playkey cloud games for publishers
TRANSCRIPT
PLAYKEY Amaze your customers with new opportunities
Total$70.4Bn+6% YoY
1.231Mgamers
18%
9%
Mobile
Casual / Social $6.6Bn-2% YoY
$12.3Bn+35% YoY
21% MMOs
Consoles $30.6Bn-1% YoY
9% PC Boxeddownload
$6Bn-7% YoY
$14.9Bn+14% YoY
43%
Worldwide games market
NewZoo, 2013
How many customers are not able to play new releases?
Only 5% of sold PC’s and Notebooks in 2015 are available to play new AAA-titles
77%
23%
2013
86%
14%
2014
95%
5%
PC and Notebooks for Gaming Slow PC and Notebooks
2015
Source: IT Research, 2015
Worldwide games market
— Do you want to give the ability to playthe remained 95% of PC gamers?
— Playkey will help you!
How cloud gaming works
Game is launched
on Playkey servers5 - 15 Mbps
video stream
User gets only
video stream
internet
Save your money. Don’t buy
expensive gaming consoles
Smart TV
and set-top-box support
Don’t wait for downloading
and installation
Multiple platforms support
(Windows, Mac, iOS, Android, Linux)
What is Playkey? How it works?
1080p 60FPS
STB
Gamepad
Server
Encoding
Decoding Render
TV
5ms
8ms
5ms
5ms
20ms
30ms
30ms
What about latency?What about latency?
User PC
Monitor
2 ms
User Flow
user has his own good PC
Launch the gameat his own PC
receive a Steam/Origin/Uplay/GOG key
&
purchase a gameat playkey.net
user doesn’thave a good PC
purchase a subscription for the serviceat playkey.net
launch the gameat Playkeys’ servers
User
Business model
Game Publisher
• Share the Revenue from SRP (Suggested Retail Price)
• Support of Game Clients Functionality (Uplay, RSC, Steam)
• Availability of Games Multyplayer
• Availability of all Social Features
Subscription for the hardware
Game Key by SRP
(Uplay, Steam, Origin, etc)
Customer
Hardware50%
50%
70%
30%
Playkey
Playkey
Business model. Your games at playkey.net
How did we increased our user base in 10 times per 3 months?
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Active users
Subscription for back-catalogue titles
Subscription forthe servicewith purchasingof AAA-games
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Active users
Subscription forthe servicewith purchasingof AAA-games
Subscription for back-catalogue titles1.We’ve changed our business model
2.We’re selling AAA-titles by SRP and give the ability play from slow PC.
3.We don’t need DRM-free builds anymore.
4.we support all the Steam / Uplay / RCS / GOG features
How did we increased our user base in 10 times per 3 months?
What do we need to start?
DistributionAgreement
Steam/Origin/Uplay/GOG build
Steam/Origin/Uplay/GOG keys
Increase your revenue with Playkey! [email protected]
Vadim Andreev VP Gaming Strategy +7 985 116 26 30