1. ? Where Structure?What? y? How? Deliver By Henrik Scheel www.startupexperience.com

2. l if e O UR ler of Y etraiTh

3. Elevator Pitch

4. Entrepreneurs are always pitching

5. erc is eEx

6. e time to write youI d idnt hav rote you short lette r so I wa a long one Mark Twain Famous American writer

7. The tasks to master Prototype Prototype Prepare PreparePractice Practice Deliver Present

8. Prototype Software demo Role-play Video Simple mock-up drawing

9. ENERGY

10. Content VS Delivery?

11. ruc tureSt

12. is eEx erc Mad libs for pitching My company, (Company name) is developing (a defined offering) to help (a targeted audience) (solve a problem) (with secret sauce)

13. The high concept pitchA high concept pitch distills a startups vision into a single sentence. Its Jaws in space! (Alien) Flickr for video. (YouTube)

14. g y tellin of stor tanceThe impor vid eo Jeff Hoffman Be Disciplined

15. PracticeTrain to stay within the time limit Ask your buddy team

16. DOs and DONTs Be ready to pitch in less than a minute Dont ask a VC to sign an NDA Know your competition Deliver significantly better value than your competitors Pitch your team Dont overpromise Ask for a realistic valuation

17. Visual aids Fewer slides Fewer bullets Fewer words Font size +30 Be visualDont talk to your slides

18. ng tm eeti ir s et the f 12 SLIDES! gIf you 5 important questions Is your product a vitamin or a pain killer? How well do you understand your user? Who are your competitors? Who do you have in your team? How much do you need to raise and how far will it take you?

19. Evaluation criteria lley I n Silicon Va A team with exceptional people and strong expertise in the business area Unique business proposals based on a real need, with a differentiated value proposition and the ability to address a large market Innovative business models and/or technologies A well defined going to market strategy

20. odGo lu ck Thanks Henrik Scheel henrik@startupxp.com www.startupexperience.com