play box corporate presentation

“To be the acknowledged leader in providing professionalcommunications and information technology solutions by workingwith broadcasters and corporate organisations throughout the worldand helping them realise their full potential from a company that isdedicated to the research, design, development and provision of thebest products, systems, solutions and services to help each clientmaximise their success ”

PlayBox Technology – Mission Statement

PlayBox Technology – Presentation Agenda

PlayBox Technology – History and Milestones

PlayBox Technology – Corporate Background – About Us

PlayBox Technology – Technology and Sales Achievements

PlayBox Technology – CSF’s, USP’s, KPI’s, ROI and S&O’s

PlayBox Technology – Worldwide Partners and Users

PlayBox Technology - Playout Automation References

PlayBox Technology – Short, Mid and Long Term Goals

PlayBox Technology – Products and Solutions

PlayBox Technology – Complete Workflow Solutions

PlayBox Technology – History and Milestones

1994 – Launch of SubtitlePlus – Subtitle Preparation & Insertion

1999 – Launch of AirBox – IT Based Playout Automation Systems

2002 – Installed Base of 250 TV Playout Channels

2002 – Start of International Distribution – Now 100 Dealers in 80 Countries

2003 – Launch of TitleBox – Interactive CG & Channel Branding System

2003 – Installed Base of 500 Playout and Branding Channels

2004 – Installed Base of 1,000 Playout and Branding Channels


2006 – HD Support for All PlayBox Technology Products

2006 – Launch of DVB ASI/IP Playout & DVB Multiplexing

2006 – Launch of PlayBox Technology with 6 Worldwide Country Offices




2009 – Installed Base 0f 7,500 Playout and Branding Channels

2009 – Sales of 100 to 200 New Channels per Month

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10000

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

PlayBox Technology – Installed Base of Channels

Installed Base of Playout and Branding Channels

"Playout in a Box" Market Leader

PlayBox Technology – About PlayBox Technology

• Commercial Headquarters Based in the Hertfordshire, UK

• R&D Centre Based in Sofia, Bulgaria

– General Manager- Mr.Vassil Leftrov

• PlayBox Sales and Support Offices Established in:

– Adria (Serbia), AsiaPacific (Malaysia), Germany

– India – Head Office in New Delhi

• Branch Offices in Mumbai, Hyderabad & Kolkatta

• Country Manager- Mr.Rajiv Puri

– Romania, Turkey, UK & USA (Atlanta and Los Angeles)

• PlayBox Joint Venture Sales & Support Office in:

– Latin America

• Reseller Network of Over 100 Dealers in 80 Countries

• Sales in Over 100 Countries

• Over 130 PlayBox Staff Worldwide

• Over 15,000 Trained PlayBox Operators in 100 Countries

• 27 OEM Partners Using PlayBox Technology as Part of Their Own Applications.

Technology Achievements

Universal Playout and Streaming Engine with Any Source Any Output

Real-Time MPEG Remultiplexing Engine for Efficient Handling of Live Streaming Video

Ultra High-Quality Dynamic Graphics Engine with On-the-Fly Content Updating

MCR in a Box Playout Server with Graphics and Automation for Simple Integration

Hardware Independent Based on Standard State-of-the-Art IT Technology

Unique Technical Support Model with Top Level Support from Global R&D HQ within a day

Sales Achievements

Over 9,500 Channels Worldwide Powered by PlayBox Technology

11 Country Offices in 8 Countries – 1 Representative Office – 100 Dealers in 80 Countries

Over 15,800 Licenses Sold of Various PlayBox Technology Workflow Modules

27 OEM Partners Using PlayBox Technology as Part of Their Own Applications

Sales Achievement Strategy

Cost Effective – High Reliability – Flexible – Scalable – Easy to Learn – Simple to Use

Solutions Available for SD, HD and DVB (ASI/IP) Streaming

Many Workflow Solutions to Fit Client Workflow Requirements

PlayBox Technology – Technology and Sales Achievements

CSF’s – Critical Success Factors

Experience Gained with Over 9,500 Systems Sold Worldwide

Dynamic, Innovative, Entrepreneurial and Highly Focused

Business Intelligence – Listen, Digest & Action

Self Financing and Invest into R&D with Controlled Growth

Strong Resources – Best Practice

USP’s – Unique Selling Proposition

“Number 1” Playout in a Box Manufacturer

PlayBox Technology Sales and Support Offices Worldwide

100 Dealers in 80 countries

Fully Integrated System with Automation, Server, CG, Graphics – MCR in a Box

Fully Scalable – Adding Components or Playout Channels

Three Types of Solutions – SD, HD and ASI/IP Streaming

Unique Support Model – PlayBox Doctor – Global Support within 1 Day

Very Good Price / Performance Ratio

PlayBox Technology – CSF, USP, KPI, ROI, SO

KPI’s – Key Performance Indicators

Very Good Market Position (Market Share and Client Positioning)

Very High Relative Quality (High Price / Performance Ratio)

Low Cost – High Performance and High Reliability

Very High Innovation Rate and Products to Market

High Sales Results in Greater Understanding of the Business as a Whole

Entrepreneurial Behaviour (Spotting Opportunities)

Awareness of External Challenges, Emerging Business Opportunities & Strategies

Profits Used for Growth of Company

ROI – Return on Investment

Solutions are Easy to Amortise Over 1 to 3 Years

Hardware is Based on IT COTS (Commercial off-the-shelf) Low Capital Costs

Non-Proprietary Hardware = High Reliability and Low maintenance & Support Costs

Low capital Cost Plus Low Support Costs = Low Cost of Ownership

High Reliability = High “on-air” Availability = Maximisation of Revenue Streams

Scalability Enables Clients to Expand On Demand without Starting Afresh

Low Incremental Expansion Costs

PlayBox Technology – CSF, USP, KPI, ROI, S&O

Strengths

Years of Experience in High Quality, Low Cost, High Volume Sales

Well Known with a Good Image for High Reliability and Low Cost

Country Sales and Support Offices with Strong and Trained Dealer and SI Network

Self Funded with Adequate Financial Resources

Product Innovation Skills Including SD, HD and DVB (IP/ASI) Streaming and DS

Price Point is Favourable to Corporate Broadcasters and Educational Organisations

Management is Committed and Confident with Distinctive Competencies

Opportunities

Entering New Markets with Streaming and Digital Signage

Expanded Innovation and Product Line with Solutions Like DVB Streaming

Falling Trade Barriers and More Worldwide Sales and Support Offices

Complacency of Competitors to Embrace Future Technology

Embracing of Emerging New Technologies

Customers Have Urgent Need for Cost Saving Solutions

Very High Second Sale Success Rate

PlayBox Technology – CSF, USP, KPI, ROI, S&O

PlayBox Technology – Partner Companies


Crawford Communications, Inc., USAPlayBox Technology has supplied 28 AirBox playout Channels to Crawford Communications, Inc of Atlanta, Georgia, one of the largest Broadcast in United States of America, these channels are used for both SD and HD playout .“ We soon discovered that PlayBox has rock solid reliability and proved to be extremely easy to integrate in any workflow. The fact that we can provide a completely, customized, automated and redundant back up solution to our client at a price point less than PlayBox competition is great safety net. When our client are in a disaster recovery situation the last thing they need to worry about is another outage. “Donald RoddVice President of Engineering & Technical OperationsCrawford Communications, Inc., U.S.A.

NOORSAT Company W.L.L., Manama, Kingdom of BahrainPlayBox Technology has provided a complete workflow solution for 30 fully redundant ASI streaming channels with Graphics for the NOORSAT Global Satellite Communications. NOORSAT

is a satellite service provider for the Arab World.

Orbit Communications Company WLL, SatCom, Kingdom of BahrainThe world's first fully digital, multi-channel, multilingual, pay television service broadcasting to the Middle East and North Africa.Orbit Communications is using PlayBox Technology solutions to playout 12 fully redundant channels. The PlayBox workflow comprises integrated solutions that provide a high degree of automation and security of playout.

TURKVISION Platform of ICT, Turkey“I find PlayBox very valuable and a very reliable system.We started with 2x channels and now have 20 TV Channels playing out from 20 AirBox servers. Other systems are available, but they do not specifically meet my requirements to the level of PlayBox. I now play all my channels for the fraction of the usual price in the market and have peace of mind dealing with a well established organization with always available customer support”.Onder HavuzluManaging DirectorICT/Profen, Turkey


GlobeCast / Overon, Spain“Thank you for such great products and for, no problems. It is so refreshing to see someone who truly believes in its product and continues to tcontinuing to keep us informed of updates on a regular basis. We operate more than 40 PlayBox systems and all of them work perfectlyruly improve it”Alexander HarkenthalManager IP TVGlobeCast / Overon, Spain

Thaicom, Thailand (Shin Satellite Public Company)

Thaicom provides playout and uplink services to private and governmental broadcasters to countries that come under the Thaicom footprint that covers Asia, Australasia, Africa, the Middle East and most of Europe.On Thaicom there are currently playing out 15 Pakistan TV channels using PlayBox Technology solutions, 10 Thai TV channels and 6 Indian TV channels

Telenor, BulgariaTelenor Satellite Broadcasting provides fixed satellite communication and uplink services for data and remote Internet applications together with VSAT and broadband services in Europe and the Middle East. Telenor are playing out 12 channels using PlayBox Technology solutions, these areM SAT, Diema+, Diema Family, Diema2, MM, Planeta TV, Rodina, City TV, TV SKAT, BGTV and Tiankov TV.

RRSat - Global Communications Network Ltd. (NASDAQ RRST), IsraelRRSAT has invested in more than 25 PlayBox Technology servers, which are being rented to RRSAT customers and operated remotely. More than 10 other TV channels have placed their own PlayBox playout servers in RRSAT on a collocation basis.“Excellent product, does exactly what you need it to. As a Satellite Operator I had numerous initial questions about PlayBox, and required some guidance in tailoring the solutions to my exact needs. I received outstanding customer service within hours (if not minutes) of requesting support. I highly recommend PlayBox to any individual or business entities”.Shlomi Izkovitz, Deputy VP Sales & MarketingRRSat - Global Communications Network Ltd.(NASDAQ RRST), Israel

PlayBox Technology – Recent Worldwide Users

http://www.hutchison.com.au/

http://www.lyngsat-logo.com/corp/o_1.html

http://www.lyngsat-logo.com/corp/n_1.html

http://www.sony.net/

http://www.tandbergtv.com/default.ink

http://en.wikipedia.org/wiki/Image:Rai_uno.svg

PlayBox Technology – Some India, Nepal & Srilanka Users

PlayBox Technology – World Representation – EUROPE

PlayBox Technology – World Representation – M.E. & FAR EAST

PlayBox Technology – World Representation – AFRICA

PlayBox Technology – World Representation – NORTH AMERICA

PlayBox Technology – World Representation – SOUTH AMERICA

PlayBox Technology – World Representation – AUSTRALIA

Short Term Goals

Promote Sales of DVB Streaming and HD

Create Partnerships with Corporate and Blue Chip Broadcasters and System Integrators

Promote Digital Signage (DS) with Focused Sales and Marketing

Establish PlayBox Technology Sales and Support Offices Worldwide

Mid Term Goals

Establish PlayBox Technology as the Reference Playout & DS Provider

Expand PlayBox Technology Sales and Support Offices Worldwide

Open PlayBox Technology Franchise Sales and Support Offices Worldwide

Educate and Train More PlayBox Technology Dealers and System Integrators

Long Term Goals

Continued Expansion and Growth of PlayBox Technology Offices Worldwide

Form Strategic Partnerships with Corporate Organisations

Ultimate Goal

Establish PlayBox Technology as #1 Playout and Digital Signage Provider

PlayBox Technology – Short, Mid and Long Term Goals

Main TV Automation Products for SD, HD and DVB

AirBox – Universal Content Playout with Automation and Logo

AirBox DVB Streamer – Universal Content Streaming Playout with Automation (DVB)

TitleBox – Interactive CG with Animation

TitleBox Preparation – Preparation of TitleBox Templates and Projects etc.

CaptureBox – Manual, Scheduled and Tape Ingest with Batch Capture

CaptureBox Streamer – Automated Encoding and IP/ASI Streaming of Ingest Feed (DVB)

TimeShiftBox – Selectable Time Shifts from +1 Minute to +1 Hour to +1 Week or More

DVB Muxer – Flexible DVB Multiplexer with PSI / SI Generator (DVB)

ListBox – Playlist and Run List Creation and Editing

DataBox – Content Management SQL Database

SafeBox – Automatic Content Management

SubtitlePlus – Open and DVB Multi Language / Multi Channel Subtitle Preparation and Insertion

Metus MAM – Media Asset Management System to Manage and Organise Media

NewsAir - Complete Solution to Manage News Preparation and Delivery

AlarmBox – Alarm Monitoring and Alert System via Email, SMS, SNMP, GPI etc.

μPlay - Cost Effective Playout with CG & Graphics for AV & DS Markets

PlayBox Technology – TV Automation Products – SD, HD and DVB

PlayBox Technology Has a Proven Track Record for:

PlayBox Technology Has Delivered Solutions for:

PlayBox Technology – Popular Workflow Solutions

Start-Up TV Channels

Transition to Digital Channels

Disaster Recovery Channels

Tapeless Broadcasters

IPTV Playout Centres

Remote Head-End / Up-Link Playout

Multi-Channel Playout Centres

Multi-Channel Advert Replacement

Single and Multi-Channel Time Delay

DVB Workflow Solutions

International Broadcasters

Regional Broadcasters

Satellite Broadcasters

Start-Up TV Channels

SMS2TV, Voting & Gaming Channels

Scalable TV Channels

Thematic TV Channels

TV to Mobile Channels

Corporate Facilities

National Broadcasters

Local Broadcasters

Interactive Music Channels

Up-Link Centres

IPTV Channels

Webcasters

Multi Language Channels

Multi Subtitle Channels

Cable TV Channels

PlayBox Technology – Contact Information

PlayBox Technology Ltd. Commercial HQ

tel. +44 1707 66 44 44

e-mail [email protected]

www.playbox.tv

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PlayBox Technology Adria

tel. + 381 11 3117286


PlayBox Technology Asia Pacific

tel. +60 12 288 0760


PlayBox Technology Germany

tel. +49 2233 969 7562


PlayBox Technology India (New Delhi)

tel. +91 11 41651607/08/09


PlayBox Technology India (Mumbai)

tel. +91 22 40166465/66


PlayBox Technology India (Hyderabad)


PlayBox Technology Ltd. R&D Centre

tel. +359 2 970 30 50


www.playbox.tv

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PlayBox Technology Romania

tel. +4 031 106 5115


PlayBox Technology Turkey

tel. +90 216 3379402


PlayBox Technology UK

tel. +44 1707 66 44 44


PlayBox Technology USA (West Coast)

tel. +1 404 424 9283


PlayBox Technology USA (East Coast)

tel. +1 404 856 4950


PlayBox Technology Latin America (Sales Office)

tel. +598 2 2083924


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