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TRANSCRIPT
HOOTSUITE AND TWEETDECK
Social Media Management Tools
Personal Learning Project
Heather Caldwell
Nov. 14, 2011
FIND YOURSELF OVERWHELMED BY SOCIAL MEDIA?
SOCIAL MEDIA MANAGEMENT TOOLS ARE THE ANSWER! SOCIAL MEDIA DASHBOARDS HELP MANAGE AND MEASURE MULTIPLE SOCIAL NETWORKING PLATFORMS.
Independent CompanyTweetdeck is a part of
Hootsuite Accessible Online
Tweetdeck Desktop Application
Downloaded to Computer
HOOTSUITE Create Account Add social
networks Schedule
messages Create Analytics
Report
SOCIAL NETWORKSI added my Twitter, Facebook and Wordpress accounts.
The following social networks are available to add: Twitter, Facebook, LinkedIn, Ping.fm, WordPress, MySpace, Foursquare and Mixi.
HOOTSUITE FEATURES Manage multiple accounts (Twitter,
Facebook and Wordpress) Schedule messages Analytics Reports (if you make the big $
and can upgrade to pro)
SCHEDULE MESSAGES
CREATE STREAMS TO MONITOR HOME FEED, MENTIONS, KEYWORDS AND MORE
THE HOOTSUITE BLOG Hootsuite has a
great blog that they update constantly with new information.
You can even go to Hoosuite University and graduates get a badge to display on their webites.
HOOTSUITE BLOG Hootsuite recently blogged about 2 new
features that are exciting. The first one is the ability to create
Facebook comment stream to monitor posts you want to follow
The second is the HootSuite App Directory that includes YouTube, Flickr, Tumblr and Get Satisfaction. These can now be added to your dashboard streams.
TWEETDECK(NOW A PART OF TWITTER)
SET UP ACCOUNTSI added Twitter and Facebook.
CUSTOMIZE STREAMS
Hootesuite & Tweetdeck Tab and Fashion Hunters Tab
BENEFITS OF SOCIAL MEDIA MANAGEMENT TOOLS One stop shop for monitoring multiple
social networks Gives organizations the ability to
monitor and manage their online brand and their competitors
Hootsuite recently added LinkedIn Company Pages and Groups in addition to profiles
Hootsuite won the award for the Best Social Media Management tool in the 2010 Mashable Awards.
THERE IS AN APP FOR THAT!!!
MORE TWITTER TOOLSBECOME A TWITTER PRO WITH THESE TOOLS
Buffer – Tweet at the optimal time
Twylah – Extend the life of a tweet with a brand page
MarketmeSuite – Social Media Dasboard
Tweriod – Find out when your followers are on Twitter
Twilert – Brand Monitoring TweetWally – Make a
collection of tweets and embed into your blog
TweetLevel – Connect with the right people
Check out my blog post
http://hlcaldwell.wordpress.com/2011/10/30/tools-of-the-twitter-trade/
SOCIAL INFORMATION
PROCESSING THEORY
Application of SIPT to social media management tools
SOCIAL INFORMATION PROCESSING THEORY The social information processing theory
explains how people get to know each other online, without nonverbal cues, and how they develop and manage relationships in the computer mediated environment.
Focuses on relationship development, the speed at which they develop and the maintenance of the relationships.
SIPT APPLICATION Social media
management tools allow relationships to develop quicker, make them easier to maintain
The ability to see photos and videos also helps this process
I started following Sean Dixon on Twitter
Tweeted a thank you for speaking to our class with his twitter handle @seanmdixon
He tweeted back and included my Twitter handle @heatherlane17
SIPT IN ACTION
RESOURCES www.hootsuite.com www.tweetdeck.com www.twitter.com www.technorati.com http://www.ragan.com/Main/Articles/43858.aspx http://mashable.com/2011/10/06/hootsuite-linkedi
n-company-pages-groups/ http://technorati.com/business/small-business/arti
cle/i-dont-have-time-to-market/ http://technorati.com/business/small-business/arti
cle/ultra-effective-brand-reputation-management-tactics/
http://tweetdeck.posterous.com/ http://blog.hootsuite.com/ http://mashable.com/2011/01/07/mashable-award
s-2010-announcing-the-winners/