FEBRUARY WEBINAR With Bree James and Andrew Griffiths

WELCOME

THIS MONTH WE’RE TALKING ABOUT PERSONAL

BRANDING.

DON’T FORGET WHAT’S INCLUDED AS PART OF THE CLUB

1. THE NEWSLETTER Filled with great videos and articles all designed

to help your business do what you do better.

NEWSLETTER CONTENT THIS MONTH

1. Video 1 - Building your personal brand (TED talk - Tamara Lopez) 2. Video 2 - Building a personal brand - Jacob Cass, a prolific graphic designer in New

York talks about how building a personal brand and effective use of social media got him out of some interesting debacles in life.

3. Article 1 - 5 Steps to building your personal brand. 4. Article 2 - 7 things you can do to build an awesome personal brand. 5. Article 3 - 7 Strategies for building a rock solid reputation.

2. THE WEBINARS You can send in your questions.

Or ask on the webinar. We will talk about the month theme.

And see where the conversation takes us.

3. THE DEEP DIVE VLOG We covered a lot about selling in

this months VLOG. Check it out, you will get some great information and a

perhaps even a laugh or two.

5. THE PRIVATE FB PAGE Just a good place for discussion, to give some

feedback to ask some questions, to interact however you would like.

ALL OF THE INFORMATION CAN BE FOUND:

www.pakmag.com.au/pbbc

SO, THIS MONTH WE ARE TALKING ABOUT:

BUILDING A STRONG PERSONAL BRAND

BUILDING A STRONG PERSONAL BRAND HAS

NEVER BEEN SO IMPORTANT. IT WOn’T HAPPEN BY

ACCIDENT. BE PROACTIVE.

SO WHAT IS A PERSONAL BRAND AND WHY DO WE NEED ONE?

THE TRUTH IS YOU’VE GOT A PERSONAL BRAND WHETHER YOU LIKE IT OR NOT. BEST TO BE PROACTIVE ABOUT IT.

LET’S TALK ABOUT WHAT PERSONAL BRANDING MEANS FOR US?

1. They don’t take it seriously. 2. They don’t realise the link between their business and their brand. 3. THEY DON’T TELL PEOPLE ENOUGH ABOUT WHAT THEY DO AND WHY THEY DO IT? 4. THEY DON’T STAND FOR ANYTHING. 5. THEY HAVE TWO FACES - THE PUBLIC AND THE PRIVATE ONE. 6. They don’t work to become better people. 7. They partner with the wrong people. 8. They DON’T BUILD TRUST WITH THEIR CUSTOMERS. 9. They do DUMB stuff on Social MEDIA.

WHERE DO PEOPLE GO WRONG WITH PERSONAL BRANDING?

OUR CUSTOMERS ARE EVOLVING. THEY WANT TO KNOW MORE ABOUT

WHO THEY ARE BUYING FROM. THEY DON’T JUST AUTOMATICALLY

TRUST US.

SO HOW DO WE BUILD A STRONG PERSONAL BRAND?

OUR TOP 9 TIPS FOR BUILDING A POWERFUL PERSONAL BRAND.

1. TREAT IT SERIOUSLY, BE PROACTIVE - DON’T LET OTHERS BUILD YOUR BRAND. 2. DON’T DO DUMB STUFF (AND POST IT ON FACEBOOK). 3. BECOME A BETTER PERSON (WE’RE NOT SAYING YOUR A BAD PERSON). 4. FIND SOMEONE WHO YOU ADMIRE - FIGURE OUT WHY? 5. BE CLEAR ON YOUR VALUES. 6. TREAT EVERYONE WITH RESPECT. 7. BE INVOLVED IN YOUR COMMUNITY. 8. TELL BETTER STORIES 9. STAND FOR SOMETHING. 10. BE OK WITH BEING IMPERFECT.

OUR TOP 10 TIPS FOR BUILDING A STRONG PERSONAL BRAND

BUILDING A STRONG PERSONAL BRAND HAS

NEVER BEEN SO IMPORTANT. IT WOn’T HAPPEN BY

ACCIDENT. BE PROACTIVE.

PHEW….

DON’T FORGET - ALL OF THE INFORMATION CAN BE FOUND:

www.pakmag.com.au/pbbc

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THANK YOU FOR TUNING IN