pm-ea preliminary lesson rev150215
TRANSCRIPT
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AEROSPACE PROJECT MANAGEMENT
16th February 2015
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SEMINAR OUTLINE
● PERSONAL BACKGROUND
● Strategic management – Mision & Vision
● Project Management – Key Issues
● Case Study – Team Leadership
● Business - Key Areas
● Case Study - Customer empathy map
● Project Management - Teamwork
● Case Study - Lost in the moon
● Conclusions
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PERSONAL BACKGROUND - DANIEL
● 28 years experience in Project Management:
▪ Since 1986 – Energy related projects.▪ Since 1987 – International projects.▪ Since 1997 – Energy efficiency projects.▪ Since 1999 – Renewable energy projects.
● 12 years at the University:
● Project and Energy Management courses.● Research - Energy efficiency and energy auditing.● Deputy Director Academics Innovation 2007-2010.● Director of Telstar Chair for Innovation since 2011.
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PERSONAL BACKGROUND - DANIEL
● 9 years as EU expert:▪ Expert evaluator since 2006.▪ Expert reviewer since 2010.
● ...and since 2013:▪ INNO-SMART Co-founder.
http://www.linkedin.com/profile/view?id=10923450
http://www.youtube.com/user/enginova97
http://futur.upc.edu/DanielGarciaAlminana
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SEMINAR OUTLINE
● Personal background
● STRATEGIC MANAGEMENT – MISION & VISION
● Project Management – Key Issues
● Case Study – Team Leadership
● Business - Key Areas
● Case Study - Customer empathy map
● Project Management - Teamwork
● Case Study - Lost in the moon
● Conclusions
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STRATEGIC MANAGEMENT
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STRATEGIC MANAGEMENT
MISSION, VISION AND OBJECTIVES
SITUATION ANALYSIS
SWOT ANALYSIS
WHERE TO COMPETE
MONITOR AND
CONTROL
STRATEGIC MANAGEMENT
PROCESS
HOW TO COMPETE IN THE SECTOR
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What’s MISSION? It answers to:
Which is the reason of being? Why we exist?
What’s VISION? It answers to:
Where do we want to arrive? Where are we going?
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STRATEGIC MANAGEMENT
You are hired as a manager in Ryanairand you are asked to design its
mission and vision.
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How to write an inspiring mission?
• It shows the reason of being of the company.
• It has to be short.
• It has to be easy to communicate.
• It has to be market focused.
• It shows product value proposition.
How you would like to be remembered.
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How to write an inspiring vision?
• It should be directional or future casting.
• It has to be clear and visible.
• It has to be descriptive.
• It has to be BIG or ambitious.
It reflects what you would like to achieve.
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Would you like to make any change in your mission and vision?
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MISSION
• Reason of being.
• Short.
• Easy to communicate.
• Market focused.
• Value proposition.
VISION
• Directional.
• Clear and visible.
• Descriptive.
• BIG or ambitious.
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Share your mission and vision
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STRATEGIC MANAGEMENT
Depending on the sector of your firm your mission and vision
could be different...
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...highlight the importance to agree a well-defined scope of our company or our project.
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Raynair mission statement is to offer low fares that generate increased passenger traffic while
maintaining a continuous focus on cost containment and efficiency operation.
Raynair vision is to firmly establish itself as Europe’s leading low-fares scheduled passenger airline
through continued improvements and expanded offerings of its low-fares service.
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STRATEGIC MANAGEMENT
Mission and vision are elements that
managers should consider in their firm as
project managers define the scope of a
project.
These are key issues to know where and
how the firm is competing.
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SEMINAR OUTLINE
● Personal background
● Strategic management – Mision & Vision
● PROJECT MANAGEMENT – Key Issues
● Case Study – Team Leadership
● Business - Key Areas
● Case Study - Customer empathy map
● Project Management - Teamwork
● Case Study - Lost in the moon
● Conclusions
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PROJECT MANAGEMENT
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PM - CLASSIC VIEW
ENGINEERING
PROJECTS
SCOPE- QUALITY
COSTS- RESOURCESTIME- SCHEDULING
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PROJECT MANAGEMENT
● Three (five) key components :
■ Quality (achieved results within scope)
■ Resources (work capacity and budget)
■ Time (planning and scheduling)
■ (Environmental /security impacts)
■ (Social impacts)SUSTAINABILITY
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PROJECT MANAGEMENT
● Quality both at the design phase (documents) and at the implementation phase!
■ Planning + scheduling + budgeting → Quality of the design!
■ Control of the above items + decision taking and risk assessment → Quality of the results!
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PROJECT MANAGEMENT
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PM - KEY ELEMENTS
THE PM - LEADERSHIP
THE METHOD - PMBoKTHE TEAM - SKILLS
PROJECT MANAGEMENT
SUCCESS
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PROJECT MANAGEMENT - PMBoK
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PROJECT MANAGEMENT - PMBoK
● Five process groups:
■ Initiating / Planning / Executing / Controlling / Closing
● Ten knowledge areas (since 2013):
■ Integration / scope / time / cost / quality / humanresources / communications / risk / procurement… and stakeholders
● Forty-seven processes (since 2013):
■ Inputs / Outputs / Tools & Techniques
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SEMINAR OUTLINE
● Personal background
● Strategic management – Mision & Vision
● Project management – Key Issues
● CASE STUDY – Team Leadership
● Business - Key Areas
● Case Study - Customer empathy map
● Project Management - Teamwork
● Case Study - Lost in the moon
● Conclusions
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ARE YOU A LEADER?
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● SCHEDULE : 30’ minutes work, 15’ discussion.
▪ Work in groups of 2 (2’ to get the groups done).
▪ Read the situation (10’ reading).
▪ Answer the questions (you have three points to give to each answer, splitted into “a” and “b”) (15’ work).
▪ Transfer your results to the last page (2’).
▪ Make a sum of each row (1’).
● Analyze the results :-)
LEADERSHIP CASE STUDY
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GROUP DISCUSSION
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RESULTS ASSESMENT
● ROW 1 : Leadership centered in PM
● ROW 2 to 4: Leadership being transferred to the TEAM
● ROW 5 : Leadership centered in TEAM
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LEADERSHIP STYLES
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• Team working
• Communication skills
• Responsibility
• Motivation
• Problem solving
• Initiative
• Critical thinking
• Project Management
• Working under pressure
• Frustration tolerance
Crit
icity
to th
e co
mpa
ny →
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SEMINAR OUTLINE
● Personal background
● Strategic management – Mision & Vision
● Project management – Key Issues
● Case Study – Team Leadership
● BUSINESS - Key Areas
● Case Study - Customer empathy map
● Project Management - Teamwork
● Case Study - Lost in the moon
● Conclusions
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How would you lead your team?
• Understanding how company operates
• Understanding what are the stakeholders
• Understanding what are the RRHH policies
• Understanding how business creates competitive
advantage
You must consider the 4 strategic business areas
STRATEGIC PROJECT MANAGEMENT
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Business Strategic Areas
STRATEGIC PROJECT MANAGEMENT
FINANCE
>> Cost & Profits
CUSTOMER
>> Needs & Wants
PROCESS
>> Competitive Adv.
PEOPLE
>> Value creation
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Each of these 4 Strategic Areas could be better
analyzed with a Business Model CANVAS
STRATEGIC PROJECT MANAGEMENT
A business model describes how organization operates
in order to create value from and for the stakeholders.
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Business Model CANVAS
STRATEGIC PROJECT MANAGEMENT
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Business Model CANVAS
STRATEGIC PROJECT MANAGEMENT
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Business Model CANVAS & Strategic Areas
STRATEGIC PROJECT MANAGEMENT
CUSTOMER
FINANCE
PEOPLEPROCESS
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Business Model CANVAS & Strategic Areas
STRATEGIC PROJECT MANAGEMENT
CUSTOMER
FINANCE
PEOPLEPROCESS
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KNOWING OUR CUSTOMER IS…● to know their needs & wants
● to know how they feel & percieve
● to adapt our value proposition
● to be better than our competitors
EMPATHY MAP
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SEMINAR OUTLINE
● Personal background
● Strategic management – Mision & Vision
● Project management – Key Issues
● Case Study – Team Leadership
● Business - Key Areas
● CASE STUDY - Customer empathy map
● Project Management - Teamwork
● Case Study - Lost in the moon
● Conclusions
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EMPATHY MAP TOOL
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EMPATHY MAP METHODOLOGY
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CUSTOMER
focus on one customer EMPATHIZE
by developing an empathy map
>> Discover who your customers is and what their real needs are
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EMPATHY MAP TOOL
Customer profile
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EMPATHY MAP Example
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● BUSINESS PRODUCT: Low fare airplane sit
● CUSTOMER PROFILE: Student with medium income.
Brainstorming
to draw an empathy map.
EMPATHY MAP
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SEMINAR OUTLINE
● Personal background
● Strategic management – Mision & Vision
● Project management – Key Issues
● Case Study – Team Leadership
● Business - Key Areas
● Case Study - Customer empathy map
● PROJECT MANAGEMENT - TEAMWORK
● Case Study - Lost in the moon
● Conclusions
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EFFECTIVE WORK - INTER-DISCIPLINARITY
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SEMINAR OUTLINE
● Personal background
● Strategic management – Mision & Vision
● Project management – Key Issues
● Case Study – Team Leadership
● Business - Key Areas
● Case Study - Customer empathy map
● Project Management - Teamwork
● CASE STUDY - LOST IN THE MOON
● Conclusions
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TEAMWORK IS LESS ME AND MORE WE
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● SCHEDULE : 40’ minutes work, 10’ discussion.
▪ Work in groups of 3 :-)
▪ Explaination of the situation (5’)
▪ Individual solution (10’).
▪ Group solution (20’).
▪ Final solution and evaluation (5’).
● Analyze the results :-)
LOST IN THE MOON CASE STUDY
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GROUP DISCUSSION
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SEMINAR OUTLINE
● Personal background
● Strategic management – Mision & Vision
● Project management – Key Issues
● Case Study – Team Leadership
● Business - Key Areas
● Case Study - Customer empathy map
● Project Management - Teamwork
● Case Study - Lost in the moon
● CONCLUSIONS
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STRATEGIC PROJECT
MANAGEMENT
PROJECT MANAGEMENT
METHOD
STRATEGIC MANAGEMENT
METHOD
BUSINESS MODEL
CANVAS
PMBoK
STRATEGIC PROJECT MANAGEMENT
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STRATEGIC PROJECT MANAGEMENTHOW IS THIS INTEGRATED?
COMPETITIVE
ADVANTAGE
(PROCESS)
FINANCE
(COST - TIME)
PEOPLE
(TEAM - SKILLS)
CUSTOMER
(MARKET - NEEDS)
GOAL
CO
MP
ET
ITI-
VE
NE
SS
KNOW-HOW
KPI (monitor &control)
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THANK YOU FOR YOUR ATTENTION!
Daniel Garcia-Almiñana (Project Management)