Salesforce EinsteinPartner Update2/13/17

Philip Cooper - VP, Product GTM, Einstein @PhilipAWCooper

● Introducing Einstein○ Overview○ Demos○ Einstein today ○ Roadmap

● Partnering○ Why engage?○ Getting started

Statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions

proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other

than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other

financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded

services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and

services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of

our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our

relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer

deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could

affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most

recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at

all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and

does not intend to update these forward-looking statements.

Forward-Looking Statements

A Smarter WorldEveryone and every thing is connected

Mainframe /Terminal

Client / Server

BILLIONS OF CONNECTIONS TRILLIONS OF CUSTOMER INTERACTIONS

MILLIONSTHOUSANDS

100Kmainframes

10MPCs

AI

IoTMobile

Social

Cloud

mobile phones6B 75B

smart things

For Consumers, AI is Transforming How We Connect

Automate ConnectionsDeep Learning

Connect 1-to-1Machine Learning

Connect FasterNatural Language Processing

Apple Amazon Facebook

Marc Benioff

Parker Harris

For Businesses, AI is Too Complex

Data prep & integration at scale

Modeling & data science

Infrastructure

Context

Hidden complexity

What businesses want

AI in the Salesforce Platform Salesforce EinsteinIntroducing

Machine Learning • Deep Learning • Predictive Analytics • NLP • Smart Data Discovery

World’s smartest CRM

CustomerData AI Salesforce

Platform= +

Empower Sales, Service, Marketing, & IT

Build AI-powered Apps fast

+

The World’s Smartest CRMSales Cloud EinsteinPredictive Lead ScoringOpportunity InsightsAutomated Activity CaptureAccount Insights

Service Cloud EinsteinRecommended Case ClassificationRecommended ResponsesPredictive Close Time

Commerce Cloud EinsteinProduct RecommendationsPredictive SortCommerce Insights

App Cloud EinsteinPredictive Vision ServiceHeroku + PredictionIOPredictive Language Service

Analytics Cloud EinsteinPredictive Wave AppsSmart Data DiscoveryAutomated Analytics & Storytelling

IoT Cloud EinsteinPredictive Device Scoring Recommend Best Next ActionAutomated IoT Rules Optimization

Community Cloud EinsteinRecommended Experts, Articles & TopicsAutomated Service EscalationNewsfeed Insights

Marketing Cloud EinsteinPredictive ScoringPredictive AudiencesAutomated Send-time Optimization

to your customers in a whole new way

Natural Language ProcessingDeep & Machine LearningPredictive Analytics

real-time data signals

Capture

SalesforceIoTEmailSocialCalendar

Learn Connect

How Does it Work?

`

Einstein Built into the Customer Success Platform

Einstein

Lightningforce.com

HerokuAppExchange

Thunder

Sales Service Marketing AnalyticsCommunity Apps Commerce IoT

Predictive Analytics Machine &

Deep Learning

NaturalLanguage

Processing & Generation

ThunderMultitenant Infrastructure

Development Platform

AI PlatformServices

Applications

Email, Calendar & Social Data

CRM DataIoT Events

Data Services

`

Build AI-powered apps with Lightning Predictive Vision ServicePredictive Language Service

PredictionIO in Heroku Private Spaces

For Data Scientists & DevelopersFor Business Users & Admins

Every Trailblazer Can Build AI-powered Apps, Fast

Demos

Einstein today

Sales Cloud Einstein App Cloud Einstein Marketing Cloud Einstein

Recommended Follow UpsOpportunity InsightsAccount InsightsPredictive Lead ScoringAutomated Activity Capture

Predictive Vision ServicePredictive Vision Service - Object Detection ( pilot 206)Heroku + PredictionIO (pilot 206)

Sentiment InsightsLanguage InsightsSpam Detection InsightsAutomated Custom ClassifiersContent & Product Recommendations

Community Cloud Einstein Commerce Cloud Einstein Analytics Cloud Einstein

Recommended FilesRecommended People to FollowRecommended GroupsRecommended Records Smart @mentionsSmart Group Member SuggestionsRelated Questions & ArticlesTrending ArticlesTrending TopicsAutomated Case EscalationTop Questions Topic SuggestionsKnowledgeable People/ExpertsCompany HighlightsUnanswered Questions

Predictive EmailProduct RecommendationsCommerce Insights

Smart Data DiscoveryNarrative InsightsNatural Language Report Generation

What’s GA Spring ‘17?

Roadmap

Dependent variable configJoin custom objectsFeature selection overrideSegmented modeling

2017: Apps and Platform

Customize Build Your Own

From Out-of-the-Box to Fully Customizable AI Apps

Out-of-the-box for LightningNo setup requiredPre-defined metrics

Point & click wizardPredictions for any force.com appPredictive Vision & Language ServicesPredictionIO on Heroku

Enable

Salesforce Einstein Roadmap for FY18

Spring ‘17 Summer ‘17 Winter ‘18 (DF)

Recommended Connections

Predictive Case Classification Service Bots (pilot)

Predictive Scores & AudiencesSend-time Optimization (pilot)

Narrative Insights

Predictive Language Service

Predictive Sort

Sentiment Insights

Predictive Forecasting

Force.com Predictive Service (pilot)Heroku Machine Learning

Commerce Einstein for MerchantsPredictive Search Suggestions (pilot)

Predictive Community Answers

Winter ‘18 (DF)

Predictive Lead Scoring Opportunity Insights Automated Activity Capture

Predictive Wave AppsSmart Data Discovery

Commerce Insights

Predictive Vision Service

Company Insights (feed optimization)

Why Partner?

Why Partner With Salesforce on Einstein?

Today’s AI Imperative

More awareness Stronger differentiation

● Thought leadership

● SI innovators are

embracing AI

● Salesforce tailwind

● #1 Trend in technology

● Salesforce’s top priority

● Market visibility

Deeper footprint

● Strengthen partnership

building on AI practice

● Deepen customer

engagements

Einstein Value Drivers

SI opportunities with Einstein

Services Lead Generation● Salesforce org readiness● External data integration● MDM for machine learning● Process and workflow

development ● Custom ML app dev w/

PredictionIO on Heroku● Deep Learning integrations● Wave app development

Strategy Consulting

● Solution discovery● AI solution definition &

prioritization● Roadmap for AI-based

business transformation● Business process

(re-)engineering and optimization

● Core Salesforce app optimization

● Add-on Einstein features● Value-added industry /

function solutions

Getting StartedEnablement

● Einstein positioning, capabilites, demos ● Roadmap● Einstein for Sales, Service, Marketing● AI capability deep dives

Business Development● Plan with Salesforce BD contact● Account mapping● Target industry / function plays● Joint marketing

Technical Readiness● Sales Cloud Einstein Doc● Predictive Vision Service● PredictionIO-on-Heroku

Resources

????

Partner Community

https://partners.salesforce.com/

TrailheadAI Basics

Einstein Basics

Prep for custom ML solutionsPredictive Vision Service

PredictionIO

Thank Y u

Appendix