Multiple Indicator Cluster Surveys Data Interpretation, Further Analysis and

Dissemination Workshop

Planning For Data Dissemination

Transforming Numbers into Action: Making Messages that Motivate

The Power of Data

Data is not just numbers…………

It’s knowledge

Knowledge is power

Data is not just numbers..........

They’re a story waiting to be told.

Where to Begin?

Bringing MICS to the Masses

The Pacific Initiative?

The artwork was used to support communication of the message

Give people, or politicians, an action to take.

We are all part of the solution!

Link to the report:

http://www.childinfo.org/files/Vanuatu_Child_friendly_MICS.pdf

Teacher’s guide: page 50

Life in Vanuatu

Crafting Messages

Getting People On Board:Guiding Principles in Crafting a Message Know your audience Know your political environment - think of

timing and opportunities (hooks) Use real life stories Use facts and numbers creatively, but

accurately Encourage the audience to take action Present possible solutions Keep the message simple and brief!

A key message is the driving force behind how you or your work is perceived.

Sometimes a message is about one thing:

Sometimes a message is a broader statement:

What is a key message?

We can eradicate polio by the year 2005.

The eradication of infectious diseases like polio offers the world a means to accelerate the pace of development, reverse the spread of major diseases and lift millions of people

out of poverty.

Framing the MessagePrimary Message

Secondary Messages

Despite incredible economic growth over the past two decades, nearly 1 in 3 children across Asia and the Pacific are stunted due to chronic malnutrition

Stunting is a consequence of long-term poor nutrition. It causes developmental problems that are often impossible to correct.The good news is that reducing the rate of stunting in the region is entirely feasible. Huge strides have been made in the delivery cost-effective solutions, including micronutrients, to vulnerable populations.

Message DevelopmentA few simple guidelines for developing effective

messages:

1. Define your goal• Without a clearly defined goal, you cannot develop a

clear, concise and compelling message.

2. Identify your audiences• It is critical to Know Your Audience. Your goal will help

determine your audience (those who can affect positive change for children).

Message Development3. Understand your audience• All audiences are different. You have to find out what

motivates them and what may hold them back from supporting the goal.

• You must also understand the best way to reach them.

4. Keep it simple. Be concise• It is important to be very concise in your messaging

and to keep it simple. Once you have their attention you can go deeper.

5. Be persuasive. Combine the rational and the emotional.

• Many people believe something only when they see proof in the form of facts. Others need to believe in something before they acknowledge the facts.

• Your messages need to balance the rational with the emotional to capture both hearts and minds.

Message Development

So What’s The Key?

KNOW YOUR AUDIENCE

KEEP IT SIMPLE

SEE THE STORY THE DATA REVEALS

A few more Dissemination and Further Analysis resources

1. Look at existing reports available at childinfo.org (under Publications).

2. Look at dissemination tools produced by MICS3 and MICS4 countries/surveys.

3. Visit DHS website for ideas of comparative reports, analytical studies, further analyses, etc. as well as dissemination tools such as policy briefs and fact sheets.

4. Journalists’ Guide to DHS