planning estrategico digital
DESCRIPTION
planeacion estratégica digitalTRANSCRIPT
![Page 1: Planning Estrategico Digital](https://reader031.vdocuments.site/reader031/viewer/2022012922/5695d2af1a28ab9b029b5881/html5/thumbnails/1.jpg)
Estrategia Publicitaria OnlineMBA Neil Rodrigo Jiménez
![Page 2: Planning Estrategico Digital](https://reader031.vdocuments.site/reader031/viewer/2022012922/5695d2af1a28ab9b029b5881/html5/thumbnails/2.jpg)
Agenda
Planning Estratégico Digital
Esquema Clasificación Medios Digitales
Proceso de Planificación Marketing Digital
Indicadores y Resultados
![Page 3: Planning Estrategico Digital](https://reader031.vdocuments.site/reader031/viewer/2022012922/5695d2af1a28ab9b029b5881/html5/thumbnails/3.jpg)
Planning Estratégico Digital
![Page 4: Planning Estrategico Digital](https://reader031.vdocuments.site/reader031/viewer/2022012922/5695d2af1a28ab9b029b5881/html5/thumbnails/4.jpg)
Planning Estratégico Digital
![Page 5: Planning Estrategico Digital](https://reader031.vdocuments.site/reader031/viewer/2022012922/5695d2af1a28ab9b029b5881/html5/thumbnails/5.jpg)
Objetivos de Marca
![Page 6: Planning Estrategico Digital](https://reader031.vdocuments.site/reader031/viewer/2022012922/5695d2af1a28ab9b029b5881/html5/thumbnails/6.jpg)
ESTRATEGIA DIGITAL INTEGRAL
Monitorear yAnalizar
![Page 7: Planning Estrategico Digital](https://reader031.vdocuments.site/reader031/viewer/2022012922/5695d2af1a28ab9b029b5881/html5/thumbnails/7.jpg)
GENERACIÓN DE INDICADORES / KPIs
TácticosDistrib. De Medios
![Page 8: Planning Estrategico Digital](https://reader031.vdocuments.site/reader031/viewer/2022012922/5695d2af1a28ab9b029b5881/html5/thumbnails/8.jpg)
GENERACIÓN DE INDICADORES / KPIs
![Page 9: Planning Estrategico Digital](https://reader031.vdocuments.site/reader031/viewer/2022012922/5695d2af1a28ab9b029b5881/html5/thumbnails/9.jpg)
GENERACIÓN DE INDICADORES / KPIs
![Page 10: Planning Estrategico Digital](https://reader031.vdocuments.site/reader031/viewer/2022012922/5695d2af1a28ab9b029b5881/html5/thumbnails/10.jpg)
GENERACIÓN DE INDICADORES / KPIs
![Page 11: Planning Estrategico Digital](https://reader031.vdocuments.site/reader031/viewer/2022012922/5695d2af1a28ab9b029b5881/html5/thumbnails/11.jpg)
GENERACIÓN DE INDICADORES / KPIs