plano mkt.pdf
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Plano de Marketing
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I. Análise de Situação
I.I. Análise Interna
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I.II. Análise Externa
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I.III. Análise SWOT
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II. Missão, Visão e Objetivos de Marketing
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III. Estratégia de Marketing
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IV. Tática de Marketing
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V. Implementação
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VI. Conclusões
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Apêndices
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Referências
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