place matters: the young & restless and the san diego region, april 2012
DESCRIPTION
Why quality of life is pivotal to the San Diego region’s ability to attract and retain top talent.Equinox Center, April 2012TRANSCRIPT
“PlaceMa)ers.”‐WhyqualityoflifeispivotaltotheSanDiegoregion’s
abilitytoa)ractandretaintoptalent.EquinoxCenter,April2012
Source:CEOsforCiKes,ImpresaConsulKng,Yankelovich2005equinoxcenter.org
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WhereisSanDiego'sToughestCompeKKoninA)racKngYoungProfessionals?
FrequencyofAppearancesinNaKonalLisKngsofTop10CiKesforYoungProfessionals/Young
Adults(2010‐2011)(Top10MostFrequentlyListedCi7esPlusSan
Diego)
September2011
#ofApp
earancesAmon
gTopTenLists(of9
Total)
HowlikelyaretheYoung&Restlesstoliveinurbancenters
comparedtoallAmericans?
1980:10%...
1980:12%...
1990:29%...
2009:42%morelikely
Source:CEOsforCiKes,ImpresaConsulKng,2011
54%
23%
URBANCENTER
Source:CEOsforCiKes,ImpresaConsulKng,2011
PercentageGrowthinYoung&RestlessSanDiegoMetroArea
2000‐2009
NONURBANCENTER
equinoxcenter.org
UBSMovesBacktoNYC
“ItturnsoutthatasuburbanlocaKonhasbecomealiabilityinrecruiKngthebestandbrightestyoungbankers,whowanttoliveinManha)anorBrooklyn,notinStamford,ConnecKcut.”
‐TheNewYorkTimes,June9,2011“AgerLeavingCity,BigBankMullsaReturn”
equinoxcenter.org
Driver’slicensea)ainmentdeclining1983‐2008
17yearolds 19yearolds20somethings
30somethings
19% 12% 10% 5%
Source:UniversityofMichiganTransportaKonResearchInsKtute,Dec2011equinoxcenter.org
Vehicleownershipdeclining
"Wehavetofacethegrowingrealitythattodayyoungpeopledon'tseemtobeasinterestedincarsaspreviousgeneraGons.”
‐ToyotaUSAPresidentJimLentz
“Idon’tthinkthecarsymbolizesfreedomtoGenYtotheextentitdidBabyBoomers.”
‐FordMotorCo.GlobalTrendsandFuturingManagerSherylConnelly
equinoxcenter.org
Yes,definitely27%
Probably41%
Probablynot22%
Definitelynot10%
Q:DoyouseeyourselflivingintheSanDiegoregionin5or10years?
Informalpoll:4918‐35yearoldsinSanDiegoCounty,2012equinoxcenter.org
Q:WhattypesoffeaturesorameniKesdoyouvaluemostindeterminingthekindofplaceyou’dliketolive?
Informalpoll:4918‐35yearoldsinSanDiegoCounty,2012equinoxcenter.org
photo:SamHodgson,VoiceofSanDiego
equinoxcenter.org
FindingsfromEquinoxCenter’s2012SanDiegoRegionalQualityofLifeDashboard
photo:SamHodgson,VoiceofSanDiego
equinoxcenter.org
FindingsfromEquinoxCenter’s2012SanDiegoRegionalQualityofLifeDashboard
photo:SamHodgson,VoiceofSanDiego
equinoxcenter.org
FindingsfromEquinoxCenter’s2012SanDiegoRegionalQualityofLifeDashboard
Formoreonthe“Young&Restless,”visit:www.equinoxcenter.org/research‐topics/prosperity/youngandrestless.html
EquinoxCenterisanon‐profit,non‐parKsanresearchandpolicycenteradvancingeconomicallyandenvironmentallysoundsoluKonsforgrowthintheSanDiegoregion.IfyoufoundthispresentaKonofvalue,pleaseconsidersupporKngourwork:h)p://www.equinoxcenter.org/donate.html.