About Dealer Option

The paint protection sector is heavily populated with products

from leading brands that rely to a large degree on old technology

such as silicone coatings. These are often marketed under

'lifetime' guarantees.

However, these coatings gradually deteriorate in rain, sunlight and

car washes, and have to be reapplied.

Furthermore, the terms and conditions of what is covered in

many of these products' guarantees is often unclear.

As directors of Platinum Paint Protection we decided to seek a

product that not only would offer superior paint protection

without reapplication but would also be clear in its guarantee's

terms and conditions.

We found what we were looking for in the USA, being used in the

high tech sector. In its original form it is mainly used to protect the

surfaces of US Air Force, Army and Navy radar installations and

current drone squadrons.

In addition to negotiating commercial rights for its use in the UK, EU

and UAE, we worked with the manufacturers to make the formula

user friendly, as in its original form of a clear liquid it would be

difficult to apply on lighter coloured vehicles.

Suspending the formula in a polymer enables speedy and efficient

application, bringing time and cost-saving benefits. Platinum Paint

Protection is a sea change for the sector – and for dealers.

Dealer Option: yet another paint protection system….or is it?

Platinum Paint Protection is a one-time application that

protects a vehicle against environmental hazards including

bird lime and tree sap.

Not only do we offer a genuine lifetime guarantee in that

no reapplication is required, but this true lifetime guarantee

is also transferable to another owner of the vehicle.

This provides tremendous benefits to the dealer as well as

to both the first and following owners, potentially

enhancing vehicle resale values.

As a major automotive dealer group, it's likely that you are

approached frequently by companies offering paint

protection systems that are essentially the same or very

similar products.

These products invariably offer a 'lifetime guarantee'.

However, for that guarantee to be valid, the product has to

be reapplied on a regular basis.

The 'lifetime guarantee' of these products is also generally

non-transferable.

Dealer Option: How the product works.

Platinum Paint Protection uses ceramic molecule polymer

technology (CMPT) to form a protective layer against dirt and

pollution that is fundamentally more advanced than the

conventional solution being offered by our competitors.

Ceramic particles within Platinum Paint Protection form

'covalent' bonds with your vehicle's paint molecules.

These ceramic particles are suspended within a polymer, which

enables easier and speedier application by a valeter in under 30 minutes.

Platinum Paint Protection is consequently a permanent barrier

from environmental hazards and therefore does not need to be

reapplied.

Paint cross-section under magnification.

Dirt and pollutants gather and attack the paint.

Platinum Paint Protection cleans and fills the pores of the

paint leaving a smooth finish.

Platinum Paint Protection fuses to form a complete

protective coating over your vehicle. Dirt and pollution

are now repelled and no reapplication is required.

Dealer Option services: support; guarantee; training.

Supplying Platinum Paint Protection is only one half of

the relationship with you as the dealer. The other

equally crucial half to ensure this is a success is dealer

support. This is comprised of the following four

elements:

-  Online registration and training

-  Online sales reporting

-  Online customer guarantee registration

-  Field support team network of 10

geographically distributed customer relationship

managers available 24/7.

-  We supply a full suite of showroom POS

material including mirror hangers and desk

brochures.

Our aim is to offer a seamless service

where any customer issues are dealt

with quickly and efficiently. We have full

indemnity in place to give you total

confidence in your dealings with

customers.

Dealer Option example packs: pack 1,2 and 3.

Kit bag pictures for illustration purposes only. Valeter application pack is included with each kit bag

Kit bags Products Dealer Price

Pack 1 Polymer wash

TBCSponge

Chamois leather

Kit bags Products Dealer Price

Pack 2 Polymer wash

TBC

Sponge

Chamois leather

Microfibre Cloth

Clearscreen (RainX)

Kit bags Products Dealer Price

Pack 3 Polymer wash

TBC

Sponge

Upholstery cleaner

Clearscreen (RainX)

Microfibre cloth

Alloy wheel cleaner

Three triggers

Glass cleaner

Dealer Option: used car retention.

Many of your competitors are using paint protection to increase used car retention. This is achieved through offering a client less if their car

isn't treated with your paint protection product, therefore lowering

its potential retail value in the customer's eyes.

This could be implemented as part of the new car sales strategy to

reassure the customer of the future value of their new car. Or, it

could be used to reinforce the customer's confidence that their

vehicle will remain in excellent condition throughout its time with

them as the owner.

Given that we also offer a lifetime guarantee, which is transferable, it

could also be used to enhance the value of your future used car

stock.

Used Vehicle Trade In

Paint Protection

No Paint Protection

Reduced Trade in Value

Increased Trade in Value

Added value to resales

opportunity

Increased dealer margin opportunity

Increased dealer

profitability

Dealer Option: upsell opportunity.

Platinum Paint Protection will create a quarterly campaign aimed at your database to promote individual items from the kits.

This will allow customers to repurchase the items they have used up and

need to replace.

It is also an opportunity to create a continuous revenue stream from the

database you've accumulated.

These campaigns will be formulated by us and signed off by you before

being distributed to your database.

Dealer Option: summary

Platinum Paint Protection is in a highly competitive market, occupied by many big name brands offering apparently similar products to ours.

However, as we have outlined, Platinum Paint Protection is fundamentally different

and indeed superior: in durability, application time, in its true lifetime guarantee and

transferability from car owner to car owner. Our products can also be branded

with your own brand, or together we can create a new to bring to market.

Our aim in bringing Platinum Paint Protection to market is to offer world-class

customer service to support this new, outstanding product; adding value to a profit

centre within your dealer group by bringing significant time and cost savings

compared to other brands.

Thank you for your attention info@dealeroption.co.uk