playbooks 8 - welcome series
TRANSCRIPT
Awareness Acquire Onboard
Onboard
Engage Convert
Best combined with
Deliverables
For more informationDigital Logic Marketing SolutionsTel: 61 3 9555 5001 Email: [email protected] Web: digital-logic.com.au/playbooks
Business Value
Implementation Timeline
Competitive Advantage
Engage
Disrupt
Awareness
Complexity
Retain
Deepen
Advocacy
Speed-to-market
Objectives
Preparation Activate Speed
Benefits Best Practice
Retain
Achieve goalsTrack performance
Manage Data andIntegrations
HTMLTemplateDevelopment
TriggerEvents
OnboardingEmail #1
Sent
OnboardingEmail #2
Send option
OnboardingEmail #3
Send option
Preference Centre, Cross-Channel Growth Program, Re-engagement
Quick Facts...“73% of marketers identified this campaign as highly effective.”
“Up to 25% of subscribers never engage with a brand because they weren’t properly onboarded.”
\ Initiate immediately as soon as you’ve captured their data in real time
\ Include social media icons \ Incentivise customers with competitions or engaging content to capture more details or make a purchase
\ Optimise - Reach customers the moment they are most engaged
\ Control - Set expectations about the type and frequency of communications
\ Educate - Define brand experience and expectations
\ Engage - Create a favourable first impression of your brand
\ Data - Capture more customer data, preferences and interests
\ Inform - Educate customers on relevant products and services
Opt-in (source information), creative. 4.5 - 6 business daysWhen you’ve commenced a web, social or mobile acquisition strategy.
Welcome new customers to your brand and cement their loyalty early on with relevant communications that build trust.
Welcome your customers to your brand at the moment they are most engaged, with , highly anticipated, frequently opened and easily automated emails.
Welcome Series