PETCO FOUNDATIONCASE STUDY

B Y P A U L A K O R P A L S K I

PETCO FOUNDATION HISTORY

Petco started its company in 1979 under the name of UPCO. After a private equity firm Leonard Green & Partners. Petco became privatized in 2000 and went public in 2002. In 1999, Petco created the Petco Foundation, which is based on the 4 R’s; Reduce, Rescue, Rehabilitate & Rejoice.

PETCO FOUNDATION

AWARENESSFAMILARITYCONSIDERATIONADOPTION/PURCHASE

• AWARENESS – THRU OFFICAL INTERNET SITE• FAMILARITY – THRU STORE ADOPTION EVENTS• CONSIDERATION – PROVIDE EDUCATION OF ANIMAL:

• FOOD, • MEDICAL • GROOMING • ALL AT REASONABLE PRICES• DONATIONS TO SHELTERS

ADOPTION ( PURCHASE ) – PEOPLE ADOPT HOMELESS ANIMAL THAT WOULD HAVE BEEN EUTHANIZED

P E T C O I S E V E RY O NE W H O E V E R H A D O R L O V E D A N I M A L S I N G E N ER A L .

A ND TO B RI N G N E W AWA R E N ES S A B O UT T H E P R O B L E MS O F HO M E L E S S AN I M A L S

PETCO TARGET AUDIENCE

PETCO FOUNDATION’S social media presence:

• PETCO FOUNDATION WEBSITE

• LINKIN

• CASUAL FRIDAYS

• INSTACART

• GREATER GOOD

• GREENWALA

• IGIVE

FUTURE SOCIAL MEDIA PLANS FOR PETCO FOUNDATION

• They should get involved with Twitter Chat that will improve their audience relationships

• Their audience would feel that the company is more reachable

• This would help the company design better cars.

SITE REFERENCES• PETCO FOUNDATION OFFICAL

WEBSITE• LINKIN• CASUAL FRIDAYS• INSTACART• GREATER GOOD• GREENWALA• IGIVE