on Autopilot

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9 out of 10 people trust earned media, like peerreviews, which causes them to buy

So if earned media converts so well, why not get more of it?

I will teach you how to drive: Revenue Referrals Brand Positioning

Using 4 Earned Media Accelerators

Social Media Just got easier

Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order

Page 19: How to put you Facebook Marketing Strategy on Autopilot

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The 4 Earned Media Accelerators are:

C – Celebrity like branding

O – Optimize your page

O – Over deliver every time

L – Leverage “Fan Reviews” on Autopilot

Social Media Just got easier

Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order

Page 20: How to put you Facebook Marketing Strategy on Autopilot

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Celebrity Like Branding:

Ensure branding is congruent across various media,eg. Facebook, website and business cards

Clear and simple statement on “what is in it forthem”

Social Media Just got easier

Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order

Page 21: How to put you Facebook Marketing Strategy on Autopilot

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Celebrity Like Branding:

Money Equation: Who you are Who do you help How do you help them

Anchor client: Instant credibility Ability to “Network up” Lead Generation

Social Media Just got easier

Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order

Page 22: How to put you Facebook Marketing Strategy on Autopilot

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Over deliver every time

Do something they were not expecting - Could besomething as simple as a welcome call

Give away a bonus

Plain and simple good customer service

Social Media Just got easier

Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order

Page 23: How to put you Facebook Marketing Strategy on Autopilot

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Leverage “Fan Reviews” on autopilot

Add App to Facebook pageAsk for reviewsFeatures

Generates viral word of mouth Creates valuable content Promotes your social links Virally agree and comment on reviews Display your reviews on your website - further social proof

Social Media Just got easier

Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order

Page 24: How to put you Facebook Marketing Strategy on Autopilot

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The full coaching program can be ordered by clicking HERE

Alternatively for individual consulting please usethe contact details below

Contact Details:

Trevor DurrbaumEmail: [email protected]: +27 (0)82 686 0270URL: TrevorsFanPage.com

Social Media Just got easier

Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/orderwww.reviewengineroilaunch.com/order