POC-CENT: Core Four GroupMarch 14, 2010

March 3, 2010 1POC-CENT (Univ. of Cincinnati)

Core 4: Education and Outreach• Provide opportunities and resources to facilitate

education and outreach

• Identify Content and Media Opportunities Assessment of 1st Round Proposals Website Improvement Creating Interactive Learning Space: Second Life Connecting Website and Second Life

• Foci on information dissemination, education and proposal enhancement

March 3, 2010 POC-CENT (Univ. of Cincinnati) 2

Proposal Analysis• Created a template for analysis• Confirmed with assessment team• Identified areas for improvement

Better understanding of proposal content areas Commercialization sections universally weak

Value valued of new technology Target users and use locations Competitors Potential market size Market entry barriers and strategies

Tools to fine tune other areas (Research plan, IP, timeline)

March 3, 2010 POC-CENT (Univ. of Cincinnati) 3

Phase 1: Website Plan

• Assess content on current site• Identified new content areas:

Funding Opportunity News and Activities Communication Research Spotlight Poc-cent and Related Resources On-line Proposal Submission System

March 3, 2010 POC-CENT (Univ. of Cincinnati) 4

Website: Home Page• Side and top

Navigation • Site Search• Cookie Trail• Center and Core

Descriptions • Video overview• Log-in for advanced

user features• Images used to

reinforce Center foci

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Website: News/Activities• Communicate

Center Activities• Related UC and

Community activities• Poc-cent Center and

Member Achievements

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Website: Funding Opportunities• Launching Pad • Solicitations• Proposal Planning /

Understanding the Review Process

• Proposal Outline and Content Synopsis

• Deadlines and Submission Links

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Website: Funding Opportunities (cont.)• Detailed Outline• Section Descriptions

Executive Summary Research Commercialization IP Resources Budget/Timeline

• Additional Information

• Examples

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Website: Communication

• Dynamic and asynchronous tools

• FAQ• Chat • Discussion Forums• Conferences (Live,

Virtual and Video- streamed)

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Website: Other Resources

• Research Spotlight• Resources• Contact Links

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Website: Next Steps

• Systematic User Feedback

• Complete Content Areas

• Fine-tune Funding links (SL Ideas)

• Enhance Core Information Sharing

• Augment Tools for Communication

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Phase 2: Creating a Virtual Site

• Why virtual media?• Staged

Implementation Create Island Identify Resources Landing and Meeting

Spaces Funding Building

Limitations

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What is Second Life?• Three dimensional

simulation• Objects and content

similar to real life• Users create an

avatar to navigate and interact

• Each applicant will be given an avatar

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Why Second Life?

• Interactive • Memory Retention • Put the applicant in the

reviewer shoes• Synchronous, Immersive

Communication

March 3, 2010 POC-CENT (Univ. of Cincinnati) 14

POC-CENT’s Second Life Island

• Welcome Plaza & Tutorial for new users and visitors

• Virtual POC-CENT Office for staff and meeting with applicants

• Auditorium for virtual presentations and video screenings

• Funding Opportunity Center to learn more about writing a good proposal

• NIH & POC-CENT Affiliates to learn more about our partner institutions

• Neurotechnology News to learn about advances in the field

March 3, 2010 POC-CENT (Univ. of Cincinnati) 15

Funding

Auditorium

Office Bldg

Tutorial &Welcome Area

POC-CENT News

Tutorial Area

• New users will need a basic orientation to Second Life

• Tutorial prepares applicants to use resources available on virtual POC-CENT island

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POC-CENT Welcome Plaza

Answers the questions:• Who/what is POC-CENT?• What can I do here?• How do I get around?• How do I get help?

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POC-CENT Core Four Office Area

• Building provides a virtual area to meet with applicants

• Offices for each member of the core four group

• Space for advocate meetings and board meetings

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Large and Small Conference Area

• Small conference space for meetings, videos ~ 25 people• Large auditorium for paper presentations, conferences ~ 100 users

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Funding Building

Four floors:• Research and Resources

• Commercialization

• FDA Process

• Intellectual Property

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Commercialization Floor

• Describe your Product• Identify Users and Use Location• Competitive Benchmarking• Calculating Market Size• Market Entry Strategy• Commercialization Review

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Example: Competitive Benchmarking

• Metaphor of a horse race • Compare product attributes• Expert panel’s conclusion is

revealed• User sees where product finished

competitively• Exercise is repeated with

weighted attributes• Final review correlates total

ratings and price of each product

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Downloadable Form

• Applicants will download a form to complete during Second Life activities

• Second Life activities + form = skeleton proposal

• Applicants will be encouraged to visualize their product or technology during exercises

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DO WE HAVE THIS FORM??

Downloadable Form (cont.)

• The portion of the downloadable form to your right correlates to the Commercialization Floor: Competitive Benchmarking content we reviewed earlier

• The activity remains the same, relating to the user’s technology

• The information the user enters on this form can easily be transferred to their proposal

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DO WE HAVE THIS FORM??