Sunil Gavaskar,

Chairman

India’s first sports management company

Madison World is a diversified group with 20 units across 10 specialized functions in Advertising, Media, Outdoor, PR, Rural, Retail Entertainment, BTL, Mobile, Events and Sports

Sam Balsara

Chairman, Madison and Director, PMG

India’s top media agency (ET-2008)

PMG IS PART OF

Noomi MehtaMD, Selvel

Advertising and Director, PMG

Asia’s largest outdoor agency

Selvel with its pan-India presence has been at the forefront of delivering comprehensive outdoor solutions to clients

Together, we deliver :

360 degree sporting and media solutions to our clients

Established in 1986

Many firsts to our credit :- Pioneers in media syndication

- First ever sports program on Indian television- First ever full fledged Cricket Rating- First ever cricket credit card in India with Citibank

We work with all major blue chip companies

across IndiaAll Cricket Ratings and awards in India done by PMG

Work across sports : cricket, football, golf, tennis, chess, motorsport

Consultants for

Sponsorships

Event Conceptualiz

ation and marketing

Awards & Ratings

Media Syndication

Sports PR

Television Production

CONSULTANCIES FOR SPONSORSHIPS

India-SL-Bangladesh Tri-Series Associate Rights – Airtel

VISA Endorsements for Sachin Tendulkar

EVENT CONCEPTUALIZATION & MARKETING With expertise in a wide variety of events including cricket, football, golf and

tennis, PMG DELIVERS UNIQUE, HIGHLY-EFFICIENT AND COST-EFFECTIVE SPORTING SOLUTIONS TO ITS CLIENTS

Castrol Asian Cricket Awards Castrol Cricket Awards Ceat Cricket Awards

Times Shield T10 Corporate Cricket Challenge

A Case Study

Post Event Analysis

• Making the event the biggest golfing event in India through post event research and analysis

Implementation

• Launched the Signature Club Golf Champs in top cities in India

Recommendation

• Create India’s biggest club golf championship

Client Brief

• Signature Whiskey to associate with Golf in India

Research

• Different platforms available for golf in India

Analysis

• Cluttered corporate golf scene

• Untapped club golf market

Top Right : Jyoti Randhawa

Bottom Left : Riya Sen at launch of 2008 event

Bottom Right : Victorious Chandigarh team

AWARDS & RATINGSPMG has conceptualized, created, maintained and organized some of

the Cricket’s biggest ratings & awards

Client Brief

• Ceat to associate with cricket in India

• Leverage on the country’s biggest passion

• Low budgets, cannot afford live cricket

• Create annual sustainable, low cost 360 degree property

Research

• Different platforms available for cricket in India

• Research on cost investments and ROI of each option

• Research on white spaces in cricket

• Research on fits with Ceat’s image

Analysis

• Corporate cricket tournaments are far too many, with no uniqueness

• The costs of direct association with cricketers are high

• An official rating system and awards for Indian cricket are non existent

Recommendations

• Create India’s first cricket ratings system for international cricket

• Launch the Ceat Cricket Awards as an annual function honouring the best in cricket

• 360 degree program involving print, television, BTL

Research

• Television spots on live TV showcasing ratings of incoming batsman, bowler

• Print : Weekly syndicated articles on Ceat Cricketer of the Week by Sunil Gavaskar

• BTL : Quizzes, Debates, bat signing

Analysis

• Need for separate domestic ratings system

• Launch Ceat Domestic Ratings and Ceat Domestic Cricket Awards

Awards, performances and branding at the Ceat Domestic

Cricket Awards 2008

MEDIA SYNDICATIONPioneers in media syndicationOver 300 articles a year

Print PropertiesPublished in English and vernacular papers across

various states in India

Articles by the world’s greatest sports personalities

Ranging from hockey to tennis to motorsport to football and cricket, we are associated with all the top athletes from across the globe

SPORTS PRA completely different PR exercise to traditional PR as it deals

with a completely different set of journalists and media persons

PMG delivers specialized Sports PR solutions to corporates revolving around their events and handles PR for all PMG events

A few PR activities we have handled in the past : • McDowell’s Signature Club Golf Championship• CEAT Cricket Ratings & Awards & Castrol Asian Cricket Awards• Indian Memory Championships• McDowell’s Futsal Friendzy

Press Conference for the Indian Memory Championship

Jonty Rhodes at a Wine’s Press Conference

Television ProductionPMG pioneered sports programming in the country for television in

India Has the unique honour of being among the first Indian producers to

be commissioned by Star SportsProduced Audio Visuals for various sports awards ceremony for our

clients as well as BCCI, MCA and other sporting bodies/associationsProduced a One Hour Special DVD on Sachin Tendulkar for the

overseas market, that sold over 20,000 copies

Produced programmes for the leading channels like:

Thank You!