Planning for Effective Advocacy and Dissemination

Planning for Effective Advocacy and DisseminationMs. Julia B. VictorEPS Mathematics/OIC Office of SDSObjectives Identify communication measures / schemes used in disseminating information about a Dep Ed project / program

2. Formulate an action plan on the use of the revised SBM Assessment Process and Tool (APAT)Remember the DAYS...

Brigada Eskwela

Early Registration Day

K to 12 Program

Earthquake drill

Activity1. Identify communication measures/schemes to disseminate the information to all concerned regarding the following programs: Brigada Eskwela Early Registration K to 12 Curriculum Earthquake drill 2. The group leader is tasked to facilitate the activity in 10-12 minutes.3. Each group is given 2-3 minutes to report before the other groups.Activity:ANALYSISWhat are common among the communication measures/schemes given by the group?2. How do you measure the effectiveness of each communication scheme?3. What have you realized in this activity?4. What do you plan to do to effectively communicate Dep Ed programs or projects?

Advocacy Campaign

StrategicSeries of ActionsDesigned to PersuadeTargetedBuild AlliancesResults in ChangeADVOCACY CAMPAIGNSTRATEGIC We must research and plan our campaign carefully

ADVOCACY CAMPAIGNSeries of Actions it is a set of coordinated activities

ADVOCACY CAMPAIGN Designed to persuade to convince people that the desired change is important

ADVOCACY CAMPAIGN Targeted must aim our persuasion efforts at specific people who have power to make the advocacy successful

ADVOCACY CAMPAIGN Build Alliance work with many stakeholders to increase the impact of the campaign

ADVOCACY CAMPAIGN Results in Change advocacy must result in positive changes in the lives of the people affected by the problem

StrategicSeries of ActionsDesigned to PersuadeTargetedBuild AlliancesResults in ChangeWhat makes a successful Advocacy?Cutting the DIAMONDExercise LeadershipCreate a strong support systemSCAN the HorizonSurvey landscapeLet the creative juices flowSuccessful Advocacy 5 Good Practices of an ADVOCATE

encourage PARTICIPATION

ensure LEGITIMACY

be ACCOUNTABLE

Act PEACEFULLY

REPRESENT the affected group

Encourage PARTICIPATIONEnsure LEGITIMACYBe ACCOUNTABLEAct PEACEFULLYREPRESENT the affected group

Roles of an AdvocateRoles of an ADVOCATE

Negotiator Bargain for somethingRoles of an ADVOCATE

ACCOMPANY(speak with people)

Enable the people to speak for themselves

EEMPOWER

Speak for the peopleRepresent Facilitate communication between people

Mediator

MODELDemonstrate behavior to people or policy makers

NETWORKBuild Coalitions

5 Steps of Advocacy IDENTIFYRESEARCHPLANACTEVALUATIONADVOCACYIdentify the problem that needs to be addressedGather the necessary information and ensure that the causes and effects of the problem are understoodWhen advocacy has been identified as the appropriate way to address the problem,a strategy needs to be formulatedTake action in agreement and coordination with everyone involve in the campaignMonitor actions and evaluate the results

APPLICATION

advocacy campaign action plan

GoalObjectivesIndicatorMethodsActivitiesTimeline Action Plan on School Orientation-Workshop on the Use of the Revised SBM Assessment Process and Tool (APAT)

Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, its the only thing that ever has.Margaret Mead